Anton Götten GmbH

What Anton Götten GmbH does

Anton Götten GmbH is a privately held German tour operator headquartered in Saarbrücken, Saarland, operating under the brand Anton Götten Reisen since 1899. The company sells packaged leisure travel across Europe and select international destinations through four primary product lines: bus tours (including a premium 5-star tier with dedicated travel companions), river cruises (distributed via a 30+ year exclusive partnership with CroisiEurope, accessing 50+ ships on European rivers), ocean cruises (via MSC, Costa, Phoenix), and flight-inclusive packages departing from Saarbrücken airport. It also operates Apartamentos GoettenMar, a wholly owned self-catering apartment complex in Playa de Aro, Spain, providing vertical integration for Costa Brava bus tour packages.\n\nThe business model is direct-to-consumer with multi-channel distribution: customers book via the goetten.net website, a telephone booking center (0681-303200), a walk-in travel agency in Saarbrücken, or through partner travel agents via a dedicated Agenturbereich portal. Pricing follows a one-time transactional model with pay-as-you-go billing, ranging from €53 day trips to €2,800+ extended Danube cruises. The company serves at least seven customer segments including individual leisure travelers, holiday/seasonal travelers, organized groups, solo travelers (with no single-supplement offerings), school groups (Klassenfahrten), active/hiking enthusiasts, and wellness travelers. Marketing combines digital channels (website, Facebook, Instagram, email newsletter) with traditional printed and digital catalogs.\n\nNo proprietary technology platforms, AI capabilities, mobile applications, or external funding have been disclosed. The company is family-owned with no identified parent company, no public listing, and no venture or private equity investment. Operational assets include a dedicated bus departure terminal (Reiseterminal) in Saarbrücken-Malstatt with 100+ parking spaces, owned Spanish real estate, and a fleet of 5-star premium coaches. Geographic reach for pickup services spans over 25 German cities across Saarland, Rhineland-Palatinate, Baden-Württemberg, and Hesse, with broader destination coverage extending across Europe, North America, Asia, and Africa.

Name

Anton Götten GmbH

Legal name

Anton Götten GmbH

Website

https://goetten.net

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Anton Götten GmbH is a family-owned German tour operator founded in 1899, selling packaged bus tours, river cruises (via CroisiEurope), ocean cruises, and flight packages to German-speaking leisure travelers across Europe and select international destinations.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

River Cruise + Land Tour Packages (Cruisetours) (THAEACAK), Luxury / Premium Coach Operators (TLAFAFAE), Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Small-Group Escorted Tour Operators (THAKADAB)

Keywords

• Group tour packages
• River cruise packages
• Coach bus tours
• Flight-inclusive vacations
• Holiday travel packages

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Package Tours: Organized tour packages including bus tours, river cruises, and flight-inclusive vacations. Revenue is generated through packaged pricing that includes transportation, accommodation, meals, and excursions.
2. Apartment Rentals: Apartamentos GoettenMar in Playa de Aro offers self-catering apartments for rent with various add-on services including breakfast and half-board dining options at the on-site Bistro ChiaraMar.
3. Group Travel Services: Customized group travel packages for clubs, organizations, schools (Klassenfahrten), and other groups. Dedicated sales contacts handle group bookings.
4. Cruise Bookings: River and ocean cruise packages offered in partnership with CroisiEurope and other cruise lines. Bookings include shore excursions and are sold as complete packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Anton Götten GmbH is a German tour operator, founded in 1899, that organizes and sells packaged leisure travel including premium coach bus tours with 5-star coaches, river cruises in partnership with CroisiEurope, sea cruises with MSC, Costa and Phoenix Reisen, flight-inclusive holiday packages, day trips, group travel, and school trips. The company also owns and rents an apartment complex in Spain branded Apartamentos GoettenMar.

