Gold & Co Luxury Goods Handels GmbH

What Gold & Co Luxury Goods Handels GmbH does

Gold & Co Luxury Goods Handels GmbH is a Vienna-based precious metals dealer founded in 2009 by Walter Hell-Höflinger, a court-certified expert witness for precious metals. The company operates three retail branches in Vienna's 3rd, 9th, and 22nd districts and runs a multilingual e-commerce platform available in six languages. It buys and sells investment-grade gold, silver, platinum, and palladium products including coins, bars, and precious-metal jewelry, with bar sizes ranging from 1 gram to 1 kilogram.

The company's revenue model combines physical retail transactions, online sales, mail-in purchase service (Postversand), and contactless drop-off collection. Inventory is sourced from LBMA-certified refiners and mints including Münze Österreich, Argor Heraeus, and Heraeus, providing provenance assurance for retail and high-net-worth buyers. The founder's standing as a court-certified expert witness functions as both a credibility asset and an implicit service differentiator in valuation and authentication matters.

The business is privately held, bootstrapped with no disclosed funding rounds, and operates with a small team of approximately 8 employees. Distribution spans three physical locations plus digital channels, and the company has accumulated 491 verified ProvenExpert reviews. Recent positioning includes the Green Future Award 2026, indicating an ESG-aligned marketing stance within the precious-metals category.

Name

Gold & Co Luxury Goods Handels GmbH

Legal name

Gold & Co. Luxury Goods Handels GmbH

Website

https://goldundco.at

Company type

Private

Operating status

Operating

Short description

Gold & Co Luxury Goods Handels GmbH is a Vienna-based precious metals dealer operating three retail branches and a six-language e-commerce platform, buying and selling LBMA-certified gold, silver, platinum, and palladium coins, bars, and jewelry to retail and high-net-worth buyers.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Precious metals trading
• Gold and silver retail
• Bullion coins and bars
• Gold buying services
• Jewelry purchasing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gold and Silver Purchase and Sale: The core business model involves buying and selling physical gold, silver, platinum, and palladium in the form of coins, bars, and jewelry. Revenue is generated through the spread between purchase (buy) and sale prices, with immediate cash payment offered for gold sold by customers.
2. Online Shop Sales: E-commerce sales of investment precious metals with shipping across Austria, featuring tax-free investment gold under § 6 UStG
3. Jewelry and Watch Purchase: Purchase of gold jewelry, luxury watches, precious stones, and dental gold from individuals with valuation and immediate payment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gold & Co is an Austrian precious metals dealer that buys and sells gold, silver, platinum, and palladium in the form of investment coins, bars, jewelry, and luxury watches. The company operates three physical retail branches in Vienna alongside an e-commerce online shop and mail-in purchasing services, offering LBMA-certified products from manufacturers such as Münze Österreich, Argor Heraeus, and Heraeus with immediate cash payment for sellers.

Product overview

Gold & Co Luxury Goods Handels GmbH is a Vienna-based precious metals dealer offering a comprehensive portfolio of investment-grade gold and silver products. The core offering consists of gold and silver bars from LBMA-certified manufacturers (Münze Österreich, Argor Heraeus, Heraeus, C.Hafner) and internationally recognized bullion coins including Krugerrand, Maple Leaf, and Wiener Philharmoniker. Products range from small 1-gram bars for casual investors to kilogram bars for institutional buyers. The company also offers specialized security-enhanced products like Kinebarren with holographic verification, collector coins such as Austrian Schilling silver coins and Salzburg Festival commemoratives, and precious metals buying/selling services with in-store, mail-in, and online transaction options. The portfolio is complemented by a gold price calculator tool and price radar notifications.

Differentiator

Problem solved

Functional benefit

Brands

• Gold & Co. Goldbrief: A customer loyalty/newsletter program through which subscribers receive the Goldbrief (Gold Letter) with market updates and special offers.

