GoNexus Group
GoNexus Group is a privately held tourism technology company operating NexusTours DMC, NexusCube B2B marketplace, and NexusLab innovation hub, serving 3 million+ travelers annually across 140 countries with 92,000+ experiences and 30,000+ mobility options distributed through 1,000+ B2B partners and exclusive white-label deals with WestJet and Blue Diamond Resorts.
- Company typePrivate
- Founded1999
- HeadquartersCancún, Mexico
- Headcount—
- GTM typeB2B
- OfferingServices
What GoNexus Group does
GoNexus Group is a privately held tourism technology and destination management company headquartered in Cancún, Mexico, operating across 140+ countries with a core DMC footprint in 19 countries and 52+ destinations. Founded in 1999 as NexusTours, the company rebranded as GoNexus Group in February 2024, organizing its operations into three sub-brands: NexusTours (receptive DMC services including tours, transfers, and excursions), NexusCube (a B2B marketplace platform for experiences and mobility solutions), and NexusLab (innovation hub for technology development). The company handles 3 million+ travelers annually through an inventory of 92,000+ experiences, 30,000+ mobility options, and 100,000+ car rentals distributed via 1,000+ B2B travel partners and 17,000+ partners through the Globick/Juniper integration.
The technology stack comprises NexusCube (B2B API-accessible marketplace), the NexusTours App (consumer-facing mobile app with 17,000+ downloads in its first month), Travel Partner Portal (dynamic booking engine for travel agents), and white-label platforms embedded in partner ecosystems. Core technical capabilities include AI-powered chatbots, real-time GPS-based transfer tracking, eWallet vouchers, and customizable guest apps (e.g., PH App powered by NexusLab for Blue Diamond Resorts, achieving 84%+ adoption). The WestJet exclusive partnership integrates GoNexus' white-label platform into the airline's app and website, exposing 220,000+ experiences and 8,000+ mobility options to 25M+ annual passengers.
The business model combines multiple revenue streams: B2B commissions and transaction fees from travel partners (Travel Partner Portal offers net or commissionable rate options with incremental commission programs), white-label licensing and customization fees from hotel and airline partners, core DMC services (tours, transfers, excursions), and specialized Group & Events services. Revenue is generated through both direct enterprise sales to large hotel chains and airlines, and distributed volume through 1,000+ B2B agents and OTAs. The company is led by President Rubén Gutiérrez and maintains operational entities across Mexico, Dominican Republic, Jamaica, Antigua, Costa Rica, Saint Lucia, and Canada, with no disclosed external institutional investment.
GoNexus Group firmographics
Firmographics- Name
- GoNexus Group
- Legal name
- Turismo Nexus S.A. de C.V.
- Website
- https://gonexusgroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- GoNexus Group is a privately held tourism technology company operating NexusTours DMC, NexusCube B2B marketplace, and NexusLab innovation hub, serving 3 million+ travelers annually across 140 countries with 92,000+ experiences and 30,000+ mobility options distributed through 1,000+ B2B partners and exclusive white-label deals with WestJet and Blue Diamond Resorts.
- Ownership category
- akta.pro rank
GoNexus Group industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- akta.pro primary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
Keywords
Where GoNexus Group is headquartered
LocationHeadquarters
- HQ city
- Cancún
- HQ country
- Mexico
- HQ region
- Latin America
Offices8 records
Markets served
GoNexus Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Commission & Transaction Fees: GoNexus Group generates revenue through commissions from travel experiences and mobility services sold to B2B partners including tour operators, hotels, and travel agencies. The Travel Partner Portal offers both net and commissionable rate options, with incremental commission programs for partners.
- White-label & Licensing Fees: Revenue from white-label platform deployments such as the PH App for Blue Diamond Resorts and NexusTours platforms embedded in WestJet ecosystem, providing recurring technology licensing and customization fees.
- DMC Services (NexusTours): Core destination management company revenue from tours, transfers, and excursions across 19 countries and 52 destinations, serving 3 million+ travelers annually with comprehensive travel services.
- Group & Events Services: Specialized services for groups, weddings, incentives, conferences, corporate meetings, and congresses spanning 19 countries with 24/7 support and dedicated planning teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Partner Commission Model |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
GoNexus Group product offering
Product offeringCore offering
GoNexus Group operates a tourism platform built around three sub-brands: NexusTours delivers destination management company (DMC) services including tours, transfers, and excursions across 19 countries and 52 destinations; NexusCube provides a B2B marketplace distributing 92,000+ experiences, 30,000+ mobility options, and 100,000+ car rentals to 1,000+ travel partners; and NexusLab develops proprietary technology products including the NexusTours mobile app and white-label guest apps for hotel and airline partners.
