Gorelick Law Offices

What Gorelick Law Offices does

Gorelick Law Offices is a solo-practitioner law firm organized as a professional corporation (Gorelick Law Offices APC) and headquartered in Pleasanton, California. Founded in 1980, the firm specializes in DUI defense and criminal defense representation, serving clients across Alameda and Contra Costa Counties and appearing in Northern California courts. Its core service lines include comprehensive DUI defense (BAC testing, field sobriety tests, DMV hearings, felony/misdemeanor DUI, drug DUI, underage DUI, and CDL/commercial DUI) and broader criminal defense (white collar crimes, domestic violence, drug crimes, theft, weapons charges, sex crimes, expungement, and Veterans Court matters). The firm is led by attorney Lynn Gorelick, who personally handles all cases from intake through court appearances and DMV hearings, supported by a small staff totaling 14 people.

The firm's business model is traditional professional services fee-for-service legal representation, with no disclosed pricing schedule and a free initial consultation offered as the primary acquisition funnel. Go-to-market is sales-led and primarily digital, supported by an extensive educational blog covering DUI and criminal defense topics, geographic landing pages across dozens of East Bay cities, and organic local SEO targeting East Bay search queries. The firm has no proprietary technology platform, no app, no disclosed AI tooling, and no integrations beyond its website, and it captures inbound via content marketing, client testimonials, bar association referrals, and word-of-mouth. Customer acquisition is driven by Lynn Gorelick's professional reputation, including her roles as Past President of the California DUI Lawyers Association and Faculty Member of the National College of DUI Defense, and the firm's six consecutive years of recognition as Alameda County's best law firm.

Name

Gorelick Law Offices

Legal name

Gorelick Law Offices APC

Website

https://gorelick-law.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gorelick Law Offices is a Pleasanton, California-based solo law firm specializing in DUI and criminal defense representation across Alameda and Contra Costa Counties, led by attorney Lynn Gorelick with 38+ years of experience and personal handling of all cases.

Ownership category

akta.pro rank

Product category

Criminal Defense Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

akta.pro secondary industry

White-Collar Defense & Investigations (BPAHAAAJ)

Keywords

• DUI defense services
• Criminal defense representation
• DMV hearing defense
• Felony DUI defense
• California criminal law

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Legal Defense Services: Criminal defense and DUI defense legal services. Billing structure not publicly disclosed but law firms typically operate on hourly rates or flat fees for specific case types. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gorelick Law Offices is a solo-practitioner law firm that provides personal criminal defense and DUI defense representation to individuals charged with offenses in Alameda and Contra Costa Counties in California. The firm handles the full lifecycle of a criminal or DUI matter, from intake consultation through DMV administrative hearings, court appearances, plea negotiations, trial defense, and expungement, with attorney Lynn Gorelick personally managing each case.

Product overview

Gorelick Law Offices is a single-practitioner law firm specializing in DUI defense and criminal defense services. The core offerings consist of two main service lines: DUI Defense Services covering all aspects of driving under the influence charges including BAC testing, field sobriety tests, DMV hearings, felony/misdemeanor DUI, underage DUI, and CDL DUI; and Criminal Defense Services encompassing white collar crimes, domestic violence, drug crimes, theft, weapons charges, and sex crimes. The firm also provides a free initial consultation service and maintains an extensive legal blog with educational resources for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• DUI Defense Services Comprehensive legal defense services for individuals charged with Driving Under the Influence in California, covering BAC testing challenges, DUI accidents, felony and multiple DUI cases, underage DUI, out-of-state drivers, CA DUI penalties, CDL/commercial DUI, chemical DUI testing, field sobriety tests, DMV hearings, and injury DUI cases.
• Criminal Defense Services
• Free Initial Consultation

Quantifiable outcome

• Won numerous DMV hearings saving clients' driving licenses and preventing loss of income and increases in insurance premiums
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lawyers.com: Legal directory operated by Martindale-Avvo offering attorney profiles, reviews, and legal content. Comparable to Gorelick in providing DUI-defendant discovery and lead-generation infrastructure that competes with the firm's organic blog and free-consultation funnel.
• LegalMatch: National online legal marketplace connecting consumers to attorneys across practice areas including DUI and criminal defense. Comparable to Gorelick as a competing client-acquisition channel that intercepts DUI-defendant demand before it reaches local firms' intake pages.
• Avvo: Online legal services marketplace and attorney directory with Q&A content covering DUI, criminal defense, and adjacent areas. Comparable to Gorelick as a top-of-funnel client-acquisition channel for DUI defendants and an information source that competes for the same organic search traffic that the firm's blog targets.
• Nolo: Established legal information publisher covering DUI, criminal defense, and consumer law topics. Comparable to Gorelick in educating self-directed DUI/criminal defendants through SEO-optimized content and competes for the same long-tail informational search queries that the firm's blog targets.

Direct peers

• Wallin & Klarich: Long-standing California DUI and criminal defense firm with offices across Southern California. Directly comparable to Gorelick in practice focus (DUI/criminal defense), client demographic (California DUI defendants), and marketing approach (content-driven local SEO targeting county-level keywords).
• The Ticket Clinic: California-based traffic and DUI defense firm with multiple offices. Directly competes in the same core practice area — DUI/traffic defense in California — and similarly relies on content marketing, free consultations, and county-specific landing pages for client acquisition.
• Eisner Gorin LLP: California criminal defense boutique focusing on DUI, drug, theft, and violent crime cases. Directly comparable to Gorelick in boutique DUI/criminal defense scope, content-driven web presence, and California statewide service capability from a Southern California base.
• Geragos & Geragos Trial Lawyers: Prominent California criminal defense firm with statewide practice. Comparable to Gorelick in core criminal defense work and California jurisdictional reach, though operating at higher-end/high-profile scale; both compete for the same pool of California criminal defendants seeking experienced trial counsel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gorelick-law-offices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorelick Law Offices