Gösser Bräu

What Gösser Bräu does

Gösser Bräu Graz Gastronomie GesmbH operates a single traditional Austrian Wirtshaus and event venue at Neutorgasse 48, 8010 Graz, established in 1902 and run by the Grossauer family since 2005 as part of the Grossauer-Unternehmensgruppe, which operates approximately 20 hospitality establishments in Austria. The core offering is regional Austrian cuisine paired with house-brewed Gösser beer across a main dining room, a seasonal beer garden, and a seasonal rooftop terrace, supplemented by a weekday lunch menu (Mittagsteller) priced at EUR 13.30 per person.

Beyond daily service, the venue monetizes its physical footprint through eight distinct bookable event spaces (Braumeister Stüberl, Salettl, Abtei, Die Ecke, three Bürgersaal configurations, and the Dachterrasse) with capacities from 22 to 130 persons and rental fees between EUR 550 and EUR 1,100 per event, targeting private celebrations, corporate events, and weddings. Additional revenue comes from gift voucher sales via the Grossauer online shop, cross-sold accommodation through the partner Grossauer Homes, and seasonal experiences such as Eisstock-Gaudi (ice stock bowling). The operating model is direct-to-consumer with reservations via the company website and is supported by a Vorteilsclub email loyalty program and active Facebook, Instagram, and YouTube channels.

The underlying technology stack is minimal and non-differentiating: a WordPress-based website, Newsletter2Go email, Google Analytics, and standard social media — there are no proprietary technology products, AI/ML capabilities, or data assets. Growth, where present, is driven by event programming (including a 125th-anniversary calendar in 2026), venue renovation (notably the January 2026 Braumeister Stüberl refresh), and incremental product extensions rather than by headcount, funding, or geographic expansion.

Name

Gösser Bräu

Legal name

Gösser Bräu Graz Gastronomie GesmbH

Website

https://goesserbraeugraz.at

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Gösser Bräu is a 125-year-old traditional Austrian restaurant and event venue in central Graz, operated since 2005 by the Grossauer family as part of a 20-establishment hospitality group. It serves regional cuisine, house-brewed beer, and hosts private and corporate events for up to 130 guests across multiple bookable rooms.

Ownership category

akta.pro rank

Product category

Traditional Restaurant & Event Venue Hospitality

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Hotel Bars & Rooftop Bars (CRANACAL), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Traditional Austrian cuisine
• Restaurant dining services
• Event venue rentals
• Beer garden operations
• Regional hospitality

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Food and beverage sales: Restaurant dining service offering traditional Austrian cuisine with regional ingredients. Revenue from lunch menus (Mittagsteller), dinner service, beverages including their signature Gösser beer.
2. Event venue rentals: Rental fees for private event spaces including Braumeister Stüberl, Salettl, Abtei, Bürgersäle, Die Ecke, and Dachterrasse. Pricing ranges from EUR 550 to EUR 1,100 per event.
3. Voucher and gift card sales: Online voucher sales through grossauer.co.at/shop for restaurant gift cards and special offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gösser Bräu is a traditional Austrian Wirtshaus (restaurant) in central Graz serving regional Styrian cuisine and house-brewed beer since 1902. Its core offering combines daily on-premises dining (Mittagsteller lunch menu and à la carte service) with eight distinct bookable event spaces for private and corporate celebrations, supplemented by a seasonal beer garden, rooftop terrace, gift vouchers, and ice-stock bowling activities.

Product overview

Gösser Bräu is a traditional Austrian restaurant and beer hall established in 1902, operated by the Grossauer family since 2005. The establishment operates as a single unified hospitality offering centered on regional Austrian cuisine, house-brewed beer, and event hosting. The core dining experience includes a regularly updated lunch menu (Mittagsteller) and à la carte offerings. The venue comprises multiple distinct event spaces: the Braumeister Stüberl (22 persons), Salettl (26 persons), Abtei (48 persons), Die Ecke (50 persons), Bürgersaal 3 (30 persons), Bürgersaal 1+2 (70 persons), Bürgersaal 1-3 (130 persons), and a seasonal Dachterrasse rooftop terrace (120 persons). Additional offerings include gift vouchers, accommodation partnerships, beer garden operations, and seasonal event promotions such as fish weeks, dumpling weeks, and Eisstock-Gaudi ice stock bowling.

