What Goranson Farm does

Goranson Farm is a certified organic, family-owned diversified vegetable farm operating over 100 acres along Merrymeeting Bay in Dresden, Maine. The farm has been in the Goranson family since the 1960s when Everett and Geneva Goranson farmed potatoes on the land; current owners Jan Goranson and Rob Johanson have operated it since 1985, transitioned to organic certification (MOFGA), and expanded into year-round production of vegetables, berries, maple syrup, and ancillary products. The farm employs 10+ year-round full-time workers plus a seasonal crew of 20+ during summer months.

The core operational technology centers on certified organic production methods including 7-year ley rotation, intensive cover cropping, reduced tillage, greenhouse production for early season and winter greens, and a wash pack barn equipped with greens washlines, barrel washers, rinse conveyors, greens spinners, and electric fork trucks. A differentiated offering is the trademarked "Free Choice CSA" model, developed by Jan Goranson in 1990, which allows members to invest at the start of the season and receive a credit plus bonus percentage redeemable on any produce at any market location or farm store, rather than receiving a pre-selected box.

The business operates through five revenue streams: (1) farm stand retail in Dresden open 7 days/week, (2) farmers markets (5 summer markets in Portland/Boothbay/Damariscotta/Bath and 3 winter markets in Bath/Brunswick/Portland), (3) CSA subscriptions (Full Share $400 with 10% bonus, Half Share $200 with 7.5% bonus, Winter Share $350 for 6 months), (4) wholesale to restaurants and health food stores in the Portland and Midcoast Maine regions, and (5) mail order for maple syrup. Customer segments include individual consumers (CSA members, farmers market shoppers), restaurants and food service, health food retailers, and food access programs (the farm donates over 15 tons of produce annually to Maine Harvest Bucks and WIC). The farm is deeply embedded in a collaborative local food ecosystem, stocking its farm store with products from nearby farms and producers.

Name

Goranson Farm

Legal name

Goranson Farm

Website

https://goransonfarm.me

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Goranson Farm is a certified organic family farm in Dresden, Maine, producing year-round vegetables, berries, and maple syrup across 100+ acres. It serves individual consumers via farm stand, CSA, and 8 farmers markets, plus restaurants and health food stores through wholesale in the Portland and Midcoast Maine regions.

Ownership category

akta.pro rank

Product category

Organic Vegetable Farming

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Organic vegetable farming
• CSA subscription programs
• Farm stand retail
• Wholesale produce distribution
• Maple syrup production

Headquarters

HQ city

Dresden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Farm Stand/Store Sales: Direct retail sales of organic vegetables, berries, meat, maple syrup, and products from nearby farms and producers at the farm store in Dresden, open 7 days per week.
2. Farmers Market Sales: Direct sales at 5 summer farmers markets (Portland, Boothbay, Damariscotta, Bath) and 3 winter farmers markets (Bath, Brunswick, Portland).
3. CSA Subscriptions: Community Supported Agriculture program with Full Share ($400), Half Share ($200), and Winter Share ($350) options. Members receive credit plus bonus for use at markets or farm store.
4. Wholesale to Restaurants: B2B sales to restaurants and health food stores throughout the Portland and Midcoast Maine regions.
5. Mail Order: Mail order available for maple syrup products, shipped to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Goranson Farm cultivates and sells certified organic vegetables, berries, meat, and wood-fired maple syrup through its Dresden, Maine farm stand, multiple farmers markets, a Free Choice CSA subscription program, and wholesale accounts with restaurants and health food stores across Portland and Midcoast Maine.

