Goff's Enterprises, LLC

What Goff's Enterprises, LLC does

Goff's Enterprises, LLC is a privately held U.S. industrial manufacturer founded in 1987 and headquartered in Pewaukee, Wisconsin, with a second production facility in New Jersey acquired in February 2024 (formerly Tailored Dock Products). The company designs and makes flexible vinyl and mesh roll-up doors, industrial curtain wall partitions, dock equipment, and personal safety partitions, organized into three core product families — High Performance Vinyl Doors (Cyclone, G2 high-traffic series, G1 bug screen, Wash Guard, Clean Guard, Harsh Guard, Model 2000, Fall Guard, Machine Guard, Dock Guard, strip doors), Industrial Curtain Walls (Original, Clean, Climate, Sound, Outdoor, Welding, Aluminum Repair Bays, Roll Up), and Dock Equipment (dock seals and shelters, weather wall, metal dock hood, edge-of-dock and pit-style levelers, PRH trailer restraints) — supplemented by Personal Safety Partitions, welding products, and HVLS fans. Underlying technology centers on proprietary mechanical features (breakaway auto-reset door web, pultruded fiberglass wind bars, IP65/IP67/NEMA 4X-rated electronics for wash down environments) and the Intelligent Control System with Smart Touch Screen that delivers real-time monitoring, cycle counts, energy usage tracking, diagnostics, and fault logging across the door lines; Flex Fabrication and 3D Design services support custom industrial partitioning.

Goff's sells through a two-tier go-to-market: a network of authorized industrial door distributors and resellers served by in-house Dealer Development Managers, with quote requests feeding an inside sales team for B2B doors, curtain walls, and dock equipment; plus a direct e-commerce storefront for consumer-facing Personal Safety Partitions and welding accessories. Pricing is quote-based across the B2B catalog (lead times of 4 weeks or less, warranty and premium features included as standard) and unit-priced for PPE items (e.g., Hanging Personal Safety Partition $134–$139, Portable $230–$393, Tabletop $43–$82). The company serves six primary verticals — autobody/collision repair, car wash, food processing, loading dock operations, material handling/warehouse, and welding operations — plus horizontal segments in PPE/general safety and residential.

The company has been recognized on the Inc. 5000 list of fastest-growing private companies in America for four consecutive years through 2021 (highest rank 3,680), achieved record revenue in 2020 during the pandemic (including an emergency order of 22 doors shipped in 5 business days to a Connecticut medical provider), and is led by founder Tony Goff as President and CEO. Operations are active and ongoing with multiple product launches in 2022–2025, including the Smart Touch Screen upgrade, the Cyclone High Performance Door, the PRH Trailer Restraint, and the HVLS fan product line.

Name

Goff's Enterprises, LLC

Legal name

Goff's Enterprises, LLC

Website

https://goffsenterprises.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Goff's Enterprises is a Pewaukee, Wisconsin-based industrial manufacturer founded in 1987 that designs and produces high-performance vinyl doors, industrial curtain walls, dock equipment, and personal safety partitions for autobody, car wash, food processing, loading dock, welding, and PPE customers.

Ownership category

akta.pro rank

Product category

Industrial Doors and Curtain Walls

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

Keywords

• Industrial high performance doors
• Vinyl curtain walls
• Loading dock equipment
• Wash down doors
• Industrial safety partitions

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. High Performance Doors: Manufacture and sale of premium vinyl and mesh roll-up doors for loading docks, car washes, industrial facilities, and specialized environments. Includes the Cyclone, G2, G1, Clean Guard, Harsh Guard, Model 2000, Wash Guard, and other door models. Revenue is generated through distributor/reseller network and direct quote requests for end users. Doors are made-to-order with pre-assembled components.
2. Industrial Curtain Walls: Manufacture and sale of flexible curtain wall partitions for space separation, climate control, sound dampening, welding protection, clean room environments, and outdoor applications. Products include Original, Clean, Climate, Sound, Outdoor, and Welding Curtain Walls, as well as Aluminum Repair Bays.
3. Dock Equipment: Full line of loading dock equipment including dock seals, shelters, dock levelers (edge-of-dock and pit-style), trailer restraints, metal dock hoods, and accessories. Expanded through the 2024 acquisition of Tailored Dock Products.
4. Safety Products: Personal Safety Partitions (sneeze guards) sold direct-to-consumer and through distributors for COVID-19 and general safety applications. Also includes Fall Guard loading dock fall protection doors, machine guard safety doors, and welding safety products.
5. Strip Doors: Vinyl strip doors for industrial space separation, sold through the same distribution channel as other door products.
6. Custom Fabrication: Flex Fabrication and 3D Design services for custom industrial partitioning solutions, providing tailored space separation for unique facility requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Goff's Enterprises designs and manufactures high-performance vinyl roll-up doors, industrial curtain wall partitions, and loading dock equipment (seals, shelters, levelers, trailer restraints) for industrial facilities. Products serve space separation, climate control, sound dampening, contamination control, welding protection, OSHA-compliant fall protection, wash down, and energy efficiency applications primarily for autobody, car wash, food processing, loading dock, material handling, and welding operators. The company also sells Personal Safety Partitions (sneeze guards), welding products, and HVLS fans, and offers custom Flex Fabrication & 3D Design services for tailored industrial partitioning solutions.

