Good Homes Alliance
Good Homes Alliance is a UK non-profit community interest company (founded 2007) that runs a 100+ member organisation network across the built environment to share best practice, publish guidance, and influence policy on sustainable, net zero housing.
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good Homes Alliance does
Good Homes Alliance (GHA) is a UK-based non-profit community interest company (CIC), founded in 2007 and headquartered in London, that operates a membership-based platform for advancing sustainable, healthy, and net zero housing. GHA brings together nearly 100 to 125 member and partner organisations spanning architecture, engineering, housing associations, local authorities, developers, consultancies, and academia to share best practice, commission research, run working groups, and influence housing policy. Its core products are the GHA Knowledge Base (an online library of 100+ best practice resources and member-only content), the Building Performance Network (integrated as a GHA programme in January 2023), a five-part BPE training module series, Overheating Risk Tools for new homes and retrofit projects, the Net Zero Planning Policy Resource Hub, design guides (water efficiency, shading), the Fund Finder tool, and dedicated networks (LA/HA Network, Net Zero Developer Network, BPE Pioneer Network).
The organisation's underlying technology is content- and community-based rather than software-based: built on a WordPress website with a separate Knowledge Base (kb.goodhomes.org.uk), event management tooling, and email distribution. Proprietary assets include BS 40101 British Standard co-development, Model Employer's Requirements clauses, and ten years of post-occupancy evaluation data from landmark projects such as One Brighton and Derwenthorpe.
GHA's revenue model is primarily subscription-based membership fees, tiered by organisation size and type (£250–£6,000 per annum, with additional Network-specific tiers such as £1,200 for the LA/HA Network and freemium Next Generation membership for recent graduates). Complementary income streams include event ticket sales (annual Healthy Building Conference, Summer Symposium, webinars, masterclasses) and Programme Sponsorship/Knowledge Partner arrangements (e.g., Knauf Energy Solutions sponsoring the BPN 2025/26 webinar series). GHA is member-funded, with no disclosed parent company, no external funding rounds, and a lean operating team of 13 staff.
Good Homes Alliance firmographics
Firmographics- Name
- Good Homes Alliance
- Legal name
- Good Homes Alliance
- Website
- https://goodhomes.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Homes Alliance is a UK non-profit community interest company (founded 2007) that runs a 100+ member organisation network across the built environment to share best practice, publish guidance, and influence policy on sustainable, net zero housing.
- Ownership category
- akta.pro rank
Good Homes Alliance industry classification
Industry- Product category
- Sustainable Housing Membership and Advocacy
- NAICS
- Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Good Homes Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees from organisations across built environment sector, with tiered pricing based on turnover and organisation type. Includes Standard, Leader, BPE Pioneer, and Network-specific memberships.
- Event Revenue: Revenue from ticket sales to in-person events, webinars, conferences, and training workshops. Members receive discounted or free access.
- Programme Sponsorship: Enhanced membership tiers including Programme Sponsorship for specific topics, providing direct input into workstreams and event sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership with monthly billing |
| Subscription | Annual | Individual annual membership |
| Freemium | Annual | Next Generation membership |
| Subscription | Annual | Micro organisations |
| Subscription | Annual | Small organisations |
| Subscription | Annual | Medium organisations |
| Subscription | Annual | Large organisations |
| Subscription | Annual | Local Authorities, Housing Associations, Universities |
| Subscription | Annual | CIC's and Charities |
| Subscription | Annual | LA/HA Network membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Good Homes Alliance product offering
Product offeringCore offering
Good Homes Alliance is a non-profit Community Interest Company that runs a membership-based programme for the UK built environment sector, delivering best-practice resources, training, tools, and member networks (including the Building Performance Network, LA/HA Network, and Net Zero Developer Network) to support delivery of low-carbon, healthy, and climate-resilient homes. It also convenes industry collaboration, commissions research, and advocates for ambitious housing policy such as the Future Homes Standard and net zero planning policies.
