Eugene Emeralds Professional Baseball

What Eugene Emeralds Professional Baseball does

The Eugene Emeralds Professional Baseball Club is a Single-A Minor League Baseball franchise based in Eugene, Oregon, operating since 1955 as the Northwest League affiliate of the San Francisco Giants. The team plays its home games at PK Park, a 4,000-seat stadium located at 1330 Oak Street, and generates revenue across six primary streams: ticket sales (single-game, season memberships, mini-plans, group packages), premium seating and suites (Kelley Create Suite Levels), specialty events (birthday parties, Kaiser Permanente picnics, corporate bookings), merchandise (via emeralds.milbstore.com, including Exploding Whales and Copa Los Monarcas collections), parking, and streaming/media rights through Bally Sports Live.

The franchise operates without any proprietary technology platform, relying on standard MiLB and MLB infrastructure for ticketing (TicketSmarter), email marketing (ProVenue), mobile ticketing and streaming (MiLB App), and content distribution (Bally Sports Live). Its go-to-market is direct-to-consumer, event-driven, and community-led — emphasizing single-game attendance, promotional schedules, and grassroots programs such as the Emeralds Baseball Camp, Sluggo's Home Run Reading Challenge, FUN-draising, and the Heritage Bank Community Spotlight.

The team serves three primary customer segments: individual families and local fans seeking affordable entertainment (primary segment), corporate groups purchasing suites and group packages for hospitality, and youth/education audiences engaged through camps and literacy programs. Sponsorship revenue is anchored by Kaiser Permanente, Kelley Create, Heritage Bank, Oakmont Family Dental, and the American Cancer Society, with the Monarcas de Eugene sub-brand extending reach into the Hispanic/Latino community under MLB's Copa de la Diversión initiative. Ownership and financial details are not publicly disclosed.

Name

Eugene Emeralds Professional Baseball

Legal name

Eugene Emeralds Professional Baseball

Website

https://go-ems.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eugene Emeralds are a Single-A Minor League Baseball franchise in Eugene, Oregon, affiliated with the San Francisco Giants. They sell tickets, suites, merchandise, and event packages at PK Park while running youth camps, reading programs, and community sponsorships for local families and businesses.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Minor league baseball
• Professional baseball entertainment
• Sports ticketing services
• Ballpark event hosting
• Team merchandise retail

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from single-game tickets, season memberships, mini-plans, and group ticket packages sold directly to fans attending games at PK Park in Eugene, Oregon.
2. Premium Seating and Suites: Revenue from luxury suites (Kelley Create Suite Levels) and specialty seating options catering to corporate clients and group events.
3. Specialty Events: Revenue generated from private events including birthday parties, Kaiser Permanente picnics, and corporate group bookings.
4. Merchandise Sales: Online merchandise store (emeralds.milbstore.com) selling team apparel, merchandise, and specialty items including the Exploding Whales collection and Copa Los Monarcas de Eugene branded items.
5. Parking Revenue: Parking fees collected from attendees arriving by vehicle to PK Park games.
6. Streaming and Media Rights: Broadcasting content through Bally Sports Live platform, with additional support from the MiLB App for ticket and streaming services.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Eugene Emeralds Professional Baseball Club operates a Single-A Minor League Baseball franchise based in Eugene, Oregon, playing home games at PK Park. Its core offerings center on live professional baseball games and ticket products (single-game tickets, season memberships, mini-plans, group tickets) supplemented by premium suite rentals, private/corporate event hosting, team merchandise, remote game streaming via Bally Sports Live, and a portfolio of community programs including youth baseball camps, literacy initiatives, and a kids club.

