Going Beyond the Pink

Nonprofit Breast Cancer Support Servicesgoingbeyondthepink.org

Going Beyond the Pink is a 501(c)(3) nonprofit founded in 2017 that provides breast cancer patients and survivors in South Eastern North Carolina with educational resources, financial assistance, peer support, and community programs, including Pink Squad and the REACH Survivor Symposium.

Company typePrivate
Founded2017
HeadquartersWilmington, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Going Beyond the Pink does

Going Beyond the Pink is a 501(c)(3) nonprofit organization founded in 2017 (EIN 82-1759848) that delivers breast cancer support services to patients and survivors in South Eastern North Carolina. The organization serves individuals from initial diagnosis through treatment and into long-term survivorship, with a programmatic portfolio that addresses emotional support, financial hardship, peer connection, and practical lifestyle guidance spanning nutrition, mental health, reconstruction, fertility, sexual health, and self-advocacy. Since inception, GBTP has approved over $103,000 in direct financial assistance to help patients cover rising out-of-pocket medical costs and has distributed thousands of support resources to the breast cancer community.

The organization's core offerings include Pink Squad, a free online survivor community powered by The After Cancer platform; the Education Hub, a curated collection of articles, videos, and expert advice; the Resource Hub, distributing care bags and a resource directory; the REACH Survivor Symposium, a multi-day annual event held at Halyburton Nature Center in Wilmington, NC; monthly workshops; the Mammogram Access Fund; self-advocacy tools; and the Pink Ribbon Reality photography campaign. In-person programs (care bags, financial assistance, workshops, the symposium) are delivered regionally within South Eastern North Carolina, while digital programs and the blog extend reach beyond the local geography. The organization is headquartered at Independence Mall in Wilmington, NC, and partners with the NC Association of Community Cancer Centers (NC ACCC) for regional cancer care referral integration.

GBTP funds its operations primarily through individual and corporate donations processed via GiveLively, supplemented by branded merchandise sales through the GBTP Merch Store and Amazon affiliate commissions on recommended products embedded in blog content. All core programs and services are provided free of charge to beneficiaries. Operating expenses are not publicly disclosed, and the organization is governed independently with no parent company or private equity backing.

Going Beyond the Pink firmographics

Firmographics

Name: Going Beyond the Pink
Legal name: Going Beyond the Pink
Website: https://goingbeyondthepink.org
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Going Beyond the Pink is a 501(c)(3) nonprofit founded in 2017 that provides breast cancer patients and survivors in South Eastern North Carolina with educational resources, financial assistance, peer support, and community programs, including Pink Squad and the REACH Survivor Symposium.
Ownership category
akta.pro rank

Going Beyond the Pink industry classification

Industry

Product category: Nonprofit Breast Cancer Support Services
NAICS: Voluntary Health Organizations (813212)
akta.pro primary industry: Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

Breast cancer support
Survivorship resources
Patient financial assistance
Breast health education
Nonprofit community programs

Where Going Beyond the Pink is headquartered

Location

Headquarters

HQ city: Wilmington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Going Beyond the Pink business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Donations and Fundraising: Going Beyond the Pink generates revenue primarily through charitable donations from individuals, corporate sponsors, and fundraising campaigns. The organization operates donation pages via GiveLively and encourages one-time and recurring contributions. Specific donation amounts and funding tiers are not publicly disclosed on the organization's website.
Merchandise Sales: The organization operates a merchandise store selling GBTP-branded products. Additionally, the organization participates in affiliate marketing through Amazon (Shop with GBTP link), earning commissions on referred product sales. Blog posts contain affiliate links to recommended products (e.g., sunscreen, self-care items, body care products) for which the organization earns affiliate commissions.
Financial Assistance to Beneficiaries: Since 2017, Going Beyond the Pink has approved over $103,000 in financial assistance to breast cancer patients to help cover rising out-of-pocket medical costs. This represents a disbursement of funds raised rather than a revenue stream.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Going Beyond the Pink product offering

Product offering

Core offering

Going Beyond the Pink is a 501(c)(3) nonprofit that delivers community-based breast cancer support to patients and survivors in South Eastern North Carolina. Its offering centers on financial aid, mammogram access, peer community (Pink Squad), survivorship workshops, and educational resources, with supplemental merchandise and affiliate-based product recommendations.

Product overview

Going Beyond the Pink is a breast cancer support organization offering a comprehensive suite of programs and resources for patients and survivors. The organization operates primarily through its digital platform featuring Pink Squad (a free online community powered by The After Cancer), the Education Hub (articles, videos, and expert advice), and the Resource Hub (care bags and resource directory). Additional core offerings include the Financial Assistance Program (over $103,000 approved to date), the REACH Survivor Symposium, Mammogram Access Fund, Monthly Workshops, Self Advocacy Tools, Nutrition Support, Breast Health & Risk Reduction education, and the Pink Ribbon Reality photography campaign. The organization also maintains a Blog with educational content and a Products We Love recommendation section.