Product overview

Anton Götten Reisen is a diversified German travel company offering a comprehensive portfolio of travel products centered around bus tours, river cruises, and sea cruises. The core offerings include Premium-Reisen (luxury bus tours in 5-star coaches), Rund- und Städtereisen (city and round trips), Sport- und Wanderreisen (active hiking tours), Gesundheitsurlaub (spa/health vacations), Urlaubsreisen (beach holidays), and special interest tours including Kunst- und Musikreisen (cultural/art tours), Festtagsreisen (holiday travel), and Tagesfahrten (day trips). The company also operates Apartamentos GoettenMar, a vacation apartment sub-brand in Playa de Aro, Spain. For cruises, Anton Götten partners exclusively with CroisiEurope for river cruises featuring over 50 ships across European rivers (Rhine, Danube, Rhône, Seine, Loire, Elbe, Douro, Mekong), while sea cruises are offered through MSC, Costa, and other cruise lines. Flight packages departing from Saarbrücken airport complement the portfolio for long-haul destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Apartamentos GoettenMar: Holiday apartment complex in Playa de Aro, Costa Brava, Spain featuring various apartment types and amenities including pool and bistro.
• Bistro ChiaraMar

Products and services

• Premium-Reisen (Premium Coach Bus Tours) Packaged multi-day leisure coach tours operated with the company's own fleet of 5-star (5-Sterne) buses, targeted at individual German-speaking travelers and small private groups seeking comfortable long-distance road travel.

Quantifiable outcome

• 500,000+ cruise guests served through CroisiEurope partnership over 30 years
• +2 more outcomes

Named customers1 record

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CroisiEuropecoreStrategic or Co-development Partner · 1 January 1990Exclusive long-term partnership spanning 30+ years with CroisiEurope, a Strasbourg-based family river cruise company. Anton Götten Reisen serves as a key distribution partner for CroisiEurope's fleet of 50+ ships across European rivers. The partnership has served over 500,000 guests. CroisiEurope provides the ships, crew, and cruise operations while Anton Götten handles marketing, sales, and German-speaking customer service. CroisiEurope is a family-owned company with nearly 1000 employees.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland: Germany's largest integrated tour operator offering packaged tours, cruises (Mein Schiff fleet), flights, and hotels — a major broad incumbent; Anton Götten distributes TUI-style packaged tours as a regional alternative.
• FTI Group: Munich-based tour operator group with broad packaged-tour and cruise offerings (BigXtra, 5vorFlug, Kamai, Meeting Point) — overlaps with Anton Götten on European coach tours and beach packages.
• Viking River Cruises: Global river cruise major (Viking Cruises) selling heavily to North American but increasingly to German-speaking audiences — a structural competitor for Anton Götten's CroisiEurope-distributed river cruise product.
• DER Touristik: Large German tour operator (parent of Gebeco, Dertour, Meier's Weltreisen, ITS, ADAC Reisen) offering a full portfolio of packaged tours, cruises, and flights — broader incumbent overlapping heavily in coach tours and river cruise distribution.

Direct peers

• Schauinsland-Reisen: German tour operator from the Ruhr area with a strong catalog of bus tours, river cruises, and package holidays — competes head-to-head with Anton Götten for German leisure coach and cruise customers with a similarly broad product mix.
• Studiosus Reisen: German escorted tour operator offering small-group, premium coach, and cultural tours across Europe and worldwide — directly comparable in product (multi-day escorted coach tours) and customer (German-speaking leisure/senior travelers).
• Gebeco (Gesellschaft für internationale Begegnung und Cooperation): German escorted group-tour operator owned by DER Touristik offering small-group and coach tours across Europe and the world — closely comparable coach-package and group-travel business model for German-speaking customers.
• Phoenix Reisen: Bonn-based German tour operator known for small-ship ocean and river cruises sold directly to German-speaking customers — a direct competitor, particularly for the Seekreuzfahrten product line resold by Anton Götten.
• Hauser Exkursionen: Munich-based adventure and hiking tour operator offering escorted small-group active trips across Europe and worldwide — competes directly with Anton Götten's Sport- und Wanderreisen product line.

Others

• CroisiEurope: French family-owned river cruise operator and Anton Götten's exclusive partner for Flusskreuzfahrten — comparable as the upstream supplier for the company's largest cruise product line and a strategic ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Anton.Goetten.Reisen
• Instagraminstagram.com/antongoettenreisen
• LinkedInlinkedin.com/company/anton-g%C3%B6tten-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anton Götten GmbH