Go Gamers
Go Gamers is a São Paulo-based gaming market consultancy and business unit of SX Group that produces the annual Pesquisa Game Brasil research study and offers gamification, consulting, and content services to enterprise clients across Brazil and Latin America.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Go Gamers does
Go Gamers is a Brazilian gaming market consultancy operating as a business unit of SX Group, headquartered in São Paulo, Brazil. Founded in 2013, the company is structured around three service pillars: GGThinking (academic, proprietary gamification methodologies), GGBusiness (business consulting leveraging 20 years of gaming market experience through SX Group), and GGData (consumer intelligence on gamer behavior). Its flagship product is the annual Pesquisa Game Brasil (PGB) research study, now in its 11th edition, which surveys tens of thousands of respondents and maps hundreds of brands across 20+ sectors to produce the largest gaming behavior report in Latin America. The company also produces the GG.Cast podcast and offers specialized services in game marketing, gamification, training/workshops, and content production.
The company's technology and IP centers on proprietary survey instruments and longitudinal data assets rather than software products — there are no disclosed APIs, no software platforms sold as products, and no AI/ML components referenced. Pesquisa Game Brasil functions as both a published research product and a lead-generation asset for higher-value consulting engagements. The PGB Latam extension (2024) covers five additional Latin American countries, expanding the company's addressable market beyond Brazil.
Go Gamers operates a B2B sales-led go-to-market model, selling professional services and research subscriptions directly to enterprise clients through its website and email channel. Named clients span financial services (Banco do Brasil, Itaú, B3, Sicredi), retail (Renner, Buscapé), telecommunications (Vivo), beverages (Heineken, Red Bull), and endemic gaming companies (Xbox, Blizzard, EA, Nvidia). Pricing is not publicly disclosed and is handled on a per-engagement basis via direct contact. The company has no disclosed funding rounds, no external investors, and operates with approximately 10 employees, indicating a lean professional services firm model rather than a venture-backed growth company.
Go Gamers firmographics
Firmographics- Name
- Go Gamers
- Legal name
- Go Gamers
- Website
- https://gogamers.gg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Go Gamers is a São Paulo-based gaming market consultancy and business unit of SX Group that produces the annual Pesquisa Game Brasil research study and offers gamification, consulting, and content services to enterprise clients across Brazil and Latin America.
- Ownership category
- akta.pro rank
Go Gamers industry classification
Industry- Product category
- Gaming Market Consulting
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Culture, Opinion & Commentary (Columns, Think Pieces) (MPAFAMAH)
Keywords
Where Go Gamers is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Go Gamers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Gamification Consulting: Professional consulting services for brands looking to implement gamification strategies in their business processes, marketing campaigns, or internal training programs.
- Training and Workshops: Educational services including workshops on gaming strategies, brand activation, and market understanding for corporate clients.
- Research and Market Intelligence: Market research services including the annual Pesquisa Game Brasil (PGB) report, providing data and insights on gamer behavior for brands and advertisers.
- Content Production: Content creation services for the gaming market including blog posts, articles, and multimedia content supporting brands' gaming market positioning.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Go Gamers product offering
Product offeringCore offering
Go Gamers is a specialized B2B consultancy providing gamification consulting, training and workshops, market research, and content services to brands (both endemic and non-endemic) seeking to position in the Brazilian and Latin American gaming market. Its flagship research asset is the annual Pesquisa Game Brasil (PGB), the largest gaming behavior study in Latin America, now in its 11th edition, supplemented by direct consulting engagements for enterprise clients.
Product overview
Go Gamers is a business unit of SX Group operating as an integrated gaming market consultancy with three interconnected service pillars: GGThinking (Lado A/Academic) for research methodologies and gamification frameworks, GGBusiness (Lado B/Business) for strategic business consulting, and GGData (Lado C/Consumer) for consumer intelligence and data analytics. The core offerings include the annual Pesquisa Game Brasil (PGB) research study tracking Brazilian and Latin American gamer behavior since 2013, the GG.Cast podcast featuring industry expert discussions, and specialized consulting services in game marketing, gamification, training/workshops, and research content. The company also publishes blog content across categories including Game Marketing, Gamepedia, O Gamer no Brasil, O Negócio Gamer, and the GG.Cast podcast series.
Differentiator
Problem solved
Functional benefit
Products and services
- Pesquisa Game Brasil (PGB) Annual research study on Brazilian and Latin American gamers providing insights on consumption habits, player demographics, platform preferences, eSports engagement, and brand relationships. The study maps over 400 brands across 22+ sectors and serves as the key industry reference for the Latin American gaming market. Targeted at enterprise brands, agencies, and academic institutions seeking gaming market intelligence.
