Autohaus Göthling & Kaufmann

What Autohaus Göthling & Kaufmann does

Autohaus Göthling & Kaufmann is a family-run automotive dealership group headquartered in Hofheim am Taunus, Hessen, with roots dating back to 1926 in Eisenach. The company sells new and used vehicles across seven brands under the Volkswagen Group umbrella — Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA — as well as Etrusco recreational vehicles, operating four locations across the Rhein-Main area (Hofheim am Taunus, Eschborn, Kelkheim) and the original Eisenach site. Beyond vehicle sales, the group offers private and commercial leasing, vehicle financing, insurance, warranty products, short- and long-term rental, and a full workshop service portfolio including maintenance, accident repair, bodywork and paint, tire services, glass service, and TÜV inspection.

Since 2023, Göthling & Kaufmann has operated as a subsidiary of the AVEMO Group, a larger automotive trading conglomerate that also encompasses Autohaus Best, Autohaus Marnet, and Gelder & Sorg. The AVEMO integration provides the group access to a shared multi-brand portfolio, the AVEMO Fleet corporate sales channel for B2B fleet customers (avemo-fleet.de), and a unified digital presence across website, social media, and direct messaging platforms. Revenue is generated through three primary streams: one-time vehicle sales, recurring leasing and financing arrangements, and fee-based vehicle maintenance and repair services, with customers split between individual private buyers (primary segment) and corporate fleet accounts (secondary segment). Pricing on individual vehicles ranges from approximately €22,980 to €165,990, with monthly leasing rates from €159 to €663 depending on model and terms.

Name

Autohaus Göthling & Kaufmann

Legal name

Göthling & Kaufmann

Website

https://goethling-kaufmann.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Göthling & Kaufmann is a family-run German automotive dealership group operating four locations across the Rhein-Main area and Eisenach, selling seven VW Group and Etrusco brands plus leasing, financing, and workshop services to private and corporate fleet customers. Since 2023 it operates as a subsidiary of AVEMO Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Hofheim am Taunus

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales across multiple brands (Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA, Audi). Revenue generated from direct vehicle transactions with both purchase and leasing options available.
2. Financial Services: Leasing and financing services for vehicle purchases, providing recurring revenue from financing arrangements and lease agreements.
3. Vehicle Maintenance and Repair Services: Comprehensive service including maintenance, inspection, oil changes, tire services, accident repairs, glass service, body and paint work, generating revenue from workshop services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Autohaus Göthling & Kaufmann is an automotive dealership group selling new and used vehicles across seven brands (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA, and Etrusco) from four locations in the Rhein-Main area and Eisenach. The company complements vehicle sales with full after-sales services including maintenance, inspection, accident repair, bodywork and paint, tire and glass services, leasing, financing, insurance, warranty products, trade-in, and short- and long-term rentals, plus corporate fleet solutions through the AVEMO Fleet portal.

