What GO!-NH does

GO!-NH is a publicly funded business acceleration program operated by the Province of North Holland (Provincie Noord-Holland) in the Netherlands, targeting sustainable entrepreneurs based in or linked to the North Holland region. The program was established in 2018 and is administered under the provincial Economy & Work (Economie & Werk) department, headquartered at the Provinciehuis in Haarlem. It has a small operating team of approximately five, with two named program managers — Floor Dijkmans (affiliated with Tekkoo) and Ellen Ploeger (affiliated with Gritd.) — coordinating delivery through partner organisations.

The program's core offering is structured in two sequential phases: the Market Readiness Program, a 10-week Phase 1 for entrepreneurs moving from idea to first paying customer, and the Scaling Readiness Program, a 6-month Phase 2 for revenue-generating teams ready to build a scalable business model. Both phases deliver one-on-one coaching from experienced entrepreneurs, masterclasses on sales, funding and growth, curated connections to investors and launching customers, and access to a peer network of sustainable innovators. Named participants include LV Energy (energy), Flexiliser (agriculture/energy), Liion Power Tech (battery technology), and DOPS (waste-to-resources), spanning the program's six target verticals: energy transition, circular economy, agriculture, water & food, health & care, and safety. An alumni layer is supported via the Consistentiescan, a diagnostic tool administered by Gritd. that produces a personal growth profile and advisory follow-up.

GO!-NH does not generate commercial revenue. It is funded through the Province of North Holland's economic development budget and is delivered free of charge to eligible participants. Delivery depends on a partnership network that includes Tekkoo and Gritd. (implementation and coaching), ROM InWest (regional development company), and Ontwikkelingsbedrijf Noord-Holland Noord (northern North Holland coverage). Recruitment runs via the provincial website, newsletter (NH Weekbericht), social channels (LinkedIn, Instagram, Facebook, X, Bluesky, Threads), a Spotify alumni podcast, YouTube video content, and an annual in-person event. There is no proprietary technology platform; the product is the programmatic service itself, not a software or AI system.

Name

GO!-NH

Legal name

GO!-NH versnellingsprogramma voor duurzame ondernemers

Website

https://go-nh.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GO!-NH is a publicly funded acceleration program run by the Province of North Holland that supports sustainable entrepreneurs and SMEs in North Holland through a two-phase coaching, masterclass, and peer-network curriculum at no cost to participants.

Ownership category

akta.pro rank

Product category

Business Acceleration Services

NAICS

Management of Companies and Enterprises (55)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Entrepreneurship acceleration program
• Sustainable business coaching
• Startup scaling services
• Government economic development
• Innovation masterclasses

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Provincial Government Funding: GO!-NH is a government-funded acceleration program administered by the Province of North Holland. It does not charge participants for enrollment or coaching. The program is funded through public economic development budgets, with no direct revenue generation from participants.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GO!-NH is a government-funded acceleration program for sustainable entrepreneurs based in North Holland, Netherlands. It offers a 10-week Market Readiness Program (Phase 1) to help entrepreneurs move from idea to first paying customer, and a 6-month Scaling Readiness Program (Phase 2) for revenue-generating teams to build scalable business models. The program delivers one-on-one coaching from experienced entrepreneurs, masterclasses on sales, funding, and growth, connections to investors and launching customers, and a curated peer network of sustainable innovators, with an alumni Consistentiescan diagnostic tool.

Product overview

GO!-NH is a two-phase acceleration program for sustainable entrepreneurs based in North Holland, Netherlands. The program consists of: (1) the Market Readiness Program - a 10-week Phase 1 for entrepreneurs moving from idea to first paying customer, focusing on validating customer problems and closing initial deals; and (2) the Scaling Readiness Program - a 6-month Phase 2 for revenue-generating teams building scalable business models, addressing sales, funding, team, and market strategy. Additionally, the Consistentiescan is offered as a diagnostic tool to alumni, providing growth phase assessment and personalized development recommendations. The overall program provides hands-on coaching from entrepreneurs and experts, masterclasses on sales and funding, investor connections, and a peer network of growth-oriented entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Market Readiness Program: Fase 1: From idea to first paying customer. A 10-week program helping entrepreneurs validate customer problems, increase interest, and close their first deal.
• Scaling Readiness Program
• Consistentiescan

