Middle Atlantic Conference
The Middle Atlantic Conference (MAC) is an NCAA Division III collegiate athletic conference organizing intercollegiate competition across 18 member institutions, 3 sub-conferences, 29 sports, and 42 annual championships, operating the MAC Scoreboard and MACtv digital platforms.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Middle Atlantic Conference does
The Middle Atlantic Conference (MAC) is an NCAA Division III collegiate athletic conference that organizes and administers intercollegiate athletic competition for 18 member institutions in the Mid-Atlantic region of the United States. The conference is structurally organized into 3 sub-conferences and sponsors 29 sports, conducting 42 championships annually. The MAC functions as a private membership organization under the NCAA Division III governance framework, which sets compliance, eligibility, and championship-qualification standards for its members. NCAA Division III membership emphasizes the balance of academics and athletics, and the conference's mission centers on providing structured competition, scheduling coordination, and regional rivalries for its member schools and student-athletes.
The MAC's product portfolio consists of two primary digital properties. MAC Scoreboard (gomacsports.com/scoreboard) is a real-time event-management and score-tracking platform displaying live game scores, schedules, and event information across all conference sports. MACtv (gomacsports.tv) is a streaming video platform providing live and archived coverage of conference athletic events. Both properties are accessed via the MAC's official website, gomacsports.com, which is hosted on Sidearm Sports infrastructure and serves as the central hub for conference news, weekly awards, athlete features, and links to scoreboard and streaming content.
The conference does not operate a commercial product or service business with consumer pricing. Its customer base consists of the 18 member institutions (as the primary "enterprise" constituents) and the student-athletes who participate across 29 sponsored sports. No revenue figures, pricing models, headcount data, or commercial financial metrics are disclosed in the available source material. Distribution is through direct institutional membership within the NCAA framework, rather than through commercial sales channels.
Middle Atlantic Conference firmographics
Firmographics- Name
- Middle Atlantic Conference
- Legal name
- Middle Atlantic Conference
- Website
- https://gomacsports.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Middle Atlantic Conference (MAC) is an NCAA Division III collegiate athletic conference organizing intercollegiate competition across 18 member institutions, 3 sub-conferences, 29 sports, and 42 annual championships, operating the MAC Scoreboard and MACtv digital platforms.
- Ownership category
- akta.pro rank
Middle Atlantic Conference industry classification
Industry- Product category
- Collegiate Athletic Conference
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
- akta.pro secondary industries
- University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)
Keywords
Middle Atlantic Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Middle Atlantic Conference product offering
Product offeringCore offering
The Middle Atlantic Conference organizes and administers NCAA Division III intercollegiate athletic competition across 18 member institutions, structured into 3 regional conferences. It conducts 42 annual championships across 29 sports, providing scheduling coordination, conference championship opportunities, and NCAA championship qualification pathways. Its digital offerings include the MAC Scoreboard for real-time score tracking and MACtv for live and archived video streaming of athletic events.
Product overview
Middle Atlantic Conference operates as a unified platform managing NCAA Division III collegiate athletics across 3 conferences, 18 institutions, 29 sports, and 42 championships. The product portfolio consists of two primary digital properties: MAC Scoreboard for real-time score tracking and event management, and MACtv for video streaming of athletic events. These interconnected platforms serve member institutions and fans by centralizing game schedules, live scores, and video content within a single conference ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- MAC Scoreboard Real-time score tracking and event management platform for conference sports, displaying live game scores, schedules, and event information across all 29 conference sports. Serves member institutions, student-athletes, and fans.
- MACtv Video streaming platform for Middle Atlantic Conference athletic events, providing live and archived video coverage of games and competitions across all conference sports. Serves member institutions, fans, and prospective student-athletes.
Companies that use Middle Atlantic Conference
Customer profileSegments2 records
Ideal customer profiles2 records
Middle Atlantic Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Middle Atlantic Conference partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NCAA Division IIIcoreThe Middle Atlantic Conference is a proud member of NCAA Division III. This membership establishes the conference's competitive framework, provides access to national championships, and sets compliance and eligibility standards for all member institutions. NCAA Division III emphasizes academic achievement alongside athletic competition.
Scale indicators4 records
Expansion highlights2 records
Middle Atlantic Conference competitors and assessment
Company assessmentDirect peers
- Skyline Conference: NCAA Division III conference serving institutions in the Mid-Atlantic and Northeast. Directly comparable D-III peer with similar sport offerings and member scale.
- Old Dominion Athletic Conference (ODAC): NCAA Division III conference covering Virginia and adjacent Mid-Atlantic states. Closely comparable in scale, sport offerings, and member-institution profile to MAC, and competes for regional talent and rivalries.
- Empire 8: NCAA Division III conference of selective private colleges in upstate New York. Comparable as a D-III conference with similar membership scale, sport offerings, and academic-athletic positioning.
- North Coast Athletic Conference (NCAC): Highly selective NCAA Division III conference of liberal arts colleges in Ohio and surrounding states. Comparable in scale and member profile, with similar D-III ethos balancing academics and athletics.
- Centennial Conference: NCAA Division III conference of selective liberal arts colleges in the Mid-Atlantic. Directly comparable as a peer D-III conference with similar academic-athletic balance ethos and regional footprint overlapping MAC's territory.
- Liberty League: NCAA Division III conference of academically selective institutions in the Northeast. Comparable in scale, governance structure, and member-institution profile to MAC, and frequently co-appears in regional competition discussions.
- USA South Athletic Conference: NCAA Division III conference covering the Southeastern U.S. Comparable in sport offerings and conference governance model to MAC, though operating in a different regional market.
- Conference Carolinas: NCAA Division III conference serving institutions in the Carolinas. Comparable D-III peer in scale and sport offerings, though operating in a different regional geography.
- Landmark Conference: NCAA Division III conference headquartered in the Mid-Atlantic serving similar small private institutions. Operates a comparable sport portfolio and championship structure to MAC, and competes for member institutions in the same geography.
Others
- Sidearm Sports: Digital platform provider powering MAC's website and streaming infrastructure. Relevant as an ecosystem enabler and technology vendor underlying MAC's fan-facing channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Middle Atlantic Conference social profiles
Digital presenceMiddle Atlantic Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
Middle Atlantic Conference leadership team
Management profileNumber of profiles
Middle Atlantic Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Middle Atlantic Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Middle Atlantic Conference
What does Middle Atlantic Conference do?
The Middle Atlantic Conference organizes and administers NCAA Division III intercollegiate athletic competition across 18 member institutions, structured into 3 regional conferences. It conducts 42 annual championships across 29 sports, providing scheduling coordination, conference championship opportunities, and NCAA championship qualification pathways. Its digital offerings include the MAC Scoreboard for real-time score tracking and MACtv for live and archived video streaming of athletic events.
Is Middle Atlantic Conference a public or private company?
Middle Atlantic Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Middle Atlantic Conference founded?
Middle Atlantic Conference was founded in -1. It employs 1 to 10 people.
Who are Middle Atlantic Conference's main competitors?
Direct peers on record are Skyline Conference, Old Dominion Athletic Conference (ODAC), Empire 8, North Coast Athletic Conference (NCAC), Centennial Conference, Liberty League, USA South Athletic Conference, Conference Carolinas and Landmark Conference. Sidearm Sports is listed as an others.
Does Middle Atlantic Conference have an API?
No public API is recorded for Middle Atlantic Conference.
What industry is Middle Atlantic Conference in?
Middle Atlantic Conference's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPAKAFAG, University/School Sport Governing Bodies (Collegiate/Scholastic Associations). Its NAICS code is 7112 and its SIC code is 8600.