Green Latrine

Name

Green Latrine

Legal name

Green Latrine

Website

https://gogreenlatrine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Portable Sanitation Services

NAICS

Consumer Goods Rental (5322), General Rental Centers (5323)

SIC

Sanitary Services (4950), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYBPALAMAF

Portable Toilet Rental & Servicing

Business & Public Services/Waste Management & Remediation Services/Wastewater & Septage Management Services

Keywords

• Portable toilet rental
• Septic tank pumping
• Construction site sanitation
• Event restroom rental
• RV tank pumping

Headquarters

HQ city

Seattle, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Portable Toilet Rentals: Rental of standard, wheelchair accessible, female, luxury, flushable, trailer-mounted, high-rise, and crane-lift portable toilets. Includes delivery, placement, scheduled cleaning/servicing, and pickup. Revenue is usage-based and contract-length dependent.
2. Pumping Services: Septic tank pumping, RV pumping, holding tank pumping, and emergency pumping services. One-time and scheduled recurring services. Pricing varies by tank size, access, location, and service frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Green Latrine rents portable restroom units (standard, ADA/wheelchair-accessible, female-only, luxury trailers, flushable, trailer-mounted, high-rise elevator-compatible, and crane-lift variants) and provides scheduled servicing and waste pumping. It also delivers septic tank, holding tank, RV black/grey tank, and emergency pumping services to residential, commercial, construction, and event customers across Seattle and Western Washington. Every rental includes delivery, placement, weekly servicing with restocked supplies, and end-of-rental pickup.

Product overview

Green Latrine is a Seattle-based portable sanitation service provider offering a comprehensive portfolio of portable toilet rental products and pumping services. The core product lineup includes Standard Portable Toilets, Accessible/Handicap Toilets, and Female Portable Toilets as foundational units, with premium options such as Luxury Portable Restroom Trailers for VIP events. Specialty products include Trailer Mounted, High Rise, and Crane Lift units designed for construction site access challenges. Add-on services include Hand Wash Stations and Flushable Portable Toilets. Pumping services encompass RV, Septic Tank, and Holding Tank pumping. The company also provides Emergency Services and partners with All City Fence for temporary fencing. All rentals include delivery, pickup, and weekly servicing with toilet paper and hand sanitizer.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Portable Toilet Basic portable toilet unit delivered clean with weekly servicing, toilet paper, and hand sanitizer, used at events, construction sites, and job sites.
• Wheelchair Accessible Portable Toilet Wheelchair-accessible portable toilet with extra interior space, handrails, ground-level entry, and a wider door for individuals with mobility challenges.
• Female Portable Toilet Women-only portable toilet with hand sanitizer, menstrual products, and a seat/bowl shape designed for female users, supporting privacy and gender-inclusive compliance.
• Luxury Portable Restroom Trailers High-end trailer with flushing toilets, sinks with running water, heated flooring, and bluetooth speakers, designed for VIP weddings and corporate events.
• Trailer Mounted Portable Toilet Mobile, trailer-mounted portable toilet unit for contractors and job sites requiring frequent relocation.
• High Rise Portable Toilet Compact portable toilet designed to fit in elevators, with rolling/elevator access capability, for high-rise construction projects.
• Crane Lift Portable Toilet Portable toilet unit with crane lift kits designed to be hoisted to upper floors of construction sites with challenging access.
• Flushable Portable Toilet Standard-sized unit with a foot-pump flushing system for extra comfort and odor reduction, ideal for 1-2 day events.
• Hand Wash Station Portable hand-washing station with foot pump, soap, paper towels, and fresh water for hygiene at events and job sites.
• RV Pumping Services Mobile RV pumping service for black tank and grey tank pumping at homes, storage lots, job sites, and events, eliminating the need to relocate the vehicle.
• Septic Tank Pumping Services Residential and commercial septic tank pumping with inspection, pump-out, and responsible waste disposal.
• Holding Tank Pumping Services Pumping services for temporary waste tanks including sewage holding tanks, trailer tanks, job site tanks, event tanks, gray water tanks, and black water tanks.
• Emergency Portable Toilet & Pumping Services Emergency sanitation solutions including portable toilets for disasters, emergency septic pumping, and emergency RV pumping.

