Golden Rose Polska

What Golden Rose Polska does

Golden Rose Sp. z o.o., trading as Golden Rose Polska, is a privately held Polish color cosmetics company founded in 2003 and headquartered in Łódź, Poland. The company designs, markets, and distributes a broad mass-market makeup portfolio across face (foundations, concealers, tinted moisturizers, powders, highlighters, blushes, bronzers), eyes (shadows, eyeliners, eye pencils, mascaras), lips (lipsticks, liners, glosses, lip oils, tinted balms, lip tints), nails (via exclusive Polish distribution of Erkul Cosmetics from Turkey), and accessories (setting sprays, brushes, sponges). Product formulation is anchored in vegan and cruelty-free positioning (PETA "Beauty Without Bunnies" certified), with specialty technologies including tubing mascara (washable with warm water), pH-responsive color-changing lip products, and skincare-infused color cosmetics (hyaluronic acid, niacinamide, vegan collagen, vitamins C and E, aloe vera, jojoba and shea butters, SPF up to 50). The portfolio retails at PLN price points from 9.90 to 42.90, positioning the brand in the affordable mid-market segment under the tagline "Baw się kolorami" (Play with colors).

Golden Rose operates a hybrid go-to-market combining owned and franchise retail stores across nearly all of Poland's 16 voivodeships, direct-to-consumer e-commerce via goldenrose.pl, listings on at least eight third-party online beauty marketplaces (Cocolita, eZebra, Minti, Alemoz, Lady Makeup, Makeup.pl, Perfumeria WIKI, Wizaz24), and a regional wholesale distributor network. The company also exports to 200+ countries and is the exclusive Polish distributor of Erkul Cosmetics (Turkey), one of the world's largest nail polish manufacturers. The customer base is fragmented B2C, primarily Polish women interested in affordable trend-driven color cosmetics, served through a multi-platform social media presence (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn), a content blog, a Karta Klienta loyalty program, and community initiatives supporting women's causes. The company is privately held, employs 33 people, has no disclosed funding rounds, no parent company, and reports no revenue.

Name

Golden Rose Polska

Legal name

Golden Rose Sp. z o.o.

Website

https://goldenrose.pl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Rose Polska is a privately held Polish color cosmetics company founded in 2003, selling affordable vegan and cruelty-free makeup across face, eyes, lips, and nails through owned and franchise retail stores, online marketplaces, and distributors, with exports to 200+ countries and exclusive Polish distribution of Erkul Cosmetics.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE)

Keywords

• Color cosmetics brand
• Makeup manufacturing retail
• Vegan cruelty-free cosmetics
• Lip and eye makeup
• Face makeup products

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Retail Sales (Owned Stores): Revenue generated from sales in Golden Rose's own retail stores and franchise outlets located across Poland. Stores offer the full product range plus makeup consultations and promotional activities.
2. Franchise Store Sales: Revenue generated through independently operated franchise stores under the Golden Rose brand, following the brand's operational model and product assortment.
3. Online Marketplace Sales: Products sold through third-party online beauty retailers including Cocolita, eZebra, Minti, Alemoz, Lady Makeup, Makeup.pl, Perfumeria WIKI, and Wizaz24.
4. Wholesale/B2B Distribution: Bulk sales to regional distributors who then supply independent beauty retailers across Poland. Distributors cover all Polish voivodeships.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Golden Rose Polska is a Polish color cosmetics brand that manufactures, distributes, and sells an extensive portfolio of makeup products across face, eyes, lips, and nails through owned retail stores, franchise outlets, brand-direct e-commerce, third-party online marketplaces, and a regional wholesale distributor network. Product lines include foundations, concealers, setting powders, palettes, mascaras, eyeliners, eyeshadows, lipsticks, lip glosses, lip oils, lip tints, lip balms, setting sprays, and nail polishes, with many formulations being vegan and cruelty-free (PETA certified).

Product overview

Golden Rose Polska is a Polish cosmetics brand offering a broad color-cosmetics portfolio across six product categories: Face (foundations, concealers, tinted moisturisers, setting powders, highlighters, blushes, bronzers, BB creams), Eyes (eyeshadows, eyeliners, eye pencils, mascaras), Lips (lipsticks, lip liners, lip glosses, lip oils, lip balms, lip tints), Nails (nail polishes, nail care, top coats, bases, removers), Accessories (brushes, sponges, makeup setting sprays), and Care/Demakeup. Key product lines include the award-winning Metals Sculpting Palette and Juicy Tint Lip & Cheek Stain ('Pearl of the Cosmetics Market'), the Mood lip series, the long-wear Tattoo Lipliner and Tattoo Gel Eyepencil, and the new tubing mascara technology (Longest Lash). The company also distributes Erkul Cosmetics nail products as the exclusive Polish distributor. Products are sold online through its own website and major Polish beauty e-tailers (Cocolita, eZebra, Minti, Alemoz, Lady Makeup, Makeup.pl, Perfumeria Wiki, Wizaz24), as well as through physical retail stores across Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Rose: Main cosmetics brand offering color cosmetics including makeup for face, eyes, lips, and nails

