Golfbaan de Kroonprins Vianen

What Golfbaan de Kroonprins Vianen does

Golfbaan de Kroonprins Vianen is a family-owned Dutch golf facility operating on a 72-hectare site at the A2/A27 motorway junction in Vianen, Netherlands, under the legal entity Golfbaan De Kroonprins B.V. Its core product is an 18-hole polder links championship course designed by Michiel van der Vaart (Jol Golfbaan Design), complemented by a 9-hole par-3 course, a 13-covered/18-outdoor-bay driving range reaching 300 metres, a clubhouse with restaurant, meeting rooms, golf shop, and locker rooms. The facility is positioned as an open-landscape golfing destination atypical for the Netherlands, with a state-of-the-art drainage system enabling near year-round playability, GPS-guided autonomous fairway mowing ("Maai-ke"), and sustainability features including solar panels, a heat pump, and a sedum roof.

The business serves recreational and competitive golfers in the Vianen-Gorinchem-Utrecht corridor, plus corporate clients, families, and beginners, through five PGA-certified golf professionals operating as independent practitioners on site. Affiliations with Golfclub De Lingewaelsche (automatic membership for play-right holders), the Koninklijke Nederlandse Golf Federatie (NGF), the 14-course SGNL cooperative, and the 6-course ClubNL network underpin community, handicap, and cross-play functions. Sister course Golfpark Wilnis, owned by the same Kool family, provides cross-property play rights for business members and shared technology.

Revenue is generated across at least eight streams: greenfees (€72.50 per 18 holes), annual memberships (€1,395 standard 18-hole, €2,157 business, €395-€3,291 across youth, family, millennial, hole sponsorship tiers), private and group lessons plus golf clinics (€40-€595), restaurant and themed dining events (€18.50-€39.50), equipment rental (€5-€32.50), retail (Footjoy, Dailey, Under Armour, Tail, Röhnisch), meeting and conference hire (€30/hr plus €20-€45 per-person packages), and bundled golf packages (€97.50-€165). Distribution is direct-to-consumer through the on-site caddymaster, Intogolf self-serve booking, telephone, the Pro Agenda lesson system, and an events team; no resellers or third-party distribution is used. Ownership transferred to Susan and Alice Kool in 2023, continuing the family stewardship begun when their parents Ton and Anneke Kool acquired the underlying land in 2012.

Name

Golfbaan de Kroonprins Vianen

Legal name

Golfbaan De Kroonprins B.V.

Website

https://golfbaandekroonprins.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Golfbaan de Kroonprins Vianen is a family-owned Dutch golf facility operating an 18-hole polder links course, 9-hole par-3 course, driving range, restaurant, and meeting venues in Vianen. It serves regional recreational and competitive golfers, corporate clients, families, and beginners through memberships, greenfees, lessons, F&B, retail, and event packages.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf memberships
• Golf instruction
• Driving range facilities
• Clubhouse hospitality

Headquarters

HQ city

Vianen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fee Revenue: Revenue from non-member golfers playing the 18-hole course (€72.50 per 18 holes standard), par-3 course (€35 day pass), and reduced rates through ClubNL and SGNL affiliations. Greenfee players can book tee times 5 days in advance.
2. Annual Membership Subscriptions: Annual play-right subscriptions for members including 18-hole + par-3 (€1,395), business membership (€2,157 excl. VAT), par-3 only (from €395 first year), family packages (€2,790), youth (€388-€546), and millennial tier (€1,009). Includes automatic membership to Golfclub De Lingewaelsche.
3. Golf Lessons: Revenue from private golf lessons (€40 for 30 min, €70 for 55 min), group lessons, and golf clinics (€295-€595 per group). Golf professionals are independent practitioners using the facility.
4. Food & Beverage / Restaurant: Restaurant and bar revenue including à la carte dining, weekly themed dinners (biefstukavond, bier & burgers, aanschuiftafel), Summer BBQ evenings (€39.50 p.p.), and catering for golf events and private functions. Strong F&B margin business complementing core golf operations.
5. Equipment Rental: Rental revenue from buggies (€22.50 for 9 holes, €32.50 for 18 holes), handicarts (€11-€21), trolleys (€5), and club sets (€15-€20). Also includes locker rentals (€131-€198 per year).
6. Golf Shop Retail: Retail sales of golf balls, gloves, shoes, and apparel from brands including Footjoy, Dailey, Under Armour, Tail, and Röhnisch. Also sells gift vouchers and greenfee vouchers.
7. Meeting & Event Venue Hire: Revenue from meeting room rental (€30/hr per room excl. VAT) combined with business lunch/dinner packages (€20-€45 per person). Rooms accommodate up to 60 persons in theater setup, expandable by removing partition walls.
8. Golf Event Packages: Group packages combining golf and dining for minimum 8 persons. Options include All-in Golf Relax (€165 p.p.), Golf Dine & Drinks (€127.50 p.p.), Golf & Meal (€112.50 p.p.), and Golf & Lunch (€97.50 p.p.).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Golfbaan de Kroonprins Vianen operates an 18-hole polder links course designed by Michiel van der Vaart alongside a 9-hole par-3 course, a 300-meter driving range, golf school, clubhouse restaurant, golf shop and meeting rooms on a 72-hectare site. Customers access the facility through green fees, annual play-right memberships, golf lessons and clinics, themed dining and BBQ evenings, golf day packages, equipment rentals, and meeting venue hire. The site functions as the home course of Golfclub De Lingewaelsche.

