Golden Gate Chiropractic
Golden Gate Chiropractic is a cash-based, direct-to-consumer chiropractic practice operating four Bay Area locations (Marina SF, Sunset SF, San Carlos, San Jose) under the GOGA Chiro brand, serving individual patients with manual adjustments, prenatal Webster Technique care, pediatric services, and low back pain treatment via a six-doctor ownership group and monthly member plans.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Golden Gate Chiropractic does
Golden Gate Chiropractic (also operating as GOGA Chiro) is a multi-location cash-based chiropractic practice serving the San Francisco Bay Area from four offices: Marina and Sunset districts in San Francisco, San Carlos on the Peninsula, and San Jose in the South Bay. Founded approximately 30 years ago, the practice is co-owned by six chiropractors, each of whom leads one location, supported by a General Manager, Lead Chiropractic Assistants, and Chiropractic Assistants across the four sites. The firm explicitly does not bill insurance directly and instead operates on a direct-to-consumer model that combines pay-per-visit adjustments ($125 per visit for non-members) with monthly Practice Member subscription plans that bring effective per-visit cost to $84-$96.
The core product is chiropractic care combining manual adjustments with functional movement assessment, breathwork, and soft tissue work, anchored by a proprietary nine-step Comprehensive Functional Exam (approximately 45 minutes) that includes digital posture screening, gait analysis via video, overhead squat assessment, joint range of motion analysis, manual muscle testing, orthopedic/neurological testing, palpation, and chiropractic-specific nervous system analysis. Service lines include general Chiropractic, Prenatal Chiropractic (Webster Technique certified, concentrated at the Sunset location), Pediatric Chiropractic, and a dedicated Low Back Pain treatment program. Patients self-schedule through Jane App, a third-party booking platform integrated across the website.
The business model is a service-fee practice monetizing per-visit adjustments and recurring member subscriptions, with organic marketing via the gogachiro.com website, individual chiropractor Instagram accounts, and referral relationships with local midwives, doulas, and OBs. The customer base is segmented across general pain/injury patients, prenatal and postpartum women, pediatric patients, athletes and high performers, and chronic low back pain sufferers. The firm provides Superbills for out-of-network insurance reimbursement but does not contract with payers directly, positioning itself as a premium, unhurried alternative to insurance-constrained chiropractic care.
Golden Gate Chiropractic firmographics
Firmographics- Name
- Golden Gate Chiropractic
- Legal name
- Golden Gate Chiropractic Center
- Website
- https://gogachiro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Golden Gate Chiropractic is a cash-based, direct-to-consumer chiropractic practice operating four Bay Area locations (Marina SF, Sunset SF, San Carlos, San Jose) under the GOGA Chiro brand, serving individual patients with manual adjustments, prenatal Webster Technique care, pediatric services, and low back pain treatment via a six-doctor ownership group and monthly member plans.
- Ownership category
- akta.pro rank
Golden Gate Chiropractic industry classification
Industry- Product category
- Chiropractic Care Services
- NAICS
- Offices of Chiropractors (621310), Offices of Chiropractors (62131)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB), Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where Golden Gate Chiropractic is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Golden Gate Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Per-Visit Adjustments: Pay-per-visit fee for chiropractic adjustments. Standard fee is $125 per visit for non-members.
- Practice Member Plans: Membership-type care plans offering complimentary visits that bring the average cost down to $84-$96 per visit. Provides ongoing care relationships with bundled pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-visit adjustment fee |
| Subscription | Monthly | Practice member care plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Golden Gate Chiropractic product offering
Product offeringCore offering
Golden Gate Chiropractic delivers manual chiropractic adjustments, soft tissue work, breathwork, and functional movement rehabilitation across four Bay Area clinics. Services span general chiropractic, prenatal (Webster Technique), pediatric, and low back pain care, all initiated through a 45-minute, nine-step Comprehensive Functional Exam that feeds into individualized care plans.
Product overview
Golden Gate Chiropractic offers a unified suite of chiropractic care services centered around its core chiropractic adjustments combined with complementary therapeutic approaches. The main offerings include general Chiropractic care, Prenatal Chiropractic (Webster Technique certified at Sunset location), Pediatric Chiropractic, and Low Back Pain Treatment. All services are supported by a Comprehensive Functional Exam—a nine-step diagnostic process that forms the foundation of personalized care plans. The practice operates four locations in the Bay Area (Marina, Sunset, San Carlos, and San Jose) using Jane App for appointment scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care General chiropractic care including specific chiropractic adjustments, soft tissue work, breathwork, and functional movements designed to release stress and tension patterns in mind and body for adults with pain, posture, sports injury, or tension issues.
- Prenatal Chiropractic Perinatal chiropractic care using Webster Technique certification to support expectant and postpartum mothers with gentle adjustments, functional movements, soft tissue work, and breathwork; specialized at the Sunset location.
- Pediatric Chiropractic Chiropractic care tailored for children from infancy through adolescence, supporting proper alignment and nervous system function during growth stages to aid posture, immune function, sleep quality, and behavior.
