Golden Tulip Shanghai Rainbow

What Golden Tulip Shanghai Rainbow does

Golden Tulip Shanghai Rainbow is a 602-room, 4-star flagship hotel operating under the Golden Tulip brand, which is owned by Louvre Hotels Group (a subsidiary of China's Jin Jiang International). The property is housed in a 30-floor tower located in Shanghai's Chang Ning District (No. 2000 Yan An Rd West), positioned in the Hongqiao Development area adjacent to the Shanghai International Trade Center and approximately 20 minutes from Hongqiao Airport. It serves as the brand flagship for Golden Tulip's "Playtime Anytime" repositioning concept, combining standard 4-star hospitality with playful brand experiences.

The hotel's product offering is structured across several revenue streams: (1) room accommodations across 6 categories ranging from 30 m² Deluxe Rooms to 90 m² Executive Deluxe Suites, with standard amenities including flat-screen TVs and free Wi-Fi; (2) food and beverage across 4 restaurants (All-day dining, French, Shanghainese, Japanese) and 4 bars (rooftop, main bar, co-working lobby bar, champagne bar), plus a Coffee & Co lobby cafe; (3) 1,200 sqm of high-tech meetings and events space including the Tulip Ballroom, multiple meeting rooms (Jasmine, Magnolia, Bamboo, Board Room, Creativity Room, VIP Room), and banquet services; (4) a full-floor wellness center on the 3rd floor featuring an indoor swimming pool, gym, sauna, steam room, yoga facilities, and spa/massage services. Signature differentiators include the "Body Care Bar" (fragrance selection service for executive floor guests) and the "Creativity Room" (innovative collaborative meeting space).

The business model operates primarily as direct-to-consumer hospitality, taking bookings through the hotel's own website, mobile applications (iOS/Android), a centralized Louvre Hotels reservation center (Paris-based), and direct phone/walk-in traffic. Pricing is not publicly disclosed. Customer segments are split between business travelers (primary — corporate guests attending conventions at nearby venues and the International Trade Center) and leisure travelers (secondary — tourists seeking central Shanghai accommodation with diverse dining and wellness amenities). The hotel is private, with no public listing, no disclosed revenue figures, no funding rounds, and no recent M&A or leadership changes in the available data. The listed headcount of 18 appears to reflect only corporate/management staff rather than total hotel employees.

Name

Golden Tulip Shanghai Rainbow

Legal name

Golden Tulip Shanghai Rainbow Hotel

Website

https://goldentulipshanghairainbow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Tulip Shanghai Rainbow is a 602-room, 4-star flagship hotel in Shanghai's Hongqiao area, operating under Louvre Hotels Group (Jin Jiang International) and serving business and leisure travelers with rooms, four restaurants, four bars, meeting facilities, and a full-floor wellness center.

Ownership category

akta.pro rank

Product category

Hotel / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation
• Conference facilities
• Wellness services
• Business hospitality
• Food and beverage

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Room rental across 602 rooms divided into 5 categories (Superior, Deluxe, Executive, Deluxe Suite, Executive Suite) with check-in at 14:00 and check-out at 12:00. Room sizes range from 30sqm to 90sqm.
2. Food and Beverage: Revenue from 4 restaurants (All day dining, French, Shanghainese, Japanese) and 4 bars (rooftop, main bar, co-working lobby bar, champagne bar) plus the Coffee & Co cafe counter
3. Meetings and Events: Rental of 1200sqm high-tech conference and meeting areas including the Tulip Ballroom (700sqm), multiple meeting rooms (Jasmine, Magnolia, Bamboo, Board Room, Creativity Room, VIP Room), and banquet services for corporate events and conferences
4. Wellness and Spa Services: Access to wellness facilities including indoor swimming pool, fitness center, sauna, steam room, yoga classes, and spa/massage services located on the entire 3rd floor

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Golden Tulip Shanghai Rainbow operates a 602-room 4-star hotel in Shanghai offering guest accommodation across 6 room categories (30-90 sqm), 4 restaurants (All-day dining, French, Shanghainese, Japanese) and 4 bars, a full-floor wellness and fitness center with pool, gym, spa and sauna, and 1,200 sqm of high-tech meeting and conference facilities. The hotel is the brand flagship featuring the "Playtime Anytime" positioning, targeting business and leisure travelers near Hongqiao Airport and convention centers.