Product overview

Golfbaan de Kroonprins Vianen is a golf facility offering a unified portfolio centered on its 18-hole polder links golf course (designed by Michiel van der Vaart) and a 9-hole par 3 course as core playing products. The facility operates as an integrated golf destination combining course access (memberships and greenfee play), golf instruction through a golfschool with five golf professionals, club fitting services, an on-site golfshop, driving range and practice facilities, and clubhouse hospitality including restaurant, catering, and meeting venues. Ancillary offerings include youth programs, themed dining events, golf packages/arrangements, and affiliated membership networks (ClubNL, SGNL). The operation is a family-owned business managed by sisters Susan and Alice Kool.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Polder Links Golf Course An 18-hole challenging polder links course in the Viaanse uiterwaarden nature area, playable essentially year-round thanks to an advanced drainage system. Open via green fees and play-right memberships.
• 9-Hole Par 3 Course A 9-hole par-3 course offering shorter and more accessible rounds, available with a course permit or as part of combined memberships.
• Driving Range A practice facility with 13 covered and 18 outdoor hitting bays, chipping greens and putting greens, with a 300-meter range from the back tees; range balls purchased via the MyNetPay app-based QR-code payment system.
• Private and Group Golf Lessons Private and group golf lessons delivered by five PGA-certified independent professionals (Ronald van Meeteren, Jacques Balvert, Bas Kräwinkel, Richard van Stralen, Annemieke Verkerk), priced per person or per group; clubs provided free of charge if needed.
• Golfstart Beginner Course A €109 beginner package of five one-hour sessions plus one hour of supervised on-course play, covering driving, putting and chipping, for groups of 4 to 8 persons.
• Golf Clinics Group golf clinics for 5–10 persons lasting 1.5, 2 or 3 hours, priced at €295, €395 and €595 per group respectively, with clubs and balls included.
• Club Fitting and Regripping Custom fitting service for irons, woods/hybrids and putters, plus regripping of existing clubs.
• Golfshop On-site retail store selling golf balls, gloves, shoes and apparel from brands such as FootJoy, Daily, Under Armour, Tail and Röhnisch, as well as gift vouchers and greenfee vouchers.
• Restaurant, Bar and Catering (Horeca) Clubhouse restaurant and terrace with à la carte dining, weekly themed dinners (biefstukavond on Thursday, bier & burgers on Friday, aanschuiftafel community dinners), and catering for golf events and private functions.
• Golf Day Packages and Arrangements Bespoke group golf day packages for minimum 8 persons: All-in Golf Relax (€165 p.p.), Golf Dine & Drinks (€127.50 p.p.), Golf & Meal (€112.50 p.p.), Golf & Lunch (€97.50 p.p.), and 9-hole variants, available March–October.
• Meeting & Conference Facilities Two meeting rooms with wireless internet, TV/HDMI, whiteboard and flipover, accommodating up to 12 persons per room (up to 60 in theatre setup), available with half-day and full-day business packages from €20 to €45 per person plus €30/hour room rental.
• Youth Golf Program Annual youth training and activities program for junior golfers, organised by the Lingewaelsche youth committee together with the on-site golf professionals, supporting progress from beginner level to competitive junior play.
• Annual Play-Right Memberships Annual play-right subscriptions across multiple tiers: 18-Hole + Par-3 (€1,395), Business (€2,157 ex. VAT), Par-3 only (from €395 first year), Family (€2,790), Youth (€388–€546), Millennial (€1,009), Hole Sponsorship (€3,291 ex. VAT), and Locker Rentals (€131–€198), each with a €250 one-time entrance fee and automatic membership of Golfclub De Lingewaelsche.
• Equipment Rental Rental of buggies (€22.50 for 9 holes, €32.50 for 18 holes), handi carts (€11–€21), trolleys (€5) and half or full club sets (€15–€20).

