Gold in the Net Hockey Schools

What Gold in the Net Hockey Schools does

Gold in the Net Hockey Schools is a specialized ice hockey goaltender training organization operating across four regions: Alberta, British Columbia (Canada), Alaska (USA), and Finland. Founded by Perry Elderbroom approximately 35 years ago, the company delivers a structured, progressive curriculum consisting of four tiered camp programs — Youth Development (beginner U7–U11), Advanced Development (competitive U11–U15), Elite Development (competitive U13–U18), and Pro Development (U15 through professional) — supplemented by in-season weekly clinics and holiday/spring break mini camps. The core methodology combines technical skill instruction (positioning, reflexes, lateral movement, puck handling) with mental toughness coaching, delivered by credentialed instructors including former NHL coaches and NCAA champion goalies.

The company monetizes through multiple revenue streams: per-camper fees for summer camps (ranging from approximately $580 USD / €355 to $1,795 CAD across regions and tiers), subscription-style weekly in-season clinics, contracted services to Minor Hockey Associations (skills clinics, goalie evaluations, team practices, coaching clinics), and equipment resale through an Official Vaughn Retailer partnership with Vaughn Custom Canada. Regional operations are decentralized: TPS Juniors Hockey Club operates the Finland franchise, while regional owner/operators (e.g., Alaska) manage other territories under founder oversight.

Gold in the Net reaches customers primarily through its website with region-specific landing pages, direct social media presence (Facebook, Instagram, X/Twitter, YouTube), and email/SMS communications. It serves a highly fragmented customer base comprising individual youth and adult goalies, their parents, and B2B hockey associations, with no disclosed enterprise anchor customers or institutional capital backing.

Name

Gold in the Net Hockey Schools

Legal name

Gold in the Net Hockey Schools

Website

https://goldinthenet.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold in the Net Hockey Schools is a specialized ice hockey goaltender training organization founded by Perry Elderbroom, operating tiered camps, in-season clinics, and Minor Hockey Association services across Canada (Alberta, BC), Alaska, and Finland.

Ownership category

akta.pro rank

Product category

Hockey Goaltender Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

Keywords

• Hockey goaltender training
• Ice hockey camps
• Goalie coaching programs
• Hockey skills development
• Minor hockey services

Headquarters

HQ city

Leduc

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Summer Hockey Camps: Week-long intensive goalie training camps offered during summer breaks. Pricing varies by program level (Youth Development, Advanced, Elite, Pro) and region.
2. Minor Hockey Association Services: Contracted services including skills clinics, goalie evaluations, team practices, and coaching clinics for hockey associations throughout the season.
3. Vaughn Goalie Equipment Sales: Official Vaughn Retailer offering goalie equipment with special pricing for affiliated associations.
4. In-Season Weekly Clinics: 90-minute weekly development sessions for ongoing skill refinement during hockey season.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gold in the Net Hockey Schools provides specialized ice hockey goaltender training through a four-tier progressive curriculum (Youth, Advanced, Elite, Pro) delivered as summer camps, in-season weekly clinics, and holiday/spring break mini camps across Canada, Alaska, and Finland. It also offers contracted services to Minor Hockey Associations (skills clinics, goalie evaluations, team practices, coaching clinics) and sells Vaughn goalie equipment as an Official Vaughn Retailer.

