Good Taste
Good Taste operates BA Flooring & Interiors, a specialty residential flooring retailer selling 73 proprietary and branded SKUs across engineered hardwood, luxury vinyl, waterproof laminate, and interior doors via e-commerce and seven retail showrooms in the US and UK.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Taste does
Good Taste operates BA Flooring & Interiors, a specialty residential flooring retailer that designs, sources, and distributes proprietary and branded flooring lines. The catalog comprises 73 SKUs across four categories: engineered hardwood (33 products under the eTerra brand), luxury vinyl (22 products), waterproof laminate (10 products under the Nearwood brand), and interior doors (8 products). Differentiation rests on four named proprietary technologies — Endura Pro, Cozy Step, A Touch of Nature, and Pet Ready — which target durability, underfoot comfort, finish authenticity, and pet/stain resistance respectively.
The business runs a dual-channel distribution model combining a direct-to-consumer e-commerce platform with seven physical retail showrooms. Showrooms are located in London and Cockfosters in the United Kingdom (London serves as headquarters) and in New York, Los Angeles, Chicago, Las Vegas, and San Francisco in the United States. Customer acquisition relies on content marketing through a blog, email, and Instagram. Revenue is generated from one-time flooring purchases and sample sales; pricing is quote-based and not publicly listed. Good Taste was founded in 2010 and employs 14 people, with no external funding rounds disclosed.
The company functions as a small, vertically oriented flooring specialist, owning the brand layer and merchandising experience rather than the manufacturing layer. Its go-to-market depends on showroom-led discovery supported by online purchase and sample fulfillment, with no disclosed B2B channel, contract structure, or recurring revenue stream.
Good Taste firmographics
Firmographics- Name
- Good Taste
- Website
- https://goodtaste.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Taste operates BA Flooring & Interiors, a specialty residential flooring retailer selling 73 proprietary and branded SKUs across engineered hardwood, luxury vinyl, waterproof laminate, and interior doors via e-commerce and seven retail showrooms in the US and UK.
- Ownership category
- akta.pro rank
Good Taste industry classification
Industry- Product category
- Flooring Materials Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF)
- akta.pro secondary industry
- Interior Doors (IMADAIAB)
Keywords
Where Good Taste is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Good Taste business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Flooring Product Sales: Direct product sales of flooring materials including engineered hardwood, luxury vinyl, waterproof laminate, and interior doors through e-commerce platform and retail stores. One-time purchase model for each product unit.
- Sample Sales: Sample ordering service allowing customers to preview products before full purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing based on material type and collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Good Taste product offering
Product offeringCore offering
Good Taste sells residential flooring and interior doors directly to consumers, offering engineered hardwood (33 SKUs under the eTerra brand), waterproof laminate (10 SKUs under Nearwood), luxury vinyl (22 SKUs), and interior doors (8 SKUs). Products are differentiated through proprietary feature technologies including the Endura Pro scratch/stain protective layer, Cozy Step warmth-and-quiet core, A Touch of Nature realistic wood textures, and Pet Ready waterproof construction for households with animals.
Product overview
Good Taste (operated as BA Flooring & Interiors) is a flooring retailer offering a multi-category product portfolio centered on residential flooring solutions. The core offering includes four main product lines: eTerra Engineered Hardwood (33 products), Nearwood Waterproof Laminate (10 products), Luxury Vinyl (22 products), and Interior Doors (8 products). eTerra serves as the primary engineered hardwood brand featuring proprietary technologies like Endura Pro for durability and Cozy Step for comfort. Nearwood is the waterproof laminate sub-brand emphasizing water resistance and wood aesthetics. The Pet Ready feature is integrated across product lines to address pet owners' needs. The company also provides complementary resources including installation guides, care instructions, and warranty documentation for each product category.
Differentiator
Problem solved
Functional benefit
Brands
- eTerra: Engineered hardwood flooring collection featuring waterproof core, quiet underfoot construction, and natural wood textures.
- Nearwood
Products and services
- eTerra Engineered Hardwood Waterproof engineered hardwood flooring line of 33 products sold under the eTerra sub-brand, featuring proprietary Endura Pro scratch/stain resistance, Cozy Step warmth and quiet core, and Pet Ready construction aimed at active families and pet owners.
- Nearwood Waterproof Laminate Waterproof laminate flooring collection of 10 products marketed under the Nearwood sub-brand, combining authentic wood-grain aesthetics with elevated durability and water-resistant performance for residential interiors.
- Luxury Vinyl Flooring Luxury vinyl flooring line of 22 products offering durability and comfort for residential applications, sold directly through the Good Taste (BA Flooring & Interiors) e-commerce site and showrooms.
- Interior Doors Collection of 8 interior door products for residential interior applications, complementing the flooring catalog and purchased alongside eTerra or Nearwood flooring projects.
- Product Sample Ordering Service Sample-ordering service accessed via the Get a Sample shop page, allowing residential customers to preview flooring and door products before committing to a full purchase.
Companies that use Good Taste
Customer profileSegments2 records
Ideal customer profiles1 record
Good Taste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Good Taste partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Good Taste competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Taste social profiles
Digital presenceGood Taste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Taste leadership team
Management profileNumber of profiles
Good Taste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Taste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Taste
What does Good Taste do?
Good Taste sells residential flooring and interior doors directly to consumers, offering engineered hardwood (33 SKUs under the eTerra brand), waterproof laminate (10 SKUs under Nearwood), luxury vinyl (22 SKUs), and interior doors (8 SKUs). Products are differentiated through proprietary feature technologies including the Endura Pro scratch/stain protective layer, Cozy Step warmth-and-quiet core, A Touch of Nature realistic wood textures, and Pet Ready waterproof construction for households with animals.
When was Good Taste founded?
Good Taste was founded in -1. It employs 11 to 50 people.
Where is Good Taste based?
Good Taste is headquartered in London, United Kingdom, in the Europe region.
How does Good Taste make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are sample Sales.
Does Good Taste have an API?
No public API is recorded for Good Taste.
What industry is Good Taste in?
Good Taste's product category is Flooring Materials Retail. Its primary akta.pro industry code is CRAIAGAF, Resilient Sheet Vinyl & Linoleum Flooring Retail, with a secondary code of IMADAIAB, Interior Doors. Its NAICS code is 449121 and its SIC code is 5700.