Products and services

• Dental Gold Purchase Service Buying of dental gold (Zahngold) from private individuals with in-person or mail-in valuation and immediate cash payment.
• Gold Bars (Goldbarren) Investment gold bars in various weights (1g to 1kg) from LBMA-certified manufacturers including Münze Österreich, Argor Heraeus, Heraeus, and C.Hafner, available as minted or cast bars, with some featuring Kinegram hologram security (Kinebars). Sold to private individuals for investment purposes.
• Krugerrand Gold Coins World-famous gold bullion coin from South Africa, first minted in 1967. Available in 1 oz, 1/2 oz, 1/4 oz, and 1/10 oz sizes with 916.67 (22 karat) fineness and copper alloy for durability. Sold to investors and collectors.
• Maple Leaf Coins Canadian bullion coins produced since 1979 by the Royal Canadian Mint, available in gold, silver, platinum, and palladium variants, with gold fineness of 99.99% to 99.999%. Sold to investors.
• Wiener Philharmoniker Gold and Silver Coins Best-selling Austrian investment coin minted by Münze Österreich; gold version available since 1989 in multiple sizes, silver version introduced in 2008 as the first European silver investment coin (1 oz). Sold to investors and collectors.
• Kinebarren (Kinebars) Gold bars with a Kinegram 3D hologram security feature that changes when the bar is tilted, exclusively produced by Swiss mint Argor-Heraeus. Sold to security-conscious investors.
• Austrian Schilling Silver Coins Historical Austrian silver coins denominated in Schilling (ATS), popular as collector and investment items, available in 10, 50, and 100 ATS denominations from the 1959–1978 issue period. Sold to collectors.
• Salzburg Festival Commemorative Silver Coins Special commemorative silver coins issued by Münze Österreich for the 100th anniversary of the Salzburg Festival in 2020, featuring unique 'plate striking' (Tellerprägung) with theatrical mask design. Sold to collectors.
• Gold and Precious Metals Buying Service (Goldankauf) Purchase of gold, silver, platinum, palladium jewelry, luxury watches, precious stones, coins, bars, and dental gold from individuals with in-store valuation, online form submission, mail-in option, or contactless drop-box delivery; immediate cash payment upon agreement.
• Jewelry and Watch Purchase Service Buying of gold jewelry, silver jewelry, luxury watches, and precious stones from private individuals, with expert in-person valuation and immediate payment.
• In-Branch Precious Metals Consultation and Valuation Free, non-binding expert consultation and valuation of gold, silver, platinum, and palladium items conducted by a court-certified expert witness for precious metals, available across the three Vienna branches.
• PostVersand Mail-In Selling Service Postal mail-in service allowing customers across Austria to send in precious metals for valuation and purchase without visiting a branch.
• Life Insurance Conversion to Gold Service Service for converting (vergolden) the surrender value of a life insurance policy into physical gold held by Gold & Co.
• Jewelry-to-Investment Gold Exchange Service Service for customers to exchange unwanted gold jewelry for investment-grade gold coins or bars.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Münze ÖsterreichcoreTechnology or IntegrationMünze Österreich (Austrian Mint) is the only Austrian manufacturer of gold bars with 'Good Delivery' certification from the London Bullion Market Association (LBMA). Gold & Co sells gold bars produced by Münze Österreich, which are minted and cast by Argor-Heraeus in Switzerland on behalf of the Austrian Mint.
• Argor HeraeuscoreTechnology or IntegrationSwiss precious metals refiner and manufacturer of LBMA-certified gold, silver, platinum, and palladium bars. Argor-Heraeus is one of the most prestigious Swiss precious metals processors, known for high-quality gold bars sold globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Philoro Edelmetalle: Austrian-headquartered precious metals retailer with multiple branches across Austria and Germany, offering gold and silver bars and coins with the same core buy/sell spread model. Highly comparable as a directly competing Austrian precious metals dealer with multi-channel retail operations.
• Pro Aurum: Germany's largest specialized precious metals retailer with multiple branches, online shop, and storage services. Directly comparable as a major pan-regional precious metals dealer operating in the same DACH market with similar product categories and GTM model.
• Degussa Goldhandel: German precious metals dealer with retail branches and online shop, offering gold, silver, platinum, and palladium bars and coins. Directly comparable as a competing European precious metals dealer serving retail investors through similar channels.
• Gold.de: German online precious metals comparison and trading platform with price comparison functionality across multiple dealers. Comparable as an online-first competitor in the DACH precious metals retail market, though more aggregator/platform than retailer.
• CoinInvest: German-based online precious metals dealer specializing in gold and silver bullion coins and bars with international shipping. Comparable as a digital-first competitor in the European precious metals retail market with overlapping product assortment.
• ESG Edelmetalle: German precious metals dealer offering gold and silver bars and coins to retail investors through online and showroom channels. Comparable as a competing small/mid-size precious metals dealer in the DACH market with similar product mix.
• Voßmerbäumer Edelmetalle: German precious metals dealer with multiple branches offering gold and silver products to retail and institutional customers. Comparable as a regional multi-branch precious metals dealer serving similar German-speaking investor segments.

Broad incumbents

• Münze Österreich (Austrian Mint): Austrian state-owned mint and the only LBMA Good Delivery certified Austrian gold bar manufacturer. Comparable as a strategic supplier whose products Gold & Co distributes; also operates direct retail sales parallel to Gold & Co, creating partial overlap.
• Argor-Heraeus: Swiss precious metals refiner and one of the world's most prestigious LBMA-certified manufacturers of gold, silver, platinum, and palladium bars. Comparable as a strategic upstream supplier whose Kinebar products Gold & Co distributes; also sells directly to wholesale and institutional buyers.
• Heraeus Precious Metals: German precious metals refiner producing LBMA-certified gold and silver bars sold through Gold & Co. Comparable as a major upstream supplier in the precious metals value chain with partial commercial overlap through retail precious metals products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goldundco-at
• Facebookfacebook.com/goldundco.at
• LinkedInlinkedin.com/company/gold-und-co
• Instagraminstagram.com/goldundco.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold & Co Luxury Goods Handels GmbH