Goodvine's Getränke GmbH

What Goodvine's Getränke GmbH does

Goodvine's Getränke GmbH (GOODVINES) is a Heidelberg-based German limited liability company (GmbH, HRB 734685) that produces and sells premium non-alcoholic wines. The company was founded in 2019 and operates with a small team of 5 employees under Managing Director Jörn Walkling. GOODVINES applies a proprietary vacuum distillation dealcoholization process conducted at approximately 30°C, combined with a targeted aroma recovery step that returns captured volatile aromas to the wine; the Black Label line is reported to retain up to two-thirds of natural fruit aromas. Wines are refined with rectified grape must concentrate (RTK) drawn from the same grape variety, avoiding artificial flavors, colorings, and granulated sugar, and several SKUs are 100% vegan and halal certified.

The product range spans still wines (Riesling, Sauvignon Blanc, Cabernet Sauvignon, Merlot Rosé), a sparkling Riesling and sparkling cuvée rosé, mulled wines (GlühVine Red and White), the GUUBII non-alcoholic aperitif line built on dealcoholized Riesling and RUBYcube herbal red wine vinegar, and curated bundles priced €25–€72. The Heidelberg Blanc de Blancs is co-developed with the Clauer winery.

GOODVINES runs a direct-to-consumer e-commerce storefront on goodvines.de (Mollie payments, Odoo ERP for order processing) as the primary channel, with free German shipping above €79 and stated worldwide delivery intent that is currently limited to domestic fulfillment. A secondary B2B wholesale channel supplies independent wine retailers including urbanwines.de and weinmenschen.de, and the company resells limited-edition RUBYcube vinegar creations. Distribution excludes marketplaces, retail shelf, and HoReCa; marketing is concentrated on Instagram, Facebook, and on-site customer testimonials. The company is privately held, bootstrapped, and holds no disclosed external funding.

Name

Goodvine's Getränke GmbH

Legal name

GOODVINES GETRAENKE GMBH

Website

https://goodvines.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodvine's Getränke GmbH produces premium non-alcoholic wines using proprietary vacuum distillation and aroma recovery technology, selling direct-to-consumer via goodvines.de and through select B2B wine retailers in Germany, with sub-brands GUUBII (aperitifs) and RUBYcube (vinegars).

Ownership category

akta.pro rank

Product category

Non-Alcoholic Wine

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAJ

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYAFAIAGAA

Alcoholic Beverage Wholesale (Beer, Wine, Spirits)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRANAAAB

Wine Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Non-alcoholic wine production
• Dealcoholized wine retail
• Vacuum distillation winemaking
• Alcohol-free beverages
• Wine e-commerce

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: GOODVINES operates its own e-commerce storefront (goodvines.de) selling wines and bundles directly to consumers. Customers place orders online, pay via Mollie payment gateway (PayPal, credit card, Klarna, iDEAL, Sofort), and receive shipments to their door. Standard shipping is €7.02; free shipping for orders over €79 in Germany.
2. B2B Wholesale to Resellers: GOODVINES supplies its products to B2B partners including urbanwines.de and weinmenschen.de, who purchase products at wholesale prices and resell them to their own customers. This is a one-time transaction model where GOODVINES sells product batches to resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goodvine's Getränke GmbH produces and sells premium non-alcoholic wines, mulled wines (GlühVine), and aperitifs (GUUBII) made using vacuum distillation dealcoholization at approximately 30°C combined with a proprietary aroma recovery process that preserves varietal character. The Heidelberg-based company distributes products primarily through its own e-commerce storefront (goodvines.de) to consumers across Germany, supplemented by B2B wholesale to independent wine retailers.

Differentiator

Problem solved

Functional benefit

Brands

• GUUBII: Non-alcoholic aperitif line based on dealcoholized Riesling refined with red wine vinegar. Available in Elderberry/Lemon and Ginger/Lime variants. Award-winning product line.
• RUBYcube