Products and services

• Juicy Tint Lip & Cheek Stain Dual-use lip and cheek stain that provides natural, expressive color lasting many hours, formulated with hyaluronic acid and organic aloe vera gel for hydration. Targeted at women seeking a multi-use vegan lip-and-cheek color.
• Moisture Touch Liquid Foundation SPF 20 Lightweight vegan liquid foundation enriched with hyaluronic acid and niacinamide for hydration, with antioxidants and SPF 20 for daily face makeup with sheer coverage and natural radiant finish.
• Skin Perfector CC Color Correcting Foundation SPF 50 Color-correcting CC foundation with SPF 50 enriched with vegan collagen and vitamins C and E, moisturizing skin while evening out skin tone with natural finish. Targeted at consumers seeking skincare-infused face makeup with high sun protection.
• Radiant Tinted Moisturiser Nude Look SPF 25 Tinted moisturiser with SPF 25 providing a fresh natural 'no make-up' look enriched with a moisturising complex and vitamins for a luminous finish.
• Just Touch Liquid Concealer Long-wearing liquid concealer with medium coverage that corrects under-eye circles and provides a radiant natural finish, enriched with Niacinamide (Vitamin B3) and Vitamin E.
• Metals Sculpting Palette (3-in-1) 3-in-1 metallic sculpting palette combining bronzer, highlighter, and blush in one compact with a mirror for face contouring and color.
• Longest Lash Tubing Mascara Mascara employing tubing technology that coats each lash with an extendable tube of product, washing off with warm water without smudging or panda-eye effect.
• Iconic Lash Intense Black Mascara Volumizing, lengthening, and lifting mascara enriched with biotin and moringa oil for lash care, using a silicone brush to separate and coat each lash without flaking or smudging.
• Tattoo Gel Eyepencil Modern gel formula eye pencil with a smooth semi-matte finish lasting up to 24 hours; waterproof, vegan, and smudge-resistant.
• Liner Matic Waterproof Eyepencil Retractable twist-up soft-tip waterproof eye pencil with vegan formula providing intense color for up to 24 hours without smudging; available in 8 colors.
• Magic Kiss Color Changing Lipgloss Color-changing lip gloss that adapts to lip temperature and skin pH for a unique pink shade with glossy finish, enriched with grape seed oil, mango butter, and Vitamin E.
• Cherry Tint Lip Oil Vegan lip oil combining cherry oil, Jojoba oil, Vitamin E, and moisturising ingredients that nourish lips while providing a glossy finish with color adapting to natural lip pH.
• Strawberry Tint Lip Oil Vegan lip oil with strawberry oil, Jojoba oil, and Vitamin E that adapts to the lips' natural pH and provides a glossy, moisturising finish.
• Tattoo Lipliner Waterproof, long-wear lip liner enriched with Jojoba oil for easy application and comfortable wear, available in a large selection of colors.
• Lip Butter Balm Nourishing lip balm with Peptide Maxi-Lip, Shea Butter, Cupuacu butter, and Vitamin E; available in multiple scents (bubblegum, cappuccino, vanilla, cherry, forest fruits, strawberry, peach, mulberry) for daily lip care with natural glossy finish.
• Mood Lip Series Lip makeup series including Mood Defining Lipliner, Satiny Matte Lipstick, Sheer Bright Lipstick, Sparkle Bright Lipstick, Gleamy Lip Glaze, and Shimmer Lip Glaze, enabling users to build custom Lip Combos.
• Mattifying Fixing Spray Lightweight, non-sticky setting spray that absorbs excess sebum, prolongs makeup wear, and provides a natural matte finish for many hours; dermatologically and ophthalmologically tested.
• Soft Color Pearl Mono Eyeshadow Soft, smooth pearl eyeshadow with high pigmentation and a long-lasting pearlescent finish, available in a wide range of colors.
• Soft & Matte Creamy Lip Color Lightweight, long-wearing matte lipstick with a non-drying formula enriched with jojoba and avocado oils for hydration.

