Goldberry Roasting Company

What Goldberry Roasting Company does

Goldberry Roasting Company is a privately held, family-owned specialty coffee roaster headquartered at 1262 Franklin Ave, Ashland, Ohio, operating with approximately 23 employees. The company roasts 100% specialty-grade Arabica beans in small batches at its Ashland roastery, sourcing from coffee-growing families across Ethiopia, Brazil, Colombia, Mexico, Peru, Tanzania, Kenya, Honduras, Papua New Guinea, Sumatra, and Flores. Its product catalog spans 77 SKUs across single-origin coffees, signature blends (including #1 seller Goldberry's Blend, Black River Espresso, Halcyon Blend, Whiskey Barrel Aged Coffee), limited releases, Keurig-compatible GreenPods, curated sampler boxes, and adjacent categories including Mexican vanilla, herbal tea, apparel, and drinkware.

Goldberry monetizes through a multi-channel model: a Shopify-powered direct-to-consumer e-commerce storefront with international shipping and weekly/bi-weekly/monthly subscriptions (including a $91-$96/month office subscription tier), two physical cafés in Ashland and Oberlin Ohio, a wholesale B2B program serving regional hospitality and SMB accounts (Inn At Honey Run, Landoll's Mohican Castle, Mechanics Bank, local cafés, churches), and event hosting at the Ashland roastery venue (capacity 50-80 guests). Pricing on coffee ranges from $5 to $96 per SKU, gift cards from $10-$150. The company operates a sister nonprofit, Coffee Growing Community, and pursues direct-trade partnerships — most notably with Finca Terrerito in Honduras (Impact Blend, multiple certifications including USDA Organic, Fair Trade, Rainforest Alliance, Bird Friendly). Other supplier partnerships include High Bank Distillery for whiskey barrel aging. There is no evidence of institutional investment, public listing, or M&A activity; the company is bootstrapped and founder-operated.

Name

Goldberry Roasting Company

Legal name

Goldberry Roasting Company

Website

https://goldberryroasting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldberry Roasting Company is a privately held, family-owned specialty coffee roaster in Ashland, Ohio, serving individual consumers, Ohio-based hospitality/SMB wholesale accounts, and office subscriptions through Shopify DTC, two cafés, and direct-trade Arabica sourcing from 11+ countries.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Direct trade coffee

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Coffee Sales: Primary revenue stream from selling roasted whole bean and ground coffee products directly to consumers through the e-commerce website, with products ranging from single origins to signature blends and limited releases.
2. Coffee Subscriptions: Recurring subscription model offering weekly, bi-weekly, or monthly coffee deliveries with automatic reorder capability. Includes office coffee subscription options for B2B customers.
3. Wholesale B2B: Bulk coffee sales to wholesale customers including cafes, restaurants, and businesses. Features wholesale registration and dedicated ordering portal.
4. Coffee Pods: Sale of single-origin and blend coffee pods compatible with Keurig coffee makers. GreenPods offer advantages over regular pods.
5. Merchandise: Sale of branded merchandise including t-shirts, hats, crewnecks, glass tumblers, and coffee gear.
6. Event Hosting: Venue rental services at the roastery location for events including baby showers, bridal showers, and office parties. Offers multiple packages from space-only to full coffee bar with Goldberry baristas.
7. Gift Cards: Digital gift cards valid for online store purchases, available in denominations from $10 to $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Goldberry Roasting Company roasts small-batch specialty-grade 100% Arabica coffee beans sourced from direct-trade relationships with coffee-farming families across multiple countries. It sells these roasted whole-bean and ground coffees, signature blends, Keurig-compatible pods, sampler boxes, branded merchandise, vanilla and tea, and digital gift cards through its own Shopify e-commerce site, two physical cafés in Ohio, subscription delivery, and a B2B wholesale program for offices, cafés, restaurants, and hospitality partners.

