Marist University Department of Athletics

What Marist University Department of Athletics does

The Marist University Department of Athletics operates 23 NCAA Division I intercollegiate athletics programs (11 men's and 12 women's) for Marist University, a private non-profit institution founded in 1905 and located in Poughkeepsie, New York. Twenty-two programs compete in the Metro Atlantic Athletic Conference (MAAC), with football in the Pioneer Football League. The department serves prospective and current student-athletes, alumni, and fans, generating revenue through five streams: ticket sales at McCann Arena (3,000 seats) and Tenney Stadium (5,000 capacity), Red Fox Club booster memberships, corporate partnerships (TicketSmarter, Heritage Financial Credit Union, Nike), licensed merchandise via the on-campus Nike Pro Shop, and youth camps and clinics.

The department's infrastructure includes the 140,000-square-foot James J. McCann Recreation Center, McCann Natatorium (265,000-gallon aquatic facility), Tenney Stadium at Leonidoff Field, the Cornell Boathouse, the Gartland Athletic Complex, Longview Park, and a Tennis Pavilion with Musco Light Structure Green lighting. Technology is sourced from third-party vendors: Sidearm Sports powers the goredfoxes.com website, Red Fox Network streaming, and digital ticketing; Daktronics supplies LED video boards in McCann Arena and the Natatorium; Colorado Timing Systems handles aquatic competition timing; FieldTurf provides the stadium playing surface. An ESPN-affiliated teaching control room, operated in partnership with the Marist Center for Sports Communication, supports television production.

The program has accumulated over 100 MAAC conference championships (most notably in swimming and diving), three NCAA Men's Lacrosse Tournament appearances including the first on-campus NCAA postseason contest in 2015, and the 2011 NACDA Pack the House National Championship for women's basketball. Notable alumni include NBA All-Star Rik Smits ('88). The department operates with approximately 94 employees under a community-led and event-driven go-to-market approach anchored by the Red Fox Club booster organization and the Student-Athlete Advisory Committee.

Name

Marist University Department of Athletics

Legal name

Marist University

Website

https://goredfoxes.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Marist University Department of Athletics operates 23 NCAA Division I sports programs in Poughkeepsie, New York, competing in the MAAC and Pioneer Football League. It serves student-athletes, alumni, and fans through competitive sports, ticketed events, corporate partnerships, and the Red Fox Club booster organization.

Ownership category

akta.pro rank

Product category

Intercollegiate Athletics Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), College & University Sports Networks (Conference/School-Owned) (MPABAJAD)

Keywords

• Intercollegiate athletics
• NCAA Division I sports
• College sports programs
• Athletics facilities operations
• Athletics camps clinics

Headquarters

HQ city

Poughkeepsie

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for home basketball games, football games, and various conference championship events hosted at McCann Arena (3,000 seats) and Tenney Stadium (5,000 capacity)
2. Red Fox Club Booster Donations: The official athletics booster club collects annual memberships and donations from supporters. Membership qualifies through season ticket purchases to men's or women's basketball or football, or financial donations at least equal to the lowest season ticket package.
3. Corporate Partnerships: Corporate sponsorship agreements including TicketSmarter as official ticket resale partner and Heritage Financial Park naming rights partnership with Heritage Financial Credit Union
4. Licensing and Merchandise: Revenue from official licensing of Marist Athletics branding through Nike Pro Shop located in McCann Center
5. Camps and Clinics: Marist Athletics operates youth camps and clinics for various sports including football, basketball, and lacrosse

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Marist University Department of Athletics operates 23 NCAA Division I intercollegiate varsity sports programs (11 men's and 12 women's) competing in the Metro Atlantic Athletic Conference (MAAC) and Pioneer Football League. The department delivers competitive athletics competition, student-athlete academic and performance support, ticketable home events at McCann Arena and Tenney Stadium, youth sports camps and clinics, and booster-driven fundraising programs through the Red Fox Club. It also licenses Marist Red Foxes branded merchandise through the Nike Pro Shop and corporate sponsorship packages including Heritage Financial Park naming rights.

