Gold Star Jewelry & Pawn

What Gold Star Jewelry & Pawn does

Gold Star Jewelry & Pawn is an independently owned, single-storefront pawn shop and jewelry retailer founded circa 1989 in Jacksonville, Florida, operating from 6066 St. Augustine Road. The company buys, sells, and trades jewelry, pre-owned luxury watches (including Rolex and Tudor), designer handbags, antiques and collectibles, musical instruments, electronics, tools, and small vehicles (bikes, ATVs, scooters). It complements its retail merchandising with three core services: collateral-based pawn loans (60-day terms with 30-day extensions, no stated loan cap), cash-for-gold purchases priced by purity and weight, and an in-house jewelry and watch repair service staffed by a professional jeweler with 20+ years of experience, completing most repairs within a single business day.

The business generates revenue through four streams: interest income on pawn loans (with an 80%+ redemption rate), one-time retail merchandise sales, transaction-based cash-for-gold buying, and layaway financing offered either directly (10–20% down with monthly payments) or via Synchrony Bank installment financing. Customers are predominantly walk-in general consumers from Northeast Florida, with a secondary segment of small business owners using pawn loans for short-term working capital. Marketing is driven by Google Business reviews (4.7/5 across 233 reviews), an active Facebook/Instagram presence, and word-of-mouth — including repeat customers traveling from out of state.

The company is a long-standing National Pawnbrokers Association member, employs GIA-certified gemological staff, and operates under statutory compliance including daily reporting to law enforcement and a 30-day holding period for received items. With approximately 5 employees, no disclosed funding, no parent company, and no multi-location footprint, Gold Star is a stable, founder-/family-owned micro-retail and lending operation with 35+ years of continuous presence.

Name

Gold Star Jewelry & Pawn

Legal name

Gold Star Jewelry & Pawn

Website

https://goldstarjax.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold Star Jewelry & Pawn is an independently owned, single-storefront pawn shop and jewelry retailer in Jacksonville, Florida, founded circa 1989. It buys, sells, and trades jewelry, watches, designer goods, antiques, instruments, electronics, and vehicles, and provides pawn loans, cash-for-gold, in-house jewelry repair, and layaway financing to walk-in consumers and small business owners in Northeast Florida.

Ownership category

akta.pro rank

Product category

Pawn Shop & Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Pawn & Collateral-based Jewelry Retail (CRAKAGAL)

akta.pro secondary industries

Traditional Pawn Loans (Pawnbrokers) (FSAKALAA), Precious Metals & Jewelry Collateral Loans (FSAKALAC), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Pawn loan services
• Jewelry retail
• Cash for gold
• Collateral lending
• Jewelry watch repair

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pawn Loans: Cash loans given in exchange for collateral such as jewelry, electronics, or other valuable items. Loans have a 60-day term with 30-day extension options. Interest income generated from loan repayment. Over 80% of loans are repaid, and the company has helped hundreds of thousands of customers including small business owners.
2. Merchandise Sales: Sale of pre-owned and new items including jewelry, watches, antiques, collectibles, designer merchandise, musical instruments, tools, electronics, gaming systems, bikes, ATVs, scooters, and vehicles. Wide variety of inventory that turns over regularly.
3. Layaway Financing: Customers can put down 10-20% of purchase price and make flexible monthly payments. Financing offered through Synchrony Bank, providing an additional revenue stream from financing arrangements.
4. Cash for Gold: Gold buying service where customers sell gold items for cash. The company evaluates gold purity and provides fair market value offers based on grams or pennyweight.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gold Star Jewelry & Pawn operates a traditional pawn shop providing 60-day collateral-based pawn loans, buying and selling gold for cash, and retailing a diverse assortment of pre-owned and new merchandise including jewelry, luxury watches, antiques, designer goods, musical instruments, electronics, tools, and small vehicles. The business also offers in-house jewelry and watch repair, layaway payment plans, and financing through Synchrony Bank.

Product overview

Gold Star Jewelry & Pawn is a traditional pawn shop and jewelry retail business offering a diverse range of products and services. The core product offerings include jewelry (chains, rings, and various pieces), luxury watches (pre-owned Rolex and Tudor), antiques and collectibles, designer merchandise (Louis Vuitton, Gucci, Chanel, Prada, Versace), musical instruments, tools and electronics, and vehicles (bikes, ATVs, scooters). The business provides complementary services including cash for gold, in-house jewelry and watch repair, layaway payment plans, and pawn loans secured by collateral. The company serves customers looking to buy, sell, or pawn items of value.

