Good Chance Theatre
Good Chance Theatre is a UK-registered charity and theatre company that creates productions, public art installations, and artist development programmes centered on displacement, migration, and climate themes, serving displaced artists, general theatre audiences, UK schools, and humanitarian partners.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Good Chance Theatre does
Good Chance Theatre is a UK-registered charity (Charity Number 1166833) and private limited company (Company Number 09952411) founded in 2015 by playwrights Joe Murphy and Joe Robertson, headquartered at Rich Mix, 35-47 Bethnal Green Road, London. The organisation creates theatre productions, public art installations, and community programmes centred on displacement, migration, and climate themes, serving displaced and sanctuary-seeking artists as the primary beneficiary group while also engaging general theatre audiences, UK schools, and the humanitarian sector. Its core offerings include award-winning productions ('The Jungle', 'Kyoto', 'A Grain of Sand'), the Little Amal public artwork (a 3.5m puppet that travelled 8,000km across 9 countries), the Fly With Me international kite-flying festival (47 locations), 11 Dome Theatres of Hope deployed in refugee camps and cities, and the Stage Door paid placement programme for displaced creatives.
The underlying operational model is community-led: programmes are co-created with artists who have lived experience of displacement, and an Advisory Board of individuals with lived experience provides governance input. Distribution is venue-anchored, with co-productions at tier-1 institutions including the Royal Shakespeare Company (Swan Theatre world premiere of 'Kyoto', 2024), @sohoplace on the West End (16-week season, 2025), and Lincoln Center Theater (North American premiere, autumn 2025), alongside grassroots delivery through mobile Dome Theatres and free curriculum-aligned educational resources for UK schools. Notable recognition includes Olivier Award nominations (2025), BAFTA and Oscar shortlists for the short film 'Yellow' (2023), a Guinness World Record for Little Amal (2021), and Theatre of Sanctuary status (2023).
Revenue is generated through a diversified mix of box office from co-produced theatre productions, individual and institutional donations, and grants from named charitable foundations (The Dandu Foundation, The Ian McKellen Producer Grant, The Linbury Trust, The Crucible Foundation, Pears Foundation, Allianz Kulturstiftung, and others). The Walk with Little Amal has been operated via a separate producing entity, The Walk Productions Ltd, since 2022. The organisation is led by co-founders and Artistic Directors Joe Murphy and Joe Robertson, with Deputy Artistic Director Elias Matar and a Trustee board; the team comprises 18 employees.
Good Chance Theatre firmographics
Firmographics- Name
- Good Chance Theatre
- Legal name
- Good Chance Theatre
- Website
- https://goodchance.org.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Chance Theatre is a UK-registered charity and theatre company that creates productions, public art installations, and artist development programmes centered on displacement, migration, and climate themes, serving displaced artists, general theatre audiences, UK schools, and humanitarian partners.
- Ownership category
- akta.pro rank
Good Chance Theatre industry classification
Industry- Product category
- Community Theatre and Performing Arts
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Touring Theatre Productions (MPAGABAC), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where Good Chance Theatre is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Good Chance Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Theatre Ticket Sales: Revenue generated from ticket sales for major productions including 'Kyoto' (Olivier Award-nominated), 'The Jungle', and other theatrical performances at venues including RSC, West End, and international touring locations.
- Donations and Fundraising: Charitable donations from individuals and institutional supporters, with donation pages prominently featured on the website. The organization is a registered charity (Number 1166833).
- Grants and Foundation Support: Funding from foundations and institutional grants supporting specific programmes such as Stage Door (artist development), with support from organizations like The Dandu Foundation, The Ian McKellen Producer Grant, The Linbury Trust, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Theatre ticket sales for major productions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Good Chance Theatre product offering
Product offeringCore offering
Good Chance Theatre produces and tours live theatrical productions (including Kyoto at the RSC, West End and Lincoln Center, and The Jungle), large-scale public artworks (The Walk with Little Amal), community festivals (Fly With Me), and artist development programmes (Stage Door, Hope Shows) that centre displaced artists and address migration and climate themes. Offerings are delivered through partnerships with major theatre venues, mobile Dome Theatres of Hope in cities and former refugee camps, free school resources, and fundraising supported by charitable donations and foundation grants.
Product overview
Good Chance Theatre is a theatre and arts organisation (not a technology company) that creates groundbreaking productions and community programmes centred on displacement, migration, and human rights themes. Their portfolio spans live theatre productions (The Jungle, Kyoto, A Grain of Sand), large-scale public artworks (The Walk with Little Amal), community festivals (Fly With Me), and artist development programmes (Stage Door, The Domes). These offerings are unified by their mission to amplify displaced voices and create space for cultural exchange, rather than being a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Theatre of Hope: The dome theatres created by Good Chance, serving as spaces for artistic expression and collaboration with displaced communities.
