Name

北京站酷教育科技有限公司

Legal name

北京站酷教育科技有限公司

Website

https://gogoup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Art and Design Education

NAICS

All Other Schools and Instruction (61169), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

Keywords

• Online design education
• Art design training
• AIGC design courses
• Creative skills platform
• Design certification programs

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual course sales: Single courses are sold individually. Prices range from free preview courses to ¥49.90 for individual recorded courses, up to ¥9,999 for intensive offline programs. Students purchase once and gain lifetime access to the course content. Some courses offer group purchase bundles (e.g., 电商设计锦囊 5-course bundle at ¥1,095). Revenue is one-time per course.
2. Subscription membership: Members pay ¥49/month for access to 2000+ exclusive video lessons. The membership is auto-renewable via Alipay (Android) under the 自动续费 (auto-renewal) scheme. The membership provides discounted access to select courses as an additional benefit.
3. Enterprise training: Custom corporate training services are priced at ¥3,000–¥8,000/hour. The company conducts needs analysis, custom curriculum design, and delivers training either online or offline at client sites. Examples include offline training for 万家乐's design and marketing teams.
4. Offline/in-person courses: In-person intensive bootcamps such as the 品牌设计+AIGC实战进阶班线下班 (¥9,999) held at 北京·致真大厦 and 星蔚插画·AI赋能商业插画集训班 (¥9,999) held at 北京·朝阳·大成国际中心. These are premium priced, cohort-based in-person programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

站酷高高手 (ZCOOL GOGOUP) is an online education platform offering live and recorded art and design courses across six disciplines: visual operations design, illustration, 3D/animation, brand design, interaction design, and photography. The platform delivers AI-integrated curriculum covering tools such as WHEE, ComfyUI, and ChatGPT, and provides hybrid online/offline learning, enterprise training, and professional certification programs.

Product overview

北京站酷教育科技有限公司 operates 站酷高高手 (ZCOOL GOGOUP), a comprehensive online education marketplace for art and design professionals. The platform offers a portfolio of products including: (1) 站酷高高手 — the core online education platform providing live and recorded courses across 6 major design disciplines (visual operations design, illustration, 3D/animation, brand design, interaction design, photography); (2) WHEE — an AI image generation tool featured as an instructor/tool brand on the platform, supporting commercial design applications; (3) 企业培训 — enterprise training services offering standardized and customized training programs for corporate design teams; and (4) a professional certification system in partnership with Meitu and universities. The platform hosts 536 collaborative instructors, 34,058 quality courses, and 2.41 million learners, with additional AI-focused initiatives including the AI人才成长计划 (AI Talent Growth Plan) and the 央美国际燃计划 (CAFA International program).

Differentiator

Problem solved

Functional benefit

Brands

• 燃计划: Central Academy of Fine Arts International College X 站酷 collaboration program for art and design education
• AI人才成长计划
• 央美国际燃计划

