GOOD HERO
GOOD HERO is a New York-based creative studio that develops and licenses original narrative universes across films, TV, publishing, and audio. It serves entertainment industry buyers and family audiences aged 7-77 through 15+ IP properties and proprietary StoryTech technology.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GOOD HERO does
GOOD HERO is a New York-based creative studio founded in 2020 that develops and licenses original narrative universes across multiple media formats including films, TV series, novels, graphic novels, comics, and podcasts. The company operates with a 21-person team led by veterans from Pixar, Disney, Marvel, and EuropaCorp, and serves two primary customer bases: entertainment industry buyers (film studios, TV production companies, publishers) seeking original narrative IP, and family audiences aged 7 to 77 consuming inspirational stories.
The company's core product is a portfolio of 15+ narrative universes including Milky Way General Hospital, Wings of Freedom, We Are The World, Messenger, Floofer, Oddar Wildlife Reserve, Starfall, Earthkeepers, Sphaira, Vigilante, MRA, and four untitled projects covering food, time travel, heist, and desert pirate genres. These universes are designed for cross-platform expansion. GOOD HERO's underlying differentiator is StoryTech, a proprietary in-house technology that supports the storytelling and narrative universe development process, paired with a collaborative community method that assembles diverse creative contributors per project.
Revenue is generated through two primary streams: licensing of original story IP across entertainment formats (licensing royalties) and professional services for narrative universe development. Pricing is project-by-project and not publicly disclosed. The company's go-to-market is relationship-driven, leveraging the leadership team's industry track record—including Chairman Laurent Zeitoun's 20+ films generating $700M+ at the worldwide box office and CEO Gregory Ouanhon's 100+ films acquired for the Chinese market—to secure licensing and co-development deals with global entertainment partners.
GOOD HERO firmographics
Firmographics- Name
- GOOD HERO
- Legal name
- GOOD HERO
- Website
- https://goodhero.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GOOD HERO is a New York-based creative studio that develops and licenses original narrative universes across films, TV, publishing, and audio. It serves entertainment industry buyers and family audiences aged 7-77 through 15+ IP properties and proprietary StoryTech technology.
- Ownership category
- akta.pro rank
GOOD HERO industry classification
Industry- Product category
- Entertainment IP Licensing and Creative Studio Services
- NAICS
- Independent Artists, Writers, and Performers (711510)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
- akta.pro secondary industry
- Western Comic Books Publishing (Superhero, Indie) (MPAJAGAB)
Keywords
GOOD HERO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Content Licensing and Production: GOOD HERO creates and licenses original narrative universes through multiple media channels including movies, books, TV series, novels, graphic novels, comics, podcasts, and more. Revenue is generated through licensing their original story IP across various entertainment formats.
- Story Universe Development: Development and production of narrative universes that can span multiple media platforms, generating revenue through creative development services and IP licensing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
GOOD HERO product offering
Product offeringCore offering
GOOD HERO is a creative studio that discovers, develops, and licenses original narrative universes across multiple entertainment media including films, books, TV series, novels, graphic novels, comics, and podcasts. The studio combines collaborative creative communities, experienced storytellers, and its proprietary StoryTech technology to build imaginative worlds for audiences aged 7 to 77. It currently has 15+ developed narrative universes in its content library.
Product overview
GOOD HERO is a creative studio that develops and licenses original narrative universes across multiple media formats including films, TV series, novels, graphic novels, comics, and podcasts. The company operates as a unified creative platform built around a portfolio of 15 distinct narrative universes (Milky Way General Hospital, Wings of Freedom, We Are The World, Messenger, Floofer, Oddar Wildlife Reserve, Starfall, Earthkeepers, Sphaira, Vigilante, MRA, Untitled Food Project, Untitled Time Travel Project, Impossible Heist, and Desert Pirate), supported by in-house StoryTech technology. GOOD HERO's approach combines creative communities, experienced storytellers, and technology to build imaginative worlds filled with stories for kids aged 7 to 77.
Differentiator
Problem solved
Functional benefit
Products and services
- Milky Way General Hospital (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Wings of Freedom (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- We Are The World (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Messenger (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Floofer (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Oddar Wildlife Reserve (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Starfall (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Earthkeepers (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Sphaira (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Vigilante (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- MRA (Narrative Universe) An original narrative universe created by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Untitled Food Project (Narrative Universe) An original narrative universe under development by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Untitled Time Travel Project (Narrative Universe) An original narrative universe under development by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Impossible Heist (Narrative Universe) An original narrative universe under development by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- Desert Pirate (Narrative Universe) An original narrative universe under development by GOOD HERO, designed for storytelling across films, series, novels, graphic novels, comics, podcasts, and more.