Product overview

Golden Tulip Shanghai Rainbow is a 4-star, 602-room flagship hotel featuring the 'Playtime, Anytime' brand positioning. The hotel offers accommodation across 6 room categories (from 30-90 m²), 4 restaurants (All day dining, French, Shanghainese, Japanese), 4 bars (rooftop, main bar, co-working lobby bar, champagne bar), a full-floor wellness center with pool/sauna/gym/yoga, and 1200 sqm of high-tech meeting facilities including the brand's innovative Creativity Room concept. The hotel positions itself as a destination where hospitality and playfulness intersect, targeting both business and leisure travelers near Hongqiao Airport and convention centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Room Accommodations
• Tastes All-Day Dining Restaurant
• Dining Venues (4 restaurants and 4 bars)
• Coffee & Co
• Wellness & Fitness Center
• Meetings & Events

Quantifiable outcome

• 20 minutes to Hongqiao Airport
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Louvre Hotels GroupcoreOthersParent company of the Golden Tulip brand. The hotel operates under the Louvre Hotels Group portfolio, providing brand standards, reservation systems, marketing platforms, and operational guidelines across international markets.
• Jin Jiang InternationalcoreOthersParent holding company of Louvre Hotels Group. Jin Jiang International is a major Chinese hospitality group that owns and operates the Louvre Hotels Group and its brand portfolio including Golden Tulip.
• Golden Tulip Brand NetworkcoreChannel Partner/ Reseller/ DistributorThe hotel is part of the Golden Tulip brand network with other hotels in China (Chengdu, Guiyang, Jiangmen) and internationally, allowing cross-promotion and brand visibility across multiple destinations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marriott Shanghai Hongqiao: Marriott full-service hotel near Hongqiao Airport offering comparable upscale rooms, dining, and meeting facilities for business and convention travelers.
• Hilton Shanghai Hongqiao: Hilton full-service hotel in the Hongqiao area offering rooms, multiple F&B outlets, and event space serving the same business and convention traveler base.
• Grand Mercure Shanghai Hongqiao: Accor full-service 4-5 star property in the Hongqiao area offering comparable rooms, F&B, and MICE facilities for business and convention travelers competing head-to-head in the same corridor.
• InterContinental Shanghai Hongqiao: IHG luxury hotel adjacent to the National Exhibition and Convention Center near Hongqiao, competing for upscale convention and business travel demand that overlaps Golden Tulip's core target market.
• Renaissance Shanghai Hongqiao Hotel: Marriott-brand full-service hotel in the Hongqiao district offering comparable upscale rooms, F&B outlets, and event facilities for business travelers near the airport and convention centers.
• Sofitel Shanghai Hongqiao: Accor-operated upscale hotel near Hongqiao Airport and the convention center, directly competing for the same business and convention traveler segment that Golden Tulip Shanghai Rainbow targets.
• Hyatt Place Shanghai Hongqiao: Hyatt select-service hotel near Hongqiao Airport targeting business travelers with comparable room-and-breakfast positioning and meeting facilities in the same district.
• Kyriad Shanghai Hongqiao: Sister Louvre Hotels Group mid-scale brand operating in the Hongqiao district; shares parent reservation and distribution systems while competing for value-tier business travelers in the same corridor.
• Pullman Shanghai South: Accor upscale full-service hotel near Hongqiao targeting the same business and MICE traveler base with comparable room inventory and event infrastructure.

Broad incumbents

• Jin Jiang Hotel Shanghai: Flagship property of Jin Jiang International — the ultimate parent of Louvre Hotels Group and therefore Golden Tulip Shanghai Rainbow — offering comparable mid-upper tier rooms, F&B, and MICE across Shanghai at broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldentulipshanghairainbow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Tulip Shanghai Rainbow