- Low Back Pain Treatment Specialized treatment program for chronic low back pain, herniated or bulging discs, sciatica, muscle tightness and spasms, and postural pain caused by desk work, focused on root cause analysis through the Comprehensive Functional Exam.
- Comprehensive Functional Exam A nine-step initial examination lasting approximately 45 minutes covering detailed history and health story, posture screen, gait analysis, overhead squat assessment, joint range of motion analysis, manual muscle testing, orthopedic/neurological testing, palpation, and chiropractic-specific nervous system tests; forms the foundation of personalized care plans.
Quantifiable outcome
- Most patients feel meaningful improvement within the first few visits. A full care plan for chronic low back pain typically runs 4 to 8 weeks.
Companies that use Golden Gate Chiropractic
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Golden Gate Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Golden Gate Chiropractic partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights5 records
Golden Gate Chiropractic competitors and assessment
Company assessmentDirect peers
- The Joint Corp. Largest chiropractic franchise/chain in the U.S. with hundreds of locations offering cash-based chiropractic adjustments. Directly comparable to GOGA in service modality (adjustments-focused) and cash-pay model, though operating at vastly larger scale and on a franchise basis.
- Kaizo Health: Multi-location 'chiropractic + rehab' clinic group on the East Coast combining adjustments, soft tissue work, and functional rehabilitation — closely mirrors GOGA's blend of manual adjustments with functional movement and soft tissue modalities.
- HealthSource Chiropractic: Franchised chiropractic clinic network focused on pain relief, wellness, and corrective care with proprietary treatment protocols. Comparable on multi-location delivery of adjustments + rehab and standardized intake examinations.
- Chiro One Wellness Centers: Multi-location chiropractic group operating company-owned clinics (suburban Chicago base) offering family, prenatal, and sports chiropractic. Directly comparable operating model to GOGA — multi-clinic DCs with patient membership plans.
- Airrosti: Outcome-based musculoskeletal care provider offering cash/insurance-mix treatment for back, neck, and joint pain via in-person and remote visits. Closest comparable on patient outcome orientation, pain-focused MSK care, and single-visit pricing transparency.
Regional players
- Sutter Health: Large Bay Area-based integrated health system. Indirect competitor for back-pain and prenatal patients in the same geography — competing more on insurance-covered medical alternatives than on cash-based chiropractic, but shapes the same local patient funnel.
Broad incumbents
- Concentra: National occupational health and MSK care provider (part of SelectHealth/HCA ecosystem). Comparable on treating back/neck pain and musculoskeletal injuries on an outpatient basis, but anchored to employer/worker's compensation relationships rather than consumer cash-pay.
- ATI Physical Therapy: Large national outpatient physical therapy provider. Overlaps with GOGA on conservative MSK care, rehab exercise, and pain management — though focused on PT rather than chiropractic adjustments and operating at much greater scale across hundreds of clinics.
- U.S. Physical Therapy (USPH): Public outpatient physical therapy clinic operator with 600+ clinics. Overlaps with GOGA on rehab, MSK, and pain management from a multi-location delivery standpoint; differentiated as PT-led and insurance-driven rather than cash-pay chiro.
Others
- Cleveland Clinic Wellness Institute / Lifestyle Medicine: Major academic health system's integrative/lifestyle medicine arm offering chiropractic and complementary services within a broader medical system. Comparable on the integrative-care philosophy (adjustments + lifestyle/functional work) though rooted in a hospital system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Golden Gate Chiropractic social profiles
Digital presenceGolden Gate Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golden Gate Chiropractic leadership team
Management profileNumber of profiles
Profiles7 records
Golden Gate Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golden Gate Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golden Gate Chiropractic
What does Golden Gate Chiropractic do?
Golden Gate Chiropractic delivers manual chiropractic adjustments, soft tissue work, breathwork, and functional movement rehabilitation across four Bay Area clinics. Services span general chiropractic, prenatal (Webster Technique), pediatric, and low back pain care, all initiated through a 45-minute, nine-step Comprehensive Functional Exam that feeds into individualized care plans.
Is Golden Gate Chiropractic a public or private company?
Golden Gate Chiropractic is a private company. It is classified as management employee owned and is currently operating.
When was Golden Gate Chiropractic founded?
Golden Gate Chiropractic was founded in -1. It employs 11 to 50 people.
Where is Golden Gate Chiropractic based?
Golden Gate Chiropractic is headquartered in San Francisco, United States, in the North America region.
How does Golden Gate Chiropractic make money?
Two revenue lines are on record. Per-Visit Adjustments are the primary driver. The others are practice Member Plans.
Who are Golden Gate Chiropractic's main competitors?
Direct peers on record are The Joint Corp., Kaizo Health, HealthSource Chiropractic, Chiro One Wellness Centers and Airrosti. Sutter Health is listed as a regional player. Broad incumbents are Concentra, ATI Physical Therapy and U.S. Physical Therapy (USPH). Cleveland Clinic Wellness Institute / Lifestyle Medicine is listed as an others.
Does Golden Gate Chiropractic have an API?
No public API is recorded for Golden Gate Chiropractic.
What industry is Golden Gate Chiropractic in?
Golden Gate Chiropractic's product category is Chiropractic Care Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 621310 and its SIC code is 8093.