Quantifiable outcome

• Products exported to over 200 countries
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Erkul CosmeticscoreChannel Partner/ Reseller/ DistributorGolden Rose is the exclusive distributor of Erkul Cosmetics in Poland. Erkul Cosmetics is one of the largest nail polish manufacturers in the world, with its headquarters located in Turkey. This exclusive distribution agreement provides Golden Rose with a complementary product category (nail cosmetics) that reinforces its beauty positioning and product range.
• PETA (People for the Ethical Treatment of Animals)coreOthersGolden Rose is listed on PETA's 'Beauty Without Bunnies' certification program, confirming that none of its cosmetics are tested on animals. The company also highlights that its packaging is recyclable, supporting its sustainability messaging.
• Fundacja Rak'n'RollminorOthersGolden Rose supports the Rak'n'Roll Foundation which focuses on supporting women with cancer. The company provides makeup workshops and social support for cancer patients.
• Fundacja Centrum Praw KobietminorOthersGolden Rose participates in the national social campaign 'Diagnostyka jajnika' (Ovary Diagnostics) under the slogan 'Rzuć cień podejrzenia na swoje jajniki' (Cast a shadow of suspicion on your ovaries) organized by the Fundacja Centrum Praw Kobiet (Women's Rights Center Foundation).
• Fundacja Kocham ŻycieminorOthersGolden Rose organizes makeup workshops for oncology patients in cooperation with Fundacja Kocham Życie in Łódź, providing beauty care and confidence-building for women undergoing cancer treatment.
• Ośrodek Pomocy dla Ofiar Przemocy w Rodzinie w ŁodziminorOthersGolden Rose conducts beauty transformations (metamorphoses) at the Łódź Family Violence Victim Support Center, providing makeup services and emotional support for women in difficult situations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• e.l.f. Beauty: US affordable color cosmetics brand with strong digital-first distribution. Comparable to Golden Rose in affordable price positioning, broad product range across face/eyes/lips and emphasis on cruelty-free/vegan formulations as a core differentiator.
• Maybelline: Global mass-market color cosmetics brand owned by L'Oréal with extensive worldwide distribution. Comparable to Golden Rose as a competing affordable makeup brand specializing in face, eye and lip color cosmetics, but operating at much greater scale and category breadth.
• NYX Cosmetics: Affordable US color cosmetics brand owned by L'Oréal. Comparable to Golden Rose as a competing affordable makeup brand with broad product portfolio across face, eyes and lips, targeting trend-driven younger consumers and prosumers via digital-first channels.
• Rimmel London: British affordable color cosmetics brand owned by Coty. Comparable to Golden Rose as a competing affordable makeup brand with broad product range, emphasis on trend-driven color cosmetics and similar target demographic of younger women in European markets.
• Makeup Revolution: UK affordable color cosmetics brand with strong e-commerce and beauty retailer presence. Comparable to Golden Rose in affordable price positioning, broad product range and digitally-led distribution strategy targeting makeup enthusiasts.
• Bell Cosmetics: Polish cosmetics brand offering color cosmetics and nail products across mass and pharmacy channels. Comparable to Golden Rose as a fellow Polish-founded beauty brand with overlapping product categories and similar domestic mass-market positioning.
• KIKO Milano: Italian affordable color cosmetics brand with a large owned retail store network across Europe. Comparable to Golden Rose in affordable price positioning, similar product breadth and owned-store distribution strategy across European markets.
• Eveline Cosmetics: Polish mass-market cosmetics brand offering color cosmetics and skincare at affordable prices. Directly comparable as a fellow Polish mass-market beauty company with similar product breadth, vegan/cruelty-free positioning and broad pharmacy/retail distribution.
• Inglot: Polish color cosmetics brand founded in 1983 with global retail and franchise presence. Closest direct peer as a fellow Polish-founded makeup brand with broad portfolio across face, eyes, lips and nails, similar affordable-to-mid pricing and overlapping retail/D2C distribution model.

Broad incumbents

• L'Oréal Paris: Global mass-market beauty brand owned by L'Oréal with a wide portfolio spanning skincare, haircare and color cosmetics. Comparable to Golden Rose as a broader incumbent whose color cosmetics line competes head-to-head, but with much wider category scope and substantially larger marketing/distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWnfrTr1lxKfNguK3o1rwrA
• Facebookfacebook.com/GoldenRosePolska
• LinkedInlinkedin.com/company/golden-rose-polska
• Instagraminstagram.com/goldenrosepolska
• TikToktiktok.com/@goldenrosepolska
• Pinterestpl.pinterest.com/GoldenRosePL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Rose Polska