Gorge Soccer Association

What Gorge Soccer Association does

Gorge Soccer Association is a volunteer-run, non-profit community soccer club incorporated as a society under British Columbia law and headquartered in Victoria, BC. Founded in 1950 as the Vets of France Juvenile Soccer Team and formally constituted in 1956 under the sponsorship of the Gorge Hotel, the club operates under the DBA name Gorge FC and claims to be the oldest full-service soccer club in Victoria. It serves a registered base of 1,000+ players, coaches, directors, and managers distributed across 53 youth teams and 12 senior teams, offering programs from age 3 (Parents & Tots / Spring Kickers) through to seniors in their 70s (Walking Soccer for 55+). Programs follow Canada Soccer's Long-Term Player Development (LTPD) framework and Grassroots Standards, spanning Active Start (U4-U6), House League and Small-Sided formats, four competitive tiers (Tier 4 Club through Tier 1 BCSPL/Wave), Academy, Futsal, Camps, individual training, adult recreational and competitive men's and women's leagues, Masters divisions, and an adaptive Challenger Program.

The club's core technology footprint is limited to operational tooling rather than product innovation. Registration, scheduling, and member data management are handled through PowerUp Sports, a Canadian third-party platform. The club's own technology consists of a content-managed website (gorgesoccer.ca), social media accounts on Twitter, Instagram, and Facebook, and email-based member communication. Programs are delivered in person at home fields including the Hampton Park turf (258 Hampton Road), Bullen Park, PISE, Rudd Park, Goudy, and Layritz Park.

Revenue is generated through seasonal player registration fees (ranging from $127.50 to $335 per player depending on program tier, with most youth pricing in the $152–$190 range), sponsorship arrangements (most notably Tim Hortons as jersey sponsor), facility and clubhouse rental, and annual fundraising including a $25-per-participant raffle. Financial assistance partnerships with KidSport, JumpStart, ICA, Cridge Centre, and the club's own Gorge Hardship Fund ensure no child is turned away for inability to pay. The organization is governed by an annually elected volunteer board (President, VP Youth, VP Seniors, Treasurer, Secretary, Directors) and operates with a small paid staff of approximately 7 people including a General Manager, two Technical Directors (Youth and Adults), and program-specific head coaches.

Name

Gorge Soccer Association

Legal name

Gorge Soccer Association

Website

https://gorgesoccer.ca

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Gorge Soccer Association is a volunteer-run, non-profit community soccer club in Victoria, BC, serving 1,000+ registered players from age 3 to 70+ across youth, adult competitive, recreational, and adaptive programs under the Canada Soccer LTPD framework.

Ownership category

akta.pro rank

Product category

Community Soccer Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community soccer club
• Youth soccer programs
• Adult recreational soccer
• Player development pathway
• Competitive soccer leagues

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Seasonal registration fees for youth and adult soccer programs. Fees vary by age group and program type. The club collected $5k-7k/year through Gorge Hardship Fund for fee waivers.
2. Sponsorship Revenue: Sponsorship arrangements with Tim Hortons (jersey sponsor), Country Grocer, and other community organizations. Sponsors help offset program costs and provide equipment.
3. Facility Rental: Revenue from turf rental policy and clubhouse use/rental. The club has a turf rental agreement and policy for external bookings.
4. Fundraising: Annual raffle fees ($25 per participant) and other fundraising activities. The club has a Fundraising Committee on the board.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Gorge Soccer Association is a volunteer-run, non-profit community soccer club that delivers year-round soccer programs for participants aged 3 to 70+ in Victoria, British Columbia. Its core offering is a tiered player-development pathway aligned with the Canada Soccer Long Term Player Development framework, spanning Active Start, House League, Small-Sided, Full Field, and competitive tiers (Tier 4 through Tier 1 BCSPL/Wave), supplemented by Academy, Futsal, Camps, Individual Training, Spring League, Parents & Tots, Challenger adaptive soccer, and adult recreational, competitive, and Walking Soccer programs. Registration is processed through the PowerUp Sports platform and program delivery occurs at club fields including Hampton Park.