- Kyoto
- The Walk with Little Amal
- Fly With Me
- Stage Door
- Hope Shows
Products and services
- The Jungle Award-winning play about life inside the Calais Jungle refugee camp, co-written by founders Joe Murphy and Joe Robertson and staged at venues including St Ann's Warehouse New York, the West End, and San Francisco. Aimed at general theatre audiences and touring internationally.
- Kyoto Olivier Award-nominated play about the 1997 Kyoto Protocol climate negotiations, co-produced with the Royal Shakespeare Company and presented at the RSC Swan Theatre, @sohoplace (West End) and Lincoln Center New York. Targeted at general theatre audiences.
- The Walk with Little Amal International public artwork featuring a 3.5m puppet of a Syrian refugee child, travelling through towns across multiple countries and engaging over 130,000 live audience members in-person across events of welcome. Produced for the general public.
- Fly With Me International kite-flying festival celebrating Afghan culture and solidarity with displaced people from Afghanistan, staged across 47 locations in the UK, Europe and North America. Engaged 5,000+ artists from sanctuary-seeking backgrounds and aimed at the general public.
- The Domes (Theatres of Hope) Portable dome theatres built in refugee camps and cities, serving as safe spaces for artistic expression, cultural exchange and community connection. Used for Hope Shows, workshops and community-facing arts programmes on behalf of displaced people and local communities.
- Stage Door Programme Paid training and placement programme placing creatives from refugee backgrounds in roles across leading UK theatres and arts organisations (including RSC partner venues). Designed to create paid pathways for displaced artists into the UK theatre industry.
- From Here On Physical theatre performance project about child refugees, exploring Kindertransport history and contemporary migration experiences, created in partnership with Gecko. Targeted at general theatre audiences and educational audiences.
- A Grain of Sand One-woman show about a young Gazan girl searching for her family, blending Palestinian folklore with real-life testimonies from children in Gaza. Targeted at general theatre audiences and festival audiences.
- Largo Short film about Musa, a ten-year-old Syrian refugee who builds a boat to sail home, accompanied by free educational resources for schools during Refugee Week. Distributed to general audiences and educational institutions.
- Yellow BAFTA-nominated and Oscar-shortlisted short film by Elham Ehsas about a young woman buying her first full body veil in Taliban-controlled Afghanistan. Released to film festival audiences and broader public audiences.
Quantifiable outcome
- Reached 1.1 million people across 8 years through 506 events in 11 Dome Theatres and 3 major productions
- +4 more outcomes
Companies that use Good Chance Theatre
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Good Chance Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Chance Theatre partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Lincoln Center TheatercorePresenting the North American premiere of 'Kyoto' at the Mitzi E. Newhouse Theater in autumn 2025, opening the 25/26 season.
- Rachel Styne and Jessica FoungcoreCo-producers of the West End production of 'Kyoto' at @sohoplace, supporting the transfer from the RSC premiere.
- Royal Shakespeare Company (RSC)coreCo-producer of 'Kyoto' (Olivier Award-nominated) and original production partner. The RSC Swan Theatre in Stratford-upon-Avon hosted the world premiere in summer 2024.
- Bradford Producing HubminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Chichester Festival TheatreminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Common/Wealth TheatreminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Garsington OperaminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Jermyn Street TheatreminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Nimax TheatresminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Norwich TheatreminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Oxford PlayhouseminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- The Royal Lyceum Theatre EdinburghminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- Theatre Royal PlymouthminorStage Door 10 partner hosting a displaced creative in a paid placement role.
- The Walk Productions LtdcoreProducing entity for The Walk with Little Amal since 2022, continuing the global journey of the Little Amal puppet.
- Handspring Puppet CompanycoreCreators of the Little Amal puppet and technical partner for The Walk, providing the puppetry expertise for the 3.5m puppet.
- Choose LoveminorHumanitarian organization partner for The Walk and co-creator of The Amal Fund raising funds for displaced children.
- Citizens TheatreminorPartner venue for Fly With Me and other Good Chance activities in Scotland.
- National Theatre of ScotlandminorCOP26 partner for Little Amal's appearance at the climate conference.
- Vision MechanicsminorPartner organization for The Walk and COP26 events.
- Heath HandsminorLocal partner for Fly With Me activities.
- Kent Refugee Action NetworkminorRefugee support organization partner for Fly With Me.