Products and services

• GO!-NH Acceleration Program An acceleration program for sustainable entrepreneurs in North Holland that provides hands-on guidance, masterclasses, 1-on-1 coaching, and networking with investors and launching customers. Designed for both startups and SMEs looking to develop, test, or scale sustainable innovations in areas such as energy transition, circular economy, agriculture, water & food, health & care, and safety.
• Market Readiness Program Phase 1 of the GO!-NH acceleration program (Fase 1: van idee naar eerste betalende klant). Designed for entrepreneurs seeking to conquer their market with a sharp value proposition, helping them validate customer problems, increase interest, and close their first deal. Duration: 10 weeks.
• Scaling Readiness Program Phase 2 of the GO!-NH acceleration program for teams that already generate revenue and are ready to build a scalable business model. Focuses on sales, funding, team, and market strategy. Duration: 6 months.
• Consistentiescan A diagnostic tool for startups, scale-ups, and SME companies that provides direct insight into growth phase and development opportunities. After completing the scan, participants receive personal feedback in a 1-on-1 conversation discussing their growth profile, bottlenecks, and next steps. Offered free of charge to GO!-NH alumni.

Quantifiable outcome

• 50 entrepreneurs exchanged knowledge at the GO!-NH annual event 2026 on sustainable innovation scaling
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TekkoocoreImplementation/ SI/ Consulting PartnerTekkoo is a partner organisation in the GO!-NH program. Program manager Floor Dijkmans is affiliated with Tekkoo ([email protected]). Tekkoo contributes operational and coaching expertise to the acceleration programs.
• Gritd.coreImplementation/ SI/ Consulting PartnerGritd. is a partner organisation in the GO!-NH program. Program manager Ellen Ploeger is affiliated with Gritd. ([email protected]). Gritd. manages the Consistentiescan alumni tool and contributes to program delivery.
• ROM InWestcoreStrategic or Co-development PartnerROM InWest (Regional Ontwikkelingsmaatschappij InWest) is a regional development company and partner in the GO!-NH program. As a regional investment and development organisation, ROM InWest contributes to the program's goal of accelerating sustainable entrepreneurship in North Holland.
• Ontwikkelingsbedrijf Noord-Holland NoordcoreStrategic or Co-development PartnerOntwikkelingsbedrijf Noord-Holland Noord (Development Company North Holland North) is a partner in the GO!-NH program, contributing to regional economic development objectives for the northern part of North Holland province.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Impact Hub Amsterdam: Amsterdam-based impact-focused incubator and accelerator serving social and sustainable entrepreneurs with coaching, community, and program offerings; comparable customer base and program structure for impact-driven founders.
• ClimateLaunchpad: Global cleantech business plan competition and accelerator with strong Dutch presence, focused on early-stage sustainability entrepreneurs; comparable customer segment and cohort-based structure for early-stage green founders.
• Rockstart: Amsterdam-based accelerator with dedicated energy and agrifood verticals that run cohort-based programs for sustainability-focused founders; directly comparable mission and target customer to GO!-NH, though privately funded rather than publicly backed.
• EIT Climate-KIC Netherlands: EU-backed accelerator specifically targeting climate and sustainability entrepreneurs with cohort-based programs across Europe; directly comparable focus on sustainability founders, though operating at pan-European rather than regional scale.
• Techleap.nl: Publicly-backed Dutch organization supporting tech scale-ups through programs, capital access, and internationalization; comparable as a Dutch government-supported ecosystem builder for high-growth founders, though broader than GO!-NH's sustainability focus.

Regional players

• UtrechtInc: Dutch regional incubator based in Utrecht supporting startups with coaching, workspace, and investor access; comparable as a province-level Dutch incubator serving founders, though operating in a different region than GO!-NH.

Broad incumbents

• Yes!Delft: One of the Netherlands' largest tech incubators, located in Delft, offering cohort programs, coaching, and investor access; comparable as a Dutch regional incubator with structured accelerator programs, though focused on tech rather than sustainability specifically.
• EIT InnoEnergy: European accelerator and investor focused on sustainable energy innovation with cohort programs and follow-on capital; comparable as a sustainability-domain accelerator with structured programs and investor connections, though operating at much larger scale across Europe.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/provNoordHolland
• Facebookfacebook.com/NoordHolland
• LinkedInlinkedin.com/company/go-nh
• Instagraminstagram.com/provincienh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO!-NH