Good Fundraising

Name

Good Fundraising

Legal name

Good Fundraising

Website

https://goodfundraising.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO), Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)

Keywords

• Fundraising consultancy
• Charity fundraising services
• Bid writing services
• Nonprofit fundraising strategy
• Outsourced fundraising teams

Headquarters

HQ city

Ossett, Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full Fundraising Service: A fully managed fundraising service providing access to a multi-disciplinary team without the cost or complexity of recruiting in-house. Delivers returns of £1:£6–£1:£9 for clients.
2. Bid-Writing Services: Crafting strong funding applications across a wide range of charitable and community sectors. Achieves 60%+ success rates compared to sector average of 7–15%.
3. Fundraising Strategies: Developing bespoke fundraising strategies tailored to each organisation's needs.
4. Corporate Fundraising & Campaigns: Developing effective corporate fundraising approaches based on strong relationships and shared values.
5. Charity Management: Practical support across charity administration, fundraising systems and reporting requirements ensuring good governance and compliance.
6. Capital Appeals & Feasibility Studies: Supporting organisations to assess readiness, test fundraising potential and plan effectively for capital projects.
7. Community Consultation: Designing and delivering consultations that clearly evidence demand, support and impact.
8. Campaign Planning & Management: Designing and managing bespoke fundraising campaigns from community appeals to larger public campaigns.
9. Governance Support & Clerking Services: Professional clerking and governance support to help boards meet legal and regulatory responsibilities.
10. Strategy / Away Days: Facilitated days giving teams and trustees opportunity to step back, reflect and plan together.
11. Training: Practical training across fundraising, governance and organisational development tailored to client needs.
12. Recruitment (Staff & Trustees): Supporting recruitment of fundraising staff and trustees including role design, recruitment support, induction and mentoring.
13. Mentoring & Coaching: Ongoing mentoring and coaching to individuals and organisations navigating change, growth or uncertainty.
14. Interim Management: Experienced interim support to stabilise fundraising activity, support teams and maintain momentum during capacity gaps.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Good Fundraising is a professional fundraising consultancy that acts as an outsourced fundraising team for charities and not-for-profit organisations across the UK. The firm delivers 14 services spanning full fundraising management, bid-writing, strategy development, corporate fundraising, charity management, capital appeals, community consultation, campaign planning, governance/clerking, training, recruitment, mentoring, and interim management, all tailored to client needs and budgets.

Product overview

Good Fundraising is a consultancy firm providing expert fundraising support services to charities and not-for-profit organisations across the UK. The company offers a comprehensive suite of 14 distinct service offerings organised around the fundraising lifecycle: Full Fundraising Service (outsourced complete fundraising team), Bid-Writing, Fundraising Strategies, Corporate Fundraising & Campaigns, Charity Management, Capital Appeals & Feasibility Studies, Community Consultation, Campaign Planning & Management, Governance Support & Clerking Services, Strategy / Away Days, Training, Recruitment (Staff & Trustees), Mentoring & Coaching, and Interim Management. The portfolio ranges from strategic planning and governance support through to hands-on bid writing, campaign delivery, and interim management, enabling organisations to access multi-disciplinary expertise without the cost of building in-house teams. Services are tailored to client needs across all sizes and sectors, with a focus on practical, affordable, and results-driven support.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Fundraising Service A complete outsourced fundraising team providing a fully managed fundraising service, giving organisations access to a multi-disciplinary team without the cost or complexity of recruiting in-house. Delivers returns of between £1:£6–£1:£9.
• Bid-Writing Crafting strong funding applications across a wide range of charitable and community sectors, including large and complex projects, with focus on developing a compelling 'Case for Support' and supporting project scoping, defining budgets, outcomes and evaluation. Regularly delivers 60%+ success rates versus a 7–15% sector average.
• Fundraising Strategies Development of bespoke fundraising strategies that fit client organisations, avoiding off-the-shelf solutions and taking a whole-organisation approach to fundraising.
• Corporate Fundraising & Campaigns Helping organisations develop effective corporate fundraising approaches based on strong relationships and shared values, from identifying prospects to delivering campaigns.
• Charity Management Practical support across charity administration, fundraising systems and reporting requirements, ensuring good governance, accurate record-keeping and compliance.
• Capital Appeals & Feasibility Studies Supporting organisations to assess readiness, test fundraising potential and plan effectively for capital projects, helping make informed decisions before committing time and resources.
• Community Consultation Designing and delivering consultations that clearly evidence demand, support and impact, either as a standalone service or as part of a wider fundraising programme.
• Campaign Planning & Management Designing and managing bespoke fundraising campaigns that engage individual and corporate supporters and maximise income, from community appeals to larger public campaigns.
• Governance Support & Clerking Services Professional clerking and governance support to help boards meet their legal and regulatory responsibilities, from one-off meetings to ongoing support.
• Strategy / Away Days Facilitated days giving teams and trustees the opportunity to step back, reflect and plan together, practical, engaging and focused on outcomes.
• Training Practical training across fundraising, governance and organisational development, tailored to client needs and designed to strengthen skills, confidence and long-term sustainability.
• Recruitment (Staff & Trustees) Supporting the recruitment of fundraising staff and trustees, including role design, recruitment support, induction and mentoring.
• Mentoring & Coaching Mentoring and coaching to individuals and organisations navigating change, growth or uncertainty, helping build confidence, clarity and fundraising capability over time.
• Interim Management Experienced interim support to stabilise fundraising activity, support teams and maintain momentum during sudden gaps in fundraising capacity.

