Jay and Susie Gogue Performing Arts Center at Auburn University
The Jay and Susie Gogue Performing Arts Center is a university-owned performing arts venue on the Auburn University campus in Auburn, Alabama, presenting live music, theater, and dance programming for students, faculty, and the surrounding community since 2017.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jay and Susie Gogue Performing Arts Center at Auburn University does
The Jay and Susie Gogue Performing Arts Center is a performing arts venue located on the campus of Auburn University in Auburn, Alabama. Established in 2017, the center operates with approximately 33 employees and presents live performing arts programming — including music, theater, and dance — to the Auburn University community (students, faculty, and staff) as well as the broader East Alabama public. As a unit within Auburn University, it is part of a public university system and functions as an institutional cultural asset rather than a freestanding commercial enterprise.
The center's core product is live performance programming delivered through a purpose-built facility, supplemented by educational and outreach programming tied to the university's academic mission. No proprietary technology platform, software product, or commercial tech stack is disclosed in available data; operations appear to center on traditional venue management, ticketing, and artist booking rather than technology-enabled product lines. No mobile applications, APIs, integrations, or digital product surfaces are documented.
The business model is characteristic of a university-affiliated performing arts venue: revenue is generated through a mix of ticket sales, university institutional funding (operating subsidy, student activity fees), private donations and endowment support tied to the Gogue family naming, and ancillary earned income (rentals, concessions, sponsorship). No public pricing model, ticket pricing details, or financial disclosures are available. The entity is not publicly traded, has no disclosed parent company structure beyond its university affiliation, and operates within the geographic footprint of Auburn, Alabama.
Jay and Susie Gogue Performing Arts Center at Auburn University firmographics
Firmographics- Name
- Jay and Susie Gogue Performing Arts Center at Auburn University
- Website
- https://goguecenter.auburn.edu
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- The Jay and Susie Gogue Performing Arts Center is a university-owned performing arts venue on the Auburn University campus in Auburn, Alabama, presenting live music, theater, and dance programming for students, faculty, and the surrounding community since 2017.
- Ownership category
- akta.pro rank
Jay and Susie Gogue Performing Arts Center at Auburn University industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Performing Arts Centers & Presenters (Programming/Booking)Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing ArtsTheater & Performing Arts Venue Operations (Playhouses, Opera Houses)Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)Music Venues & Venue Operators (Clubs, Theaters, Arenas)Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues)Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)
Keywords
Jay and Susie Gogue Performing Arts Center at Auburn University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Jay and Susie Gogue Performing Arts Center at Auburn University product offering
Product offeringCore offering
The Jay and Susie Gogue Performing Arts Center is a university-based venue that presents live performing arts events including music, theater, and dance productions for the Auburn University community and the broader public. It also functions as a rental venue for external events and hosts educational and community engagement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Performing Arts Events
- Venue Rental and Event Hosting
- Educational and Community Arts Programs
Companies that use Jay and Susie Gogue Performing Arts Center at Auburn University
Customer profileIdeal customer profiles1 record
Jay and Susie Gogue Performing Arts Center at Auburn University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jay and Susie Gogue Performing Arts Center at Auburn University partnerships and signals
Strategic signalRecent moves1 record
Jay and Susie Gogue Performing Arts Center at Auburn University competitors and assessment
Company assessmentDirect peers
- Moss Arts Center at Virginia Tech: A university-based presenting arts center at a major public research institution in Blacksburg, Virginia. Highly comparable as a peer SEC/ACC-region presenting venue with similar scale, mission, and academic-affiliation model.
- Touhill Performing Arts Center (University of Missouri–St. Louis): A university-operated presenting arts center hosting touring music, theater, and dance. Comparable scale and operating model as an academic-presenter venue with multi-purpose halls.
- Blanton Performing Arts Center at Ole Miss: A performing arts venue operated by the University of Mississippi, comparable as a Southeastern, university-affiliated presenting arts center serving a similar college-town audience.
Others
- ASC Ticketing / AudienceView (Live Arts Presenting Software): A ticketing and CRM vendor used by university presenting arts centers. Relevant as a peer only insofar as it represents the ecosystem of operational software these centers rely on; included as an enabling technology rather than direct competitor.
- League of American Orchestras / Association of Performing Arts Professionals (APAP): Industry membership and presenting-arts trade body representing the peer ecosystem of university and independent presenters. Included as an enabling/ecosystem peer rather than a direct competitor.
Regional players
- Cobb Energy Performing Arts Centre: A major presenting venue in metro Atlanta, the closest large-format competitor for touring shows in the broader Southeast catchment area around Auburn.
- Montgomery Performing Arts Centre: A presenting arts venue in Montgomery, AL, comparable as a same-state, mid-sized presenter competing for Alabama-resident audiences and touring acts.
- Von Braun Center (Huntsville, AL): A multi-purpose performing arts and events facility in Huntsville, Alabama, comparable as a mid-size in-state venue competing for the same regional touring circuit.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Jay and Susie Gogue Performing Arts Center at Auburn University social profiles
Digital presenceJay and Susie Gogue Performing Arts Center at Auburn University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jay and Susie Gogue Performing Arts Center at Auburn University leadership team
Management profileNumber of profiles
Jay and Susie Gogue Performing Arts Center at Auburn University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jay and Susie Gogue Performing Arts Center at Auburn University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jay and Susie Gogue Performing Arts Center at Auburn University
What does Jay and Susie Gogue Performing Arts Center at Auburn University do?
The Jay and Susie Gogue Performing Arts Center is a university-based venue that presents live performing arts events including music, theater, and dance productions for the Auburn University community and the broader public. It also functions as a rental venue for external events and hosts educational and community engagement programs.
When was Jay and Susie Gogue Performing Arts Center at Auburn University founded?
Jay and Susie Gogue Performing Arts Center at Auburn University was founded in -1. It employs 11 to 50 people.
Who are Jay and Susie Gogue Performing Arts Center at Auburn University's main competitors?
Direct peers on record are Moss Arts Center at Virginia Tech, Touhill Performing Arts Center (University of Missouri–St. Louis) and Blanton Performing Arts Center at Ole Miss. Others are ASC Ticketing / AudienceView (Live Arts Presenting Software) and League of American Orchestras / Association of Performing Arts Professionals (APAP). Regional players are Cobb Energy Performing Arts Centre, Montgomery Performing Arts Centre and Von Braun Center (Huntsville, AL).
Does Jay and Susie Gogue Performing Arts Center at Auburn University have an API?
No public API is recorded for Jay and Susie Gogue Performing Arts Center at Auburn University.
What industry is Jay and Susie Gogue Performing Arts Center at Auburn University in?
Jay and Susie Gogue Performing Arts Center at Auburn University's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7900.