GoodLife Kids Foundation

What GoodLife Kids Foundation does

GoodLife Kids Foundation is a Canadian registered charity (CRA Registration Number 89126 2628 RR0001) founded in 1998 by David "Patch" Patchell-Evans, who also founded GoodLife Fitness. The foundation operates the MOVE by GoodLife Kids Program, a free physical activity and fitness program serving youth ages 12-21 with autism and intellectual disabilities. The program is delivered through three channels: live virtual classes via Zoom (enabling nationwide reach across Canada), in-person classes at nine GoodLife Fitness club locations spanning Halifax, Calgary, Ottawa, the Greater Toronto Area, Barrie, St. Catharines and London, plus school-based partnerships with institutions such as Janus Academy in Calgary and Ontario Schools. Supporting products include MOVE On Demand (a YouTube pre-recorded video library) and the MOVE Program Digital Training Series (a coach-training resource developed with Government of Canada funding in 2023).

The technology stack is composed entirely of off-the-shelf SaaS tools — Zoom for virtual delivery, Wellness Living for scheduling, DonorPerfect for donor/volunteer CRM, Constant Contact for email, raisin/Akaraisin for credit-card donations with eTax receipts, and PaySafe for payment processing. There are no proprietary AI/ML components or custom-developed platforms; the foundation's intellectual property resides in its codified MOVE methodology (structured talk topics, warm-ups, exercise circuits, games and dance breaks adapted for autistic and intellectually disabled participants).

The revenue model is donation-driven across four streams: individual donations, the MOVE Champions monthly giving subscription ($10-$75/month), corporate sponsorships (GoodLife Fitness as Power Sponsor contributing $120K+; Shelby's, Gallagher, Zurich as major event sponsors), and the annual MOVE 4 Kids Event which raised $1,042,000 in 2026 with 2,256 participants across 195 teams. The go-to-market is community-led, relying on GoodLife Fitness Associates, word-of-mouth, school and autism-services community partners (e.g., Autism Services Saskatoon), and direct social-media engagement. Critically, founder David Patchell-Evans personally covers all administrative and operating expenses, meaning 100% of donated funds flow directly to programming — a structural advantage that materially differentiates the foundation's donor value proposition.

Name

GoodLife Kids Foundation

Legal name

GoodLife Kids Foundation

Website

https://goodlifekids.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodLife Kids Foundation is a Canadian registered charity that operates the MOVE by GoodLife Kids Program, a free virtual and in-person physical activity and fitness program for youth ages 12-21 with autism and intellectual disabilities across Canada, funded through donations, corporate sponsorships, and the annual MOVE 4 Kids Event.

Ownership category

akta.pro rank

Product category

Disability Youth Fitness Services

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Gross Motor Development & Motor Learning Interventions (EDAKAGAG)

Keywords

• Adaptive fitness programs
• Disability youth services
• Charitable fundraising events
• Inclusive physical activity
• Autism recreation programs

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, monthly giving (MOVE Champions), and event-based fundraising. GoodLife Fitness Associates, Members, sponsors and donors engage in events such as the MOVE 4 Kids Event to raise funds. Administrative and operating expenses are covered by financial contributions from David Patchell-Evans, Founder & Chairman of GoodLife Group.
2. Corporate Sponsorships: Corporate sponsors support the annual MOVE 4 Kids Event. Sponsors include GoodLife Fitness (Power Sponsor), Shelby's (Ultimate Sponsor), Gallagher and Zurich (Joint Champion Sponsors), GymTV (Champion Sponsor), and OTIP, Sacco Foundation, MRD (Refer-A-Friend Top Up & Event Sponsors). GoodLife Fitness provides $120K+ in sponsorship and vendor contributions.
3. Monthly Giving (MOVE Champions): Monthly donor program where supporters commit to regular contributions. $10/month gives one youth one month of MOVE; $25/month gives one youth 12 weeks; $75/month gives one youth 3 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GoodLife Kids Foundation delivers the MOVE by GoodLife Kids Program, a free, year-round physical activity and fitness program for youth ages 12-21 with autism and intellectual disabilities. Classes are offered virtually via Zoom and in-person at GoodLife Fitness club locations across Canada, led by specially trained coaches who adapt movements to each participant's abilities. The foundation funds the program through individual donations, monthly giving (MOVE Champions), and the annual MOVE 4 Kids Event.

Product overview

GoodLife Kids Foundation operates primarily through one core product: the MOVE by GoodLife Kids Program, a free physical activity and fitness program for youth ages 12-21 with autism and intellectual disabilities. The program is delivered through two delivery formats: virtual classes via Zoom and in-person classes at GoodLife Fitness locations across Canada. Supporting the program is the MOVE 4 Kids Event, an annual national fundraising initiative, and MOVE On Demand, a pre-recorded video library. The foundation also offers a monthly giving program called MOVE Champions for sustainable donor support. The entire product portfolio centers on enabling physical activity access for youth with autism and intellectual disabilities at no cost to families.