Product overview
GoNexus Group is a leading tourism company operating as a platform-plus-sub-brands architecture with three main divisions: NexusTours (core DMC services with tours, transfers, and excursions across 19 countries), NexusCube (B2B marketplace platform for experiences and mobility distribution), and NexusLab (innovation and technology development). The company manages over 3 million travelers annually across 140 countries and 6,600 destinations, offering 92,000+ experiences, 30,000+ mobility options, and 100,000+ car rental services through 1,000+ B2B travel partners. Key platforms include the NexusTours App (mobile travel management), Nexus Marketplace (B2B booking portal), Travel Partner Portal (agent booking engine), and white-label platform solutions for airlines and hotels. The Groups & Weddings division provides specialized services for corporate events, incentives, conferences, and destination weddings.
Differentiator
Problem solved
Functional benefit
Brands
- NexusTours: Destination Management Company (DMC) providing receptive services, tours, transfers, and excursions. The core DMC brand serving the Caribbean, Central America, and North America with operations across 19+ countries and 52+ destinations.
- NexusCube
- NexusLab
Products and services
- NexusTours (Destination Management Company Services) Core destination management company providing receptive services, tours, transfers, and excursions across 19 countries and 52 destinations, serving 3+ million travelers annually with 24/7 omnichannel support.
- NexusCube B2B Marketplace B2B marketplace platform distributing 220,000+ experiences and 8,000+ mobility options across 1,000+ airports and 3,000+ theme parks to 17,000+ travel partners globally via API and the Juniper Travel Technology integration.
- NexusTours App Consumer mobile application (iOS/Android) for travelers featuring trip planning, online check-ins, eWallet vouchers for digital vouchers, real-time transfer tracking with push notifications, and 24/7 chatbot support in English and Spanish.
- Travel Partner Portal Dynamic B2B booking engine for travel agents providing access to Global Marketplace with 140+ countries, 92,000+ experiences, 30,000+ mobility options, and 100,000+ car rentals, plus personalized assistance and incremental commission programs.
- Global DMC Network Distribution network division integrating local destination management companies into NexusTours' technology platform and global distribution network, now spanning 58+ destinations across the Americas, Europe, and Oceania.
- White-Label Travel Platform Customizable white-label platform embedded into partner ecosystems (e.g., WestJet Airlines App, hotel apps) providing access to 220,000+ experiences, 8,000+ mobility options, and 3,000+ theme parks with full digital exposure and chatbot integration.
- Groups & Weddings Services Comprehensive group travel services for incentives, conferences, corporate meetings, congresses, events and exhibitions, leisure groups, and weddings spanning 19 countries and 52 destinations with 24/7 omnichannel support and 6-hour first response SLA.
- Hotel Guest App (PH App powered by NexusLab) Customizable white-label hotel guest app for resort properties enabling restaurant reservations, spa bookings, amenity requests, pre-check-in, room pre-selection, tour consultations, and non-package income (NPI) sales integrated with hotel technology platforms.
Quantifiable outcome
- 225% increase in groups/wedding passengers (2023 vs 2022)
- +8 more outcomes
Companies that use GoNexus Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
GoNexus Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
GoNexus Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, supporting and core.
- Travel Answers Group (TAG)strategicStrategic alliance extending NexusTours' Global DMC Network reach to key markets in Australia and New Zealand, complementing existing Americas presence.
- CellPoint DigitalsupportingPayment solutions partnership for Global DMC Network operations, enabling next-generation payment capabilities across the network.
- WestJet VacationscoreExclusive partnership making GoNexus Group the exclusive provider of mobility and experiences for WestJet Vacations' 25M+ annual passengers. NexusTours white-label platform integrated into WestJet App and westjetvacations.com with in-flight and on-ground promotions across 152 aircraft fleet. Real-time chatbot integration for customer support.
- PeregrinosupportingDigital transformation consultancy partnership delivering next-generation omnichannel and automation-driven service platform. Deployed breakthrough results after six months of joint implementation.
- STAYcoreGlobal strategic alliance integrating GoNexus Group's portfolio of experiences and mobility options into the Stay App used by 1,300+ hotels. STAY serves as commercial ambassador for GoNexus Group's Hospitality Partnerships division. Bidirectional partnership enabling hotels to offer curated activities, excursions, and transportation directly from hotel apps.
- TicketNetworksupportingStrategic partnership launching Sports & Live Events vertical, expanding GoNexus Group's offerings into event-based experiences and ticketing services.
- GlobickcoreB2B connectivity platform partnership integrating Globick's supplier API network into NexusCube, enabling distribution of 220,000+ experiences and 8,000+ mobility options to 17,000+ partners worldwide through Juniper Travel Technology.
