The Good Life Eatery
The Good Life Eatery is an independently owned London restaurant group operating three sites in Chelsea, St. John's Wood, and Marylebone, serving health-conscious consumers made-to-order cold-pressed juices, smoothies, and an all-day menu via dine-in, takeaway, and Deliveroo delivery.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Good Life Eatery does
The Good Life Eatery is an independently owned, London-based restaurant group operating three physical sites — Chelsea (59 Sloane Avenue), St. John's Wood (1 St. John's Wood High Street), and Marylebone Lane (69 Marylebone Lane) — serving health-conscious consumers in affluent central London postcodes. Founded in 2013 and operating with 28 employees, the company runs a single-brand direct-to-consumer concept with no parent company, no institutional funding, and no disclosed M&A activity.
The core product portfolio has two pillars: a beverage line (cold-pressed juices such as 'Drink your Salad', 'Dr. Green Love', 'Morning Glory', 'Melrose Sunset', 'Vitamin C', and '100% Celery juice'; wellness shots at £3.95; and superfood smoothies priced at £8.50 with collagen, vegan protein, and matcha add-ons) and an all-day food menu spanning breakfast (acai bowls £12.50, vegan porridge £9.50, breakfast burrito £14.50, chestnut and almond waffles £14.50, egg white frittata £12.50, build-your-own avocado toast £9.50), superfood salads (£12.55–£14.95), sandwiches and wraps (£9.50–£13.90), warm bowls with customizable bases and proteins (£14.75), small plates and protein add-ons (£4.50–£8.50), and baked treats (£3.50–£5.95). The underlying operational technology is cold-pressed juicing and made-to-order food preparation; everything is prepared to order for dine-in, takeaway, or Deliveroo delivery.
The business model is direct-to-consumer restaurant retail. Revenue is generated from three streams — dine-in food and beverage sales, customer takeaway orders, and third-party delivery via the Deliveroo partnership. Pricing is unit-based, pay-as-you-go in British pounds, with gluten-free options at additional cost and allergen information available on request. The marketing footprint is minimal: an email newsletter signup and Instagram presence, plus neighborhood community engagement at the store level. Distribution is exclusively through the three owned London storefronts and the Deliveroo channel — no wholesale, no franchising, no e-commerce packaged goods, and no international footprint. The company positions itself around no added sugar, no processed food, dietary accommodation (vegan, vegetarian, gluten-free, dairy-free), and a 'local over organic' sourcing policy that prioritizes lowest food miles over third-party organic certification.
The Good Life Eatery firmographics
Firmographics- Name
- The Good Life Eatery
- Legal name
- The Good Life Eatery
- Website
- https://goodlifeeatery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Life Eatery is an independently owned London restaurant group operating three sites in Chelsea, St. John's Wood, and Marylebone, serving health-conscious consumers made-to-order cold-pressed juices, smoothies, and an all-day menu via dine-in, takeaway, and Deliveroo delivery.
- Ownership category
- akta.pro rank
The Good Life Eatery industry classification
Industry- Product category
- Healthy Food Restaurant
- NAICS
- Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Sandwiches & Wraps Fast Casual (THAFABAG), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where The Good Life Eatery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Good Life Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving food and drinks to customers at physical restaurant locations. All-day menus including breakfast, lunch, and dinner options.
- Takeaway Orders: Revenue from takeaway orders placed by customers for collection at locations.
- Delivery via Deliveroo: Revenue from food delivery orders placed through Deliveroo platform, partnered third-party delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cold Pressed Juices |
| Unit Pricing | Pay-as-you-go | Health Shots |
| Unit Pricing | Pay-as-you-go | Superfood Smoothies |
| Unit Pricing | Pay-as-you-go | All Day Menu - Breakfast Items |
| Unit Pricing | Pay-as-you-go | Superfood Salads |
| Unit Pricing | Pay-as-you-go | Sandwiches and Wraps |
| Unit Pricing | Pay-as-you-go | Warm Bowls |
| Unit Pricing | Pay-as-you-go | Small Plates and Add-ons |
| Unit Pricing | Pay-as-you-go | Baked Treats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
The Good Life Eatery product offering
Product offeringCore offering
The Good Life Eatery is a London-based restaurant chain operating three locations (Chelsea, St. John's Wood, Marylebone Lane) that serves made-to-order healthy food and beverages. The menu includes cold-pressed juices, wellness shots, superfood smoothies, all-day breakfast items, salads, sandwiches, wraps, warm bowls, and baked treats, available for dine-in, takeaway, and Deliveroo delivery.
Product overview
The Good Life Eatery is a single-brand restaurant concept offering an integrated food and beverage experience. The core product portfolio comprises two main pillars: (1) Cold Pressed Juices & Superfood Smoothies, featuring wellness beverages like 'Drink your Salad', 'The Bear' smoothie, and various shots; and (2) an All-Day Food Menu spanning All Day Yumz breakfast items, Superfood Salads, Toasties & Wraps, Warm Bowls, Soups and Small Plates, and Baked Treats & Puds. Everything is made to order, available for dine-in, takeaway, or delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Pressed Juices & Shots Line of cold pressed juices including 'Drink your Salad', 'Dr. Green Love', 'Morning Glory', 'Melrose Sunset', 'Vitamin C', and '100% Celery juice', along with wellness shots such as 'Lemon & Ginger Shot' and 'First Aid Shot'. Targeted at health-conscious consumers seeking nutrient-dense beverages.