Product overview

Goranson Farm is a certified organic family farm offering a diversified portfolio of agricultural products centered around their Free Choice CSA programs and retail farm stand. Their core offerings include the Free Choice Summer CSA (Full Share at $400, Half Share at $200) allowing members flexible spending on produce at five farmers markets or the farm store, and the Winter Share CSA ($350) providing monthly boxes of storage crops November through April. The farm also sells certified organic produce year-round including vegetables, berries, and maple syrup at their Dresden farm stand and multiple farmers markets across Maine. Additional products available include local meat, eggs, dairy, bread, and artisan foods from neighboring farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Organic Produce Year-round MOFGA certified organic vegetables and berries including leafy greens, root vegetables, summer squash, corn, peppers, tomatoes, blueberries, raspberries, and strawberries, sold at farmers markets and the on-site farm stand.
• Free Choice Summer CSA - Full Share Community Supported Agriculture Full Share at $400 providing $440 credit (10% bonus if paid before May 1); usable across five summer farmers markets or the farm store for produce, seedlings, maple syrup, and farm store items.
• Free Choice Summer CSA - Half Share Community Supported Agriculture Half Share at $200 providing $215 credit (7.5% bonus if paid before May 1); aimed at individuals or couples with their own garden who want to supplement their diet with fresh organic produce.
• CSA Winter Share Traditional box-style CSA at $350 delivering once monthly from November through April with storage crops, winter greens, squash, roots, tubers, alliums, and recipes. Pickup at the farm, Damariscotta Y, Boothbay, or Portland Farmers Market.
• Wood-Fired Maple Syrup Wood-fired maple syrup available year-round in glass containers (40ml to 500ml) and plastic containers (100ml to one gallon), plus maple candy and seasonal maple treats. Available via farm stand, markets, and mail order shipping.
• Farm Stand Store On-farm retail store at 250 River Road, Dresden, open 7 days a week 9am-6pm, stocking organic produce, local meat, eggs, dairy, baked goods, artisan cheeses, ferments, honey, apples, cider, cut flowers, and curated goods from neighboring farms.

Quantifiable outcome

• Donates over 15 tons of organic produce annually to food access programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nearby Farms and ProducerscoreOthersGoranson Farm stocks their farm store with products from closeby farms and producers including eggs, fresh sourdough bread, ground beef, chicken pot pies, sausage, raw milk, cheese, yogurt, kraut and other ferments, jams and chutneys, hot sauce, honey, apples and cider. This creates a collaborative local food ecosystem.
• Maine Harvest BucksminorOthersGoranson Farm is a supporter of Maine Harvest Bucks, a food access program that helps make fresh produce accessible to underserved communities.
• WIC (Women, Infants and Children)minorOthersGoranson Farm supports the WIC nutrition program as part of their food access and community support initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stonecipher Farm: Maine-based certified organic vegetable farm operating a CSA and selling at farmers markets in Midcoast Maine. Highly comparable in crop mix, scale, MOFGA certification, and direct-to-consumer distribution channels.
• King Hill Farm: Maine organic vegetable farm offering CSA shares and farmers market sales in the Penobscot Bay region. Directly comparable in CSA-driven, multi-channel direct-to-consumer model and small-scale organic operations.
• Hatchet Cove Farm: Maine MOFGA-certified organic vegetable farm offering CSA shares with pickup in Midcoast Maine. Comparable in crop diversity, organic certification, and CSA + farmers market distribution model.
• Atlas Farm: Certified organic vegetable farm in South Deerfield, Massachusetts operating CSA, farm stand, and wholesale channels. Comparable in organic certification, year-round production, and diversified direct-to-consumer distribution.
• Enterprise Farm: Massachusetts organic vegetable farm with a long-running CSA program and wholesale distribution to restaurants. Comparable in CSA model, organic certification, and restaurant wholesale focus.
• Norwich Meadows Farm: Certified organic farm in Connecticut operating a CSA and supplying restaurants in the New York region. Comparable in organic certification, CSA model, and chef/wholesale customer focus.
• Roxbury Farm: Certified organic CSA farm in New York's Hudson Valley serving the NYC metro area. Comparable in organic certification, large-scale CSA, and restaurant wholesale distribution.

Emerging players

• Indian Line Farm: Massachusetts farm operating one of the first CSAs in the United States. Comparable in pioneering CSA business model with similar small-scale, community-supported operations.

Broad incumbents

• Hawthorne Valley Farm: Biodynamic farm in New York's Hudson Valley with CSA, farm store, and educational programming. Comparable in diversified CSA + farm store + wholesale model with a broader mission-driven scope.

Others

• MOFGA (Maine Organic Farmers and Gardeners Association): Maine's primary organic certification and farmer-support organization. Not a competitor but a key ecosystem player providing the MOFGA certification, training, and community infrastructure that supports Goranson's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goransonfarm
• Instagraminstagram.com/goransonfarm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goranson Farm