PHNX

What PHNX does

PHNX is a digital sports media brand focused on Phoenix and Arizona professional and college sports, covering seven teams including the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona State Sun Devils, Arizona Wildcats, Phoenix Rising FC, and Phoenix Mercury. Operated as a property of ALLCITY Network, the company distributes original editorial, video, and 9+ podcasts across digital and social channels, and produces live events and watch parties that serve a regional fan base. The company employs roughly 60 people and is headquartered within ALLCITY Network's Denver-based parent structure.

The business operates four primary revenue lines. The flagship monetization layer is the Diehard membership at $79.99 per year, which bundles exclusive content, member-only merchandise, and event access into a recurring subscription product. Sponsorship and advertising represent a second material revenue stream, with a public sponsor roster that spans convenience retail (Circle K), gaming-hospitality (Gila River Resorts and Casamigos), spirits (Buchanan's, Don Julio), and beer/lifestyle brands (Michelob Ultra, NÜTRL, Branded Bills). Third, merchandise sales and limited-edition drops extend the brand into physical commerce. Fourth, event ticketing — including travel packages built around the BirdGang Travel partnership — adds a transactional component.

The company's strategic positioning is that of a vertically-integrated local sports media franchise: editorial coverage and podcasts drive audience attention, membership and merchandise convert that attention into direct revenue, and live events and sponsorship packages monetize the aggregated local fan community. Its role within ALLCITY Network provides operational leverage and cross-property distribution alongside sister brands DNVR (Denver), CHGO (Chicago), and PHLY (Philadelphia), while its focus on a single metro market allows for depth of team-by-team coverage that broader national outlets typically cannot match.

Name

PHNX

Legal name

ALLCITY Network, Inc.

Website

https://gophnx.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PHNX is a Phoenix-focused digital sports media brand covering seven Arizona pro and college teams via podcasts, editorial, video, live events, and a $79.99/year Diehard membership, monetized through subscriptions, sponsorship, merchandise, and event ticketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue (Diehard Membership): Annual subscription at $79.99/year providing exclusive content, event discounts, and community benefits
2. Merchandise Sales: PHNX-branded merchandise sold through AllCityNetwork store, including team-specific apparel for all 7 covered teams
3. Event Ticketing and Packages: Revenue from ticket sales for takeovers, watch parties, road trips, and live shows at various Phoenix/Arizona venues
4. Advertising and Sponsorships: The platform features sponsor integrations including Circle K, Gila River Resorts and Casinos, Buchanan's, Casamigos, Don Julio, Michelob Ultra, NÜTRL, Branded Bills, and various local venues

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PHNX operates a digital sports media platform providing team-specific coverage of 7 Phoenix/Arizona sports teams (Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona State Sun Devils, Arizona Wildcats, Phoenix Rising, Phoenix Mercury, plus hockey). The platform delivers news articles, podcasts, videos, and live community events (watch parties, road trips, takeovers, live shows), and monetizes primarily through an annual "Diehard" premium subscription ($79.99/year), merchandise sales, sponsored events, and advertising.

Product overview

PHNX (also known as PHNX Sports) is a sports media platform operated by ALLCITY Network Inc., providing comprehensive coverage of Phoenix and Arizona sports teams through a multi-channel content network. The platform features a hub-and-spoke architecture centered on the main PHNX Sports platform (gophnx.com) with dedicated sub-brands for each team: PHNX Cardinals (NFL), PHNX Suns (NBA), PHNX Diamondbacks (MLB), PHNX Sun Devils (ASU college), PHNX Wildcats (Arizona college), PHNX Rising (USL soccer), PHNX Mercury (WNBA), and PHNX Hockey. Content is delivered through news articles, podcasts, videos, and live events. The platform monetizes via a Diehard premium subscription ($79.99/year), merchandise sales through allcitynetwork.com, and sponsored events including road trips, takeovers, and watch parties.