Quantifiable outcome

• 60%+ grant success rate vs 7-15% national average
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Museums AssociationcoreGTM or Marketing PartnerCommercial member of Museums Association. Director Cath Longley attended and spoke at Museums Association Conference 2024. Company delivers training to museum clients and participates in sector events.
• Chartered Institute of Fundraising (CIOF)coreGTM or Marketing PartnerListed in CIOF Consultants Directory. Team members are fully certified members. Company stays current with Code of Fundraising Practice through weekly quizzes.
• Fundraising RegulatorcoreGTM or Marketing PartnerRegistered with Fundraising Regulator, demonstrating commitment to ethical fundraising standards and compliance with sector regulations.
• The Juice AcademyminorStrategic or Co-development PartnerApprenticeship provider for Level 3 Fundraiser apprenticeship. Employee Lily completed distinction in October 2025. Apprentify also mentioned as apprenticeship support.
• UK FirewalkminorGTM or Marketing PartnerHosted firewalking challenge at National Coal Mining Museum for team building and charity fundraising. Partnership for community engagement and team events.
• Gutsy GirlsminorGTM or Marketing PartnerOutdoor adventure provider for solo female expeditions. Bid-Writing Lead Cath participated in Norway adventure trip as part of personal development and team wellbeing.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Planning: UK charity consultancy offering fundraising strategy, training and capacity-building services to non-profits. Comparable in service breadth and customer type, though typically more focused on planning and training.
• The Halpin Partnership: UK fundraising consultancy providing strategy, bid-writing and interim management to charities. Direct competitor offering a similar multi-disciplinary service portfolio to Good Fundraising's client base.
• More Than Grants: UK consultancy focused on helping charities win grants and develop fundraising strategy. Closely comparable in target market (UK non-profits) and core service mix (bid-writing and strategy).

Others

• Reach Volunteering: UK charity helping voluntary organisations recruit trustees and board members. Directly comparable to Good Fundraising's Recruitment (Staff & Trustees) and Governance Support & Clerking Services lines.
• ACEVO: Association of Chief Executives of Voluntary Organisations, UK membership body for charity leaders. Comparable in serving the same senior decision-makers within UK charities, though focused on network and advocacy rather than direct fundraising services.

Broad incumbents

• NCVO: National Council for Voluntary Organisations is the UK umbrella body for the voluntary sector, providing advice, research and resources to charities. Broad incumbent serving the same customer base across a much wider portfolio.

Emerging players

• Foundation for Social Improvement: UK charity providing advice, training and resources to small charities and voluntary groups. Overlaps with Good Fundraising's training and capacity-building offerings for smaller non-profits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-fundraising

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Fundraising