Gordon Wood Optical

What Gordon Wood Optical does

Gordon Wood Optical is a privately held, family-owned optical retail and eye care practice founded in 1964 in Richmond Hill, Ontario. The company operates two storefronts: the original Gordon Wood Optical at 10350 Yonge Street in Richmond Hill (optical only) and Gordon Wood Eye Associates at 90 Eglinton Avenue East in Midtown Toronto (launched in 2022 as a wholly owned subsidiary), combining optometry services with an optical dispensary. The business was originally a retail division of Imperial Optical Company (founded 1900) and gained independent status before consolidating under sole owner Rob in 2013.

Name

Gordon Wood Optical

Legal name

Gordon Wood Optical

Website

https://gordonwoodoptical.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Gordon Wood Optical is a 60-year-old family-owned Ontario optical retailer operating two clinics in Richmond Hill and Midtown Toronto, offering eye exams, designer eyewear, contact lenses, specialty fittings, and on-site mobile services to families, retirement homes, and corporate clients.

Ownership category

akta.pro rank

Product category

Optical Retail and Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAA

Comprehensive Eye Exams & Vision Care

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAL

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAHAJAE

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAKAKAF

Cornea, External Disease & Refractive Surgery (LASIK/PRK)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Eye care services
• Prescription eyewear
• Contact lens fitting
• Designer optical frames
• Comprehensive eye exams

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Eyewear Sales: Retail sale of optical eyewear (prescription glasses and sunglasses) from designer brands including Ray-Ban, Lafont, Silhouette, Maui Jim, Tom Ford, Dior, Celine, Barton Perreira, and many others. Products range from $178 to $750+ for frames, with prescription lenses additional.
2. Contact Lens Sales: Sale of contact lenses including daily disposables, bi-weekly, monthly, toric, and multifocal options. Brands include Johnson & Johnson, Alcon, Bausch & Lomb, CooperVision. Pricing from $54 to $180 per box depending on lens type and quantity.
3. Eye Exam Services: Comprehensive eye exams including vision testing, ocular disease screening, and emergency eye care. Some exams covered under OHIP. Additional fees apply for third-party requirements (MTO, RCMP, police vision reports).
4. Specialty Contact Lens Services: Fitting and sale of scleral lenses, specialty contact lenses for keratoconus, irregular corneas, multifocal and toric lenses. Includes Ortho-K (orthokeratology) for myopia control.
5. Mobile Optical Services: On-site eyewear dispensing, adjustments, repairs, consultations, and eye health consultations delivered at customer locations including retirement homes and corporate offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gordon Wood Optical is a comprehensive eye health and vision care center serving the Greater Toronto and York Region since 1964. The company combines clinical optometry services (comprehensive eye exams, emergency eye care, myopia control, dry eye management, specialty contact lens fitting, laser vision correction consultations) with retail optical dispensing of designer prescription eyeglasses, sunglasses, and contact lenses from 50+ brands. It also operates a subsidiary clinic (Gordon Wood Eye Associates) and provides mobile optical services that bring eyewear dispensing and eye health consultations on-site to retirement homes and corporate clients.

Product overview

Gordon Wood Optical operates as a comprehensive eye health and vision care center with two main divisions: Gordon Wood Optical (optical retail) and Gordon Wood Eye Associates (full-service eye care clinic). The company offers a complete vision care ecosystem combining clinical eye care services with retail optical products. Clinical services include comprehensive eye exams, emergency eye care, myopia control management, dry eye assessment, laser vision correction consultations, and specialty contact lens fitting. Retail offerings include optical eyeglasses from over 30 designer and luxury brands (Ray-Ban, Lafont, Barton Perreira, Silhouette, Orgreen, Tom Ford, Dior, Celine, etc.), sunglasses (Maui Jim, Ray-Ban, Silhouette, Tom Ford), and contact lenses from major manufacturers (Alcon, Johnson & Johnson, Bausch & Lomb, CooperVision). Eye care products include dry eye treatments, eyelid hygiene products, and lens solutions. The company also provides mobile optical services for those unable to visit stores, eyewear fitting consultations, repairs and adjustments, and safety eyewear for sports and occupational use. Founded in 1964, the company has locations in Richmond Hill and Midtown Toronto.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Thorough eye examination including vision testing, ocular health assessment, binocular vision evaluation, retinal examination, and neurological assessment of the visual system. Many exams are covered under OHIP or private health insurance, with direct billing available.
• Emergency Eye Care Urgent care services for work-related injuries, sudden eye irritation, infections, foreign bodies, chemical exposure, and other acute eye conditions requiring immediate attention.
• Scleral Contact Lens Services Specialty contact lens fitting for complex eye conditions such as keratoconus, irregular corneas, and severe dry eyes using large gas-permeable lenses that vault over the cornea for stability and vision correction.
• Myopia Control & Management Advanced myopia control solutions including special eyeglass lenses, soft contact lenses, orthokeratology (Ortho-K) contact lenses, and prescription atropine eye drops to slow myopia progression in children and adults.
• Dry Eye Assessment & Management Comprehensive dry eye assessment measuring tear quantity and quality, imaging meibomian glands, with individualized treatment plans ranging from artificial tears to specialized in-office treatments.
• Laser Vision Correction Consultation LASIK and refractive surgery consultations with pre-operative evaluation, surgeon referral, surgical preparation planning, and post-operative care co-management services.
• Soft & RGP Contact Lens Services Fitting and customization of soft contact lenses (daily disposables, bi-weekly, monthly wear) and Rigid Gas Permeable (RGP) lenses for various vision needs including astigmatism and irregular corneas.
• Mobile Optical Services On-site vision care services bringing eyeglass selection assistance, eye health consultations, and eyewear solutions directly to clients including retirement homes and corporate facilities. Available for group and corporate bookings.
• Eyewear Repairs & Adjustments Expert eyeglass repair including frame soldering, lens replacement, hand edging, frame adjustments, ultrasonic cleaning, and specialty eyewear maintenance.
• Eyewear Fitting & Consultation Personalized eyewear consultation including frame selection assistance, lens recommendations (anti-reflective coatings, blue light protection, transitional lenses), prescription verification, and fitting adjustments.
• Safety Eyewear for Sports and Occupation Safety eyewear solutions meeting ANSI standards for sports, occupational, and industrial environments. Includes prescription safety lenses, impact-resistant lenses, and proper side shield attachments supplied via Hoya and 3M partnerships.
• Designer Optical Eyewear (Prescription Glasses) Prescription eyeglasses from designer and luxury brands including Ray-Ban, Lafont, Barton Perreira, Orgreen, Silhouette, Tom Ford, Dior, Celine, Modo, Burberry, Guess, Veronika Wildgruber, and others. Frame prices range from $178 to $750+ depending on brand and material.
• Sunglasses Designer sunglasses from brands including Maui Jim, Ray-Ban, Silhouette, Tom Ford, Dior, Celine, and Veronika Wildgruber. Features polarized lenses, UV400 protection, and styles from aviator to cat-eye, with prices ranging from $178 to $750+.
• Contact Lenses Contact lenses including daily disposables, bi-weekly, and monthly options from Alcon, Johnson & Johnson, Bausch & Lomb, and CooperVision. Includes toric lenses for astigmatism, multifocal/bifocal, and colored lenses, priced from $54.50 to $180 per box.
• Eye Care Products Dry eye care products including artificial tears (I-Drop, Thealoz Duo, Hyabak), eyelid hygiene products (Blephaclean, Blephaderm, I-Lid 'N Lash), eye masks (Bruder, OcuSci), and lens solutions, priced from $19.99 to $49.95.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and important.