- Manchester International FestivalminorFestival partner for The Walk: When the Birds Land and other collaborations.
- HOME ManchesterminorArts venue partner for Fly With Me.
- National Literacy Trust BradfordminorEducational partner for Fly With Me in Bradford.
- RINKOGUNminorJapanese theatre company producing the Japanese adaptation of 'Kyoto' at Suzunari Theatre in Tokyo, June-July 2025.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Good Chance Theatre competitors and assessment
Company assessmentDirect peers
- Complicité: Internationally renowned British touring theatre company producing ambitious, physical, politically engaged work for global audiences. Comparable in its international touring model, prestigious venue circuit, and capacity to transfer productions across continents.
- Gecko Theatre: UK-based international touring physical theatre company that creates work on migration, identity, and belonging — and is an existing co-creation partner of Good Chance on the From Here On production. Closely aligned in scale, international touring model, and thematic focus.
- Kneehigh Theatre: Cornwall-rooted touring theatre company producing large-scale, visually driven productions that tour to regional and international venues. Comparable in its mid-sized charity structure, distinctive touring aesthetic, and reliance on a small core team.
- Citizens Theatre: Glasgow-based producing theatre and existing partner of Good Chance on Fly With Me and other programming. Comparable in its producing model, partnership-driven approach, and use of theatre as a platform for community engagement and social themes.
- Cardboard Citizens: UK theatre company that makes work with and for people experiencing homelessness, founded on inclusive practice with artists with lived experience. Directly comparable to Good Chance as a small charity using theatre as a vehicle for displaced and marginalised communities.
- The Young Vic: London producing theatre known for transferring ambitious, socially engaged work to international audiences and for community programmes alongside main-stage productions. Comparable in mission-led programming, artist development pathways, and London-based producing model.
- Clean Break Theatre Company: London-based theatre company producing work with women who have been affected by the criminal justice system. Comparable to Good Chance in being a small charity that centres artists with lived experience and produces both community-engaged and main-stage theatre.
- Headlong Theatre: UK-wide touring theatre company producing bold new work with leading playwrights and theatres nationally. Comparable in producing new writing for transfer to major venues and in operating from outside London with touring-driven economics.
Broad incumbents
- Royal Court Theatre: London's leading new writing theatre, producing politically engaged plays that transfer nationally and internationally. Comparable in championing playwright-led work on social themes, though operating at a significantly larger scale and with a longer institutional history.
Emerging players
- Punchdrunk: Award-winning UK company pioneering immersive theatre with long-running productions and international transfers. Comparable as a UK-based, mid-sized touring production company using distinctive theatrical formats to engage large audiences and touring to prestigious venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Chance Theatre social profiles
Digital presenceGood Chance Theatre compliance and trust
Trust signalCompliance2 records
Good Chance Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Chance Theatre leadership team
Management profileNumber of profiles
Profiles4 records
Good Chance Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Chance Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Chance Theatre
What does Good Chance Theatre do?
Good Chance Theatre produces and tours live theatrical productions (including Kyoto at the RSC, West End and Lincoln Center, and The Jungle), large-scale public artworks (The Walk with Little Amal), community festivals (Fly With Me), and artist development programmes (Stage Door, Hope Shows) that centre displaced artists and address migration and climate themes. Offerings are delivered through partnerships with major theatre venues, mobile Dome Theatres of Hope in cities and former refugee camps, free school resources, and fundraising supported by charitable donations and foundation grants.
Is Good Chance Theatre a public or private company?
Good Chance Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Chance Theatre founded?
Good Chance Theatre was founded in 2015. It employs 11 to 50 people.
Where is Good Chance Theatre based?
Good Chance Theatre is headquartered in London, United Kingdom, in the Europe region.
How does Good Chance Theatre make money?
Three revenue lines are on record. Theatre Ticket Sales are the primary driver. The others are donations and Fundraising and grants and Foundation Support.
Who are Good Chance Theatre's main competitors?
Direct peers on record are Complicité, Gecko Theatre, Kneehigh Theatre, Citizens Theatre, Cardboard Citizens, The Young Vic, Clean Break Theatre Company and Headlong Theatre. Royal Court Theatre is listed as a broad incumbent. Punchdrunk is listed as an emerging player.
Does Good Chance Theatre have an API?
No public API is recorded for Good Chance Theatre.
What industry is Good Chance Theatre in?
Good Chance Theatre's product category is Community Theatre and Performing Arts. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of MPAGABAC, Touring Theatre Productions. Its NAICS code is 7111 and its SIC code is 7900.