Product overview

Gorge Soccer Association is a community soccer club offering a comprehensive range of soccer programs for all ages and abilities. The club operates a tiered youth development system progressing from Active Start (U4-U6) and Parents & Tots (U3/4) through recreational House League to competitive tiers (Tier 4 Club, Tier 3 Gold, Tier 2 VIPL, Tier 1 BCSPL/Wave). Supplementary programs include Academy, Futsal, Camps, and Individual Training. Adult offerings span recreational drop-in, Walking Soccer, and competitive men's and women's programs. The club utilizes the PowerUp registration platform for member management. Programs follow Canada Soccer Grassroots Standards and Long-Term Player Development (LTPD) principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Start (U4-U6) Introductory soccer program for children aged 4-6 focusing on physical literacy, basic motor skills, and fundamental movement development through fun, unstructured active play incorporating ABCs of movement (Agility, Balance, Coordination, Speed).
• Youth House League (U7-U18) Recreational soccer programs structured by age groups: House League (U7-U10), Small-Sided (U11-U13), and Full Field (U14-U18), providing age-appropriate playing formats and competition levels.
• Tier 4 Club (U7-U18) Entry-level competitive soccer program focused on creating balanced teams while respecting catchment areas and friendships, with emphasis on player development.
• Tier 3 Gold (U11-U18) Mid-level competitive soccer program for youth players aged 11-18, providing progression from Tier 4 recreational play.
• Tier 2 VIPL (U15-U18) Higher-level competitive program for players aged 15-18 competing in the Vancouver Island Premier League.
• Tier 1 BCSPL/Wave (U13-U18) Premier-level competitive soccer program for elite youth players aged 13-18 competing in BC Soccer Premier League.
• Gorge Academy Full-year training program targeting U9-U14 players to develop individual technical skills through small-sided games with like-minded peers, creating a pathway to higher competitive levels.
• Futsal Indoor winter soccer program providing additional training and game opportunities during the off-season for youth and adult players.
• Camps Seasonal soccer camps including striker/keeper camps and Pro-D Day/spring break camps for additional skill development beyond regular programs.
• Individual/Small Group Training Private or small group training sessions for players seeking personalized coaching and skill development.
• Spring League Spring season soccer programs for youth (U5-U18) providing game opportunities outside the main fall season.
• Parents & Tots Physical Literacy (U3/4) Free introductory physical literacy program for 3-4 year olds and their parents, focusing on basic movement skills through soccer-related activities.
• Challenger Program Adaptive soccer program designed for players with disabilities, promoting inclusive participation in soccer.
• Recreational/Drop-In Soccer Adult recreational soccer programs including The Force (women's recreational) and The Farce (men's recreational), focusing on fun and social play.
• Walking Soccer Low-impact soccer program for adults over 55, played at a walking pace to accommodate mobility needs.
• Adult Women's Soccer Competitive and recreational women's soccer programs including Premier, Div 1-3, Over-35 divisions, competing in Lower Island Women's Soccer Association.
• Adult Men's Soccer Competitive men's soccer programs including Div 1-5, Over-35, Over-40, Over-50, Over-60, competing in Vancouver Island Soccer League and SVICSA.