Differentiator

Problem solved

Functional benefit

Products and services

• Pawn Loans Cash loans secured by collateral such as jewelry, electronics, or other valuable items. Loans have a 60-day term with 30-day extension options and no loan limit based on item value. Over 80% of loans are repaid. Available to individual consumers and small business owners seeking short-term financing.
• Cash for Gold Service allowing customers to sell gold items for cash. The company evaluates gold purity and provides fair market value offers based on grams or pennyweight. Available to walk-in customers at the Jacksonville storefront.
• Jewelry & Watch Repair In-house repair service performed by a professional jeweler with over 20 years of experience. Includes repairs, custom designs, and complete restorations, with most services completed within a single business day. All work is guaranteed.
• Layaway Payment plan service allowing customers to put down 10-20% of the purchase price and make flexible monthly payments (minimum 20% of balance per month or payments every 2 weeks). Financing is also available through Synchrony Bank subject to credit approval.
• Jewelry Wide selection of jewelry including chains, rings, and other pieces, sold as pre-owned and new merchandise at the Jacksonville storefront.
• Watches Luxury timepieces including pre-owned Rolex and Tudor watches, offered at competitive prices in Northeast Florida.
• Antiques & Collectibles Vintage and collectible items including figurines, crystal items, silverware, and antique decorative pieces.
• Designer Merchandise Luxury brand items including Louis Vuitton, Versace, Gucci, Chanel, and Prada handbags and accessories.
• Musical Instruments Musical instruments, amplifiers, guitars, drums, saxophones, violins, and related audio equipment.
• Tools & Electronics Electronics, gaming systems (Nintendo Switch, Xbox, Sony PlayStation), power tools, and hand tools.
• Bikes, ATVs, Scooters, and More Vehicles including scooters, ebikes, ATVs, trikes, and bicycles.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• National Pawnbrokers Association (NPA)coreStrategic or Co-development PartnerLong-standing membership in the National Pawnbrokers Association. The NPA is a trade organization that supports pawnbrokers with industry standards, best practices, and advocacy. Gold Star displays the NPA logo on their website.
• Law EnforcementcoreOthersDaily reporting of all items received to Law Enforcement as part of regulatory compliance. Items are held for 30 days before being merchandised to allow law enforcement and property owners to recover stolen items. This partnership ensures legal compliance and helps recover lost/stolen property.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• The RealReal: Online consignment marketplace for authenticated pre-owned luxury goods including jewelry and watches. Comparable focus on authenticated second-hand jewelry/luxury, but operates as a national e-commerce platform rather than a single brick-and-mortar location.
• Borro: Online collateral-based lender specializing in luxury asset-backed loans including jewelry and watches. Comparable collateral-lending value proposition but pure digital/remote model rather than brick-and-mortar retail.

Direct peers

• Pawn America: Mid-sized US regional pawn chain operating in the Upper Midwest offering pawn loans, jewelry, electronics, and musical instruments. Closest size and product-mix comparable to Gold Star, including the diverse merchandise categories.
• Crown Pawnbrokers: Independent regional pawn and jewelry operator offering loans, jewelry sales, and repair services. Directly comparable small-format pawn shop business model and product mix, focused on a single metropolitan market.

Broad incumbents

• FirstCash Holdings: FirstCash is a leading international pawn operator with thousands of storefronts across the US and Latin America offering pawn loans and pre-owned merchandise retail. Directly comparable core business model, though at vastly larger scale.
• EZCORP Inc. EZCORP operates one of the largest US pawn store chains (EZPAWN and Value Pawn & Jewelry) plus lending and jewelry retail. Highly comparable business model to Gold Star, but at national scale with multiple locations, branded retail, and online presence.

Regional players

• H&T Pawnbrokers: UK-listed pawnbroker operating hundreds of storefronts primarily in the UK and Spain, offering pawn loans, jewelry retail, and gold buying. Comparable product mix and revenue streams but operates in different geography.

Others

• WPIC Marketing + Jewellery: Marketing and technology services provider to the jewelry industry. Adjacent enabling participant rather than direct competitor; relevant for benchmarking industry trends in jewelry retail and digital marketing best practices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoldstarJax
• Instagraminstagram.com/goldstarjax
• LinkedInlinkedin.com/company/gold-star-jewelry-&-pawn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Star Jewelry & Pawn