- Gamification Consulting Services
Quantifiable outcome
- 73.9% of Brazilian population plays digital games (PGB 2024)
- +3 more outcomes
Companies that use Go Gamers
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Go Gamers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Gamers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Gamescom LATAMcoreStrategic event partnership for presenting PGB Latam research findings. Go Gamers serves as the official research provider for the Latin American edition of the world's largest gaming event. The partnership allows exclusive first-hand presentation of gaming market data to the Latin American gaming community.
- SX GroupcoreGo Gamers is a business unit of SX Group. SX Group is the parent company providing strategic direction and operational infrastructure for Go Gamers' gaming market consulting activities. The partnership represents the core organizational structure with over 20 years of combined experience in gamification and gaming market expertise.
- Blend New ResearchcoreResearch partner for the annual Pesquisa Game Brasil (PGB). Blend New Research contributes methodological expertise and research execution capabilities to the PGB initiative, which is one of the most comprehensive gaming behavior studies in Latin America.
- ESPM (Escola Superior de Propaganda e Marketing)coreAcademic partner for Pesquisa Game Brasil research. ESPM contributes academic rigor and institutional credibility to the PGB research methodology. Partners include professors from ESPM's graduate programs who co-author research findings.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Go Gamers competitors and assessment
Company assessmentDirect peers
- Newzoo: Global gaming market intelligence firm producing flagship reports on gamer behavior, market sizing, and consumer trends. Directly comparable to Go Gamers because both monetize proprietary gaming market research and consulting engagements with brands and publishers.
- Sensor Tower: Mobile and gaming market intelligence platform offering app, advertising, and consumer insights (including via the acquired SuperData). Comparable to Go Gamers in selling data-driven gaming insights to enterprise brand and publisher clients.
- Niko Partners: Gaming market research and consulting firm focused on Asia and other emerging markets. Comparable to Go Gamers in delivering region-specific consumer research and strategic advisory to publishers and brands expanding locally.
- Stream Hatchet: Esports and gaming streaming analytics provider producing audience, sponsorship, and engagement data. Comparable to Go Gamers in monetizing proprietary gaming audience intelligence for brands and rights holders, with a particularly strong Latin American footprint.
- GameRefinery: Mobile game market research and feature analytics platform benchmarking game mechanics and monetization. Comparable to Go Gamers in providing subscription-style gaming market intelligence that supports publisher and brand decision-making.
- Gamefam: Gaming marketing and creator economy agency helping brands activate inside games and on gaming platforms. Comparable to Go Gamers in serving the same non-endemic brand client base with gaming-specific marketing expertise and proprietary data on gaming audiences.
Broad incumbents
- Amp Agency: Larger marketing and entertainment agency with established gaming and esports practice serving global brands. Comparable to Go Gamers as a broader incumbent that also advises non-endemic brands on gaming market activation, but with a wider portfolio beyond gaming.
Regional players
- GamersClub: Largest Brazilian competitive gaming and esports platform serving CS:GO and other titles. Comparable to Go Gamers as a fellow operator in the Brazilian gaming ecosystem with deep local audience access, though focused on competitive community rather than consulting and research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Gamers social profiles
Digital presenceGo Gamers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Gamers leadership team
Management profileNumber of profiles
Profiles3 records
Go Gamers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Gamers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Gamers
What does Go Gamers do?
Go Gamers is a specialized B2B consultancy providing gamification consulting, training and workshops, market research, and content services to brands (both endemic and non-endemic) seeking to position in the Brazilian and Latin American gaming market. Its flagship research asset is the annual Pesquisa Game Brasil (PGB), the largest gaming behavior study in Latin America, now in its 11th edition, supplemented by direct consulting engagements for enterprise clients.
Is Go Gamers a public or private company?
Go Gamers is a private company. It is classified as corporate owned and is currently operating.
When was Go Gamers founded?
Go Gamers was founded in 2013.
Where is Go Gamers based?
Go Gamers is headquartered in São Paulo, Brazil, in the Latin America region.
How does Go Gamers make money?
Four revenue lines are on record. Gamification Consulting is the primary driver. The others are training and Workshops, research and Market Intelligence and content Production.
Who are Go Gamers's main competitors?
Direct peers on record are Newzoo, Sensor Tower, Niko Partners, Stream Hatchet, GameRefinery and Gamefam. Amp Agency is listed as a broad incumbent. GamersClub is listed as a regional player.
Does Go Gamers have an API?
No public API is recorded for Go Gamers.
What industry is Go Gamers in?
Go Gamers's product category is Gaming Market Consulting. Its primary akta.pro industry code is MPAFAMAH, Gaming Culture, Opinion & Commentary (Columns, Think Pieces). Its SIC code is 7900.