Quantifiable outcome

• Never turned away a child for lack of payment
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• KidSportcoreOthersFunding support organization for children who cannot afford sports registration fees. Part of Gorge's financial assistance program ensuring no child is turned away for lack of payment.
• JumpStartcoreOthersNational charitable program helping kids overcome financial barriers to participate in sports. Works in conjunction with Gorge Hardship Fund for fee assistance.
• ICA (Indigenous Communities)coreOthersPartnership supporting Indigenous players - club has 2-3 Indigenous teams and works with Indigenous community organizations for culturally sensitive programming.
• Tim HortonsmajorOthersJersey sponsor providing uniforms to each youth player at no additional cost. Players receive jerseys to keep, with each team having its own jersey colour.
• Country GrocerminorOthersCommunity sponsor supporting the club's programs and operations.
• Cridge CentreminorOthersLocal organization that may refer families in need of sports financial assistance to Gorge's programs.
• Lower Island Soccer Association (LISA)coreStrategic or Co-development PartnerDistrict governing body for soccer in Lower Island/Victoria region. Gorge registers all participants with LISA and operates under LISA governance and league structures.
• Vancouver Island Soccer League (VISL)coreStrategic or Co-development PartnerLeague in which Gorge's Senior Men's teams compete (Div 1, Div 2, Div 3, Over-35, Over-40, Over-45, Over-55).
• Lower Island Women's Soccer Association (LIWSA)coreStrategic or Co-development PartnerLeague in which Gorge's Senior Women's teams compete (Premier, Div 1, Div 2, Div 3, Over-30, Over-35).
• BC SoccercoreStrategic or Co-development PartnerProvincial governing body for soccer in British Columbia. Gorge is a member in good standing, registers participants with BC Soccer, and adheres to BC Soccer bylaws and policies.
• Prospect Lake Soccer ClubminorOthersInterlock partner for u9/u10 youth games - teams play against each other as part of the regional youth soccer network.
• Saanich Fusion Soccer ClubminorOthersInterlock partner for u9/u10 youth games - teams play against each other as part of the regional youth soccer network.
• PowerUp SportscoreTechnology or IntegrationCanadian company providing the club's registration platform. PowerUp is a powerful platform used by many clubs in Canada, providing better experience for members in registering, accessing personal information, and viewing schedules.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lakehill FC: Other long-standing community soccer club operating in the Greater Victoria area, offering comparable youth house league, competitive tiers, and adult programs. Direct competitor for the same local player pool and catchment.
• Prospect Lake Soccer Club: Victoria-area community soccer club that is explicitly listed as Gorge's interlock partner for u9/u10 games, indicating parallel youth programming serving adjacent catchments. Direct competitor for the same youth registration base.
• Saanich Fusion Soccer Club: Saanich-based community club named as Gorge's interlock partner for u9/u10 games. Operates similar youth development and adult programming in directly adjacent Greater Victoria catchments.

Regional players

• Nanaimo United FC: Community soccer club on Vancouver Island offering youth and adult programming at a similar community-club scale. Comparable business model but serves a different island geography without direct catchment overlap.
• Cowichan Valley Soccer Association: Vancouver Island community soccer association providing youth and adult programs under the same BC Soccer governance structure. Similar volunteer-run, registration-fee-funded model serving a different island region.
• Coquitlam Metro-Ford SC: One of the largest community soccer clubs in Metro Vancouver, offering a similar full-service youth-to-adult pathway with Tier 1 BCSPL participation. Comparable scale and structure, but operates in a Lower Mainland geography.
• Surrey United SC: Large BC community soccer club delivering youth house league through BCSPL/Wave pathways plus adult programming. Operates under same BC Soccer governance but serves the Surrey/Fraser Valley region rather than Vancouver Island.
• Mountain United FC: BC Soccer-affiliated community soccer club operating youth and adult programs in the BC interior. Similar non-profit, registration-funded model at a comparable scale.

Broad incumbents

• Vancouver Whitecaps FC: Major professional soccer franchise operating a Whitecaps FC Academy that competes in BCSPL and runs youth development programs across the Lower Mainland. Represents the elite tier of the BC pyramid that aspirational Gorge players feed into.
• Pacific FC: Professional Canadian Premier League club based in Langford on Vancouver Island, the same island market Gorge serves. Operates a youth academy that overlaps with Gorge's competitive pipeline as a higher-tier destination for senior players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GorgeFC
• Facebookfacebook.com/gorgesoccerassociation
• Instagraminstagram.com/gorgesoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorge Soccer Association