Product overview

Goff's Enterprises, LLC is an industrial manufacturing company that designs and manufactures high-performance doors, industrial curtain walls, dock equipment, and safety products. The company operates from Pewaukee, Wisconsin and has been in business since 1987, recently acquiring Tailored Dock Products to expand their dock equipment offerings. The product portfolio centers on three main categories: High Performance Vinyl Doors (including Cyclone, G2 High Traffic, G1 Bug Screen, Wash Guard, Clean Guard, Harsh Guard, Model 2000, and specialty safety doors like Fall Guard and Machine Guard), Industrial Curtain Walls (including Original, Clean, Climate, Sound/Noise Control, Outdoor, Welding, and Aluminum Repair Bays), and Dock Equipment (including Dock Seals & Shelters, Weather Wall, Metal Dock Hood, Dock Levelers, and PRH Trailer Restraints). Additionally, they offer Personal Safety Partitions (sneeze guards) in various configurations, welding products, and HVLS fans. The company also provides custom fabrication and 3D design services. All products are designed and manufactured in the USA with a focus on creating cleaner, safer, and more productive work environments across industrial markets including autobody, car wash, food processing, loading dock, material handling, and welding.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyclone High Performance Door Next-generation high-performance vinyl roll-up door offering enhanced performance, efficiency, and reliability for industrial applications.
• G2 5400 High Traffic Door High-speed high-traffic door rated for up to 120 cycles per hour and opening at 54 inches per second; designed for frequent reliable access in demanding industrial settings with breakaway door web that auto-resets on impact.
• G2 4200 High Traffic Door High-performance vinyl door designed for high-traffic applications with up to 120 cycles per hour capability.
• G2 2800 High Traffic Door High-performance vinyl door designed for high-traffic industrial applications with up to 120 cycles per hour capability.
• G1 Industrial Bug Screen Door Bug screen roll-up door that prevents birds, bugs, and intruders while allowing fresh air into facilities; provides 65% shade factor and supports multiple activation methods.
• Wash Guard Elite Car Wash Door Premium car wash roll-up door built with corrosion-resistant materials for reliable, maintenance-free operation in car wash environments; supports custom branding graphics.
• Wash Guard Plus Car Wash Door Car wash door with corrosion-resistant materials designed for reliable operation in full-service and conveyor car wash facilities.
• Clean Guard Wash Down Door Wash down-proof door for food processing and similar environments; IP65-rated motor, IP67 photo eye sensors, NEMA 4X control system; available in 42 or 20 inches per second options.
• Harsh Guard Door Heavy-duty wash down door built with corrosion-resistant stainless steel and aluminum components for the toughest industrial environments.
• Model 2000 Economical Medium Traffic Door Economical medium-traffic high-performance vinyl door providing core door benefits at lower cost for facilities with 30 cycles/hour or less.
• Fall Guard Safety System Door Loading dock fall protection door engineered to be easier to deploy and safer to use; full coverage protection exceeding OSHA standards.
• Machine Guard Safety Door Safety door designed to protect personnel and equipment around machinery in industrial settings.
• Dock Guard Loading Dock Door Loading dock door designed for durability and reduced maintenance costs at the loading dock.
• Side Seal Bug Door Bug screen door with side seal design for enhanced insect and pest prevention at loading docks.
• Strip Doors Vinyl strip doors for creating separation between working spaces, controlling environment and traffic flow in industrial settings.
• Original Curtain Wall Retractable vinyl curtain wall for space separation, confining dust, dirt, and contaminants or separating temperature zones.
• Clean Curtain Wall Curtain wall designed for wash down and clean room applications in food processing and pharmaceutical facilities.
• Climate Curtain Wall Insulated vinyl curtain with double bubble foil insulation between two layers of 18oz vinyl; only 1/4 inch thick; Class 1/Class A fire rated.
• Sound Curtain Wall Acoustic dampening curtain proven to reduce noise levels by an average of 10.75 dB; available in 9 colors; meets OSHA industrial noise requirements.
• Outdoor Curtain Wall Curtain wall designed for outdoor applications to separate spaces and provide weather protection.
• Welding Curtain Wall Curtain wall containing welding fumes, sparks, and reducing UV light exposure to create safer welding workstations.
• Aluminum Repair Bay Fully enclosed repair station for aluminum vehicle repair in auto body shops; flexible curtain wall sides with PVC tent-style top for separation without permanent walls.
• Roll Up Curtain Wall Retractable curtain wall that rolls up for access when needed, providing flexible industrial space separation.
• Dock Seals & Shelters Dock seals and shelters creating tight, energy-efficient seal between building and trailer at loading docks.
• Weather Wall Trailer rain guard designed to protect loading dock area from weather elements.
• Metal Dock Hood Metal hood designed to protect dock levelers and loading dock area from weather and debris.
• Edge of Dock Leveler Edge of dock leveler providing smooth, safe transitions for loading dock operations.
• Pit-Style Dock Leveler Pit-style dock leveler installed in dock pit for smooth transitions between dock and trailer.
• PRH Trailer Restraint Trailer restraint dock safety system with secure hook mechanism that auto-engages trailer rear impact guard; DC motor, multiple power options, waterproof encoder, and zinc-plated finish with hard weld layer.
• Personal Safety Partition - Hanging Hanging sneeze guard partition separating close-contact areas; clear antibacterial PVC material meeting NFPA 701 fire standards; multiple mounting hardware options included.
• Personal Safety Partition - Portable Floor-standing portable safety partition for flexible placement between equipment or workstations.
• Personal Safety Partition - Tabletop Tabletop desk shield for placement on desks and workstations (multiple sizes).
• Personal Safety Partition - Tabletop Cubicle Tabletop cubicle partition covering three sides of a desk (22W x 20H x 16D inches).
• Bar Guard Bar-top sneeze guard divider (30W x 22H inches) for bar and counter separation.
• Weld Blanket Welding blanket for protecting surfaces and equipment from welding sparks and UV exposure.
• Welding Screen Portable welding screen creating flexible welding areas that block harmful UV rays and protect against fumes and sparks.
• Bird Guard Bird control product for loading dock areas to prevent bird intrusion.
• Flex Fabrication & 3D Design Custom fabrication service with 3D design capabilities creating tailored industrial partition solutions for unique facility requirements.

