Gold VR

What Gold VR does

Gold VR, legally operating as Gold Enterprise Srl, is a Florence-based Italian creative studio specializing in immersive and extended reality (XR) technologies. Founded in 2018 with approximately 12 employees, the company delivers a portfolio of nine interconnected services spanning Virtual Reality, 360° video, collective 360° film screenings, Augmented Reality, web design, branding, photo/video production, social media/editorial content, and advertising campaigns. Its core technology stack revolves around immersive content production — designing, capturing, and producing VR, AR, and spatialized audio experiences — supplemented by traditional digital agency capabilities. The company is also developing "XR GATE," an R&D project aimed at building a platform for managing and distributing immersive audiovisual content (360° video, VR, AR, spatialized audio), funded under the PR FESR 2021-2027 regional development program (Azione 1.1.4).

The business operates as a B2B professional services firm on a project-based, bespoke engagement model. Gold VR targets four client segments: brands and enterprises (primary), institutions and public entities, and individual professionals. Confirmed enterprise customers include Audi (E-Tron Experience, Bright Festival 2019), Rai Cinema (Diabolik immersive experience), STMicroelectronics (virtual manufacturing facility tours), Vegastar (50th-anniversary website), and Consorzio Tutela Provolone Valpadana (360° cheese heritage experience). Non-profit engagements include Pillole di Teatro (immersive theater for hospital patients) and Senzatomica (nuclear disarmament awareness). Pricing is not publicly disclosed; engagements appear custom-priced per project. Distribution is direct-to-client via website contact form, phone, and email — no self-service channel exists. The company is privately held, founder-owned, with no disclosed institutional investors, and operates exclusively within Italy.

Name

Gold VR

Legal name

Gold Enterprise Srl

Website

https://goldenterprise.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold VR (Gold Enterprise Srl) is a Florence-based Italian creative studio of ~12 employees delivering bespoke Virtual Reality, 360° video, and Augmented Reality experiences, alongside web, branding, and content services, to brands, institutions, and professionals primarily in Italy.

Ownership category

akta.pro rank

Product category

Immersive Technology Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

Keywords

• Immersive technology services
• Virtual reality production
• Augmented reality solutions
• 360 video production
• Digital creative agency

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services and Immersive Technology Projects: Gold VR generates revenue through project-based professional services, creating custom immersive experiences (VR, AR, 360° video) for enterprise clients. Services include virtual tours, training simulations, marketing activations, and branded content production. The company also offers complementary services including web design, branding, photography/video, social media management, and advertising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gold VR is a B2B creative services firm that designs and produces immersive technology experiences for brands, institutions, public entities, and professionals. Its core offerings span Virtual Reality experiences, 360° video production, collective 360° film screenings, and Augmented Reality solutions, complemented by web design, branding, photo/video production, social media content, and advertising campaign services. The company delivers custom, project-based engagements across sectors such as automotive, healthcare, semiconductors, entertainment, and food.

Product overview

Gold VR is a creative studio offering a portfolio of nine interconnected immersive and digital services for businesses. The core offering centers on extended reality technologies—Virtual Reality, 360° Video, and Augmented Reality—combined with supporting digital services including collective 360° film screenings, Web Design, Branding, Photo and Video production, Social Media content, and Advertising Campaigns. Additionally, the company is developing XR GATE, an R&D project for an immersive content distribution platform funded by PR FESR 2021-2027. The services are designed to work together, enabling clients to undergo digital transformation through immersive experiences and comprehensive digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Reality (Realtà Virtuale) Virtual reality technology service for professional training, virtual tours, and marketing experiences that transforms how people learn, explore, and connect. Designed for brands, institutions, and companies seeking immersive experiences.
• 360° Video (Video 360°) Immersive 360-degree video production that places viewers at the center of the scene, making stories more engaging, memorable, and emotional. Used for brand storytelling, marketing, and engagement campaigns.
• Collective 360° Film Screenings (Proiezioni collettive di film 360°) Collective immersive film screening experiences that transform common spaces into portals to new realities, offering innovative entertainment and engagement for events and audiences.
• Augmented Reality (Realtà Aumentata) Augmented reality technology that overlays digital content onto the physical world, enriching user experiences with information, 3D characters, and objects that adapt dynamically to context.
• Web Design Design of intuitive, aesthetic, and performative web platforms to engage, convert, and effectively communicate brand identity for businesses.
• Branding Brand identity development services creating strong visual and narrative language that communicates values, emotions, and uniqueness to make brands recognizable and relevant in the market, from logo to tone of voice.
• Photo and Video Production (Foto e Video) High-quality video production with creative direction and post-production to create visual content that captures attention and tells stories for brands and enterprises.
• Social Media and Editorial Content (Social Media e contenuti editoriali) Content creation and editorial plans to amplify brand voice and build community through integrated strategies, text, images, and video for businesses.
• Advertising Campaigns (Campagne pubblicitarie) Creative advertising campaigns and strategies spanning social media and web to reach the right audience, increase visibility, and convert users into customers for brands.
• XR GATE Platform Research and development project funded by PR FESR 2021-2027 (Azione 1.1.4) for an innovative platform to manage and distribute immersive audiovisual content, including 360° video, VR, AR, and spatialized audio experiences.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Global digital services and creative brand within Accenture, offering XR, immersive content, and end-to-end digital transformation for enterprise. Comparable as a one-stop digital transformation partner but at vastly greater scale and reach than Gold VR.
• UNIT9: Global digital creative production company with a strong immersive and experiential practice spanning VR, AR, and interactive installations for major brands. Comparable at the category level but materially larger and broader in scope than Gold VR.
• Amplify: Global brand activation and experiential agency producing VR/AR activations and immersive marketing campaigns for large enterprises. Comparable in serving brand experiential budgets but operating at much greater scale.

Direct peers

• Visualise: London-based VR/AR/360° content production studio serving enterprise clients with bespoke immersive experiences for training, marketing, and brand activation. Highly comparable in service mix, custom production model, and target buyer profile.
• Mersus Technologies: Finnish VR training simulation studio focused on enterprise soft-skills and customer service training via VR. Comparable to Gold VR's training and immersive-simulation workstream and overlapping customer base.
• Nexus Studios: UK-based immersive content and interactive studio producing VR, AR, and mixed-reality experiences for entertainment and brand clients. Comparable in offering custom immersive productions and serving enterprise/brand marketing budgets.
• Interloper: UK-based immersive production company specialising in VR, AR, and 360° content for brands and broadcasters. Comparable as a small-to-mid creative studio producing bespoke immersive experiences for enterprise and entertainment clients.
• Talesmith: UK-based XR and immersive storytelling studio producing VR, AR, and mixed-reality content for brands, broadcasters, and cultural institutions. Comparable as a specialist boutique studio combining immersive content with broader creative production services.

Emerging players

• Immotion Group: UK-listed immersive entertainment company producing VR experiences for location-based entertainment and enterprise training. Comparable in the immersive technology stack but skewed toward out-of-home entertainment rather than bespoke B2B agency work.
• RYOT Studio: Immersive content studio focused on VR/AR storytelling and brand experiences, part of the broader RYOT/Verizon Media ecosystem. Comparable as a content-led immersive studio targeting brand and editorial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gold-enterprise-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold VR