- Juniper Travel TechnologycoreStrategic distribution partnership enabling NexusCube portfolio access to 17,000+ B2B travel partners including OTAs, tour operators, and retail travel agencies globally. Juniper's specialized division Juniper Experiences by NexusTours leverages extensive B2B distribution capacity.
- Blue Diamond ResortscoreStrategic partnership delivering PH App (Planet Hollywood App) powered by NexusLab. App achieved 84%+ adoption rate at Planet Hollywood Cancun with 70,000+ unique users. 4 in 10 NPI sales booked through app; 35-minute queue reduction for restaurants. Expanding to all Blue Diamond Resorts properties.
Scale indicators20 records
Recent moves7 records
Expansion highlights7 records
GoNexus Group competitors and assessment
Company assessmentDirect peers
- Viator: TripAdvisor-owned tours, activities, and experiences marketplace with 300,000+ global experiences; directly comparable to NexusCube and competes for the same supplier and reseller relationships across Caribbean, Mexico, and beyond.
- GetYourGuide: Leading global tours and activities platform connecting travelers with 100,000+ experiences and strong B2B supplier connectivity; directly competes with NexusCube on marketplace scale and consumer booking UX.
- Klook: Asia-headquartered travel activities and ground mobility platform; comparable marketplace model for tours, attractions, and transfers, with similar B2B distribution ambitions and white-label partnerships with airlines and hotels.
- Peek: North America-focused tours and activities platform with white-label and B2B distribution capabilities (Peek Pro); comparable to NexusCube for hotels, OTAs, and resellers seeking to embed experiences inventory.
- TourRadar: Online marketplace for multi-day guided tours and adventure travel connecting travelers with tour operators globally; comparable marketplace model serving travel agents and OTAs with multi-day tour inventory.
- Amstar DMC: Caribbean and Mexico-focused DMC providing tours, transfers, and excursions for major tour operators and hotel brands; head-to-head competitor to NexusTours in shared destination footprint.
Broad incumbents
- Hotelbeds Group (HBX Group): Global B2B bedbank and ancillary services provider offering accommodation, transfers, activities, and car rentals to travel distributors; overlaps directly with NexusCube in B2B distribution of ground services and experiences.
- TUI Musement: TUI-owned tours, activities, and experiences platform serving B2C and B2B markets globally; comparable marketplace model and DMC-style destination services that overlap with NexusTours and NexusCube.
- Apple Leisure Group: Major North American resort and DMC group operating destination services for hotel partners and travel brands; the most direct DMC competitor to NexusTours in Mexico, the Caribbean, and Central America.
Others
- STAY: Hotel technology platform serving 1,300+ hotels with guest-facing apps and digitalization tools; existing strategic partner of GoNexus via the STAY App integration and a comparable B2B hospitality-tech peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoNexus Group social profiles
Digital presenceGoNexus Group compliance and trust
Trust signalCompliance2 records
GoNexus Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoNexus Group leadership team
Management profileNumber of profiles
Profiles7 records
GoNexus Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
GoNexus Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoNexus Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoNexus Group
What does GoNexus Group do?
GoNexus Group operates a tourism platform built around three sub-brands: NexusTours delivers destination management company (DMC) services including tours, transfers, and excursions across 19 countries and 52 destinations; NexusCube provides a B2B marketplace distributing 92,000+ experiences, 30,000+ mobility options, and 100,000+ car rentals to 1,000+ travel partners; and NexusLab develops proprietary technology products including the NexusTours mobile app and white-label guest apps for hotel and airline partners.
Is GoNexus Group a public or private company?
GoNexus Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoNexus Group founded?
GoNexus Group was founded in 1999.
Where is GoNexus Group based?
GoNexus Group is headquartered in Cancún, Mexico, in the Latin America region.
How does GoNexus Group make money?
Four revenue lines are on record. B2B Commission & Transaction Fees are the primary driver. The others are white-label & Licensing Fees, DMC Services (NexusTours) and group & Events Services.
Who are GoNexus Group's main competitors?
Direct peers on record are Viator, GetYourGuide, Klook, Peek, TourRadar and Amstar DMC. Broad incumbents are Hotelbeds Group (HBX Group), TUI Musement and Apple Leisure Group. STAY is listed as an others.
Does GoNexus Group have an API?
No public API is recorded for GoNexus Group.
What industry is GoNexus Group in?
GoNexus Group's product category is Destination Management Services. Its primary akta.pro industry code is THAKAEAA, Inbound DMCs (Full-Service Ground Handling), with a secondary code of BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 561520.