Goffs Academy

What Goffs Academy does

Goffs Academy is a state-funded mixed 11-18 comprehensive secondary school and sixth form located in Cheshunt, Hertfordshire, United Kingdom, operating within the Generations Educational Trust Multi Academy Trust structure. The academy serves approximately 1,500 students across Years 7-13 and is led operationally by Principal Mark Ellis, with CEO Roger Harris providing oversight at the trust level. The institution is a not-for-profit public sector entity rather than a commercial enterprise, and is not an investment target in the conventional PE/VC/M&A sense.

The academy's core offering is broad secondary education with GCSE preparation (Years 7-11) and a sixth form providing A-Level qualifications (Years 12-13). Differentiated programs include The Goffs Sports Academy and The Goffs Business Academy at sixth-form level, the Generations Scholarship Programme for high-aspiration students, careers education and guidance aligned with Gatsby Benchmarks, and extra-curricular activities such as the Combined Cadet Force and Duke of Edinburgh Award. Supporting technology is limited to standard UK school administrative systems (Arbor parent app, WisePay, GCSEPod, Cleverbox-built website).

The business model is government-funded: Goffs charges no tuition fees and derives its income from UK Department for Education per-pupil grants routed through the Generations Educational Trust MAT and local authority. Demand significantly exceeds supply, with over 800 applications annually for 240 available Year 7 places and persistent waiting lists. The academy achieved a Platinum Award for Excellence in Safeguarding in November 2022 and published an Ofsted inspection report in 2023.

Name

Goffs Academy

Legal name

Goffs Academy

Website

https://goffs.herts.sch.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Goffs Academy is a state-funded mixed 11-18 comprehensive secondary school and sixth form in Cheshunt, Hertfordshire, UK, serving approximately 1,500 students within the Generations Educational Trust Multi Academy Trust. It offers GCSE and A-Level programs plus specialized Sports and Business Academy pathways, funded entirely by UK government per-pupil grants.

Ownership category

akta.pro rank

Product category

Secondary Education (K-12 Academy School)

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

akta.pro secondary industry

College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

Keywords

• Secondary education
• Sixth form education
• GCSE preparation
• A-Level programmes
• Academy school

Headquarters

HQ city

Cheshunt

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Goffs Academy is a state-funded 11–18 comprehensive academy delivering secondary school education for Years 7–11 (with GCSE preparation) and Sixth Form education for Years 12–13 (with A-Level preparation). It supplements the core curriculum with specialized programs (Goffs Sports Academy, Goffs Business Academy), the Generations Scholarship Programme, careers education and guidance aligned with Gatsby Benchmarks, and an extensive extra-curricular offering that includes Combined Cadet Force and the Duke of Edinburgh Award.

Product overview

Goffs Academy is a mixed 11-18 comprehensive academy offering a unified educational service. The core provision consists of Secondary Education (Years 7-11) providing broad curriculum and GCSE preparation, alongside a Sixth Form (Years 12-13) offering A-Level qualifications. Specialized programs include The Goffs Sports Academy and The Goffs Business Academy for students seeking focused development in these areas. The academy also provides the Generations Scholarship Programme, comprehensive Careers Education and Guidance aligned with Gatsby Benchmarks, and extensive extra-curricular Clubs and Activities. All programs operate within the Generations Educational Trust multi-academy trust framework.

Differentiator

Problem solved

Functional benefit

Brands

• The Goffs Sports Academy/Business Academy: Specialized academy programs within Goffs Academy offering sports and business focused education at sixth form level.

Products and services

• Secondary Education (Years 7-11) Comprehensive secondary education for students aged 11–16 across Years 7 through 11, covering a broad curriculum and culminating in GCSE preparation. Delivered at the Cheshunt campus for local families.
• Sixth Form (Years 12-13) Post-16 education provision offering A-Level and equivalent qualifications, with dedicated university application support and careers guidance. Open to internal Year 11 leavers and external applicants through the Sixth Form admissions process.
• The Goffs Sports Academy Specialised Sixth Form programme offering enhanced sports training and competitive opportunities for student athletes, combining academic A-Level study with sport-specific development.
• The Goffs Business Academy Business-focused Sixth Form specialisation providing students with enterprise skills, industry exposure, and connections alongside their academic studies.
• Generations Scholarship Programme Scholarship programme offered through the Generations Educational Trust to support high-aspiration Sixth Form students with academic and enrichment opportunities.
• Careers Education and Guidance Comprehensive careers advice, work experience placements, and apprenticeship guidance delivered in line with the Gatsby Benchmarks, supporting progression from school into university, apprenticeships, or employment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Generations Educational TrustcoreStrategic or Co-development PartnerGoffs Academy is part of the Generations Educational Trust, a Multi Academy Trust (MAT). The trust provides governance, support, and strategic direction for the academy. The MAT provider access policies are published on the school website.
• CleverboxminorOthersWebsite development provider. The school website is developed and maintained by Cleverbox.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• The John Warner School: State-funded secondary school located in Hoddesdon, Hertfordshire, serving a similar 11-18 catchment in the Broxbourne borough. Directly comparable as a neighbouring comprehensive competing for the same applicant pool.
• Broxbourne School: Secondary school in Broxbourne, Hertfordshire, serving the same local authority area as Goffs Academy. Directly comparable as a competing comprehensive within the same admissions geography.
• Sheredes School: Secondary school in Hoddesdon, Hertfordshire, within the same Broxbourne local-authority catchment as Goffs Academy. Comparable as a competing 11-18 comprehensive.
• Simon Balle All-Through School: All-through school in Hertford, Hertfordshire, offering secondary and Sixth Form education. Comparable to Goffs Academy as a state-funded 11-18 provider in the same county.
• Robert Barclay Academy: Secondary school in Hoddesdon, Hertfordshire, part of the same local admissions geography. Comparable as a neighbouring state comprehensive competing for the same Year 7 cohort.

Regional players

• Haileybury: Independent co-educational boarding and day school located in Hertford, Hertfordshire, offering 11-18 education. Comparable as a regional 11-18 provider in the same county, though operating under a fee-paying rather than state-funded model.

Broad incumbents

• Harris Federation: One of the largest Multi Academy Trusts in England, operating primary and secondary academies. Comparable to Goffs Academy's MAT model (Generations Educational Trust) but at materially greater scale and geographic spread.
• United Learning: Large Multi Academy Trust operating state-funded and independent schools across England. Comparable in operating model to Goffs' MAT structure, though with significantly broader portfolio.
• E-ACT: National Multi Academy Trust operating academies across England. Comparable to Goffs Academy's MAT operating model, though at portfolio scale and with multiple regional hubs.
• Ark Schools: Multi Academy Trust running schools across the UK. Comparable to Goffs Academy in operating model (academy within a MAT), though with a national footprint and broader programme mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goffs Academy