Products and services

• 站酷高高手在线教育平台 (ZCOOL GOGOUP Online Education Platform) The core online education marketplace for art and design professionals offering live courses, recorded courses, and membership services across six major design disciplines (visual operations design, illustration, 3D/animation, brand design, interaction design, and photography). Targets individual learners and design professionals seeking upskilling, portfolio building, and certification.
• 站酷高高手企业培训 (ZCOOL GOGOUP Enterprise Training) Enterprise training services providing standardized course packages and customized training programs across six design disciplines for corporate design and marketing teams. Includes needs assessment, custom curriculum design, and online/offline delivery at ¥3,000–8,000/hour.
• 会员视频专区 (Membership Video Subscription) Subscription-based membership area providing access to 2,000+ exclusive video courses, lessons, and learning materials at ¥49/month. Auto-renewable via Alipay (Android); includes discounted course purchase benefits.
• 站酷高高手专业证书认证 (Professional Certification System) Professional certification system offering industry-recognized credentials including the '新锐设计师认证' (Emerging Designer Certification) jointly issued with Meitu, plus university-enterprise collaboration certificates. Verified through the platform's certificate query system.
• AI人才成长计划 (AI Talent Growth Plan) Structured 2025 program for developing AI-integrated design skills, featuring courses on AI-powered design tools, AIGC integration for brand design, and AI video business monetization. Targets professional designers seeking to incorporate AI tools into commercial workflows.
• 央美国际燃计划 (CAFA International Ran Plan) Flagship collaborative program with Central Academy of Fine Arts International College offering specialized design courses and joint certification. Combines academic standards from one of China's top art institutions with industry practice from ZCOOL's design ecosystem.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• 美图公司 (Meitu)coreStrategic or Co-development Partner · 1 January 2025Meitu and ZCOOL jointly issue the '新锐设计师认证' (Rising Designer Certification), a professional credential for design talent. The certificate is verifiable through Gogoup's certificate query system. This partnership combines Meitu's technology platform with ZCOOL's design community expertise to provide industry-recognized credentials.
• 中央美术学院国际学院 (Central Academy of Fine Arts International College)flagshipStrategic or Co-development Partner · 1 January 2024The '燃计划' is a flagship collaborative program between CAFA International College and ZCOOL/Gogoup. It offers specialized design courses combining academic standards from one of China's top art institutions with industry practice from ZCOOL's design ecosystem. The program includes offline sessions, live lectures, and joint certification.
• 阿里巴巴/阿里国际 (Alibaba International)coreStrategic or Co-development PartnerAlibaba International collaborated with Gogoup to offer the '阿里国际AITIC认证课程-AIGC技能专家认证课程' (AITIC Certification Course - AIGC Skills Expert Certification). This course trains participants in AI-powered design skills for international business applications, with certification issued upon completion.
• 北京站酷网络科技有限公司 (Beijing ZCOOL Network Technology Co., Ltd.)flagshipStrategic or Co-development PartnerGogoup (站酷高高手) is a subsidiary and core product under ZCOOL (站酷), China's leading design creative ecosystem. ZCOOL provides the community platform (站酷社区 with 17 million designers), stock imagery (站酷海洛), and crowdsourced design services (站酷共创). Gogoup operates as the online education arm, sharing user accounts, brand identity, and cross-promotional traffic with the ZCOOL ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skillshare: Subscription-based creator-led platform for creative courses including illustration, design, and animation. Directly comparable in subscription monetization for creative learners and instructor marketplace structure.
• 优设设计学院 (UISDC Design Academy): Chinese design community and education platform offering courses and tutorials for designers. Directly comparable as a design-specialist Chinese education provider with similar course categories and learner persona.
• Domestika: Global creator-led marketplace for creative and design courses sold as one-time purchases by independent instructors. Directly comparable in creator-led course model, premium one-time pricing, and creative/design target audience.
• 网易云课堂 (NetEase Cloud Classroom): NetEase's online learning marketplace offering self-serve courses across categories including design and creative skills. Directly comparable as a Chinese self-serve online education platform targeting individual learners with similar B2C course monetization.
• 我要自学网 (51zxw): Chinese self-paced online education platform offering skills training including design, illustration, and creative software. Comparable in self-paced Chinese online learning model targeting individual upskillers.
• 虎课网 (Huke): China's leading design-focused online education platform with courses in illustration, brand design, UI/UX, and 3D. Directly comparable in design-discipline focus, subscription/individual course model, and target learner base of Chinese designers.
• 麦子学院 (Maizi Academy): Chinese online vocational training platform focusing on IT, design, and creative skills with both individual and enterprise offerings. Comparable as Chinese vocational/creative skills education provider with similar B2B2C model.

Broad incumbents

• Coursera: Global MOOC platform offering design and creative courses from universities and companies including credentialed certificates. Comparable as online learning platform with credential pathways but much broader scope and academic positioning.
• 腾讯课堂 (Tencent Classroom): Tencent's broad online education platform covering K-12, vocational, IT, and creative categories. Comparable as a major Chinese online learning marketplace but with much broader scope and stronger incumbent distribution.
• LinkedIn Learning: Professional development platform with extensive creative, design, and technology course libraries targeted at working professionals. Comparable in professional upskilling focus but broader scope and tied to LinkedIn's professional network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E7%AB%99%E9%85%B7%E6%95%99%E8%82%B2%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京站酷教育科技有限公司