What Goraco does

Goraco SRL is an Italian B2B industrial components distributor headquartered in Milan (Via Asiago, 30 - 20128 Milano). The company functions as an authorized distributor for nine international precision-component brands — Bansbach, Fuji Latex, Georgii Kobold, Metra, Permawick, Ringspann, STS Coupling, Tefen, and Ipiranga — and resells their products to Italian industrial manufacturing buyers. Its catalog spans gas springs and linear actuators (Bansbach), decelerators (Fuji Latex), lubricants (Permawick), aluminum profile and linear-guide framing systems (Metra Modulsystem), ball screws, couplings across multiple architectures (STS Coupling), volumetric mixers (MixRite), electric and servo motors (Georgii Kobold), and free wheels, industrial brakes, and precision spindles (Ringspann).

The underlying technology is a B2B e-commerce catalog platform with a Product Information Management system that organizes inventory by brand and component category, hosts technical PDFs and datasheets, and routes inquiries through quote-request forms on every product page. Goraco runs a sales-led, consultative go-to-market with phone (02.257.82.897 / 02.257.88.52) and email ([email protected]) channels, supplemented by an email newsletter and SEO-oriented catalog pages. Pricing is not publicly disclosed; every product is sold by request-for-quote, consistent with standard industrial B2B distribution practice. Revenue is generated through hardware resale commissions and margins on these partner brands, with no disclosed pricing tiers or subscription components.

The firm is privately held (SRL), has approximately 11 employees, and operates exclusively in Italy under a single-country/domestic distribution model. There are no public funding rounds, no M&A activity, no disclosed leadership team, and no certifications or patents in the source data. Geographic, segment, and customer concentration details are not publicly disclosed, and there is no evidence of AI/ML capabilities, proprietary technology beyond the catalog platform, or digital-channel innovation beyond a standard B2B website.

Name

Goraco

Legal name

GORACO SRL

Website

https://goraco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goraco is a Milan-based Italian B2B distributor of precision mechanical components — gas springs, actuators, couplings, motors, brakes, and lubricants — reselling nine international brands (Bansbach, Ringspann, STS, Kobold, and others) to domestic industrial manufacturers via a quote-based consultative sales model.

Ownership category

akta.pro rank

Product category

Industrial Components Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Industrial component distribution
• Precision mechanical components
• Power transmission products
• Motion control components
• Linear motion actuators

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Components Distribution: Revenue generated through distribution of precision industrial components from partner brands including Bansbach, Fuji Latex, Kobold, Metra, Permawick, Ringspann, and STS Coupling. Sales model based on quote requests for B2B customers in industrial manufacturing sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GORACO SRL is an authorized Italian industrial distributor of precision mechanical components from nine international brands (Bansbach, Fuji Latex, Georgii Kobold, Metra, Permawick, Ringspann, STS Coupling, Tefen, Ipiranga). The portfolio covers gas springs, linear actuators, decelerators, lubricants, aluminum framing systems, ball screws, couplings, volumetric mixers, electric motors, free wheels, and industrial brakes. Sales are conducted via a quote-based B2B model targeted at Italian industrial manufacturers.