Product overview
Good Homes Alliance is a non-profit community interest company that offers a portfolio of resources, tools, guidance, and networks focused on sustainable housing and building performance. The core offerings include the Knowledge Base (online library of best practice resources), the Building Performance Network (BPN) programme, overheating risk assessment tools for both new homes and retrofit projects, BPE training modules, design guides (water efficiency, shading), the Fund Finder tool, and the Net Zero Planning Policy Hub. These products work together to support the housing sector in delivering low carbon, climate resilient, and healthy homes.
Differentiator
Problem solved
Functional benefit
Products and services
- GHA Knowledge Base Online library of best practice resources for sustainable housing, offering guidance, reports, case studies, and member-only content including training modules. Accessible to members via free user account subscription.
- Building Performance Network (BPN) Programme bringing together BPE practitioners, researchers and policymakers to close the performance gap in UK homes and buildings through building performance evaluation, webinars, working groups, and the BPN 2025/26 Webinar Series.
- Overheating Risk Tool - New Homes Practical tool to help planners and design teams identify and mitigate overheating risks in new homes at an early design stage.
- Overheating Risk Tool - Retrofit Tool and guidance developed for existing homes and retrofit schemes to identify and mitigate overheating risks.
- Building Performance Evaluation Training Modules Five training modules covering the full BPE process from first principles to data interpretation and the performance golden thread.
- Water Efficiency & Reuse Guide Design guide for housing addressing water efficiency and reuse in a changing climate, developed with industry leaders.
- Shading for Housing Design Guide Design guide developed with the British Blind and Shutter Association to embed shading as central to building design.
- Good Homes Fund Finder Resource to help housing professionals navigate financial incentives and compliance frameworks supporting higher environmental performance in UK homes.
- Net Zero Planning Policy Resource Hub Web-based resource hub offering practical guidance for adoption and implementation of net zero planning policies by local authorities, with case studies, timelines, and actionable steps.
- Model Employer's Requirements and Design Brief Clauses Free-to-download clauses setting minimum requirements for performance standards covering energy, emissions, health, comfort and building performance evaluation.
- Local Authority and Housing Association (LA/HA) Network Membership network bringing together progressive councils and social housing providers committed to delivering low carbon, healthy, resilient homes. Includes Vanguard Campaign for ambitious authorities.
- Net Zero Developer Network Membership network for progressive private sector housing developers striving to deliver quality, net zero housing.
Quantifiable outcome
- 250+ prominent industry organisations signed joint letter calling for more ambition in Future Homes Standard
- +1 more outcomes
Companies that use Good Homes Alliance
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Good Homes Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Homes Alliance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- BioregionalcoreGHA partner contributing to Net Zero Planning Policy Resource Hub development and joint Future Homes Standard consultation response. Bioregional provides environmental sustainability and sustainable construction expertise.
- EtudecoreGHA partner providing engineering expertise for Net Zero Planning Policy Resource Hub. Etude supports local authorities including Cornwall, B&NES, and Central Lincolnshire with energy modelling for net zero planning policies.
- Passivhaus TrustcoreGHA partner supporting Net Zero Planning Policy Resource Hub. Passivhaus Trust contributes expertise on Passivhaus standards and high-performance building.
- Town and Country Planning Association (TCPA)coreGHA partner supporting Net Zero Planning Policy Hub and collaborating on policy advocacy including Healthy Homes Act. TCPA is a key partner in providing planning policy expertise and advocacy.
- Woodknowledge WalescoreGHA partner collaborating on BPE guidance development for housing clients and Welsh Zero Carbon Housing Performance Hub scoping study.
- Sustainable Development FoundationcoreJon Bootland serves as GHA Advisor and is Director of Sustainable Development Foundation. SDF is sponsor of Vanguard Campaign and part of SDF Alliance umbrella.
- Knauf Energy SolutionssupportingKnowledge Partner for BPN 2025/26 Webinar Series, supporting the Building Performance Network's educational programming.
