Golden Vegas - Casino & Sports

Name

Golden Vegas - Casino & Sports

Legal name

NOORDZE ELECTRONICS

Website

https://goldenvegas.be

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online and Land-Based Casino Gambling

NAICS

Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Online casino gaming
• Sports betting services
• Terrestrial gaming halls
• Belgian regulated gambling
• Virtual sports betting

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Casino Gaming: Online casino games including automatic games of chance (dice games) - Class B+ license. Revenue generated through house edge on games, management fees on pots and stakes, and participation fees.
2. Sports Betting: Online sports betting (real bets on sports events and virtual bets) organized under Class F+ license. Revenue generated through betting margins and odds commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Golden Vegas operates a dual-channel gambling business in Belgium, providing an online casino (slots, dice games, table games) under a Class B+ license and an online sports betting platform (pre-match and live betting) under a Class F1/F+ license, supplemented by 13 physical gaming halls across Belgium. Customers access services through dedicated websites and mobile apps, with identity verification via itsme® and responsible gaming tools enforced under Belgian Gaming Commission rules.

Product overview

Golden Vegas is a family entertainment company founded in 1983 offering both online and offline gaming experiences. The product portfolio consists of three main offerings: Golden Vegas Online Casino (dice games and online casino), Golden Vegas Sport (sports betting), and 13 physical casino gaming halls across Belgium. The company transitioned to a split-platform model in August 2024, requiring separate accounts for casino and sports products. Online services are provided by affiliated entities: NOORDZEE ELECTRONICS operates the casino platform under B+ license, while PLAY N BET S.A. operates the sports betting platform under F1 license. The company also offers mobile applications for both casino and sports betting.

Differentiator

Problem solved

Functional benefit

Products and services

• Golden Vegas Online Casino Online casino platform offering slots, dice games and table games to Belgian adults aged 21+, operated by NOORDZEE ELECTRONICS and REFLEX under Belgian Gaming Commission B+ license.
• Golden Vegas Sport (Sports Betting) Online sports betting platform offering pre-match and live betting on real sports events plus virtual sports betting (21+), operated by PLAY N BET S.A. under Belgian Gaming Commission F1 license, including the BetBuilder feature for custom bet construction.
• Golden Vegas Casino Gaming Halls Physical casino establishments across 13 Belgian locations (Turnhout, Beveren, Blandain, Boussu, Brunehaut, Brussels, Deerlijk, Erquelinnes, Le Bizet, Pecq, Quievrain, Sint-Truiden, and Tournai) offering classic and modern gaming machines in a family entertainment atmosphere.
• Golden Vegas Casino Mobile App Native mobile application available on the Apple App Store and Google Play that lets users play online casino games on their smartphone with real money wagering and secure transactions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ItsmecoreTechnology or IntegrationItsme identity verification service enables quick and secure registration via itsme®, allowing users to verify their identity rapidly for account creation at Golden Vegas.
• IBIA (International Betting Integrity Association)minorOthersGolden Vegas displays IBIA badge indicating membership in the International Betting Integrity Association, supporting integrity monitoring for sports betting markets.
• Belgian Gaming CommissioncoreOthersRegulatory body issuing licenses (B+, B, F1, F+) and overseeing compliance with Belgian gaming laws, including deposit limits and player protection measures.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Circus.be: Belgian casino and sports-betting operator with both online presence and physical gaming halls, holding Belgian Gaming Commission licenses — directly comparable dual-channel model to Golden Vegas in the same regulated market.
• Bingoal: Belgian Gaming Commission-licensed sports betting and gaming operator serving the same Belgian consumer base with overlapping online casino and sportsbook offerings.
• Napoleon Sports & Casino: Belgian-licensed operator combining online sports betting and casino gaming with a network of physical gaming venues, mirroring Golden Vegas's land-based plus online omni-channel structure.
• 777.be: Belgian-licensed online casino and sports-betting brand operated by Gaming1 (the same vendor ecosystem Golden Vegas depends on via TECHNO1 SRL), serving Belgian players with comparable online products.
• Casino Belgium (Ardent Group): Belgian online and land-based casino operator under the same Belgian Gaming Commission framework; directly comparable product mix of online slots, table games, and physical venues.

Broad incumbents

• Unibet (Kindred Group): Major European operator with regulated Belgian presence across casino and sportsbook; competes with Golden Vegas for the same Belgian online wagering wallet but operates at pan-European scale across multiple regulated markets.
• Bwin (Entain): Large European sportsbook and casino operator with Belgian-licensed operations, competing on sports betting depth and brand marketing where Golden Vegas operates as a domestic niche player.
• Ladbrokes Belgium (Entain): Long-established European betting brand with a Belgian online presence offering sportsbook and casino products in the same regulated channel.
• Betway Belgium: Global online betting and gaming brand active in Belgium offering casino and sportsbook, competing for the same Belgian player pool but as part of a much wider international portfolio.

Regional players

• Star Casino (Belgium): Belgian gaming-hall operator focused on physical venues, comparable to Golden Vegas's 13-hall footprint and family entertainment positioning within the domestic land-based market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldenvegasbelgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Vegas - Casino & Sports