Rewards.com

What Rewards.com does

Rewards.com, founded in 2012 and headquartered in Irving, Texas, operates an online cashback and rewards platform branded as goRewardsCash.com. The platform enables US residents aged 18 and older to sign up for free and earn Rewards Cash (RWRD) — described as a proprietary cryptocurrency — on qualifying purchases routed through 7,000+ participating online merchants. Core offerings include the goRewardsCash.com marketplace that aggregates merchants across categories such as clothing, travel, electronics, home goods, and supercenter retail; a coupon and discount distribution service delivering promotional codes; a Share-A-Link referral program enabling members to earn additional rewards by directing others to merchants; and the Rewards Cash (RWRD) digital wallet, which supports conversion to cash via PayPal or check or exchange for Dash cryptocurrency. Underlying technology includes cookie-based purchase attribution, affiliate link redirection, and an in-development blockchain layer intended to support member-managed personal information.

The business operates on a pure affiliate referral model: Rewards.com earns commissions from participating merchants (with rates ranging from 0.5% to 60%+ depending on the retailer) and shares a portion of these commissions with members in the form of Rewards Cash. The platform does not sell products directly, charge subscription fees, or monetize through advertising to end users; all revenue is derived from merchant-side affiliate payouts. Distribution is entirely self-serve through the goRewardsCash.com website, with marketing driven by SEO-optimized category and merchant pages, email newsletters, organic social media presence on Facebook/Twitter/Google, and seasonal promotional campaigns tied to events such as Black Friday, Back-to-School, and major holidays. The company claims to have distributed over $100 million in cumulative rewards to customers through its cashback programs, though no revenue, headcount growth, or active member metrics are disclosed in available materials.

Name

Rewards.com

Legal name

Rewards.com

Website

https://gorewardscash.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewards.com (operating as goRewardsCash.com) is a US-based cashback platform where consumers earn proprietary Rewards Cash cryptocurrency on purchases from 7,000+ merchants. The Irving, TX company operates an affiliate commission model and has distributed over $100 million in rewards since 2012.

Ownership category

akta.pro rank

Product category

Cashback Rewards Platform

SIC

Finance Services (6199)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

• Cashback rewards
• Affiliate marketing
• Online shopping rewards
• Cryptocurrency rewards
• Digital coupons

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commissions: Rewards.com earns commissions from participating merchants when users make qualified purchases through the platform. The company shares a portion of this commission with users in the form of Rewards Cash back. Merchants provide commission rates that vary by retailer (ranging from 0.5% to 60%+). Rewards.com does not sell products directly; it acts as an intermediary driving traffic to merchant sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rewards.com (rebranded to goRewardsCash.com) is a free-membership cashback platform that connects US consumers to 7,000+ online retailers and pays them in Rewards Cash (RWRD), a proprietary cryptocurrency, on qualifying purchases. The company generates revenue through affiliate commissions from participating merchants and shares a portion with members as cashback.

Product overview

goRewardsCash.com (formerly Rewards.com) is a cashback and rewards platform that operates as an affiliate marketing network. The core product is the goRewardsCash.com marketplace, which aggregates thousands of online merchants and allows members to earn Rewards Cash (RWRD), the company's proprietary cryptocurrency, on qualifying purchases. The platform's three main offerings work together: the goRewardsCash.com portal enables users to browse and link to partner merchants, the Rewards Cash cryptocurrency tracks and disburses earnings (with automatic monthly payouts via PayPal or check), and the coupon/discount service provides promotional codes. An additional Share-A-Link referral program lets members earn rewards by directing others to merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Rewards Cash (RWRD): Proprietary cryptocurrency used as the rewards currency on the platform. Members earn Rewards Cash on qualifying purchases and can trade it for cash or Dash, or hold it until it trades on a crypto exchange.

Products and services

• goRewardsCash.com Cashback Platform Free-membership cashback platform that allows US members to earn Rewards Cash (RWRD cryptocurrency) on qualifying purchases from 7,000+ participating online merchants. Members must be logged in and click through to merchant sites to earn cashback.
• Rewards Cash (RWRD) Cryptocurrency Proprietary cryptocurrency used as the rewards currency on the platform. Members earn Rewards Cash on qualifying purchases, can hold it in their Rewards wallet, trade it for cash via PayPal or check, or trade it for Dash cryptocurrency. Automatic monthly payouts (on or about the 25th) once the $5 minimum in Confirmed status is reached.
• Coupon and Discount Service Promotional codes and exclusive deals from participating merchants, distributed alongside cashback rewards on the goRewardsCash.com platform.
• Share-A-Link Referral Program Referral feature that allows members to share links to merchants; if someone uses a shared link, the referrer can earn additional Rewards Cash (example use cases include gift registry share-a-link at Kohl's).

Quantifiable outcome

• Over $100 million given back to customers through Rewards Cash programs

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Swagbucks: Swagbucks rewards users for shopping, surveys, and other online activities with points convertible to gift cards and cash. It overlaps with goRewardsCash.com on the cashback-shopping use case and the broader concept of a multi-merchant rewards wallet.
• CouponCabin: CouponCabin aggregates coupon codes and cashback offers across thousands of online merchants. Its business model and merchant breadth closely mirror goRewardsCash.com's cashback-plus-coupon offering.
• Ibotta: Ibotta is a cashback platform specializing in grocery and in-store rebates via a mobile app, with growing online shopping coverage. It competes for the same value-conscious shopper segment, though weighted toward in-store versus online, making it a partial direct peer.
• Rakuten (formerly Ebates): Rakuten is the largest US cashback platform, offering percentage-based cash back at thousands of online retailers. It is the closest direct competitor to goRewardsCash.com in business model (affiliate commissions, large merchant network) and target customer (US online shoppers seeking rewards on purchases).
• Capital One Shopping: Capital One Shopping (formerly Wikibuy) provides price comparison, coupon codes, and rewards credits at online retailers. Backed by Capital One, it competes directly for the same shopping-time decision and offers similar merchant breadth to goRewardsCash.com.
• RetailMeNot: RetailMeNot is a long-standing coupon and cashback platform with deep merchant coverage across the same retailers featured on goRewardsCash.com. It is a directly comparable destination for deal-seeking shoppers and competes for organic SEO traffic in the same category.
• TopCashback: TopCashback is a cashback aggregator claiming to give 100% of merchant commissions to users. It operates an almost identical affiliate-commission-funded business model to goRewardsCash.com and serves the same US online-shopper segment.
• Honey (PayPal): Honey, owned by PayPal, combines coupon-finding and cashback rewards through a browser extension and mobile app. It targets the same value-conscious online shopper persona and aggregates merchant offers in a comparable way, making it a direct competitor for member mindshare.
• MyPoints: MyPoints is a long-running online rewards program offering points for shopping, reading emails, and completing surveys, redeemable for gift cards and cash. It overlaps with goRewardsCash.com on the multi-merchant shopping-rewards use case and the points/wallet concept (analogous to Rewards Cash).

Emerging players

• Dosh: Dosh is a card-linked cashback app that automatically rewards users when they shop at participating merchants. While the delivery mechanism (card-linked vs. click-through) differs, it competes for the same end-user outcome of passive cashback on shopping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rewards-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewards.com