Differentiator

Problem solved

Functional benefit

Brands

Pink Squad: GBTP's FREE online community for breast cancer survivors, powered by The After Cancer featuring live programming, educational content, live group coaching and more.
REACH Survivor Symposium
Mammogram Access Fund
Pink Ribbon Reality

Products and services

Financial Assistance Program

Quantifiable outcome

Over $103,000 in financial assistance approved for breast cancer patients since 2017
+2 more outcomes

Companies that use Going Beyond the Pink

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Going Beyond the Pink technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Going Beyond the Pink partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

NC ACCC (North Carolina Association of Community Cancer Centers)coreGTM or Marketing PartnerGoing Beyond the Pink proudly serves as a partner organization with the NC ACCC (North Carolina Association of Community Cancer Centers). This partnership positions GBTP within the regional cancer care ecosystem, facilitating referrals and collaboration with community cancer centers across North Carolina.
The After CancercoreTechnology or IntegrationGoing Beyond the Pink's Pink Squad online community for breast cancer survivors is powered by The After Cancer platform. The platform provides the technical infrastructure for live programming, educational content delivery, and live group coaching sessions within GBTP's community.
Jenean Lacorte (Restorative Tattoos)minorOthersGoing Beyond the Pink has worked closely with Jenean Lacorte, a 3D Nipple Tattoo Artist in North Carolina. The organization refers patients to her services as part of its reconstruction and body confidence resources. Her website is https://www.restorativetattoos.com/.

Scale indicators4 records

Recent moves6 records

Expansion highlights12 records

Going Beyond the Pink competitors and assessment

Company assessment

Direct peers

Tigerlily Foundation: National breast cancer foundation supporting young women through education, advocacy, and direct services. Comparable to GBTP's holistic survivorship approach, including financial and emotional support.
Sharsheret: National nonprofit supporting Jewish women and families facing breast and ovarian cancer. Comparable peer-support and education programming model to GBTP, with a defined community focus.
CancerCare: National nonprofit providing free, professional support services including counseling, financial assistance, and education to cancer patients. Comparable to GBTP in offering direct financial aid and emotional support to patients, but across all cancer types.
Living Beyond Breast Cancer: National nonprofit providing education, support, and resources specifically for breast cancer patients and survivors. Closely aligned with GBTP's Education Hub, Resource Hub, and survivorship programming model.
The After Cancer: Digital survivorship platform powering GBTP's Pink Squad online community with live programming and group coaching. A technology partner and adjacent peer in delivering post-treatment survivorship support.
METAvivor: Nonprofit dedicated specifically to metastatic breast cancer research, awareness, and patient support. Comparable disease-specific focus and direct support model to GBTP.
Breastcancer.org: Leading online resource for breast cancer information and peer community support. Comparable to GBTP's Pink Squad and Education Hub in delivering educational content and community to breast cancer patients and survivors.
Young Survival Coalition: Nonprofit focused on young adults diagnosed with breast cancer, offering peer support, education, and advocacy. Comparable to GBTP's survivor support programming with a more demographically targeted mission.

Broad incumbents

Susan G. Komen: The largest U.S. breast cancer nonprofit, funding research, community health, and direct patient support. Comparable in mission and beneficiary population; competes with GBTP for regional donor dollars and corporate sponsorships in North Carolina.
National Breast Cancer Foundation: National nonprofit providing breast cancer education, early detection, and patient navigation programs. Directly comparable mission and beneficiary population to GBTP, but operates at national scale with a larger donor base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Going Beyond the Pink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Going Beyond the Pink leadership team

Management profile

Number of profiles

Profiles1 record

Going Beyond the Pink funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Going Beyond the Pink M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Going Beyond the Pink

What does Going Beyond the Pink do?

Is Going Beyond the Pink a public or private company?

Going Beyond the Pink is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Going Beyond the Pink founded?

Going Beyond the Pink was founded in 2017. It employs 1 to 10 people.

Where is Going Beyond the Pink based?

Going Beyond the Pink is headquartered in Wilmington, United States, in the North America region.

How does Going Beyond the Pink make money?

Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and financial Assistance to Beneficiaries.

Who are Going Beyond the Pink's main competitors?

Direct peers on record are Tigerlily Foundation, Sharsheret, CancerCare, Living Beyond Breast Cancer, The After Cancer, METAvivor, Breastcancer.org and Young Survival Coalition. Broad incumbents are Susan G. Komen and National Breast Cancer Foundation.

Does Going Beyond the Pink have an API?

No public API is recorded for Going Beyond the Pink.

What industry is Going Beyond the Pink in?

Going Beyond the Pink's product category is Nonprofit Breast Cancer Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS). Its NAICS code is 813212.