• Insurance Providers (Manulife, Canada Life, Greenshield, Sun Life)coreOthersDirect billing partnership with major health benefit insurance providers allowing patients to have eye exams and eyewear costs covered directly through their insurance plans.
• Retirement Homes and Corporate Clients (Delmanor, Richmond Hill Retirement Home, Dunfield Residence, Glynwood Retirement)coreOthersMobile optical services partnership delivering eyewear, adjustments, repairs, and consultations directly to residents and employees at these facilities.
• Hoya Safety DivisionimportantTechnology or IntegrationSupplier partnership for safety eyewear products meeting industry standards and regulations. Collaborates on occupational safety eyewear solutions with proper side shield attachments.
• 3MimportantTechnology or IntegrationPartnership for 3M safety eyewear products designed with proper side shield attachments meeting ANSI standards for maximum protection.
• Corporate Safety Eyewear Clients (Apotex Inc., Hydro Corp., Magna Inc.)importantChannel Partner/ Reseller/ DistributorCorporate partnerships for dispensing safety glasses to employees. These companies provide safety eyewear to their workforce through Gordon Wood Optical.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hakim Optical: Hakim Optical is a Canadian optical retail chain founded in 1969, operating over 150 locations across Canada. Directly comparable as a domestic Canadian optical retailer offering designer frames, eye exams, and contact lenses with similar multi-location, brand-led retail model.
• Warby Parker: Warby Parker is a US-based direct-to-consumer eyewear company with retail showrooms, offering prescription glasses, sunglasses, and contact lenses. Comparable as an omni-channel eyewear retailer combining e-commerce and physical stores with a focus on branded prescription frames at multiple price points.
• IRIS (Groupe Visique): IRIS is one of Canada's largest optometrist-owned optical retail networks with 150+ locations. Highly comparable as a Canadian optometry-and-eyewear integrated retailer combining clinical eye care with designer eyewear sales under a multi-location model.
• Coastal (formerly Coastal Contacts): Coastal is a Canadian online retailer of contact lenses, glasses, and sunglasses, owned by Alcon. Comparable as a Canada-based contact lens and eyewear D2C brand competing directly with Gordon Wood's online contact lens offering and Shopify storefront.
• Clearly: Clearly (formerly ClearlyContacts) is a Vancouver-based online eyewear and contact lens retailer owned by EssilorLuxottica. Comparable as a Canadian eyewear retailer selling contact lenses and prescription glasses via e-commerce, competing for the same customer base in Canada.
• BonLook: BonLook is a Montreal-based direct-to-consumer eyewear brand with retail showrooms across Canada. Comparable as a Canadian eyewear retailer selling designer prescription glasses and sunglasses online and through physical stores, targeting a similar style-conscious demographic.

Broad incumbents

• LensCrafters: LensCrafters is a large North American optical retail chain owned by EssilorLuxottica with hundreds of mall-based locations. Comparable as a broad incumbent offering eye exams, designer frames, and contact lenses, but operating at significantly greater scale and geographic reach.
• Pearle Vision: Pearle Vision is a North American optical retail franchise chain owned by EssilorLuxottica. Comparable as a multi-location optical retailer providing eye exams, eyewear, and contact lenses with a similar local-practice feel but at much broader scale.
• Costco Optical: Costco Optical is the optical department of Costco Wholesale, operating in-store at warehouse locations across Canada and North America. Comparable as a broad discount-oriented eyewear and contact lens retailer competing for value-conscious customers in the same geographic market.
• Specsavers: Specsavers is a UK-founded global optical retail chain now operating extensively in Canada. Comparable as a large-scale optometry-and-eyewear retailer offering clinical eye exams, designer frames, and contact lenses, representing a major competitive incumbent in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gordonwood.optical
• Instagraminstagram.com/gordonwood.eye
• LinkedInlinkedin.com/company/gordon-wood-optical

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Wood Optical