Quantifiable outcome

• Orders shipped in 4 weeks or less (vs. longer lead times from other suppliers)
• +6 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• Tailored Dock ProductscoreStrategic or Co-development Partner · 2 February 2024Goff's Enterprises acquired Tailored Dock Products, a dock seals and shelters manufacturing company, in February 2024. The acquired company now operates as Goff's Enterprises – New Jersey and strengthens Goff's position in the dock seal and shelter market. The acquisition enhances Goff's ability to produce quality dock products and maintain short lead times. Integration includes Tailored Dock Products' product knowledge, quality production capabilities, and existing customer relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frommelt Products (Rite-Hite): Brand within Rite-Hite producing industrial curtains and welding screens — the closest direct competitor to Goff's industrial curtain wall portfolio (sound, welding, climate, clean).
• Rytec: High-speed industrial roll-up door specialist (now part of Assa Abloy) competing directly in the same high-cycle industrial door category as Goff's G2 and Cyclone products, with comparable performance specs and target end markets.
• Rapid Industries: Manufacturer of industrial curtains, welding screens, and in-plant space-division products competing in the same welding and industrial partitioning segments Goff's serves.
• Rite-Hite: Milwaukee-based manufacturer of industrial doors, loading dock equipment, and in-plant safety products — directly overlapping Goff's high-performance doors, dock seals/levelers, and industrial curtain lines. The largest U.S. incumbent in Goff's exact category.
• Blue Giant: Manufacturer focused on loading dock equipment including levelers, vehicle restraints, and seals — directly competing with the dock equipment portfolio Goff's added through the Tailored Dock Products acquisition.
• TMI International: Manufacturer of industrial curtains, strip doors, and PVC partition walls with overlapping product specs and similar target customers. Competitor specifically to Goff's Industrial Curtain Walls and Strip Doors.
• Entrematic (Dynaco): Manufacturer of high-speed doors, impact doors, and dock equipment under the Dynaco and Ditec brands. Direct competitor to Goff's in industrial roll-up doors and dock sealing.

Broad incumbents

• Assa Abloy (Crawford / Albany / Rytec): Global access solutions conglomerate whose Crawford, Albany, and Rytec brands sell high-speed industrial roll-up doors competing head-to-head with Goff's G2 and Cyclone lines. Wide portfolio gives it national service and direct-sales reach Goff's cannot match.
• Hörmann: German-headquartered global leader in industrial doors, loading dock equipment, and operators — competing with Goff's across high-performance doors and dock seals/shelters, with significantly larger scale and an established U.S. distributor network.

Emerging players

• Poweramp (Systems, LLC): Specialized manufacturer of dock levelers, vehicle restraints, and seals. Smaller and more focused than Hörmann or Blue Giant, competing directly with Goff's/PRH in the powered dock safety category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goffs-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goff's Enterprises, LLC