Product overview

Gold in the Net Hockey Schools is a multi-level hockey goalie training organization offering a structured portfolio of development programs. The core offering consists of four progressive camp tiers: Youth Development (beginner U7-U11), Advanced Development (competitive U11-U15), Elite Development (competitive U13-U18), and Pro Development (U15 through professional). Supplementary programs include In-Season Weekly Development Clinics and Mini Camps during holiday/spring breaks. The company also provides specialized services for Minor Hockey Associations (MHA Services) including Skills Clinics, Goalie Evaluations, Team Practices, and Coaching Clinics, plus Vaughn Goalie Gear retail through an Official Vaughn Retailer partnership. Programs are delivered across Alberta, British Columbia, Alaska, and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Development Program Entry-level goalie training suitable for beginners or U7-U11 recreational goalies, building fundamental skills and strong positioning foundations.
• Advanced Development Program Enhances overall goalie growth, development, and knowledge of the position for U11, U13 competitive goalies and U15 recreational goalies, refining movements and teaching latest techniques.
• Elite Development Program High-intensity training for competitive U13-U18 goalies that bypasses basic elements, featuring theory-based lessons for strategic implementation of concepts with 3:1 student/net ratio.
• Pro Development Program Intensely motivated training for highly competitive U15-U18, Junior, College, and Professional goalies featuring 1:1 student/net ratio, 3 hours of ice daily, and 15 total hours on ice.
• In-Season Weekly Development Clinics 90-minute personal development sessions for skill refinement, theory and drills during the hockey season, providing nearly private workout experience.
• Mini Camps (Holiday & Spring Breaks) Mid-season training camps during holiday and spring breaks to prevent bad habits and keep goalies at peak performance.
• MHA Skills Clinics Weekly goalie skills clinics offered to Minor Hockey Associations throughout the season, with up to 12 goalies per session with 2 instructors.
• MHA Goalie Evaluations Fair and impartial goalie evaluation sessions with a proven system that grades goalies at various levels, providing valuable data for coaches and developmental needs.
• MHA Team Practices Certified GITN instructor attendance at team practices to provide private training for team goalies, working alongside coaches to analyze practice plans.
• MHA Coaching Clinics Comprehensive guidance for coaches to effectively support goalies, defining responsibilities and fostering environments for goalie development.
• Vaughn Goalie Gear Official Vaughn Retailer partnership offering goalie equipment with special pricing and privileges for associated hockey organizations.

Quantifiable outcome

• 79% of all Pro Goalies wear at least one piece of Vaughn Equipment

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vaughn Custom CanadacoreChannel Partner/ Reseller/ DistributorGold in the Net is proudly sponsored by Vaughn Custom Canada, the premier goalie equipment company in hockey. GITN is an 'Official Vaughn Retailer' which allows them to offer the best prices in Canada on all Vaughn products. The partnership includes special pricing and privileges for associations they work closely with. 79% of all Pro Goalies wear at least one piece of Vaughn Equipment.
• TPS Juniors Hockey ClubcoreStrategic or Co-development PartnerTPS Juniors Hockey Club currently operates Gold in the Net Finland, which was originally founded by Fredrik Norrena and Stefan Boström 20 years ago. The franchise has grown into Finland's largest goalie school, developing many great goalies who have progressed to higher levels of play.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hockey Canada: Hockey Canada is the national governing body for amateur hockey in Canada, including goalie development programs through its member Minor Hockey Associations, which are the same customer entities Gold in the Net services.
• USA Hockey: USA Hockey is the governing body for amateur hockey in the United States, operating the National Team Development Program and setting standards that influence how private goalie training schools position their offerings in the US market.
• Pure Hockey: Pure Hockey is the largest hockey equipment retailer in North America, offering goalie equipment alongside broader hockey gear. It represents the broad incumbent that competes with Gold in the Net's Vaughn retail channel and adjacent customer base.

Direct peers

• ProFormance Goalie Schools: ProFormance Goalie Schools offers multi-day summer goalie camps with progressive skill development tracks, directly comparable to Gold in the Net's tiered camp structure and target audience.
• International Hockey Camps: International Hockey Camps operates summer hockey development camps including goalie-specific training in multiple North American locations, offering similar tiered youth-to-elite programming with multi-week formats comparable to Gold in the Net's structure.
• Top Choice Goaltending: Top Choice Goaltending offers goaltender-specific training camps, clinics, and private lessons across multiple US locations, directly competing with Gold in the Net's core service offering of tiered goalie development programs.
• Total Goalie: Total Goalie provides online and in-person goaltender training programs including camps, video analysis, and subscription coaching content, competing for the same youth-to-pro goalie customer base as Gold in the Net.
• The Goalie Academy: The Goalie Academy delivers specialized goaltender training camps and clinics with progressive development tracks similar to Gold in the Net's Youth through Pro tiered curriculum.

Regional players

• TPS (Turku Palloseura) Hockey: TPS Juniors Hockey Club operates Gold in the Net Finland and is itself a professional hockey club in Turku. It represents the regional operator structure that delivers Gold in the Net's Finland programs and shares the local hockey ecosystem.

Emerging players

• Brian's Custom Sports: Brian's is a Canadian goalie equipment manufacturer and retailer competing with Vaughn in the goalie gear space where Gold in the Net operates its retail channel, serving similar association and individual customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoldInTheNetBC
• YouTubeyoutube.com/@GoldInTheNetHockey
• Facebookfacebook.com/GoldInTheNetFinland
• Instagraminstagram.com/goldinthenetbc
• LinkedInlinkedin.com/company/goldinthenet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold in the Net Hockey Schools