Pepperdine Graziadio Business School

What Pepperdine Graziadio Business School does

Pepperdine Graziadio Business School is one of six academic schools within Pepperdine University, a private Christian university headquartered at 24255 Pacific Coast Highway, Malibu, California. Founded in 1969, the school delivers business education across bachelor's, master's, doctoral, and professional certificate levels, with primary emphasis on graduate business programs including MBAs, specialized master's degrees, and doctoral credentials in business disciplines. Program delivery spans the Malibu main campus, four regional graduate campuses (West Los Angeles, Calabasas, Irvine, and international locations), and online/hybrid formats through Pepperdine's Online Learning infrastructure, serving working professionals, recent graduates, and mid-career executives.

The business model is tuition-driven across three principal revenue streams: recurring graduate business degree tuition (the largest stream, commanding premium pricing across full-time, part-time, online, and hybrid formats), recurring undergraduate business tuition, and one-time revenue from professional certificates and executive education. Marketing leverages the Pepperdine brand — including its Christian identity, Malibu campus aesthetics, West Coast Conference athletics, and the "For Greater Purpose" campaign — alongside traditional higher-education channels such as rankings, campus tours, admissions events, and a multi-platform social media presence. Admissions-led GTM motion targets prospective graduate and undergraduate students through the university's central admission office, with regional campuses facilitating local access.

Underlying technology is centered on digital learning infrastructure that supports hybrid and online program delivery, supplemented by AI initiatives at the broader university level through Pepperdine's "AI at Pepperdine" program. The school competes on values-based differentiation (faith integration, purpose-driven leadership) and brand reputation rather than on disclosed proprietary technology assets, and the input data does not indicate any AI-native productization, API surface, or external integrations. No funding rounds, M&A activity, partnerships, or leadership changes are disclosed in the source material, and the unit operates as a wholly integrated component of the parent university under its Board of Regents.

Name

Pepperdine Graziadio Business School

Legal name

Pepperdine University

Website

https://go.pepperdine.edu

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Pepperdine Graziadio Business School is one of six schools within Pepperdine University, offering undergraduate, MBA, master's, doctoral, and certificate business programs across its Malibu campus, four regional graduate campuses, and online delivery, primarily serving working professionals and graduate students seeking values-based business education.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), MBA & Executive MBA Programs (EDAHAHAB), Business & Management Research Universities (EDAHABAE)

Keywords

• Graduate business education
• MBA degree programs
• Executive education programs
• Doctoral business programs
• Undergraduate business degrees

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Graduate Business Degree Tuition: Recurring tuition revenue from MBA, Master's, and Doctoral business programs. Graduate programs command premium tuition rates with varying formats (full-time, part-time, online, hybrid).
2. Undergraduate Business Degree Tuition: Recurring tuition from undergraduate business students in the Graziadio Business School.
3. Professional Certificates and Executive Education: Non-degree professional development and certificate programs providing supplementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pepperdine Graziadio Business School offers graduate and undergraduate business degree programs including MBA, specialized master's, doctoral, and professional certificate programs. Programs are delivered through on-campus instruction at the Malibu main campus and regional graduate campuses (West Los Angeles, Calabasas, Irvine, and International locations), as well as online and hybrid formats. The school serves working professionals and recent graduates seeking advanced business credentials within a Christian university setting.

Product overview

Pepperdine Graziadio Business School is a business school unit within Pepperdine University, a Christian university in California. It is part of a multi-school university structure that includes Seaver College, Caruso School of Law, Graduate School of Education and Psychology, School of Public Policy, and College of Health Science. The Graziadio Business School offers degree programs at bachelor's, master's, doctoral, and certificate levels across various business disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Programs Master of Business Administration degree programs offered in multiple formats (full-time, part-time, online, hybrid) for working professionals and recent graduates seeking advanced business credentials.
• Master's Degree Programs Specialized master's degrees in business disciplines offered at the Graziadio Business School, for students seeking focused graduate-level business credentials.
• Doctoral Business Programs Doctoral programs in business administration for students pursuing the highest academic credential in business disciplines.
• Professional Certificates and Executive Education Non-degree professional development, certificate programs, and executive education for mid-career and senior professionals seeking skill updates, industry certifications, and leadership training.
• Undergraduate Business Programs Undergraduate business education offered through the Graziadio Business School within Pepperdine University, providing foundational business education and career preparation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Stanford Graduate School of Business: Stanford GSB is the apex California business school, drawing top candidates that Graziadio also targets. While not a head-to-head competitor on price or selectivity, it captures the same California-based executive education and professional development market at the premium end.
• UC Berkeley Haas School of Business: Haas competes for the same California-based MBA candidates and offers similar executive education and certificate programs. As a public flagship university business school, it competes on price and prestige across Northern and Southern California markets.

Regional players

• Chapman University Argyros College of Business and Economics: Chapman is a private university in Orange County offering MBA and business Master's programs. It competes for the same Southern California working professional segment with a similar mid-tier positioning relative to Graziadio.

Emerging players

• Thunderbird School of Global Management (ASU): Thunderbird specializes in global business management education, sharing the international programs dimension of Graziadio. It competes for internationally-minded MBA candidates and executive education participants seeking global business perspectives.

Direct peers

• UCLA Anderson School of Management: UCLA Anderson is a top-tier direct competitor in Los Angeles, offering full-time MBA, executive MBA, and executive education programs. It competes for similar working professional candidates in the West Los Angeles geography with stronger rankings and alumni network density.
• Santa Clara University Leavey School of Business: Santa Clara Leavey is a Jesuit private university business school in Northern California offering MBA, specialized Master's, and executive education. Comparable mid-tier positioning with faith-based values differentiation targeting California working professionals.
• USC Marshall School of Business: USC Marshall is the most direct competitor, also offering MBA, specialized Master's, doctoral, and executive education programs in the Los Angeles market. It competes for the same pool of Southern California working professionals and has substantially stronger brand ranking and employer recruiting pipelines.
• Loyola Marymount University College of Business Administration: LMU CBA is a private Catholic university business school operating in West Los Angeles. It offers undergraduate and graduate business programs with similar faith-based positioning, competing directly for values-oriented candidates in the same geographic market.
• UC Irvine Paul Merage School of Business: UC Irvine Merage competes in the Orange County market where Graziadio operates its Irvine Graduate Campus. Both serve working professionals with hybrid MBA and specialized Master's programs, with Merage being a public university alternative at lower price points.

Others

• University of Southern California Bovard College: USC Bovard offers online and hybrid professional programs including business-related certificates and degrees. It represents the broader trend toward online professional education that competes with Graziadio's digital learning initiatives at different price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pepperdine
• YouTubeyoutube.com/pepperdine
• Facebookfacebook.com/pepperdine
• LinkedInlinkedin.com/school/pepperdine-graziadio-business-school
• Instagraminstagram.com/pepperdine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepperdine Graziadio Business School