GOLTY

What GOLTY does

GOLTY is a privately held Colombian sporting goods retailer founded in 1980 and headquartered in Bogotá, operating exclusively through the direct-to-consumer e-commerce platform golty.com.co. The company manufactures and distributes its own branded balls (soccer, basketball, volleyball, futsal), footwear specialized by playing surface (TPU cleats, rubber cleats, torretín for artificial turf, smooth sole), goalkeeper gloves, shin guards, and accessories, and sells them to Colombian consumers with nationwide delivery.

The company's core differentiator is its portfolio of official quality certifications from FIFA (Basic and Approved), DIMAYOR (Colombian professional league), Difutbol, FIBA, and AMF/Futsal, which makes its balls eligible for official competitions and supports premium positioning for competition-grade products. Sub-brands include Golty Kids (children), Golty Woman (women's football), Score by Golty (training equipment), and a Marvel-licensed children's line. The product catalog has expanded from a football-centric base into adjacent sports including padel, cycling, camping, roller skating, swimming, fitness, and table tennis.

GOLTY operates a digital-first GTM: organic and paid social media on Facebook, Instagram, and TikTok drive traffic to the e-commerce site, supplemented by a blog and email newsletter. Payments are processed through Mercado Pago, PSE bank transfers, ePayco, Addi BNPL, Efecty cash vouchers, and major credit cards. Logistics are outsourced to third-party partners (Envia for tracking) with 2-4 day delivery to major Colombian cities and 5-10 days elsewhere. Customer support is handled under the parent entity GRUPO Y S.A.S. (referenced in warranty documentation), though the precise ownership structure is not publicly disclosed.

Name

GOLTY

Legal name

Golty

Website

https://golty.com.co

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

GOLTY is a Colombian direct-to-consumer sporting goods retailer selling FIFA- and DIMAYOR-certified balls, surface-specific footwear, goalkeeper gloves, and accessories via golty.com.co, serving amateur and professional athletes, clubs, and families across Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Retail Product Sales: One-time sale of physical sporting goods including footballs/soccer balls, footwear (cleats, sneakers, school shoes), goalkeeper gloves, shin guards, backpacks, sports accessories, training equipment, and sportswear. Revenue generated through direct consumer purchases on the e-commerce platform with prices in Colombian Pesos (COP) including VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GOLTY is a Colombian sports retailer that designs, brands, and sells physical sporting goods—primarily footballs/soccer balls, goalkeeper gloves, football footwear (cleats/turf/indoor), athletic shoes, school footwear, shin guards, training equipment, and selected multi-sport gear—directly to consumers through its e-commerce store golty.com.co. The product range spans certified professional competition equipment (FIFA, DIMAYOR, DIFutbol, FIBA, AMF) to entry-level children's products across sub-brands such as Golty Kids, Golty Woman, and Score by Golty.

Product overview

GOLTY is a Colombian sports retailer offering a comprehensive portfolio of sporting goods across multiple disciplines. The core product lines center on soccer balls (featuring professional certifications from FIFA, DIMAYOR, and Difutbol), goalkeeper gloves (multiple sub-brands including Titan Keeper, Phantom, Pro Fingers, Quick Reflex, Hyperfaster, Ultra, and Prodigy), and athletic footwear (with specialized lines for different playing surfaces including TPU cleats for artificial turf, rubber cleats for natural grass, torretín for artificial turf, and smooth-soled shoes for hard surfaces). The company operates distinct sub-brands: Golty Kids (youth-sized equipment), Golty Woman (female athlete-focused products including the pink Latir certified for professional play), Score by Golty (training equipment), and specialized collections like Leyendas, Blazecore, New Future, Graffury, and Velozion for footwear. Beyond soccer, GOLTY extends into basketball, volleyball, roller skating, swimming, padel, cycling, camping, fitness, and table tennis. The company also offers a full range of accessories including shin guards, socks, bags, ball pumps, and pressure gauges. All products are sold through their e-commerce platform golty.com.co with national shipping and various payment options including epayco, Mercado Pago, Addi, and major credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• Golty Kids: Product line focused on children's sports equipment and footwear
• Golty Woman
• Score by Golty
• Marvel

Quantifiable outcome

• 30-day warranty coverage for manufacturing defects
• +1 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Mercado PagocoreTechnology or IntegrationPayment processing partner enabling PSE bank transfers, credit/debit card payments, and refund processing for e-commerce transactions. Handles all online payment processing through Colombia's Mercado Pago platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xtwitter.com/goltysports
• YouTubeyoutube.com/user/canalgolty
• Facebookfacebook.com/GoltySports
• Instagraminstagram.com/goltysports
• TikToktiktok.com/@goltysports
• LinkedInlinkedin.com/company/golty

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLTY