Golf de Servanes

What Golf de Servanes does

Golf de Servanes operates an 18-hole championship golf course plus a 4-hole compact course on 40 hectares of protected nature in Mouriès, at the foot of the Alpilles mountains in Provence, France. The property sits among 4,000 olive trees and is accessed via Route de Servanes, serving regional, national, and cross-border European visitors. It is operated by Golf Resorts Provence Sainte Baume S.A.R.L. (RCS Draguignan 420 214 256) as part of the Resonance Golf Collection network of premium French golf courses and hotels. Core offerings include the 18-hole course, practice facilities (driving range), a Proshop, and the on-site La Bergerie des Alpilles restaurant. The course has earned the FFGolf Silver Label biodiversity certification and GEO Certified status, supported by infrastructure investments including upgraded sprinkler irrigation (2024), an on-site turf farm (gazonière), a floating aerating fountain on the hole 6 lake (2024-08), and 14 nesting boxes (2024-05). Five gardeners maintain the grounds and biodiversity zones, and the company partners with LPO, Association Chemin Faisan, and Lycée Agricole de Saint-Rémy-de-Provence on ecological and educational initiatives.

The commercial model is multi-stream. Revenue derives from green fees (variable by season, best-price guaranteed online), annual memberships with priority booking and member benefits, Golf Pass Provence subscriptions starting at €195 and the Evasion Passport providing multi-course access across the Resonance network, on-site Proshop retail, restaurant and event catering, group and corporate lessons, course privatization for corporate events and teambuilding, and gift vouchers. Distribution is direct-to-consumer, with the booking.resonance.golf platform as the primary self-serve channel and a dedicated member portal (servanes.resonance.golf) for tee-time booking; phone, email, and direct outreach handle complex group and corporate sales. Marketing uses the company website, Facebook, Instagram, an email newsletter targeting nine European countries, the Minute Ecologie content series, organized competitions (including the Respirez Golf Trophy), and a referral (Parrainage) program.

Pricing is layered across transaction-based green fees, recurring annual memberships, multi-course passes, and unit-priced lessons and discovery programs, with free cancellation up to departure time as a customer-friendly policy. Customer segments span individual golfers, corporate groups, members, beginners in discovery programs, and educational visitors. Technological differentiation is operational rather than digital: the proprietary resonance platform enables cross-property distribution, while on-site innovations (ultra-precise irrigation, floating fountain, turf farm, integrated ecological management) lower water and resource intensity and underpin the ESG-certified positioning. The company was nominated for the 59club Excellence Awards 2026 for its Proshop, and operates under director Jean Badéa with superintendent Simon Valmy overseeing Servanes, Bastide de la Salette, and Sainte-Baume courses.

Name

Golf de Servanes

Legal name

Golf Resorts Provence Sainte Baume S.A.R.L.

Website

https://golfservanes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf de Servanes operates an 18-hole championship golf course and 4-hole compact course on 40 hectares of protected nature in Mouriès, Provence. Part of the Resonance Golf Collection, it serves individual golfers, members, corporate groups, and beginners via green fees, memberships, multi-course passes, instruction, retail, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Golf instruction
• Golf membership
• Proshop retail
• Golf hospitality

Headquarters

HQ city

Mouriès

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Green Fee Sales: Daily play fees for 18-hole course and 4-hole compact course, sold online with best price guarantee on website or through phone/email reservation. Cancellation policy allows free cancellation up to departure time.
2. Golf Pass / Multi-Course Access: Provence Golf Pass starting at €195 providing access to multiple Resonance Golf Collection courses across the region. Also includes Pass Alpilles Lubéron regional pass.
3. Membership Subscriptions: Annual membership subscriptions with benefits including access to member portal, priority booking, member-specific offers, and advantages across Resonance Golf Collection properties.
4. Proshop and Retail: On-site proshop selling golf equipment, clothing, and accessories. Recognized for proshop excellence with 59club award nomination.
5. Restaurant La Bergerie des Alpilles: On-site restaurant at the club house offering Provençal cuisine, with member-specific offers and event catering capabilities.
6. Teaching and Programs: Golf lessons for adults, juniors, and golf school programs. Discovery workshops, initiation sessions, and structured learning pathways (Golf Découverte, Perfectionnement, Performance).
7. Corporate Events: Teambuilding activities, course privatization for corporate events, and seminars. Group bookings for up to 10 people with direct golf contact recommended.
8. Gift Vouchers: Resonance Golf Collection gift vouchers and gift checks sold as presents for golfers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Golf de Servanes operates an 18-hole championship golf course plus a compact 4-hole course and practice facilities on 40 hectares of protected nature in Mouriès, Provence, surrounded by 4,000 olive trees. The course sells green fees, annual memberships, multi-course access passes (Golf Pass Provence and Evasion Passport), professional golf instruction across multiple levels, and is supported by an on-site Proshop and the La Bergerie des Alpilles restaurant.

Product overview

Golf de Servanes is an 18-hole golf course located in Mouriès at the foot of the Alpilles mountains in Provence, operating as part of the Resonance Golf Collection network. The core offering is the 18-hole championship course set on 40 hectares of protected nature amid 4,000 olive trees, complemented by a compact 4-hole course and practice facilities. Additional offerings include golf instruction programs (Discovery Workshops, Perfectionnement, Performance), a Proshop, and the La Bergerie des Alpilles restaurant. The property also offers membership programs, Golf Pass and Evasion Passport multi-course access passes, gift vouchers, and hosts corporate events and teambuilding activities.

