What Gorse Hill does

Gorse Hill is a privately held, four-star country house hotel located on Hook Heath Road on the outskirts of Woking, Surrey, operating within the Active Hospitality group alongside sister properties Villiers Hotel and Easthampstead Park. The estate spans 17 acres of Surrey countryside and comprises 67 bedrooms distributed across three buildings (Mansion House, Courtyard, and Lodge), a purpose-built Garden Suite conference centre accommodating up to 200 delegates, multiple event spaces including the Hook Heath Ballroom and an outdoor terrace, an on-site Brasserie restaurant, and bar facilities.

The business generates revenue across four streams: hotel accommodation at nightly rates of £89–£169 per room; event venue hire spanning weddings (up to 250 guests for evening parties), corporate conferences, social celebrations, and bereavement receptions; restaurant and dining services including afternoon tea and seasonal offerings such as Christmas Day Lunch; and a Restaurant Club loyalty program providing members 10–20% discounts on dining. Distribution is omnichannel: direct phone/email sales for events, online self-service booking through SevenRooms (dining) and TravelClick (rooms), and gift voucher sales via VoucherCart. Marketing emphasizes local SEO, content around Surrey attractions, and a newsletter-driven loyalty program.

The target customer base spans five primary segments — wedding couples, corporate event buyers, individual leisure travelers, social celebration hosts, and bereavement/family groups — with no named enterprise anchor customers and a deliberately diversified revenue mix. The property holds ECOsmart Bronze Accreditation under Active Hospitality's sustainability framework and supports charitable partnerships with WWF, Dementia UK, Woking Food Bank, and Woking & Sam Beare Hospice. No external funding, acquisition activity, or leadership changes are disclosed in the input data.

Name

Gorse Hill

Legal name

Gorse Hill

Website

https://gorsehillsurrey.com

Company type

Private

Operating status

Operating

Short description

Gorse Hill is a privately held four-star country house hotel in Woking, Surrey, operating within the Active Hospitality group. It offers 67 bedrooms, event hosting for weddings and corporate conferences up to 250 guests, dining, and bereavement services across a 17-acre estate.

Ownership category

akta.pro rank

Product category

Country House Hotel & Event Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Country house hotel
• Wedding venue
• Conference facilities
• Afternoon tea service
• Event hospitality

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from 67 bedrooms across Mansion House, Courtyard, and Lodge buildings. Room categories include Single, Standard Double, Deluxe Double, Twin, Lodge Double, and Suite rooms with rates ranging from £89 to £169 per night.
2. Event Venue Hire: Revenue from hosting weddings (up to 250 evening/150 ceremony guests), corporate events, conferences, Christmas parties, baby showers, proms, and banquets in various spaces including Garden Suite, Hook Heath Ballroom, and outdoor terrace.
3. Restaurant and Dining: Revenue from The Brasserie restaurant dining, afternoon tea service, festive lunches/dinners, Christmas Day lunch, and bar services. Also includes the Restaurant Club membership program offering discounts to members.
4. Bereavement Services: Revenue from hosting wakes, memorials, and celebrations of life with catering for up to 200 guests in the Garden Suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gorse Hill operates a 67-bedroom, 4-star country house hotel set across 17 acres of Surrey countryside, selling overnight accommodation, weddings, corporate conferences and meetings, bereavement receptions, private social events, and on-site dining through The Brasserie restaurant and Afternoon Tea service. The estate combines accommodation, purpose-built event halls, and catering under one location, allowing it to host multi-day conferences, weddings, seasonal celebrations, and leisure stays without outsourcing core hospitality functions.