- StoryTech GOOD HERO's proprietary in-house technology platform that supports the studio's storytelling process and is used in combination with the collaborative community model to develop narrative universes.
Quantifiable outcome
- 20+ films produced generating over $700 million at worldwide box office
- +1 more outcomes
Companies that use GOOD HERO
Customer profileSegments2 records
Ideal customer profiles1 record
GOOD HERO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GOOD HERO partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
GOOD HERO competitors and assessment
Company assessmentBroad incumbents
- DreamWorks Animation: Major animation studio with a deep library of family-skewing narrative IP (Shrek, How to Train Your Dragon) monetized across film, TV and consumer products. Represents the scaled incumbent that GOOD HERO's IP-licensing model would need to displace.
- Hasbro Entertainment (eOne): Diversified entertainment company that monetizes owned IP (Transformers, My Little Pony) across film, TV, animation, publishing and consumer products. Comparable in its multi-format IP exploitation approach.
- Skydance Animation: Larger animation studio developing premium animated features with multi-platform ambitions (Luck, Spellbound). Comparable as a family-skewing narrative studio; GOOD HERO's Kiel Murray is also currently writing a project for Skydance.
- Legendary Entertainment: IP-driven film and TV producer known for developing and expanding narrative universes across media (Warcraft, Pokémon Detective Pikachu). Comparable narrative-universe strategy at meaningfully larger scale.
- Illumination: Major animation studio (Despicable Me, Minions, Sing) producing high-volume family-skewing IP with broad merchandise and theme-park extensions. Represents the scaled animation-IP incumbent in GOOD HERO's target category.
Emerging players
- Rebellion Developments: Independent UK studio that owns 2000 AD (Judge Dredd) and develops narrative IP across games, film, TV and comics. Comparable independent IP house that controls multiple narrative universes across media.
- Webtoon Entertainment: Digital-first IP platform that develops original graphic narratives (comics/webtoons) and licenses them for film, TV and other adaptations. Comparable as a digitally native, IP-creator/aggregator model with multi-format upside.
Direct peers
- BOOM! Studios: Independent comics and graphic novel publisher that develops original IP and licenses it for film, TV and other media adaptations. Directly comparable to GOOD HERO's model of creating narrative universes that travel across multiple entertainment formats.
- Dark Horse Media: Independent comics publisher that develops original IP and licenses it across film, TV and gaming (Hellboy, The Umbrella Academy). Similar independent creative studio model with multi-format narrative IP licensing.
- Aardman Animations: Independent creative studio known for original IP-led animation (Shaun the Sheep, Wallace & Gromit) that licenses characters across film, TV, publishing and consumer products. Closely mirrors GOOD HERO's IP-first, multi-format family-entertainment positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GOOD HERO social profiles
Digital presenceGOOD HERO financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOOD HERO leadership team
Management profileNumber of profiles
Profiles7 records
GOOD HERO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOOD HERO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOOD HERO
What does GOOD HERO do?
GOOD HERO is a creative studio that discovers, develops, and licenses original narrative universes across multiple entertainment media including films, books, TV series, novels, graphic novels, comics, and podcasts. The studio combines collaborative creative communities, experienced storytellers, and its proprietary StoryTech technology to build imaginative worlds for audiences aged 7 to 77. It currently has 15+ developed narrative universes in its content library.
Is GOOD HERO a public or private company?
GOOD HERO is a private company. It is classified as management employee owned and is currently operating.
When was GOOD HERO founded?
GOOD HERO was founded in 2020. It employs 11 to 50 people.
How does GOOD HERO make money?
Two revenue lines are on record. Content Licensing and Production is the primary driver. The others are story Universe Development.
Who are GOOD HERO's main competitors?
Broad incumbents on record are DreamWorks Animation, Hasbro Entertainment (eOne), Skydance Animation, Legendary Entertainment and Illumination. Emerging players are Rebellion Developments and Webtoon Entertainment. Direct peers are BOOM! Studios, Dark Horse Media and Aardman Animations.
Does GOOD HERO have an API?
No public API is recorded for GOOD HERO.
What industry is GOOD HERO in?
GOOD HERO's product category is Entertainment IP Licensing and Creative Studio Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production), with a secondary code of MPAJAGAB, Western Comic Books Publishing (Superhero, Indie). Its NAICS code is 711510.