Product overview

Marist University Department of Athletics is a Division I intercollegiate athletics program consisting of 23 varsity sports (11 men's programs: baseball, basketball, cross country, football, lacrosse, rowing, soccer, swimming & diving, tennis, track & field; 12 women's programs: basketball, cross country, lacrosse, rowing, soccer, softball, swimming & diving, tennis, track & field, volleyball, water polo) along with club sports and intramurals. The department operates the McCann Center complex (arena, natatorium, fitness center, weight room), McCann Arena (3,000-seat venue for basketball and volleyball), McCann Natatorium (aquatics facility), Tenney Stadium at Leonidoff Field (football, soccer, lacrosse), McCann Baseball Field, Tennis Pavilion, Historic Cornell Boathouse, Longview Park, Gartland Athletic Complex, Softball Park, Marketplace Fitness Center, and McCormick Hall Fitness Center. It does not offer a distinct commercial technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• NCAA Division I Men's Varsity Athletics Programs Eleven men's NCAA Division I intercollegiate varsity sports programs competing primarily in the Metro Atlantic Athletic Conference (MAAC) and Pioneer Football League (football): baseball, basketball, cross country, football, lacrosse, rowing, soccer, swimming and diving, tennis, and track and field. Designed for enrolled Marist University student-athletes.
• NCAA Division I Women's Varsity Athletics Programs Twelve women's NCAA Division I intercollegiate varsity sports programs competing in the MAAC: basketball, cross country, lacrosse, rowing, soccer, softball, swimming and diving, tennis, track and field, volleyball, and water polo. Designed for enrolled Marist University student-athletes.
• Game Day Ticketed Events Ticketed home athletic events including men's and women's basketball at McCann Arena (3,200 capacity), football and other sports at Tenney Stadium (5,000 capacity), and conference championship events hosted on campus. Tickets sold via McCann Center Ticket Office and online through the goredfoxes.com portal (Vivenu).
• Red Fox Club Booster Membership Official Marist Athletics booster club offering annual membership to season ticket holders for men's or women's basketball or football, or to donors contributing at least the lowest season ticket package value during the July-June University calendar year. Includes hospitality experiences such as Red Fox Den access before home basketball games.
• Athletics Camps and Clinics Youth sports camps and clinics operated by Marist Athletics across multiple sports including football, basketball, and lacrosse. Delivered via maristcamps.com for prospective and developing youth athletes.
• Red Fox Network Streaming Service Audio and video streaming platform providing live game broadcasts, audio streaming, on-demand highlights, and athletics content for Marist Athletics events globally.
• Nike-Licensed Marist Red Foxes Merchandise Officially licensed Marist Athletics branded apparel and merchandise sold through the on-campus Nike Pro Shop at McCann Center and via sideline.bsnsports.com.
• Corporate Sponsorship and Naming Rights Packages Corporate partnership and sponsorship arrangements including the Heritage Financial Park naming rights deal with Heritage Financial Credit Union (announced 2023-03-21) and the TicketSmarter official ticket resale partnership, providing sponsorship assets such as venue naming, signage, and community engagement activation.

Quantifiable outcome

• 23 Division I athletics teams competing in MAAC and PFL
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Heritage Financial Credit UnioncoreGTM or Marketing Partner · 21 March 2023Naming rights partnership for Heritage Financial Park (formerly Dutchess Stadium), the home venue of the Hudson Valley Renegades. Partnership includes sponsorship of community engagement and fan experience initiatives. Marist baseball plays 12 home games per year at the facility with full locker/clubhouse usage.
• TicketSmarterminorChannel Partner/ Reseller/ DistributorOfficial Ticket Resale Partner providing secondary market ticket sales for Marist athletics events through the TicketSmarter platform
• NikeminorGTM or Marketing PartnerOfficial licensed apparel provider. Nike Pro Shop located within McCann Center for officially licensed merchandise sales. Gear available through sideline.bsnsports.com.
• Sidearm SportscoreTechnology or IntegrationWebsite platform provider for official Marist Athletics website (goredfoxes.com) powering all athletic content, schedules, rosters, news, and digital ticketing
• Metro Atlantic Athletic Conference (MAAC)coreOthersPrimary conference affiliation for 22 of 23 Division I athletics programs. MAAC is one of 35 conferences in NCAA Division I.
• Pioneer Football League (PFL)coreOthersFootball conference affiliation for the Marist football program. PFL is a NCAA Division I FCS conference.
• Robert A. Stern Architectural FirmminorImplementation/ SI/ Consulting PartnerPrestigious architectural firm that designed the 11,660 square-foot basketball addition to the James J. McCann Center, opened September 2011
• ESPN / Marist Center for Sports CommunicationcoreStrategic or Co-development PartnerPartnership for ESPN television productions using the teaching control room in McCann Center. First nationally televised basketball game in the MAAC broadcast on ESPN2 from McCann Arena in January 2003.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Drake University Bulldogs: Pioneer Football League (PFL) peer and fellow private mid-major Division I institution; relevant as Marist's primary football conference competitor and as a structurally similar private-university athletics program with comparable sport breadth.
• Siena College Saints: MAAC full member in Loudonville, New York, with a similar-sized private college and Division I athletics portfolio. Direct conference competitor, particularly relevant given overlapping upstate New York recruiting territory.
• Canisius University Golden Griffins: MAAC full member in Buffalo, New York, with a comparable private mid-major Division I athletics program. Direct conference competitor with overlapping western New York recruiting base.
• Niagara University Purple Eagles: MAAC full member in Lewiston, New York, with a comparable private, faith-affiliated university athletics program. Direct conference competitor across most Marist sports.
• Fairfield University Stags: Fellow MAAC full-member institution based in Fairfield, Connecticut, fielding a comparable Division I athletics program across many of the same sports. Directly competes with Marist in conference championships and recruits from overlapping Northeast geographies.
• Rider University Broncs: MAAC full member in Lawrenceville, New Jersey, with a comparable private mid-major Division I profile. Direct conference competitor across most Marist-sponsored sports.
• Saint Peter's University Peacocks: MAAC full member in Jersey City, New Jersey, with a comparable private-university Division I athletics structure. Direct conference competitor across most sponsored sports.
• Iona University Gaels: MAAC full member in New Rochelle, New York, with a similar-sized Division I program and direct conference competitor across most Marist sports. Comparable private mid-major profile.
• Manhattan College Jaspers: MAAC full member in Riverdale, New York, with a comparable private, faith-affiliated institutional profile and similar Division I sport breadth. Direct conference competitor with overlapping Hudson Valley / NYC recruiting territory.
• Quinnipiac University Bobcats: MAAC full member in Hamden, Connecticut, operating a comparable-size private-university Division I athletics program. Direct conference competitor with similar sport portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaristAthletics
• YouTubeyoutube.com/channel/UCgPb8XKmH9HfTmfG-gU3lKA
• Facebookfacebook.com/MaristAthletics
• LinkedInlinkedin.com/company/marist-college-department-of-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marist University Department of Athletics