The Good Eating Company

Name

The Good Eating Company

Legal name

The Good Eating Company Limited

Website

https://goodeatingcompany.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Caterers (722320), Caterers (72232), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Corporate & Office Catering (THAFAIAA)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Corporate Catering & Office Food Programs (HSACAGAC)

Keywords

• Corporate catering services
• Workplace dining experiences
• Onsite employee food service
• Chef-led restaurant catering
• Sustainable corporate catering

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Corporate Catering Services: B2B managed catering services providing onsite employee food service to corporate clients. Revenue generated through long-term contractual relationships with businesses for workplace dining experiences including restaurants, cafes, and catering for corporate events. Operations in UK and North America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Good Eating Company curates and operates onsite corporate food experiences for businesses, including chef-driven restaurants, cafes, themed menus, grab-and-go and click-and-collect options, and coffee services inside client workplaces. Services are delivered through long-term contractual relationships with corporate clients in the UK and North America, with the distinctive inclusion of a hydroponic-farmed flagship restaurant (The Orangery TCR) launched in 2024.

Product overview

The Good Eating Company provides onsite corporate food experiences as a single unified service offering. The core product is workplace dining/corporate catering, supplemented by dedicated coffee services and grab-and-go options. The company's signature approach is organized around three culinary expressions (Discover'eat, Unapolog'ethic, and Do it right for the planet) that guide weekly menu creation across its restaurant and cafe network. Notable offerings include The Orangery TCR restaurant concept featuring integrated hydroponic farming. Services are delivered through chef-driven restaurants, flexible dining spaces, and customizable catering for corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• The Orangery: A restaurant operated by The Good Eating Company featuring an integrated hydroponic farm, located on Tottenham Court Road. The concept allows crops to grow using up to 90% less water than traditional farming while producing yield equal to 1.1 acres of farmland.

Products and services

• Corporate Dining Services Onsite corporate food service experiences including chef-driven restaurants and cafes offering diverse, authentic cuisine prepared with fresh ingredients. Services include themed menus, allergen insights, sustainability highlights, and flexible dining options for workplace environments.
• Workplace Catering Full-service onsite employee food service designed to elevate workplace culture through restaurant-quality dining experiences, featuring seasonal menus, diverse dietary options, and inclusive dining programs for corporate clients.
• Grab & Go / Click & Collect Seamless takeaway and pre-ordering solutions for employees, providing quick access to meals without disrupting busy work schedules.
• Coffee Services Ethically sourced, traceable coffee from bean to brew, partnering with farms that prioritize renewable resources and fair treatment for workers. Services include espresso-based drinks and specialty coffee prepared by trained baristas.
• The Orangery TCR A restaurant operated by The Good Eating Company featuring a fully integrated hydroponic farm beneath the restaurant, growing herbs and greens on-site using up to 90% less water than traditional farming while producing a yield equal to 1.1 acres of farmland.
• Signature Culinary Expressions Three culinary expressions guiding weekly menus: Discover'eat (culturally-rich recipes), Unapolog'ethic (twists on classic dishes), and Do it right for the planet (sustainable, purposeful cuisine with social reintegration opportunities).

Quantifiable outcome

• 683kg of food saved from being wasted in 2024
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Direct MilkcoreStrategic or Co-development PartnerThird-generation family-run organic milk supplier based in Elstree, Hertfordshire. All milk sourced from this supplier ensuring highest standards of sustainability and freshness. Supports local communities and environmentally responsible farming practices.
• Garden ArmyminorStrategic or Co-development PartnerSocial enterprise promoting positive impact of farming and horticulture on wellbeing. GEC acquired one acre of farmland in association with Garden Army to grow own produce for menus. Gives staff opportunity to participate in farming activities. Supports understanding of food production and waste reduction.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vacherin: Vacherin is a London-based fine-dining corporate caterer (also part of CH&CO Group) offering chef-led onsite workplace dining — overlapping with TGEC on geography, customer base, and premium culinary positioning.
• Eurest (Compass Group): Eurest is Compass Group's dedicated workplace and corporate dining brand, operating chef-led restaurants, cafes, and catering for enterprise clients across multiple geographies — directly comparable to The Good Eating Company's onsite corporate catering model.
• Baxter Storey: Baxter Storey is a UK-based premium corporate caterer operating chef-driven restaurants and cafes for workplaces and venues. Closely comparable to TGEC in target customer (UK corporate clients), service model (onsite dining), and culinary positioning.
• Restaurant Associates: Restaurant Associates (a Compass Group brand) provides chef-driven corporate, cultural, and venue dining in major cities — comparable to TGEC's premium onsite corporate dining model in both the UK and North America.
• Lexington Catering: Lexington Catering is a London-based premium workplace caterer serving corporate offices, venues, and events — directly comparable in geography, customer segment, and culinary positioning to TGEC.
• CH&CO: CH&CO is a UK independent caterer focused on workplace, venue, and hospitality dining with a sustainability and chef-led ethos — closely overlapping TGEC's positioning in UK corporate catering.

Broad incumbents

• Elior Group: Elior is a large international contract caterer operating across corporate, education, and healthcare segments in Europe and the US — a broader incumbent whose corporate services compete with TGEC for enterprise contracts.
• Sodexo: Sodexo is TGEC's parent and a global quality-of-life services conglomerate — relevant as the ultimate owner, source of capital, and a broader incumbent in contract food services that internalizes TGEC's positioning.
• Aramark: Aramark is a global food, facilities, and uniform services provider with a sizeable corporate dining practice in North America and Europe — a broad incumbent competing for the same enterprise catering contracts as TGEC.

Others

• ISS A/S: ISS is a global facility services provider with workplace food and hospitality offerings bundled into integrated contracts — adjacent rather than direct, competing in the same RFP processes for corporate services contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-good-eating-company-limited
• Instagraminstagram.com/goodeatingco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Eating Company