Holy Cross Athletics

What Holy Cross Athletics does

Holy Cross Athletics is the intercollegiate athletics department of the College of the Holy Cross, a private Jesuit liberal arts institution in Worcester, Massachusetts. The department operates 27 NCAA Division I varsity sports, competing in the Patriot League for most programs, Atlantic Hockey for men's ice hockey, and Hockey East for women's ice hockey. Its principal venues are Fitton Field (football) and the Hart Center at the Luth Athletic Complex (basketball and hockey), with ticket operations run from the Luth Athletic Complex Monday through Friday, 10:00 a.m. to 4:00 p.m.

The department's digital infrastructure is built on the Sidearm Sports platform, which powers goholycross.com, mobile ticketing, the Crusaders All-Access subscription streaming service, and digital game programs. Broadcast distribution is handled through partners including ESPN (Patriot League and Hockey East) and FloSports (Atlantic Hockey). The athletics ecosystem also incorporates the MOGL NIL marketplace for student-athlete endorsements and Crusader Sports Properties as the corporate sponsorship channel.

Revenue is generated across multiple streams: single-game and season ticket sales (men's basketball, women's basketball, football, men's ice hockey), group experiences (tunnel team, anthem, color guard, VIP access), the $60/year Crusader Kids Club membership for children ages 3-12, corporate sponsorships through Crusader Sports Properties, parking fees at Fitton Field, official adidas merchandise through the Holy Cross Bookstore, and philanthropic donations to the Crusader Athletics Fund. Several sports including women's ice hockey, volleyball, and swimming & diving are free admission. The customer base spans current students, alumni, regional fans, youth families, corporate partners, and community organizations.

Name

Holy Cross Athletics

Legal name

College of the Holy Cross

Website

https://goholycross.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holy Cross Athletics is the NCAA Division I athletics department of the College of the Holy Cross in Worcester, Massachusetts, operating 27 varsity sports and generating revenue from ticketing, group experiences, sponsorships, merchandise, and donations for students, alumni, families, and regional fans.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industry

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

Keywords

• Collegiate athletics programs
• NCAA sports events
• Athletic event tickets
• College sports merchandise
• Athletic video streaming

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets for men's basketball, women's basketball, and men's ice hockey. Women's ice hockey, volleyball, and swimming/diving events have free admission. Group pricing available for 10+ attendees.
2. Group Experiences: Premium group packages including tunnel team experiences, national anthem performances, color guard, halftime scrimmages, pregame VIP access, and on-field performances for football, basketball, and hockey games.
3. Crusader Kids Club Membership: Annual membership program (August 2024 - July 2025) priced at $60 for children ages 3-12 providing free admission to all home sporting events, exclusive merchandise items, and access to Kids Club events.
4. Corporate Sponsorships: Corporate partnerships and sponsorship opportunities managed by Crusader Sports Properties, including game sponsorships, promotional partnerships, and stadium/naming rights for facilities.
5. Parking Revenue: Parking fees at Fitton Field for football games ranging from $20 for Freshman Field to $30 for parking garage, with season passes available for Premier Lot.
6. Crusader Athletics Fund Donations: Philanthropic donations to support Holy Cross Athletics programs through the Crusader Athletics Fund, managed by the Office of Advancement.
7. Merchandise Sales: Official merchandise including adidas sport-specific gear available through the Holy Cross Bookstore and online at goholycross.athsolutions.shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Holy Cross Athletics operates the official intercollegiate athletics department of the College of the Holy Cross, sponsoring 27 NCAA Division I varsity sports competing in the Patriot League, Atlantic Hockey, and Hockey East. The department sells tickets (single-game and season) to home athletic events, operates the Crusaders All-Access subscription streaming platform, sells official adidas merchandise, offers group experience packages, runs the Crusader Kids Club membership program for young fans, and secures corporate sponsorships.

