Goodie Two Shoes Foundation

What Goodie Two Shoes Foundation does

Goodie Two Shoes Foundation (GTSF) is a Las Vegas-based 501(c)(3) nonprofit founded in 2003 by Nikki Berti and former NFL player Tony Berti. Its mission is to provide new shoes and socks — and other essential items for good health and positive development — to disadvantaged K-12 children and children in crisis in Southern Nevada. The core operating model consists of large-scale, on-site shoe distribution events held at Title I, Tier 1 schools serving 400-450 students each, supplemented by an Emergency Crisis Assistance Program for children displaced by catastrophic events within the past seven days. Programming is delivered through a 48-foot custom mobile shoe unit (launched January 2010) that brings a complete traveling shoe store directly to school sites, where children are paired one-on-one with community volunteers and empowered to select any properly-fitting pair of sneakers from inventory.

GTSF has outfitted 170,000+ Southern Nevada children since inception and serves approximately 10,000+ students annually, reaching its 150,000th-child milestone in September 2024. The organization is operated by a lean paid staff of approximately six with a large contingent of 2,380+ community volunteers contributing 7,000+ hours annually. Its go-to-market is event-driven and community-led: distributions are booked roughly six months in advance and coordinated with school counselors, administrators, and the Clark County School District partnership office; walk-ups are not accepted. Distribution is supported by a network of referral partners including Communities In Schools, Boys & Girls Clubs of Henderson, Safe Nest, Family Promise, Shade Tree, and Agassi Prep.

GTSF is funded through a diversified mix of individual donations, corporate sponsorships, foundation grants, and an annual Heart n' Sole fundraising gala featuring celebrity shoe auctions. Pricing/donation tiers include $25 per child, $2,500 per 100 children, and $10,000 per distribution event. Approximately 90% of funds raised are directed to programming. Zappos supplies 95% of mobile unit inventory as an in-kind product partner, and notable financial supporters have included the Engelstad Family ($300K capital gift), Walmart Foundation ($66K state grant), Wells Fargo, UnitedHealthcare/Health Plan of Nevada, Southwest Gas Foundation, the Charley Hoffman Foundation, and the Raiders Foundation. Recognition includes USA Weekend Make A Difference Day Award (2005), Encore (2010), All-Star Finalist (2012), People Magazine/MLB All-Stars Among Us (2012), Harlequin More Than Words (2012), Key to the City of Las Vegas, and the Great Nonprofits Top-Rated Award (2024).

Name

Goodie Two Shoes Foundation

Legal name

Goodie Two Shoes Foundation

Website

https://goodietwoshoes.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodie Two Shoes Foundation is a Las Vegas-based 501(c)(3) nonprofit that provides new shoes and socks to disadvantaged K-12 children and children in crisis in Southern Nevada via on-site school distribution events served by a 48-foot mobile shoe unit, outfitting roughly 10,000 students annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: Tax-deductible donations from individuals and corporations to support programming. $25 outfits one child with new shoes and socks.
2. Corporate and Foundation Grants: Grant funding from corporations and foundations to support distribution events and programming expansion.
3. Sponsorships: Corporate sponsors support specific shoe distribution events or fundraising events like the annual Heart n' Sole party. Distribution event sponsors typically provide financial support and volunteer support for events outfitting up to 400 children.
4. Fundraising Events: Annual Heart n' Sole fundraising party and other smaller fundraising opportunities throughout the year. Celebrity shoe auctions and various creative fundraising programs.
5. Celebrity Shoe Auctions: Autographed celebrity shoes and memorabilia are auctioned at annual Heart n' Sole fundraising event to raise funds for programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goodie Two Shoes Foundation provides new shoes and socks to disadvantaged children and children in crisis in Southern Nevada. The foundation operates large-scale on-site shoe distribution events at Title I, Tier 1 schools (serving 400-450 students per event), using a custom 48-foot mobile shoe unit that brings a complete shoe store directly to the school or referring agency. Children select their own properly-fitting sneakers from the traveling inventory with one-on-one volunteer assistance.

Product overview

Goodie Two Shoes Foundation is a 501(c)(3) charitable organization that operates as a single unified charitable program rather than a platform-based business. The core service is the Shoe Distribution Program, which leverages a 48-foot Mobile Shoe Unit to bring a complete shoe-store-on-wheels directly to schools and referring organizations. The program serves disadvantaged K-12 students through large-scale on-site distributions (400-450 students per event), supplemented by an Emergency Crisis Assistance Program for children experiencing sudden catastrophic events. Funding is generated through the annual Heart n' Sole fundraising event, corporate sponsorship programs, and individual giving initiatives including the Sponsor a Child Program ($25 per child) and Sneaker Print Fundraiser.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoe Distribution Program GTSF's primary programming model delivering new shoes and socks to disadvantaged K-12 children through large-scale on-site distribution events at Title I, Tier 1 schools. Events serve 400-450 students each and run two to four times per month during the school year (September through early-April).
• Emergency Crisis Assistance Program

Quantifiable outcome

• 170,000+ Southern Nevada children outfitted since 2003
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major, foundational and minor.

• NikecoreStrategic or Co-development PartnerNike's Move to Zero Program places Reuse-A-Shoe bins at Nike U.S. retail stores for athletic shoe recycling. Collected shoes are transformed into Nike Grind material used in athletic and playground surfaces. This partnership supports GTSF's environmental sustainability efforts and shoe donation programs.
• UnitedHealthcare / Health Plan of Nevada - MedicaidmajorGTM or Marketing PartnerCorporate sponsor that sponsored a shoe distribution event and brought volunteer support. Recent milestone event had UnitedHealthcare as the sponsoring partner.
• ZapposmajorGTM or Marketing PartnerMajor corporate supporter providing product donations. 95% of product in the mobile shoe unit comes from Zappos partnership. Sponsor of Heart n' Sole fundraising events.
• Clark County School District (CCSD)foundationalStrategic or Co-development PartnerPrimary educational partner for school-based programming. GTSF works with CCSD partnership office, administrators, teachers, counselors, and principals to identify schools and students in need.
• Guy FieriminorGTM or Marketing PartnerCelebrity chef who donated signed shoes and cookbooks to GTSF fundraising auctions. Supports Heart n' Sole events.
• Kenny AndersoncoreGTM or Marketing PartnerPro skateboarder who has participated in GTSF events for multiple years, donated signed merchandise, designed GTSF-inspired Converse shoes, and provided VIP auction experiences.
• Downtown SummerlinminorGTM or Marketing PartnerDonates $1 per Santa letter received at their Santa's Chalet location during holiday season to support GTSF.
• Eight Lounge LVminorGTM or Marketing PartnerPartner venue hosting Sticks & Kicks Holiday Shoe Drive event to collect sneakers for GTSF.
• Durango Casino & ResortminorGTM or Marketing PartnerVenue host for 15th Annual Evening of Heart n' Sole fundraising event in May 2025.
• Boys & Girls Clubs of Southern NevadacoreStrategic or Co-development PartnerEarly and ongoing partner organization for assisting children in need. GTSF has partnered with multiple Boys & Girls Club locations for shoe distributions since 2007.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights8 records

Customer concentration

• Xx.com/GTSFLV
• YouTubeyoutube.com/channel/UCdLHTf7KYSFnysOWF0mkzmw
• Facebookfacebook.com/187432037070
• Instagraminstagram.com/gtsflv
• LinkedInlinkedin.com/company/goodie-two-shoes-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodie Two Shoes Foundation