Product overview

Goraco is an Italian industrial components distributor offering a portfolio of mechanical power transmission and motion control products. The offering is a multi-brand portfolio of distinct product categories rather than a unified platform: gas springs and linear actuators (Bansbach), decelerators (Fuji Latex), lubricants (Permawick), aluminum framing systems (Metra Modulsystem), ball screws, couplings (STS Coupling), volumetric mixers (MixRite), electric motors (Kobold), and free wheels/brakes (Ringspann). These products serve industrial machinery, automation, and manufacturing applications across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bansbach Gas Springs (Molle a Gas Bansbach) Gas springs manufactured by Bansbach for lifting, supporting, and balancing applications in industrial machinery, distributed to Italian industrial manufacturers.
• Bansbach Linear Actuators (Attuatori Lineari Bansbach) Linear actuators by Bansbach for precise linear motion control in industrial automation applications.
• Fuji Latex Decelerators (Deceleratori Fuji Latex) Deceleration devices by Fuji Latex for controlling movement speed in sliding systems, hinges, and rotating shock absorber applications.
• Permawick Lubricants (Lubrificanti Permawick) Lubrication products by Permawick including fiber lubricants, ester-based products, greases, Permagel lubricant gel, Permaoil lubricating oils, and Permawick Systems for industrial maintenance.
• Metra Modulsystem Aluminum Framing Systems (Sistemi in alluminio Modulsystem Metra) Modular aluminum framing systems by Metra including MODULSYSTEM 40, MODULSYSTEM 45 profiles, linear guides, and MODULENERGY systems offered as alternatives to steel constructions for machine frames and workstations.
• Ball Screws (Viti a ricircolo di sfere) Precision ball screws (rolled and ground) for converting rotary motion to linear motion with high efficiency in industrial machinery.
• STS Coupling Couplings (Giunti STS Coupling) Complete range of couplings by STS Coupling including lamellar couplings (DCD, DCS, FSK/CA, FSK/CB), bellows couplings (WK1, WK2), magnetic couplings (KB, KE, KH, KL, KM, KS), rigid couplings (WSR series), shrink discs/calettatori, shaft couplings (ZWK, ZWKE), and safety couplings/frizioni (RK, SKW, SWK series).
• MixRite Volumetric Mixers (Miscelatori Volumetrici MixRite) Volumetric mixers for emulsions that use water pressure as the driving force to mix additives into water lines.
• Georgii Kobold Electric Motors (Motori Elettrici Kobold) Electric servo motors by Georgii Kobold for industrial automation and motion control applications.
• Ringspann Free Wheels and Industrial Brakes (Ruote Libere e Freni Ringspann) Free wheels, industrial brakes, shaft-hub couplings, joints, torque limiters, and precision spindles by Ringspann for power transmission applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• BansbachcoreTechnology or IntegrationAuthorized distributor for Bansbach gas springs and linear actuators, including gas springs (compression, traction, lockable, stainless steel, special types like Dynamic Groove, Click System, Click & Go, EasyStop), linear actuators (easyE-Line, Easymotion), and shock absorbers.
• Fuji LatexcoreTechnology or IntegrationAuthorized distributor for Fuji Latex decelerators including products for sliding systems and hinges, automation applications, and rotating shock absorbers.
• Georgii KoboldcoreTechnology or IntegrationAuthorized distributor for Georgii Kobold electric motors and servo motors for industrial applications.
• MetracoreTechnology or IntegrationAuthorized distributor for Metra Modulsystem aluminum profile systems including MODULSYSTEM 40, MODULSYSTEM 45, linear guides, and MODULENERGY systems. Aluminum systems offered as alternative to steel constructions for frames and shelving.
• PermawickcoreTechnology or IntegrationAuthorized distributor for Permawick lubricants including fiber lubricants, ester-based products, grease, Permagel lubricant gel, Permaoil lubricating oils, and Permawick Systems.
• RingspanncoreTechnology or IntegrationAuthorized distributor for Ringspann freewheels and industrial brakes including shaft-hub couplings, brakes, joints, limiters, precision spindles, and freewheels.
• STS CouplingcoreTechnology or IntegrationAuthorized distributor for STS Coupling products including 81 products across multiple categories: bellows couplings (WK1, WK2), lamellar couplings (DCD, DCS, FSK/CA, FSK/CB), magnetic couplings (KB, KE, KH, KL, KM, KS), rigid couplings (WSR275-WSR480 series), shrink discs/calettatori (WSR210-WSR512 series), shaft couplings (ZWK4, ZWKE series), safety couplings/frizioni (RK, RK-WKE, SKW, SWK series with multiple variants).

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WIKA: Global manufacturer and distributor of industrial measurement and instrumentation. Comparable to Goraco as a German-headquartered industrial components company with strong Italian presence and a similar go-to-market through authorized distributors.
• ERIKS: Large European industrial MRO distribution and service provider specializing in sealing, fluid power, and power transmission. Comparable to Goraco as a distributor of similar product categories (especially power transmission components like Ringspann) but with a much broader portfolio and service offering.
• SMC Corporation: Global leader in industrial pneumatics and automation components with deep European distribution. Comparable to Goraco for the overlapping motion-control / industrial automation category and shared Italian industrial customer base.
• Bosch Rexroth: Global manufacturer of drive and control technologies (linear motion, hydraulics, pneumatics, assembly). Comparable to Goraco because many of its products overlap with Goraco's distributed lines (linear actuators, ball screws, motors) and they target the same industrial OEMs.

Direct peers

• Distrelec: European B2B distributor of electronic, automation, and mechanical components headquartered in Switzerland. Comparable to Goraco as a multi-brand industrial distributor serving European MRO and OEM buyers with a similar consultative approach.
• RS (formerly RS Components): Global B2B distributor of industrial and electronic components serving maintenance, engineering, and procurement buyers. Comparable to Goraco as a multi-brand industrial components distributor, though at vastly larger scale and with broader product breadth.
• Farnell / element14: Global B2B distributor of electronic, electrical, and industrial components. Comparable to Goraco in the multi-brand industrial distribution model serving design engineers and manufacturing buyers across Europe.
• Elesa+Ganter: Italian-German manufacturer and distributor of standard machine elements (handles, hinges, levelling feet, clamps, drives). Comparable to Goraco for the Italian industrial components distribution channel and overlapping customer base of industrial machine builders.
• Automation24: German-founded industrial automation e-commerce distributor operating across Europe including Italy. Closely comparable to Goraco as a focused distributor of industrial automation components (sensors, actuators, controls) sold via an online catalog.

Regional players

• Bürklin: German B2B distributor of electronic components, tools, and industrial supplies. Comparable to Goraco as a multi-brand industrial distributor with a similar consultative sales model, but primarily serving the German market with deeper catalog depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/goraco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goraco