- SDF AlliancecoreGHA is part of the SDF Alliance under umbrella of Sustainable Development Foundation. Partner organisations include AECB, Passivhaus Trust, SuperHomes, STBA, TCPA, The Green Register, Alliance for Sustainable Building Products, UKIEG, and Woodknowledge Wales.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Good Homes Alliance competitors and assessment
Company assessmentDirect peers
- Centre for Sustainable Energy: Bristol-based charity offering advice, research and training on sustainable energy and housing. A comparable non-profit peer providing practitioner-facing guidance to local authorities and communities.
- UK Green Building Council (UKGBC): The leading UK membership organisation for the sustainable built environment. UKGBC is the closest analogue to GHA but operates at broader scale with deeper corporate membership and policy weight.
- SuperHomes: UK network showcasing low-energy retrofit of existing homes. A partner within the SDF Alliance and a directly comparable retrofit-focused non-profit delivering tours, training and resources.
- Passivhaus Trust: UK charity promoting Passivhaus standards for high-performance buildings. A direct partner of GHA within the SDF Alliance, covering closely adjacent high-performance housing content and training.
- Future Homes Hub: Collaborative industry body focused on delivering the UK's Future Homes Standard. GHA and Future Homes Hub have already co-published renter guidance, indicating deep mission and audience overlap.
- LETI (London Energy Transformation Initiative): Volunteer network of built-environment professionals producing guidance on low-energy building design. LETI is a frequent coalition partner with GHA on Future Homes Standard advocacy.
- TCPA (Town and Country Planning Association): UK charity focused on planning policy for sustainable development. A core GHA partner, jointly advocating on the Healthy Homes Act and the Net Zero Planning Policy Hub.
- AECB (Association of Environment Conscious Building): UK membership network for sustainable building practitioners. AECB is a partner of GHA via the SDF Alliance and serves a near-identical practitioner audience with overlapping training and standards work.
Broad incumbents
- Carbon Trust: International climate consultancy with UK-origin heritage. Operates at much larger scale and broader scope than GHA, but is a comparable sustainability-mission organisation serving developers and policymakers.
- BRE Group (Building Research Establishment): Major UK building science organisation operating BREEAM and broader research/testing. BRE sits at a much larger scale and broader scope than GHA but overlaps on building performance evidence and standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Good Homes Alliance social profiles
Digital presenceGood Homes Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Homes Alliance leadership team
Management profileNumber of profiles
Profiles12 records
Good Homes Alliance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Homes Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Homes Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Homes Alliance
What does Good Homes Alliance do?
Good Homes Alliance is a non-profit Community Interest Company that runs a membership-based programme for the UK built environment sector, delivering best-practice resources, training, tools, and member networks (including the Building Performance Network, LA/HA Network, and Net Zero Developer Network) to support delivery of low-carbon, healthy, and climate-resilient homes. It also convenes industry collaboration, commissions research, and advocates for ambitious housing policy such as the Future Homes Standard and net zero planning policies.
Is Good Homes Alliance a public or private company?
Good Homes Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Homes Alliance founded?
Good Homes Alliance was founded in 2007. It employs 11 to 50 people.
How does Good Homes Alliance make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Revenue and programme Sponsorship.
Who are Good Homes Alliance's main competitors?
Direct peers on record are Centre for Sustainable Energy, UK Green Building Council (UKGBC), SuperHomes, Passivhaus Trust, Future Homes Hub, LETI (London Energy Transformation Initiative), TCPA (Town and Country Planning Association) and AECB (Association of Environment Conscious Building). Broad incumbents are Carbon Trust and BRE Group (Building Research Establishment).
Does Good Homes Alliance have an API?
No public API is recorded for Good Homes Alliance.
What industry is Good Homes Alliance in?
Good Homes Alliance's product category is Sustainable Housing Membership and Advocacy. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 624229 and its SIC code is 8300.