Product overview

Goldberry Roasting Company is a specialty coffee roaster offering a comprehensive portfolio centered on 100% specialty-grade Arabica beans. Their product lineup includes Single Origins (Brazil, Colombia, Ethiopia, Kenya, Papua New Guinea, Sumatra, Mexico varieties), Signature Blends (Goldberry's Blend #1 seller, Black River Espresso, Halcyon Blend, Bombadil's Blend, Fresh Squeezed Cold Brew, Tuxedo Dark, Mañana Breakfast, Loudwater Light, Day Drift), Limited Releases (Tanzania Peaberry, Peru Honey Bourbon), Coffee Pods compatible with Keurig machines (GreenPods), Curated sampler Boxes, and non-coffee products including Mexican Vanilla & Tea. They offer subscription services (personal and office), wholesale B2B programs, event hosting at their Ashland, OH roastery, and branded merchandise including apparel and drinkware. Their Honduras Finca Terrerito line demonstrates direct trade partnerships with multiple certifications (USDA Organic, Bird Friendly, Fair Trade, Rainforest Alliance). The company emphasizes small-batch roasting, direct relationships with small-scale farmers, and hand-packed order fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees
• Signature Blends
• Limited Release Coffees
• Curated Sample Boxes
• Coffee Pods (GreenPods)

Quantifiable outcome

• 100% specialty-grade Arabica beans with careful selection for unique flavor profiles
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Coffee Growing CommunitycoreStrategic or Co-development PartnerA sister nonprofit organization combining free-market economic initiatives with spiritual and social development to help coffee-farming families thrive. Goldberry's mission statement 'Making Life Better for Those Who Drink, Serve & Grow Coffee' is directly tied to this partnership, working to maximize quality and market value for farming families to ensure higher economic returns.
• Finca TerreritocoreStrategic or Co-development PartnerA 5th generation specialty coffee farm in Copan, Honduras. Direct trade partnership sourcing 'Impact Blend' coffee that serves as a landing place for coffee from other producers that Terrerito has committed to helping. Producers benefit from consistency and above-market pricing. Farm holds multiple certifications: USDA Certified Organic, Bird Friendly, Service Disabled Veteran Owned, Fair Trade TSA, Con Manos De Mujer, Rainforest Alliance, EU Organic.
• High Bank DistilleryminorStrategic or Co-development PartnerWhiskey barrel supplier for Goldberry's Whiskey Barrel Aged Coffee product. Single-use whiskey barrels from High Bank Distillery are used to age unroasted green coffee beans from Brazil, creating a unique flavor profile.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Goldberry's online store. Provides the infrastructure for product listings, shopping cart, checkout, payment processing, and order management. Goldberry's terms of service reference Shopify as their store host.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster offering single-origin and direct-trade coffees, with cafés and a wholesale program serving both consumer and B2B customers. Operates the same DTC-plus-café-plus-wholesale model that Goldberry runs, making it the closest head-to-head analogue at a larger scale.
• Intelligentsia Coffee: Specialty roaster known for direct trade and single-origin coffees, with strong café and wholesale presence. Mirrors Goldberry's emphasis on producer relationships and education-driven specialty positioning.
• Sightglass Coffee: Independent specialty coffee roaster and café operator with strong direct-trade sourcing and a curated single-origin/blend catalogue. Closely comparable as a craft-focused, omnichannel specialty roaster.
• Verve Coffee Roasters: Specialty roaster operating DTC e-commerce, subscriptions, and multiple café/roastery locations with an emphasis on farm-to-cup storytelling. Highly comparable omnichannel specialty roaster with a similar single-origin and blend catalogue.
• La Colombe Coffee Roasters: Specialty roaster with a national DTC footprint, draft latte RTD product, café locations, and a wholesale/B2B program. Comparable across all of Goldberry's revenue streams but at materially greater scale.
• Colectivo Coffee Roasters: Midwest-based specialty coffee roaster with cafés, e-commerce, and wholesale channels. Closest geographic and scale analogue to Goldberry in the Ohio/Midwest corridor.
• Counter Culture Coffee: Sustainability-focused specialty coffee roaster with a strong direct-trade program, education/training services, and wholesale distribution to cafés and universities. Closely comparable in mission, sourcing ethos, and B2B training-driven model.

Broad incumbents

• Blue Bottle Coffee: Nestlé-owned specialty coffee brand with nationwide DTC, subscriptions, and a large café footprint. Functions as a broader incumbent setting the bar in the same premium specialty segment Goldberry competes in.
• Peet's Coffee: Long-established specialty coffee roaster with mass-market DTC, grocery distribution, and café operations. A broad incumbent that defines the specialty tier against which smaller craft roasters like Goldberry position themselves.

Regional players

• Crimson Cup Coffee & Tea: Ohio-based specialty coffee roaster operating a roastery, café, and a Friend2Farmer direct-trade program serving independent cafés and businesses. Direct geographic peer to Goldberry given shared Ohio footprint and similar B2B/wholesale focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goldberrycoffee
• Instagraminstagram.com/goldberrycoffee
• LinkedInlinkedin.com/company/goldberry-roasting-company

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldberry Roasting Company