Differentiator

Problem solved

Functional benefit

Products and services

• Gösser Bräu Restaurant & Dining Traditional Austrian restaurant operating since 1902 in central Graz, offering regional Styrian cuisine, à la carte service, and house-brewed Gösser beer to walk-in guests, reservations, and private parties.
• Mittagsteller (Lunch Menu) Daily changing lunch menu priced at EUR 13.30 per person, available Monday to Friday from 11:00 to 14:30, with vegetarian option at the same price and optional soup or salad surcharge of EUR 3.50.
• Event Venue Rentals Rental of eight distinct event spaces — Braumeister Stüberl (22 persons), Salettl (26 persons), Abtei (48 persons), Die Ecke (50 persons), Bürgersaal 3 (30 persons), Bürgersaal 1+2 (70 persons), Bürgersaal 1-3 (130 persons), and seasonal Dachterrasse (120 persons) — for weddings, corporate events, anniversaries, and private celebrations, with rental packages including seating plan, table linens, operating costs, service staff, setup and breakdown, and final cleaning.
• Biergarten (Beer Garden) Seasonal outdoor beer garden area offering traditional Austrian food and beverages, including Gösser beer at EUR 3.10 per Krügerl and items such as Bratwurst, Gulasch, Leberkäse, and vegan Krautfleckerl.
• Gutscheine (Gift Vouchers) Gift vouchers for traditional food, freshly tapped beer, and shared dining experiences, available for online ordering through the Grossauer group shop.
• Übernachten (Accommodation) Overnight accommodation offerings available through partner Grossauer Homes in connection with the restaurant for guests attending events or dining.
• Eisstock-Gaudi (Ice Stock Bowling) Covered and illuminated ice stock bowling lane operated in the beer garden from October, with off-peak (weekdays 14:00-17:00) and peak (from 17:00 and weekends) pricing for groups of up to 10 persons per lane, targeting team-building and Christmas parties.
• Event Catering & Celebrations End-to-end event hosting service offering room rental, professional catering, trained service staff, setup and breakdown, table linens, and AV equipment for weddings, corporate events, anniversaries, and family celebrations.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augustiner Bräu Kloster Mülln: Historic Salzburg brewery with attached traditional restaurant operations. Comparable Austrian brewery-anchored Wirtshaus combining beer service, regional cuisine, and heritage-driven destination appeal.
• Augustiner-Keller München: Traditional Munich beer garden and restaurant with brewery-anchored heritage. Comparable Wirtshaus-style concept emphasizing regional cuisine, beer service, and large-scale communal seating/event capability.
• Hofbräuhaus München: Iconic traditional Bavarian beer hall serving regional cuisine with multiple rooms, live music, and event hosting. Directly comparable as a destination-style traditional brewery-restaurant with heritage positioning and tourism-driven mix.
• Zwölf Apostelkeller: Traditional Viennese Heuriger-style restaurant and event venue with multiple historic rooms for celebrations and corporate events. Comparable on the traditional atmosphere, multi-room event model, and Austrian heritage positioning.
• Hofbräu am Gasteig: Munich-based Hofbräu venue combining traditional brewery-restaurant operations with event-hosting. Comparable as a brewery-anchored traditional Wirtshaus with both walk-in dining and bookable event spaces.
• Stiegl-Brauwelt: Austrian brewery and restaurant experience in Salzburg combining brewery heritage, regional cuisine, and event hosting. Closest comparable Austrian Wirtshaus concept with similar brewery-anchored brand identity and event-led programming.

Emerging players

• Landhaus Bacher: Austrian upscale regional-cuisine restaurant in Lower Austria. Comparable through Austrian cuisine focus and event capability, though positioned at a higher price tier than a traditional Wirtshaus.

Broad incumbents

• Plachutta: Established traditional Viennese restaurant group specializing in Austrian cuisine (notably Tafelspitz) with multiple locations and event hosting. Comparable on traditional Austrian cuisine positioning and event/private-dining capability, though at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GoesserGraz
• Facebookfacebook.com/goesserbraeugraz
• Instagraminstagram.com/goesserbraeu
• LinkedInlinkedin.com/company/g%C3%B6sser-br%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gösser Bräu