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Samenwerkende Golfbanen Nederland (SGNL)coreGTM or Marketing Partner · 1 April 2009SGNL is a cooperative of 14 Dutch golf courses offering discounted cross-play greenfees (€54 for SGNL members at De Kroonprins). Provides members of any affiliated course access to De Kroonprins at preferential rates, driving greenfee revenue from outside the immediate region.
• ClubNLcoreGTM or Marketing PartnerOnline golf club network of 6 Dutch courses (including De Kroonprins Vianen and sister course Golfpark Wilnis). ClubNL members pay €92.50/year and receive €2.50 greenfee discount, free 7th round, annual voucher, NGF registration, and online handicap tracking. SGNL cross-play creates mutual member acquisition benefits.
• NGF (Nederlandse Golf Federatie)coreGTM or Marketing PartnerKoninklijke Nederlandse Golf Federatie provides official handicap registration, competition frameworks, rule exam administration, and NGF golf insurance. All members are required to register with NGF. NGF survey (Players 1st) is conducted for member satisfaction tracking.
• Golfpark WilniscoreStrategic or Co-development PartnerSister course owned by the same family (Susan and Alice Kool). Business members receive play rights at both courses. Courses share technology (MyNetPay app), maintenance expertise, and marketing. Maai-ke autonomous mower was first deployed at Golfpark Wilnis before arriving at De Kroonprins.
• Players 1st (by Players 1st B.V.)minorOthersDanish company conducting golfer satisfaction surveys on behalf of the NGF. Part of the data processing ecosystem for member management.
• IntogolfcoreTechnology or IntegrationProvides the tee-time reservation and booking system used on the De Kroonprins website (kroonprins.golfer.intogolf.nl). Also used for financial administration. Critical operational technology partner enabling online self-service bookings.
• Michiel van der Vaart / Jol Golfbaan DesignminorStrategic or Co-development PartnerCourse architect who designed the De Kroonprins layout, also known for designing the acclaimed Golfpark Wilnis course. His design expertise created the distinctive polder links character of the course.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sallandsche Golf De Hoek: Established Dutch member golf club with course, clubhouse and pro services. Directly comparable on the full private-club operating model.
• Eindhovensche Golf: Member-focused Dutch golf club with full clubhouse, F&B, pro shop and pro instruction. Same operational template as De Kroonprins: course + club association + ancillary services.
• Rosendaelsche Golf Club: Historic Dutch member-golf club with full clubhouse, F&B, pro shop and member societies. Closely mirrors De Kroonprins's combined course + club + membership/club-association structure on a larger scale.
• Golfpark Wilnis: Sister-course owned by the same Kool family and operated in parallel with De Kroonprins Vianen; shares members, technology (MyNetPay, Maai-ke autonomous mower) and management. The most directly comparable peer — effectively the same business model in the same Dutch owner-operator portfolio.
• Amelisweerd Golf: Mid-sized Dutch course in the Utrecht region offering 18/9-hole play, memberships, lessons and clubhouse hospitality. Directly comparable on geography (Utrecht catchment) and the integrated golf-club + F&B + instruction model.
• Golfclub 't Zelle: Member golf club in the Netherlands operating a full-service course, clubhouse and instruction offering. Comparable in scale and integrated facility model.
• Spaarnwoude Golf Club: Dutch golf facility serving a major metropolitan catchment (Amsterdam), combining course play, clubhouse hospitality, lessons and member associations — directly comparable mix of product offerings.
• De Batouwe Golf: Dutch 18-hole golf facility with clubhouse, F&B, meetings and instruction. Comparable on integrated-course-and-hospitality offering for regional golfers.

Broad incumbents

• The Dutch: Dutch destination-scale golf and hospitality operation (hotel, golf and F&B). Broader incumbent in the same golf hospitality category, illustrating the upper bound of integrated golf-facility business in the Netherlands.
• BurgGolf: Multi-course Dutch golf operator (e.g., Nieuw Slagmaat, Stippelberg) running integrated course, lodging-style hospitality and member services at greater scale — broader incumbent in the same Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dekroonprins
• Instagraminstagram.com/golfbaandekroonprinsvianen
• LinkedInlinkedin.com/company/golfbaan-de-kroonprins-vianen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfbaan de Kroonprins Vianen