Products and services

• Blanc de Blancs A non-alcoholic white wine co-produced with Clauer Winery, described as the first non-alcoholic wine from Heidelberg. Priced at €13.49 per 0.75L bottle.
• Riesling A varietal non-alcoholic Riesling priced at €9.50 per 0.75L bottle. Used as the base wine for the GUUBII aperitif line.
• Sauvignon Blanc Non-alcoholic Sauvignon Blanc at €9.90 per 0.75L bottle; awarded Gold Medal at the 2024 International Non-Alcohol Competition in New York.
• Cabernet Sauvignon Non-alcoholic red Cabernet Sauvignon priced at €8.32 per 0.75L bottle, at approximately 19 kcal per 100ml.
• Merlot Rosé Non-alcoholic Merlot Rosé priced at €7.98 per 0.75L bottle; awarded Silver Medal at the 2024 International Non-Alcohol Competition in New York.
• Sparkling Riesling Non-alcoholic sparkling Riesling priced at €8.90 per bottle; awarded Gold Medal at the 2024 World Alcohol-Free Awards in England.
• Sparkling Cuvée Rosé 0.33L Small-format non-alcoholic sparkling rosé priced at €3.99 per 0.33L bottle.
• GlühVine Red Alcohol-free mulled wine in red variant priced at €7.90 per 0.75L bottle; awarded Gold Medal at the 2024 International Non-Alcohol Competition in New York.
• GlühVine White Alcohol-free mulled wine in white variant priced at €6.64 per 0.75L bottle.
• GUUBII Aperitif Line Non-alcoholic aperitif line based on dealcoholized Riesling refined with RUBYcube red wine vinegar, available in Elderberry/Lemon (€11.76) and Ginger/Lime (€13.99) variants. GUUBII Ginger & Lime won Gold and Silver at the 2024 International Non-Alcohol Competition in New York.
• RUBYcube Vinegar Creations Limited-edition herbal red wine vinegar products produced by partner RUBYcube UG, sold via goodvines.de in Elderberry/Lemon 100ml (€24.00) and Ginger/Lime 100ml (€14.00) variants. Matured in wooden barrels and refined with herbs and fruit.
• Wine Bundles and Sets Curated multi-bottle bundles combining multiple GOODVINES products for tastings and gifting. Prices range from €25.21 (Pleasure Bundle) to €72.49 (Topseller Bundle Black Label); bundles include Grill Bundle, Ladies Night Bundle, Assortment Bundle, Summer Bundle, Getting to Know Bundle, Rosé Bundle, GlühVine Bundle, and Introductory Bundle Top Sellers.

Quantifiable outcome

• Products contain approximately 20 kcal per 100 ml (e.g., Sparkling Riesling: 18 kcal/100ml; Sauvignon Blanc: 19 kcal/100ml; Merlot Rosé: 20 kcal/100ml; Cabernet Sauvignon: 19 kcal/100ml)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Clauer WinerycoreStrategic or Co-development PartnerGOODVINES collaborated with the renowned Clauer winery to create the Heidelberg Blanc de Blancs, described as the first non-alcoholic wine from Heidelberg. This is a co-production partnership combining Clauer's regional winemaking expertise with GOODVINES' dealcoholization technology to create a pioneering premium non-alcoholic wine.
• RUBYcube UGminorChannel Partner/ Reseller/ DistributorRUBYcube UG (Kapellenweg 29, 76829 Landau, Germany) is the distributor of RUBYcube herbal red wine vinegar products. RUBYcube produces limited-edition vinegar creations (Elderberry/Lemon and Ginger/Lime) using red wine vinegar matured in wooden barrels, refined with herbs and fruits. GOODVINES uses RUBYcube vinegar as a key ingredient in its GUUBII aperitif products and also resells RUBYcube products directly through its e-commerce store.

Scale indicators1 record

Recent moves6 records

Direct peers

• Pierre Zéro: Premium French dealcoholised wine line positioned in the still and sparkling wine segments. Direct competitor in the European NA wine shelf with retail and hospitality distribution.
• Ariel Vineyards: California pioneer of non-alcoholic wines using reverse-osmosis-based dealcoholization. Direct category peer with comparable premium varietal positioning and broader US-based DTC and retail distribution.
• Surely (Asian Sun, LLC): DTC-led non-alcoholic wine brand offering premium de-alcoholized California wines with a focus on modern direct-to-consumer brand experience. Comparable on DTC-first GTM and contemporary brand design.
• Thomson & Scott Noughty: UK-based premium non-alcoholic wine and Champagne/spirits brand with DTC-led distribution. Direct comparable on product mix (wine-led NA range), packaging, and premium lifestyle positioning.
• Luminara Napa Valley: Premium non-alcoholic Napa Valley wine brand sold DTC and through select retail. Direct competitor at the super-premium end of the NA wine category with similar varietal positioning.
• Giesen 0%: New Zealand winery producing a full 0% alcohol varietal line (Sauvignon Blanc, Rosé, Pinot Gris, etc.) via spinning cone dealcoholization. Direct competitor globally with similar varietal breadth and premium pricing strategy.
• Fre Alcohol-Removed Wines: Premium dealcoholized wine brand under Trinchero Family Estates, among the most established NA wine brands in the US. Direct competitor in the premium NA wine segment with comparable varietal lineup and route-to-market through retail and DTC.
• Leitz Eins-Zwei-Zero: German Rheingau winery producing a dedicated dealcoholized wine line (Eins-Zwei-Zero) using proprietary gentle dealcoholization. Most comparable direct competitor in terms of product category (non-alcoholic varietal wines), geography (Germany/DACH retail), and premium positioning.

Broad incumbents

• Athletic Brewing Company: US-based leader in craft non-alcoholic beer, defining the broader "no/low" lifestyle category. Comparable as a non-alcoholic craft beverage category leader and useful proxy for the category trajectory GOODVINES is targeting within wine.
• Rotkäppchen-Mumm Sektkellereien: Germany's largest sparkling wine producer, with expanding alcohol-free sparkling lines and dominant retail distribution. Broad incumbent exercising scale advantages in the same NA beverage shelf where GOODVINES competes for shelf space and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodvines_de
• Facebookfacebook.com/Goodvines.de
• LinkedInlinkedin.com/company/goodvines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodvine's Getränke GmbH