Product overview

Eugene Emeralds Professional Baseball is a Minor League Baseball team offering a portfolio of ticket products and fan experiences centered around their home venue PK Park. The core product portfolio consists of ticketing options including Single Game Tickets, Season Memberships, Mini-Plans, and Group Tickets, supplemented by premium offerings like Kelley Create Suite Levels and event packages such as Kaiser Permanente Picnics and Birthday Parties. The team extends its brand through community engagement programs (Emeralds Baseball Camp, Sluggo's Home Run Reading Challenge, Heritage Bank Community Spotlight) and a dedicated Team Store for merchandise. Special initiatives include Monarcas de Eugene, a Hispanic heritage sub-brand under MLB's Copa de la Diversión program. Remote fan access is provided through Bally Sports Live streaming. The team mascot Sluggo and the Junior Ems Club provide ongoing fan engagement and children's programming.

Differentiator

Problem solved

Functional benefit

Brands

• Monarcas de Eugene: Latino-themed branding initiative celebrating Hispanic culture and community connection to baseball in Eugene.

Products and services

• Single Game Tickets Individual game tickets for fans to attend specific Eugene Emeralds home games at PK Park, sold through the official team website, MiLB App, and on-site box office.
• Season Memberships Full-season ticket packages granting fans access to all regular season home games with various membership benefits, including reserved seating.
• Mini-Plans Flexible ticket packages offering a set number of games at a discounted rate compared to single-game purchases, providing partial-season access.
• Group Tickets Reserved seating packages for organized groups seeking to attend games together with potential group discounts, targeting corporate outings and community organizations.
• Kaiser Permanente Picnics Private picnic area reservations within PK Park for group dining experiences during games, offered as a sponsored add-on to ticket purchases.
• Kelley Create Suite Levels Luxury suite rentals offering premium seating, catering options, and exclusive amenities for corporate events or private gatherings at PK Park, sold under a Kelley Create naming rights sponsorship.
• Birthday Parties Special event packages for children's birthday celebrations at PK Park including reserved seating, food, mascot (Sluggo) appearances, and themed activities.
• Parking Per-vehicle parking access at PK Park sold to game-day attendees.
• Team Store Merchandise Direct e-commerce retail of official Eugene Emeralds apparel, memorabilia, collectibles, and specialty collections (including Exploding Whales and Copa Los Monarcas de Eugene) sold through the team's online store.
• Bally Sports Live Game Streaming Remote viewing subscription/streaming access for fans to watch Eugene Emeralds games via the Bally Sports Live platform.
• Emeralds Baseball Camp Paid youth baseball instructional camp teaching fundamentals of the sport to children in the Eugene community, sponsored by Oakmont Family Dental.
• Junior Ems Club Kids club membership product offering exclusive benefits, giveaways, and special experiences for young fans of the Eugene Emeralds.
• Heritage Bank Community Spotlight Sponsored community partnership program highlighting local organizations and individuals making positive impacts in the Eugene area.
• Sluggo's Home Run Reading Challenge Literacy incentive program encouraging children to read, with rewards and Sluggo mascot involvement to promote education in partnership with local schools.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• San Francisco GiantscoreStrategic or Co-development PartnerMajor League Baseball parent club affiliation. The Eugene Emeralds operate as the Single-A minor league affiliate of the San Francisco Giants, providing player development pipeline for the MLB organization.
• Kaiser PermanenteminorGTM or Marketing PartnerKaiser Permanente Picnics program offering branded picnic experiences at PK Park for members and employees of Kaiser Permanente health organization.
• Kelley CreateminorGTM or Marketing PartnerKelley Create Suite Levels naming rights partnership providing premium luxury suite experiences at PK Park, named after the local business sponsor.
• Heritage BankminorGTM or Marketing PartnerHeritage Bank Community Spotlight program highlighting community contributions and local organizations through partnership with the Eugene Emeralds.
• Bally SportscoreTechnology or IntegrationRegional sports broadcasting partnership for live game streaming on Bally Sports Live platform, enabling fans to watch games remotely.
• Oakmont Family DentalminorGTM or Marketing PartnerOakmont Family Dental Baseball Camp sponsorship, supporting youth baseball development programs and camps.
• American Cancer SocietyminorStrategic or Co-development PartnerCommunity partnership supporting cancer awareness through 'Ems Wear Pink' promotional events and fundraising initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eugene-emeralds-professional-baseball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eugene Emeralds Professional Baseball