Product overview

Autohaus Göthling & Kaufmann is an automobile dealership group offering new and used vehicles from seven brands (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA, and Etrusco). The company provides comprehensive automotive services including sales, leasing, and financing, complemented by maintenance, repair, and bodywork services. Since 2023, the company has been part of the AVEMO Group, operating locations in Hofheim am Taunus, Eschborn, Kelkheim (Taunus), and Eisenach.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi vehicles Sales of new and used Audi passenger vehicles and SUVs through authorized Audi dealership at the Hofheim am Taunus Audi Zentrum and other locations, for private buyers and corporate clients.
• Volkswagen vehicles Sales of new and used Volkswagen passenger vehicles for private and commercial customers at Göthling & Kaufmann locations.
• Volkswagen Nutzfahrzeuge commercial vehicles Sales of new and used Volkswagen commercial vans and light commercial vehicles for trades, fleets, and commercial customers.
• Škoda vehicles Sales of new and used Škoda passenger vehicles for private and commercial customers.
• SEAT vehicles Sales of new and used SEAT passenger vehicles for private customers.
• CUPRA vehicles Sales of new and used CUPRA high-performance sport vehicles for private customers.
• Etrusco recreational vehicles Sales of new Etrusco campers and motorhomes for private leisure customers.
• Privat- und Gewerbeleasing (Private and Commercial Leasing) Vehicle leasing service for private individuals and commercial customers, providing monthly recurring access to vehicles from the multi-brand portfolio.
• Finanzierung (Vehicle Financing) Financing arrangements for vehicle purchases, enabling customers to acquire vehicles through installment-based payments rather than outright purchase.
• Wartung & Inspektion (Maintenance and Inspection) Regular vehicle maintenance and inspection services performed at the dealership workshops for private and fleet customers.
• Unfallschaden-Reparatur (Accident Damage Repair) Repair services for vehicles that have sustained accident damage, performed at the dealership workshops.
• Karosserie- & Lackarbeiten (Bodywork and Paint) Bodywork and paint services for vehicles, covering cosmetic and structural body repairs.
• Reifendienstleistungen (Tire Services) Tire services including fitting, replacement, and seasonal changeovers for vehicles serviced at the dealership.
• Hauptuntersuchung (Official Vehicle Inspection) Official statutory vehicle safety inspection service (TÜV-equivalent Hauptuntersuchung) carried out at the dealership workshops.
• Glasservice (Glass Service) Windshield and other automotive glass repair and replacement services offered through the dealership workshops.
• Kurz- und Langzeitmiete (Short- and Long-Term Rental) Short-term and long-term vehicle rental services providing flexible temporary access to vehicles without long-term commitment.
• Kfz-Versicherung (Vehicle Insurance) Vehicle insurance products bundled with vehicle purchases to provide coverage solutions for private and commercial customers.
• Garantieprodukte (Warranty Products) Extended warranty and guarantee products offered alongside vehicle sales to provide post-purchase protection beyond manufacturer warranty.
• Inzahlungnahme (Trade-In) Trade-in service that values and accepts customers' existing vehicles as credit toward the purchase of a new or used vehicle from the dealership.
• Großkunden / Flottenlösungen (Corporate Fleet Solutions via AVEMO Fleet) Dedicated corporate fleet solutions delivered via the AVEMO Fleet portal, providing multi-brand fleet procurement, corporate leasing, and dedicated account handling for business customers.
• Wohnmobil-Service (Recreational Vehicle Service) Specialized maintenance and repair services for campers, motorhomes, and recreational vehicles, complementing Etrusco RV sales.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AVEMO GroupcoreStrategic or Co-development Partner · 1 January 2023Göthling & Kaufmann became part of the AVEMO Group in 2023, gaining access to a larger automotive trading group with seven brands (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA, and Etrusco) under one umbrella.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• mobile.de: Major German online auto marketplace owned by Adevinta. Adjacent ecosystem player that influences new and used vehicle demand patterns relevant to Göthling & Kaufmann's inventory turnover.
• AutoScout24: Germany's largest online vehicle marketplace. Adjacent to Göthling & Kaufmann as a discovery and lead-generation channel for new and used vehicle buyers in the same regional market.

Broad incumbents

• Hedin Mobility Group: European automotive retail and distribution group operating multi-brand dealerships across Germany and other countries. Comparable multi-brand retail model, fleet services, and aftermarket exposure.
• Emil Frey Group: Major European automotive retail group with extensive German dealer operations. Comparable multi-brand dealership model, aftersales service stack, and B2B fleet capabilities.
• AVEMO Group: Parent conglomerate that also operates sibling VW Group dealership brands Autohaus Best, Autohaus Marnet, and Gelder & Sorg. Directly comparable multi-brand VW Group retail model with shared procurement, fleet, and marketing infrastructure.

Direct peers

• Beresa GmbH & Co. KG: German automotive dealer group operating multiple VW Group brands with sales, service, and fleet offerings. Directly comparable in brand mix and integrated dealership/service model.
• Rosier Gruppe: German multi-brand VW Group dealer (Audi, VW, Škoda, SEAT, CUPRA) with full sales/service operations. Closely matches Göthling & Kaufmann's brand portfolio and full-service dealership format.
• Procar Automobile: German multi-brand automotive dealer (BMW, VW, Audi, MINI among others) with full sales and aftersales. Comparable in multi-brand premium and volume retail across regional German locations.
• Dello / Max Moritz Gruppe: Northern German multi-brand automotive dealer group. Comparable in multi-brand vehicle retail, workshop services, and fleet offerings under a regional dealer-group umbrella.
• Gottfried Schultz Automobilhandels: Large family-run German automotive dealer group representing Volkswagen Group brands (VW, Audi, Škoda, SEAT). Closely comparable to Göthling & Kaufmann in multi-brand VW Group retail, service depth, and regional German footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@avemogroup
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• LinkedInlinkedin.com/company/goethling-kaufmann
• Instagraminstagram.com/avemogroup
• TikToktiktok.com/@avemogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Göthling & Kaufmann