Differentiator

Problem solved

Functional benefit

Products and services

• MOVE by GoodLife Kids Program A free physical activity and fitness program for youth ages 12-21 with autism and intellectual disabilities. Delivered virtually via Zoom and in-person at GoodLife Fitness locations across Canada, classes are led by certified fitness professionals who adapt programming to each participant's abilities and interests. Includes talk topics, warm-ups, exercise circuits, games, dance breaks, and cool-downs in 60-minute sessions with small class sizes (up to 10 participants).
• MOVE 4 Kids Event Annual national fundraising and physical activity challenge held March-May at GoodLife Fitness clubs across Canada. Associates, members, and corporate teams fundraise to support the free MOVE Program. The 2026 event raised $1,042,000 with 2,256 participants across 195 teams.
• MOVE On Demand Pre-recorded video library of MOVE Program movements and exercises available on YouTube, allowing youth participants to access and practice movements on their own time outside of live virtual or in-person classes.
• MOVE Program Digital Training Series An online training program that equips MOVE Coaches and Support Agents with a structured methodology combining talk topics, warm-ups, exercise circuits, games, and dance breaks adapted for youth with autism and intellectual disabilities. Developed specifically to standardize coach delivery across the program.

Quantifiable outcome

• 93% of families report MOVE helped youth develop courage to try new things
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• GoodLife FitnesscoreStrategic or Co-development PartnerGoodLife Fitness is described as 'an integral part of the foundation and forever family.' Provides professional services, partner connections, and administrative/operational contributions. Hosts MOVE 4 Kids Event at 200+ club locations. GoodLife Associates raise funds and awareness. GoodLife Fitness Marketing & Partnerships drives $120K+ in sponsorship and vendor contributions. Administrative costs of the foundation are covered by David Patchell-Evans, Founder & Chairman of GoodLife Group.
• Janus AcademycoreStrategic or Co-development PartnerSchool partnership in Calgary, AB delivering MOVE programming on campus. Since 2020, the program has impacted 81 autistic youth within partner programming. The partnership provides real-life group fitness experience, targeted movement and fitness goals, and assists with programming objectives.
• Autism Services SaskatoonminorStrategic or Co-development PartnerCommunity partnership delivering MOVE classes in Saskatoon with Coach Katie Bolibruck. Started January 2023. Parents report improvements in concentration and attention span for participants.
• Shelby'smajorGTM or Marketing PartnerUltimate Sponsor of 2026 MOVE 4 Kids Event. Food services company sponsoring the national fundraising event.
• GallaghermajorGTM or Marketing PartnerJoint Champion Sponsor of 2026 MOVE 4 Kids Event.
• ZurichmajorGTM or Marketing PartnerJoint Champion Sponsor of 2026 MOVE 4 Kids Event.
• GymTV (Zoom Media)minorGTM or Marketing PartnerChampion Sponsor of 2026 MOVE 4 Kids Event.
• OTIPminorGTM or Marketing PartnerRefer-A-Friend Top Up & MOVE Event Sponsor of 2026 MOVE 4 Kids Event.
• MRDminorGTM or Marketing PartnerRefer-A-Friend Top Up & MOVE Event Sponsor of 2026 MOVE 4 Kids Event.
• Club Services & Trigon ConstructionminorGTM or Marketing PartnerTop Corporate Team in 2026 MOVE 4 Kids Event, raising $94,027.00.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Special Olympics Canada: National nonprofit delivering year-round sports training and competition for individuals with intellectual disabilities. Most directly comparable in mission (disability-focused physical activity), nonprofit funding model, and event-based fundraising.
• Canadian Tire Jumpstart Charities: Canadian charity providing funding for youth physical activity and sport participation for kids facing financial or accessibility barriers. Comparable as a national youth-physical-activity charity with corporate sponsorship and community grant programs.
• ParticipACTION: Canadian non-profit promoting physical activity among Canadians, including a focus on inclusive and accessible activity. Comparable as a national Canadian physical-activity promotion charity with corporate sponsorship and community programming.
• Right To Play: International nonprofit using sport and play to educate and empower children facing adversity. Comparable as a charity delivering structured physical-activity programming to vulnerable youth populations with donor and corporate sponsorship support.
• Easter Seals Canada: Federation serving children and youth with physical and intellectual disabilities through programs, camps, and funding. Directly comparable as a Canadian disability-focused youth charity with similar event-driven fundraising and government/corporate partnerships.

Broad incumbents

• YMCA Canada: National federation delivering community-based health, fitness, and youth programming including adapted programs for children with disabilities. Comparable as a broad incumbent operating physical-activity programming with sponsorship and donor support.
• Autism Speaks Canada: Large-scale autism advocacy and services organization operating in Canada. Comparable as it serves the autism community broadly, though focused on awareness, research, and service connection rather than direct physical-activity programming.
• Rick Hansen Foundation: Canadian foundation focused on accessibility and inclusion for people with disabilities, including youth. Comparable as a Canadian disability-focused nonprofit with corporate partnerships and accessibility programming.

Emerging players

• Holland Bloorview Kids Rehabilitation Hospital Foundation: Canadian pediatric rehabilitation hospital serving children with disabilities including autism, with foundation fundraising arm. Comparable in target population (youth with disabilities) and adaptive programming focus.
• Propulsion Power League / Kids Inclusive Fitness Programs (generic category): Network of inclusive community fitness programs designed for children with disabilities. Comparable as a smaller emerging player focused specifically on adaptive physical-activity instruction for youth with disabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodlifekidsfoundation
• Facebookfacebook.com/goodlifekids
• LinkedInlinkedin.com/company/goodlifekids
• Instagraminstagram.com/goodlifekids_fdn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodLife Kids Foundation