Quantifiable outcome

• 100% on-time delivery rate for 208+ consecutive scheduled cleanings at downtown Seattle highrise construction site
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AllCity FenceminorChannel Partner/ Reseller/ DistributorTemporary fencing partner linked on Green Latrine website. Offers temporary fence rental as complementary service for construction and event customers needing site security solutions alongside portable toilets.
• WFEA (Washington Festivals and Events Association)coreStrategic or Co-development PartnerLong-term member and sponsor. Green Latrine has supported WFEA conferences and workshops since founding. Owner is founder of Sports in Schools nonprofit and participates in WFEA to gather ideas for community events. Many WFEA attendees are existing clients and friends.
• NACE (National Association for Catering and Events) - Greater Seattle ChaptercoreStrategic or Co-development PartnerGreater Seattle Chapter member. Professional association for catering and event professionals, providing networking and referral opportunities within the events industry.
• PSAI (Portable Sanitation Association International)coreStrategic or Co-development PartnerIndustry association for portable sanitation. Owner Will Niccolls attended 2025 PSAI show in Florida. Industry platform for best practices and networking.
• American Rental AssociationminorStrategic or Co-development PartnerIndustry association for rental companies. Provides industry resources, standards, and networking opportunities.
• Master Builders Association of King and Snohomish Counties (MBAKS)coreStrategic or Co-development PartnerMember of construction industry association. Sponsors Built Green Conference. Access to construction industry professionals who need portable sanitation services.
• Association of General Contractors (AGC)coreStrategic or Co-development PartnerConstruction industry association membership providing credibility and access to general contractors needing portable sanitation.
• Sports in SchoolscoreStrategic or Co-development PartnerNonprofit founded by Green Latrine owner Will Niccolls. Hosts events including pancake breakfasts, annual gala auction, and Lawn Bowl Games. Demonstrates community commitment and creates networking opportunities.
• Port of SeattleminorStrategic or Co-development PartnerGreen Latrine is a Port of Seattle Terminal 91 tenant. Participates in Port community events including annual Pollinator Gardens day of service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waste Management (WM): Waste Management is the largest U.S. waste and environmental services company and offers portable sanitation units alongside its core solid-waste and septic services. It is a broad incumbent that competes with Green Latrine primarily on large commercial accounts rather than local events and small/medium construction.
• National Construction Rentals: National Construction Rentals is a national provider of temporary site services for construction, including portable toilets, fencing, mobile offices, and storage. It overlaps with Green Latrine's construction-vertical offering at the national-chain level rather than as a local Seattle specialist.
• United Site Services: United Site Services is one of the largest national portable sanitation and site-services providers in the U.S., offering portable toilets, hand-wash stations, fencing, and waste services nationwide. It competes with Green Latrine primarily on larger construction accounts and represents the national-chain incumbent Green Latrine wins deals against in the Seattle market.
• Wind River Environmental (formerly Mr. John): Wind River Environmental is a large regional waste, septic, and portable sanitation services company in the Northeast and Midwest U.S. It overlaps with Green Latrine's septic and holding-tank pumping services as well as portable restroom rentals, but at much broader geographic and operational scale.

Direct peers

• Honey Bucket: Honey Bucket is a Pacific Northwest portable toilet and temporary sanitation rental company headquartered in the Seattle/Puget Sound region. It directly competes with Green Latrine in the same Seattle-metro events and construction segments, with a similar mix of portable restrooms, ADA units, and pumping services.
• Portable John's: Portable John's is a regional portable toilet and event sanitation rental provider serving the Western U.S. with standard, ADA, and luxury restroom trailer units. It overlaps directly with Green Latrine's core product lineup and serves a similar mix of events, construction, and pumping customers.

Others

• Satellite Industries: Satellite Industries is a leading North American manufacturer and distributor of portable sanitation products, including portable toilets, restroom trailers, and related equipment. It is a key supplier to the portable toilet rental industry rather than a direct rental competitor, but its product innovation shapes the competitive landscape Green Latrine operates in.
• AllCity Fence: AllCity Fence is a Seattle-area temporary fencing rental provider that Green Latrine already partners with for referral traffic. It is an adjacent, complementary service rather than a direct competitor, sharing the same construction and event customer base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenlatrine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Latrine