Differentiator

Problem solved

Functional benefit

Products and services

• PHNX Sports Platform Primary sports media platform providing news, podcasts, videos, and community features covering Phoenix and Arizona sports teams (Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona State Sun Devils, Arizona Wildcats, Phoenix Rising, Phoenix Mercury, plus hockey). Targeted at passionate Phoenix/Arizona sports fans.
• Diehard Subscription Premium yearly subscription service at $79.99/year that grants members exclusive content, event discounts, and premium community access. Targeted at the most engaged Phoenix/Arizona sports fans.
• PHNX Events Live event experiences including watch parties, road trips, team takeovers at venues (Chase Field, Footprint Center, Mullett Arena), meet-ups, live shows, and tournaments for sports fans. Targeted at Phoenix/Arizona sports fans, with travel packages offered in partnership with BirdGang Travel.
• PHNX Podcast Network Podcast network featuring team-specific shows including Southwest Bias Podcast and individual team podcasts for the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona Wildcats, Arizona State Sun Devils, Phoenix Rising, Phoenix Mercury, and Phoenix hockey. Targeted at Phoenix/Arizona sports fans consuming on-demand audio content on Apple Podcasts, Spotify, and YouTube.
• PHNX Merch Store PHNX-branded merchandise store offering team-specific apparel and fan gear for each of the 7 covered teams, operated through the AllCityNetwork e-commerce storefront (store.allcitynetwork.com). Targeted at Phoenix/Arizona sports fans seeking team-branded apparel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BirdGang TravelcoreChannel Partner/ Reseller/ DistributorPHNX partners with BirdGang Travel for Cardinals road trip experiences. Packages include game tickets, hotel stays, meetups, merchandise, and exclusive fan events. The partnership combines PHNX content with BirdGang's travel logistics expertise to create premium fan travel experiences to away games in NYC, Dallas, Miami, and other locations.
• Gila River Resorts and CasinoscoreGTM or Marketing PartnerGila River Resorts and Casinos serves as a venue and sponsor for PHNX live events including Suns LIVE shows, Diamondbacks LIVE events, and Cardinals Draft Party. Events held at Wild Horse Pass and SanTan Mountain locations provide premium venues for fan engagement.
• Circle KcoreGTM or Marketing PartnerCircle K sponsors PHNX Diamondbacks takeovers at Chase Field, with package deals including game tickets, PHNX merch, and Circle K gift bags. The convenience store chain provides promotional support and co-branded experiences.
• NÜTRLminorGTM or Marketing PartnerNÜTRL is a sponsor for PHNX Territorial Cup Takeover and World Cup watch parties, providing product support for events featuring Wildcats vs Sun Devils college football rivalry and international soccer.
• Branded BillsminorGTM or Marketing PartnerBranded Bills sponsors PHNX college basketball takeovers, providing branded merchandise (hats) for fan events including Wildcats vs Sun Devils matchups at Desert Financial Arena.
• Buchanan's, Casamigos, Don Julio, Michelob UltraminorGTM or Marketing PartnerBeverage brands sponsoring PHNX World Cup watch parties around the Valley, with special drink pricing at venues including Philly's locations and Backyard Desert Ridge.
• ALLCITY Network Inc. (Parent Company)coreOthersPHNX is owned and operated by ALLCITY Network Inc., a sports media company with sister properties DNVR (Denver), CHGO (Chicago), and PHLY (Philadelphia). The network shares resources, cross-promotion, and brand infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FanSided: Network of 300+ fan-operated sports and entertainment sites with team-specific verticals, monetized via ads and content partnerships. Comparable to PHNX as a multi-vertical sports content network targeting passionate fan communities.
• Defector Media: Subscription-based independent sports and culture publication founded by former Deadspin staff, featuring long-form team coverage, podcasts and a member community. Comparable to PHNX on reader-funded subscription model and editorial independence from league/team media.
• Barstool Sports: Digital sports and culture media brand built on personality-driven content, live events, merchandise and a membership-like subscription tier. Comparable to PHNX on community-led GTM, event-driven monetization and merch commerce.
• SB Nation: Vox Media-owned network of team-specific sports blogs, podcasts and video content with community-focused editorial and live events. Comparable to PHNX on hub-and-spoke fan-site architecture and podcast-driven traffic.
• CHGO (Chicago Sports): ALLCITY Network sister brand delivering Chicago sports coverage (Bears, Bulls, Cubs, Blackhawks) via team-specific podcasts, news and live events under the same community-and-membership model as PHNX.
• DNVR (Denver Sports): Sister regional sports media brand under ALLCITY Network covering Denver teams (Broncos, Nuggets, Avalanche, Rockies, Rapids, CU). Operates the identical hub-and-spoke model with team-specific podcasts, news, events and a Diehard-style subscription.
• PHLY (Philadelphia Sports): ALLCITY Network sister brand covering Philadelphia sports teams (Eagles, 76ers, Phillies, Flyers) using the same team-hub content architecture, podcast network and live-event monetization strategy as PHNX.
• The Athletic: Subscription-based national sports media company with deep local team coverage and a podcast network. Closely comparable to PHNX on subscription-led monetization and team-specific editorial verticals, though at vastly greater scale.

Broad incumbents

• Bleacher Report: Large-scale digital sports media platform covering all major US leagues with team-specific verticals, video content and social distribution. Overlaps with PHNX on team-hub coverage but at national scale and significantly larger audience.

Regional players

• Arizona Sports (98.7 FM): Established Phoenix-market radio and digital sports broadcaster under Bonneville International, covering the same Cardinals, Suns, Diamondbacks and ASU teams as PHNX with on-air talent and live game broadcasts. Direct competitor for local Phoenix sports audience and ad dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/PHNX_Sports
• YouTubeyoutube.com/@PHNX_Sports
• Facebookfacebook.com/PHNXSports
• Instagraminstagram.com/phnx_sports
• TikToktiktok.com/@phnx_sports
• LinkedInlinkedin.com/company/phnxsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHNX