Golf Bluegreen

Name

Golf Bluegreen

Legal name

Bluegreen

Website

https://golfsbluegreen.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf course operations
• Golf instruction services
• Golf subscriptions
• Corporate golf packages
• Golf retail

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels5 records

Core offering

Bluegreen operates a network of 42 golf courses across 11 French regions, providing pay-per-play green fees and multi-course passes, subscription memberships (Abonnements), professional golf instruction (Golf Lessons, Golf School, Performance Center, Vacation Camps), an on-site and online retail boutique, corporate golf solutions (Golf Entreprise), and ancillary leisure offerings including MiniGolf and Off Golf non-golf activities.

Product overview

Bluegreen operates as a golf course operator and leisure company offering a network of 42 golf courses across France. The portfolio combines core golfing facilities with complementary services including professional golf instruction through lessons, vacation camps, a Performance Center, and golf schools. The company provides subscription memberships (Abonnements) and pay-per-play options (Green Fees/Passes) alongside a retail boutique and corporate golf services (Golf Entreprise). Additional leisure offerings include MiniGolf and Off Golf activities. The company also manages a network of golf schools and partners with partner golf courses under the Bluegreen & Ugolf brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluegreen Golf Courses (Network Access) Network of 42 owned/operated golf courses located across 11 French regions (Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Bretagne, Hauts-de-France, Centre-Val-de-Loire, Île-de-France, Normandie, Nouvelle-Aquitaine, Occitanie, Pays de la Loire, Provence Alpes-Côte d'Azur), providing golfing facilities for players of all skill levels.
• Golf Lessons (Cours de golf) Professional golf instruction services delivered by certified instructors at Bluegreen facilities for golfers of all levels, from beginners to advanced players.
• Vacation Golf Camps (Stage Vacances) Golf training camps offered during school vacation periods for children and teenagers to learn and improve their golf skills at Bluegreen venues.
• Performance Center Advanced golf training facility and program focused on performance improvement for experienced golfers, delivered as a dedicated offering within the Bluegreen teaching ecosystem.
• Golf School (Ecole de golf) Structured golf education program designed for beginners and developing golfers, providing progressive learning pathways at Bluegreen venues.
• Golf Subscriptions (Abonnements) Membership programs (Abonnements) offering subscribers priority access, reduced green fees, and exclusive benefits across Bluegreen courses throughout France.
• Green Fees & Passes (Forfaits & Green Fees) Pay-per-play green fee options and multi-course pass packages (e.g., Pass été) for occasional and seasonal golfers, bookable on-site or online.
• Boutique (Pro Shop) Online and on-site retail store selling golf equipment, apparel, and accessories at Bluegreen golf venues.
• Corporate Golf (Golf Entreprise) Corporate golf solutions including team events, business meetings, corporate membership packages and business entertainment, served through a dedicated B2B portal for companies seeking golf experiences for employees and clients.
• MiniGolf Mini-golf entertainment facilities and experiences available at select Bluegreen locations as an ancillary leisure offering.
• Off Golf Non-golf recreational activities and experiences available at Bluegreen golf venues, complementing the core golf product.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UgolfcoreStrategic or Co-development PartnerBluegreen operates in partnership with Ugolf, together forming one of the largest golf networks in France. The combined entity offers access to golf courses under both the Bluegreen and Ugolf brands across France, with shared distribution and marketing platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Albatros Golf: Albatros Golf operates a multi-course network primarily in southwestern France, offering green fees, lessons, and tournaments. It is a regional peer with a comparable course-portfolio business model outside Bluegreen's strongest regions.

Direct peers

• Open Golf Club: Open Golf Club is another multi-course French golf network offering membership, green fees, and corporate packages across France. It competes directly with Bluegreen's national-footprint subscription and play-pass proposition.
• Golf First: Golf First is a French golf network bundling green fees, subscriptions, and reciprocal play across partner courses nationwide. Its subscription-based access model and corporate offers directly mirror Bluegreen's core offering.
• Ugolf: Ugolf is Bluegreen's explicit strategic partner and together they form one of the largest golf networks in France. Both operate multi-course footprints across metropolitan France with subscriptions, instruction, and corporate offerings — a near-mirror business model.

Emerging players

• Golf generation / Pitch & Putt Networks: Pitch & Putt-style compact golf and entertainment concepts (including Bluegreen's own MiniGolf sub-brand) target casual and entry-level players. They are an emerging peer category that could erode the beginner and casual segment of Bluegreen's customer base.

Others

• Leading Courses: Leading Courses is a golf booking comparison platform and aggregator. It is an ecosystem participant — not a course operator — but it channels tee-time demand and affects pricing and visibility for networks like Bluegreen.

Broad incumbents

• Topgolf: Topgolf is a global entertainment-golf operator (much larger scale) bringing tech-enabled golf experiences to mass-market consumers. While not a direct French competitor, it represents the broader threat of new-format golf entertainment that could draw players away from traditional course networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golf-bluegreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Bluegreen