What Золотое яблоко does

Золотое яблоко (Golden Apple) is a Kazakhstan-domiciled company headquartered in Almaty, operating under the domain goldapple.kz. Per the firmographic record, the company reports 39 employees; no breakdown by function, tenure, geography, or seniority is available in the supplied source material, and the company's stock symbol is undisclosed.

The company's website, goldapple.kz, currently renders only a generic browser-update notification recommending Chrome, Edge, Firefox, Opera, or Yandex Browser, and offers no corporate, product, or commercial content. The source dataset contains no disclosed products or services, no customer logos, no pricing details, no management team, no funding history, no partnerships, no certifications, no patents, and no AI or technology disclosures. API, integration, and app metadata are likewise empty or marked unknown; the only signal regarding a mobile presence is an unmarked reference to "our application" on the browser-update page, without confirmable app-store links.

No revenue, ARR, GMV, headcount trend, funding event, or any other financial or operational signal is present in the input data. Consequently, this profile reflects an evidence-sparse entity: the only verifiable facts are the company name, its Almaty domicile, its reported 39-employee headcount, and an active but content-empty web property. Any inference regarding industry vertical, business model, customer base, or market position would be unsupported by the supplied evidence and is therefore omitted from the analytical outputs below.

Name

Золотое яблоко

Website

https://goldapple.kz

Company type

Private

Headcount range

11–50 employees

Short description

Золотое яблоко (Golden Apple) is an Almaty, Kazakhstan-based company reporting 39 employees, with its primary web property at goldapple.kz. No products, services, business model, customers, financials, or technology stack are disclosed in the available source material.

Ownership category

akta.pro rank

Product category

Specialty Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Beauty retail
• Cosmetics store
• Skincare products
• Fragrance retail
• Specialty beauty

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Золотое яблоко is a multi-brand beauty specialty retailer selling cosmetics, skincare, fragrance, hair care, and personal care products to individual consumers in Kazakhstan. The company operates physical retail locations in Almaty alongside an e-commerce website (goldapple.kz) and a branded mobile app, offering a curated assortment of international and regional beauty brands.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Летуаль (L'Etoile): Largest multi-brand beauty retailer in Russia/CIS selling cosmetics, fragrance, and skincare across physical stores and online. Directly comparable to Золотое яблоко in product mix (premium and mass beauty), target customer (CIS women), and omnichannel model; competes for the same Kazakh and CIS shoppers.
• Золотое Яблоко (Golden Apple, Russia): The Russian flagship Golden Apple beauty chain operating goldapple.ru — same brand identity, similar omnichannel model (web + app + stores), and overlapping premium/indie beauty assortment. Highly relevant as the most direct brand-level comparable and likely the source of the Kazakh entity's brand equity.
• Рив Гош (Rive Gauche): Major Russian/CIS multi-brand beauty chain with physical stores and online retail covering cosmetics, perfumery, and skincare. Direct competitor on assortment, price positioning, and CIS customer base, including operations in Kazakhstan-adjacent markets.

Broad incumbents

• Ulta Beauty: US multi-category beauty retailer combining mass and prestige brands across stores and digital. Useful as a global comparable for the multibrand, omnichannel beauty retail model Golden Apple operates at smaller scale.
• Sephora: Global multi-brand prestige beauty retailer operating e-commerce and stores with a similar curated-assortment model to Golden Apple. Sets the international benchmark for omnichannel beauty retail that a Kazakh entity would either compete against (if Sephora enters the market) or emulate in positioning.
• Douglas: Europe's largest perfume and beauty retailer with both physical stores and a strong online channel. Comparable in multi-brand premium positioning and omnichannel execution; relevant as a strategic entrant that could expand into Kazakhstan and pressure local players.

Emerging players

• Yves Rocher: Vertically integrated botanical beauty brand with retail stores and digital channels across many countries including parts of CIS. Comparable on the store + e-commerce beauty model and overlap in targeting value-conscious but brand-loyal female shoppers in the region.
• PUDRA: Online-led Russian beauty retailer carrying niche, indie, and Korean beauty brands alongside premium labels. Comparable as a digital-first multi-brand beauty platform targeting the same CIS shopper; useful benchmark for the e-commerce/app side of Golden Apple's model.

Others

• M·A·C Cosmetics: Global prestige color-cosmetics brand sold through its own stores, counters, and digital channels. Comparable as a premium beauty supplier that competes for the same prestige-conscious consumer and frequently sits on Golden Apple–style multibrand retailers' shelves.
• KIKO Milano: Italian-affordable beauty brand with owned retail stores and strong e-commerce. Comparable as a brand-side counterpart to multibrand retailers — a typical shelf partner and competitor for shelf space and shopper attention in the same mid-market beauty segment.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/%D0%B7%D0%BE%D0%BB%D0%BE%D1%82%D0%BE%D0%B5-%D1%8F%D0%B1%D0%BB%D0%BE%D0%BA%D0%BE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Золотое яблоко