Product overview

Holy Cross Athletics operates as the official athletics department of the College of the Holy Cross, managing 27 intercollegiate sports programs. The organization's digital product portfolio centers on three core offerings: a ticketing platform for game admissions (supporting basketball, football, hockey, and other sports), the Crusaders All-Access streaming service for live and on-demand event coverage, and the MOGL-powered NIL Marketplace enabling student-athlete sponsorships. Supplementary offerings include the Crusader Kids Club membership program for young fans and group experience packages for organizational visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing Services Digital ticketing platform offering single-game and season tickets for men's basketball, women's basketball, football, and men's ice hockey home games. Delivered via mobile wallet integration through tickets.goholycross.com. Group pricing available for organizations of 10 or more. Children's tickets (3 and under) are free. Women's ice hockey, volleyball, and swimming & diving events offer free general admission.
• Group Experiences Specialized group ticket packages for organizations of 10+ attendees offering pregame VIP access, tunnel team experiences, national anthem performances, color guard opportunities, halftime scrimmages, and on-field performances at football, basketball, and hockey games. Tiered pricing based on group size.
• Crusaders All-Access Subscription-based video streaming service powered by Sidearm Sports providing live and on-demand coverage of Holy Cross athletic events across multiple varsity sports, accessible via goholycross.com/watch/.
• Crusader Kids Club Membership Annual fan membership program for children ages 3-12 priced at $60 per child, providing free admission to all home sporting events, exclusive merchandise items, and access to special Kids Club events. Membership term is August through July.
• NIL Marketplace (via MOGL) Name, Image & Likeness (NIL) marketplace accessed through the MOGL platform that connects Holy Cross student-athletes with potential sponsors, brands, and endorsement opportunities.
• Official Team Merchandise Official Holy Cross Athletics branded merchandise including adidas sport-specific apparel and gear, available through the Holy Cross Bookstore and the online adidas storefront at goholycross.athsolutions.shop.
• Varsity Club Annual Membership Annual membership for Holy Cross letter winners and former student-athletes at $25 per year (with $10 dues for graduates within 3 years). Dues term runs July 1 to June 30. Supports the Varsity Club and its Hall of Fame and Football Legends Ring of Honor programs.
• Crusader Athletics Fund Donations Philanthropic donation program providing charitable contributions to support Holy Cross Athletics programs, managed through the Office of Advancement and the Crusader Athletics Fund.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Patriot LeaguecoreOthersPrimary athletic conference membership. Holy Cross competes in Patriot League for most sports including football, basketball, soccer, baseball, softball, and others. Member since 2013.
• Atlantic HockeycoreOthersHoly Cross men's ice hockey competes in Atlantic Hockey conference. Primary conference for Division I men's ice hockey.
• Hockey EastcoreOthersHoly Cross women's ice hockey competes in Hockey East conference. Primary conference for Division I women's ice hockey.
• NCAAcoreOthersNational Collegiate Athletic Association membership. Holy Cross Athletics competes at NCAA Division I level (FCS for football).
• Crusader Sports PropertiescoreGTM or Marketing PartnerName NIL rights and corporate sponsorship partner. Manages Crusader Athletics Fund and corporate partnerships for Holy Cross Athletics.
• Sidearm SportscoreTechnology or IntegrationDigital platform provider powering goholycross.com website, ticketing, live streaming (Crusaders All-Access), and digital communications.
• 508 Forever YoungminorStrategic or Co-development PartnerPartner for annual toy drive initiative supporting Worcester community.
• Morgan's MessageminorStrategic or Co-development PartnerMental health awareness partnership for women's basketball promotional events.
• Play for KayminorStrategic or Co-development PartnerBreast cancer awareness initiative partnered with women's basketball during National Girls and Women in Sports Day.
• Harvard UniversityminorOthers2025 season football game scheduled at Fenway Park. Historic rivalry game continuing tradition of New England college football matchups.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Colgate University Athletics: Patriot League peer sharing many of the same conference opponents as Holy Cross. Comparable private liberal arts college D-I athletics scope and ticketing approach.
• Lafayette College Athletics: Patriot League member with a similarly sized D-I program and overlapping football/basketball competitive schedule. Comparable private college athletics operating profile.
• Boston University Athletics: Patriot League and Atlantic Hockey member that competes in the same conferences as Holy Cross across most sports and is its Turnpike Trophy rival. Closest comparable in size, division, and competitive footprint.
• Army West Point Athletics: Patriot League member and shared football/basketball competitor. Operates a comparable D-I athletics footprint with a distinct funding model but similar revenue structures from tickets, sponsorship, and donations.
• Georgetown University Athletics: Patriot League peer with Jesuit institutional lineage similar to Holy Cross. Comparable private-university Big East-adjacent D-I athletics profile with multi-sport ticketed offerings.
• Bucknell University Athletics: Patriot League member competing in most sports shared with Holy Cross. Similar private university setting, sponsorship structures, and FCS-adjacent positioning.
• Loyola University Maryland Athletics: Patriot League member sharing a conference schedule and a comparable Jesuit-associated private-university athletics operation in the mid-Atlantic.
• Lehigh University Athletics: Patriot League peer and historic rival offering a comparable mix of varsity sports, ticketed football and basketball, and donation-driven athletics funding model.
• Fordham University Athletics: Patriot League member in the New York metropolitan area operating a similarly broad D-I program. Comparable mid-major private-university athletics structure and revenue mix.
• American University Athletics: Patriot League member sharing conference scheduling and comparable urban-adjacent private-university athletics operation.

Market position

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoHolyCross
• YouTubeyoutube.com/channel/UCrxJ-XhaH2_5aTKcJ6nXc2w
• Facebookfacebook.com/HolyCrossCrusaders
• LinkedInlinkedin.com/company/holy-cross-athletics
• Instagraminstagram.com/goholycross

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Cross Athletics