- Superfood Smoothies Protein and superfood smoothies including 'Coco Butter', 'The Bear', 'Ninja Turtle', 'The Facelift', 'Berry Sunrise', and 'Choc Norris', with add-on options for collagen, vegan protein, and matcha powder. Targeted at health-conscious consumers.
- All Day Yumz (All-Day Breakfast) All-day breakfast offerings including Acai Bowl, Vegan Porridge, Breakfast Burrito, Chestnut & Almond Waffles, Egg White Frittata, and build-your-own Avocado Toast. Served made-to-order for dine-in, takeaway, or delivery.
- Superfood Salads Selection of chopped and grain salads including Sunset Chopped, Eat Your Greens, Me Gusta Ensalada, and Good Life Salad, with protein add-on options. Targeted at health-conscious lunch diners.
- Toasties & Wraps Toasted sandwiches and wraps including Classic Club, Tuna Melt, Jerk Chicken & Avo, Roasted Veggie, Turkey & Cheese, Juana Burrito, and Rodeo Chicken & Avo Wrap. Served made-to-order.
- Warm Bowls Warm grain bowls including Human Bowl, Bangkok Banger, and Daaly-Wood, with customizable bases (quinoa, brown rice) and protein options. Targeted at customers seeking hearty, healthy lunch or dinner options.
- Soups and Small Plates Small plates and add-ons including Sesame Tofu, Butternut Squash Beet & Broccoli with Lemon Tahini, Warm Shredded Greens, Mashed Avocado, and protein add-ons like Chopped Chicken and Smoked Salmon.
- Baked Treats & Puds Baked desserts including Pecan Pie, Pumpkin Pie, Classic Chia Puds, Matcha Chia Puds, Choco Chia Puds, Amazeballs, cookies, croissants, muffins, and Banana Bread. Targeted at customers seeking healthier sweet treats.
Companies that use The Good Life Eatery
Customer profileSegments2 records
Ideal customer profiles2 records
The Good Life Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Good Life Eatery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliveroocoreDeliveroo is the primary delivery partner for The Good Life Eatery, enabling customers to order food for home delivery through the Deliveroo platform. Orders can be placed via deliveroo.co.uk for Chelsea location and other branches.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Good Life Eatery competitors and assessment
Company assessmentDirect peers
- Leon Restaurants: UK fast-food chain built around naturally fast, healthy food (salads, wraps, hot boxes, juices). Direct competitor in the 'healthy fast-casual' space with similar menu architecture and London density.
- Roots & Bulbs: London-based cold-pressed juice and clean-eating cafe brand with strong overlap in juice/smoothie offerings and dietary-accommodation positioning. Direct niche competitor in the London wellness-cafe segment.
- Joe & The Juice: International juice-bar and light-food chain with strong London presence, focused on cold-pressed juices, smoothies, sandwiches, and salads. Comparable customer base, product mix, and prime urban real-estate model.
- Crussh: London-based health-focused cafe chain offering juices, smoothies, salads, wraps, and hot food with multiple London locations. Closest direct competitor in the London healthy-cafe niche to The Good Life Eatery.
Broad incumbents
- Daylesford: UK organic farm and cafe brand operating farm-to-counter locations with a strong emphasis on organic, seasonal, locally sourced food. Overlaps with The Good Life Eatery's ingredient-quality positioning.
- itsu: UK health-focused Asian-inspired chain offering sushi, salads, hot bowls, and healthy drinks with strong London presence. Competes for the same health-conscious, convenience-driven lunch and dinner customer.
- Pret a Manger: UK-founded, globally scaled sandwich/salad/coffee chain offering natural-food items and healthier options. Overlaps in sandwiches, salads, smoothies, and London prime-location real estate, but operates as a broad incumbent rather than a wellness specialist.
Emerging players
- CPRESS: UK cold-pressed juice and clean-eating brand with cafe-style retail locations and a focus on functional, plant-based offerings. Emerging niche competitor in the cold-pressed juice and healthy-eating segment.
- Farmacy: London-based plant-based, organic restaurant concept with a strong wellness and dietary-inclusion focus. Comparable premium positioning and health-led menu architecture.
Others
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Good Life Eatery social profiles
Digital presenceThe Good Life Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Life Eatery leadership team
Management profileNumber of profiles
The Good Life Eatery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Life Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Life Eatery
What does The Good Life Eatery do?
The Good Life Eatery is a London-based restaurant chain operating three locations (Chelsea, St. John's Wood, Marylebone Lane) that serves made-to-order healthy food and beverages. The menu includes cold-pressed juices, wellness shots, superfood smoothies, all-day breakfast items, salads, sandwiches, wraps, warm bowls, and baked treats, available for dine-in, takeaway, and Deliveroo delivery.
Is The Good Life Eatery a public or private company?
The Good Life Eatery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Good Life Eatery founded?
The Good Life Eatery was founded in 2013. It employs 11 to 50 people.
Where is The Good Life Eatery based?
The Good Life Eatery is headquartered in London, United Kingdom, in the Europe region.
How does The Good Life Eatery make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are takeaway Orders and delivery via Deliveroo.
Who are The Good Life Eatery's main competitors?
Direct peers on record are Leon Restaurants, Roots & Bulbs, Joe & The Juice and Crussh. Broad incumbents are Daylesford, itsu and Pret a Manger. Emerging players are CPRESS and Farmacy. Detox Kitchen is listed as an others.
Does The Good Life Eatery have an API?
No public API is recorded for The Good Life Eatery.
What industry is The Good Life Eatery in?
The Good Life Eatery's product category is Healthy Food Restaurant. Its primary akta.pro industry code is THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness), with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.