Differentiator

Problem solved

Functional benefit

Brands

• Resonance Golf Collection: The collection/group of golf courses that Golf de Servanes belongs to, offering exceptional golf experiences and charming hotels across multiple locations.

Products and services

• 18-Hole Golf Course The primary 18-hole championship golf course at Golf de Servanes, set amongst Provençal nature with undulating fairways, olive groves, and Alpilles scenery. Targeted at golfers seeking a quality, scenic golf experience.
• Compact 4-Hole Course A compact 4-hole course providing a shorter playing experience for beginners, families, or golfers with limited time.
• Practice Facilities (Driving Range) On-site practice areas and driving range available to golfers to warm up before or after playing the course.
• Golf Instruction Programs Structured golf teaching programs including Discovery Workshops for beginners, Perfectionnement for improvement, and Performance for advanced players, with lessons available for adults, juniors, and a Golf School.
• Golf Pass Provence A multi-golf access pass from Resonance Golf Collection providing play across multiple courses in Provence and the Côte d'Azur region, starting from €195.
• Evasion Passport A multi-destination pass providing golf experiences across multiple courses within the Resonance Golf Collection network.
• Annual Membership Annual club membership providing access to the golf course and associated benefits including member offers, priority booking, member portal access, and the Offre de Parrainage referral program.
• Proshop On-site golf retail shop offering equipment, clothing, and accessories for golfers.
• La Bergerie des Alpilles Restaurant On-site restaurant at the club house offering Provençal cuisine, member-specific offers, and event catering services.
• Corporate Events and Teambuilding Corporate event hosting services including corporate golf tournaments, teambuilding activities, and course privatization for companies (groups of 10+).
• Gift Vouchers Golf gift vouchers available for purchase, ideal as gifts for golf enthusiasts.

Quantifiable outcome

• Water consumption reduced through ultra-precise irrigation systems and upgraded sprinklers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Association Chemin FaisancoreStrategic or Co-development Partner · 12 July 2024Local association collaborating on biodiversity education events. Organized birdwatching activities and nature discovery workshops for children at the golf course, promoting environmental awareness and ecological conservation.
• Resonance Golf CollectionflagshipStrategic or Co-development PartnerParent company operating a collection of premium golf courses and hotels in France. Provides centralized booking platform, member benefits, Golf Pass programs, and brand positioning. Golf de Servanes operates under this umbrella brand with shared systems and marketing.
• LPO (Ligue pour la Protection des Oiseaux)coreStrategic or Co-development PartnerBird protection organization. Jean-Louis Pujol, a member of LPO, contributed to documenting local bird species at the golf course and participated in educational events showcasing avian biodiversity.
• FFGolf (Fédération Française de Golf)coreStrategic or Co-development PartnerFrench Golf Federation awarding the Golf et Biodiversité Silver Label certification, recognizing sustainable practices and biodiversity initiatives on the golf course.
• European Commission (Golf et Biodiversité Project)minorStrategic or Co-development PartnerSupported the Golf et Biodiversité initiative and program as part of GolfCourse 2030, a European-wide sustainable golf initiative.
• Lycée Agricole de Saint-Rémy-de-ProvenceminorStrategic or Co-development PartnerAgricultural high school that collaborated on creating insect hotels for the golf course as part of an educational project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Golf de la Sainte-Baume: A third Resonance Golf Collection property directly operated by Golf Resorts Provence Sainte Baume SARL — the same operating entity as Golf de Servanes — sharing systems, staff, and the Golf Pass distribution channel.
• Terre Blanche Hotel Spa Golf Resort: A luxury two-course destination resort in Provence that anchors the regional premium-golf segment and hosted the 59club awards where Servanes was nominated. Comparable on customer profile, premium positioning, and Provençal destination draw.
• Golf de Chantilly: Two top-ranked 18-hole courses in northern France with similar full-service amenities (proshop, restaurant, teaching, corporate events). Useful for benchmarking amenitized golf economics outside the Provence market.
• Golf de Saint-Tropez: 18-hole course in the Côte d'Azur region serving a similar tourist-golfer demographic, with comparable on-site proshop, restaurant, and membership programs at the premium end of the French regional market.
• Royal Mougins Golf Club: Premium destination course on the French Riviera attracting international and corporate golfers in a similar Mediterranean setting. Closely comparable on customer mix (corporate + international leisure) and service-level offerings.
• Golf de Fontainebleau: Historic French members' club near Paris with a comparable mix of annual memberships, green fees, and tournament play. A useful benchmark for the membership/club economics that Anchor does not directly operate but mimics.
• Golf de la Bastide de la Salette: Another 18-hole course within the Resonance Golf Collection in Provence, sharing the same centralized booking platform, member benefits, Golf Pass program, and corporate parent. Operationally and commercially the closest comparable.

Broad incumbents

• Troon Golf: Largest third-party operator of premium golf courses globally, managing hundreds of venues across the US, Europe, and Asia. Provides a useful benchmark for the operating model and revenue mix (green fees, memberships, F&B) that Resonance Golf Collection pursues at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfdeservanes13
• Instagraminstagram.com/golfdeservanes
• LinkedInlinkedin.com/company/golf-de-servanes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Servanes