Product overview

Gorse Hill is a four-star country house hotel offering a comprehensive hospitality portfolio centered on three core pillars: accommodation (67 bedrooms across Mansion House, Courtyard, and Lodge buildings), event venues (weddings up to 250 guests, conferences up to 200 delegates in Garden Suite, and general venue hire), and dining (The Brasserie restaurant, Afternoon Tea service, and festive/seasonal dining events). The property spans 17 acres of Surrey countryside near Woking, featuring purpose-built meeting spaces, event spaces for celebrations, and the Gorse Hill Restaurant Club loyalty program. Additional services include bereavement/wake venues and corporate events, with seasonal offerings for Christmas, Easter, Mother's Day, and Father's Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Events
• Hotel Accommodation
• Wedding Venue
• Conference and Meeting Spaces
• Bereavement Services
• Venue Hire for Events
• Christmas Events
• The Brasserie Restaurant
• Afternoon Tea

Quantifiable outcome

• Wedding capacity: 150 guests for ceremony and sit-down breakfast, 250 for evening party
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• KDM EventsminorStrategic or Co-development PartnerKDM Events provides teambuilding services and evening entertainment for corporate events at Gorse Hill. Established over 30 years, KDM has won the M&IT Gold Award for Best Event Provider for 4 consecutive years and offers services from simple team activities to full event management of large conferences.
• Woking Food BankminorOthersCharitable partnership supporting local community. Gorse Hill supports Woking Food Bank as part of corporate social responsibility initiatives to combat food insecurity in the local area.
• WWFminorOthersEnvironmental partnership supporting wildlife conservation. Gorse Hill supports WWF's mission to create a world where people and wildlife can thrive together.
• Dementia UKminorOthersHealthcare charity partnership supporting families affected by dementia. Gorse Hill supports Dementia UK's Admiral Nurses program providing specialist dementia support.
• Woking & Sam Beare HospiceminorOthersHealthcare charity partnership supporting palliative care services. Gorse Hill supports the hospice that delivers specialist end-of-life care to patients in North West Surrey.
• Active HospitalitycoreOthersParent company operating Gorse Hill as part of a hospitality group. Active Hospitality is committed to green initiatives and social responsibility, operating multiple hotel properties including Villiers Hotel and Easthampstead Park.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pennyhill Park Hotel: Luxury 5-star country house hotel in Bagshot, Surrey, with extensive spa, wedding, and conference facilities. Closest like-for-like competitor to Gorse Hill within the Surrey catchment for weddings, corporate events, and leisure stays.
• Woodlands Park Hotel: Hand Picked Hotels country house property in Cobham, Surrey, offering weddings, meetings, and 4-star accommodation. Directly comparable heritage estate venue competing for the same Surrey-based wedding and corporate segments.
• Wotton House: Country house hotel in Dorking, Surrey, with similar capacity for weddings, corporate events, and overnight stays. Operates as a comparable 4-star heritage venue within the same regional competitive set.
• Hartsfield Manor: Surrey country house hotel offering weddings, meetings, and accommodation in Betchworth. Closely mirrors Gorse Hill's positioning as a heritage estate venue targeting weddings and midweek corporate business.
• Easthampstead Park: Sister property under the Active Hospitality group, also a country house venue with weddings, conferencing, and dining. Provides direct comparison for portfolio-level benchmarking even though it operates in Berkshire.
• Villiers Hotel: Sibling venue under Active Hospitality offering hotel rooms, dining, and events. Provides group-level benchmarking for room yield, F&B mix, and event conversion economics.
• Brooklands Hotel: 4-star Surrey hotel near Weybridge offering conference facilities, weddings, and dining. Competes for the same South East England corporate and wedding demand as Gorse Hill, though with a more modern build.
• De Vere Beaumont Estate: Large heritage estate hotel in Old Windsor offering extensive conference and wedding facilities. Comparable in its reliance on heritage architecture and event-driven revenue, though at a larger scale.

Regional players

• Bovey Castle: Luxury country house hotel in Devon offering weddings, golf, and conferences. Comparable business model of heritage estate monetisation across rooms, events, and dining, but operating in a different geography.
• Cliveden House: National Trust-affiliated luxury country house hotel in Berkshire with high-end weddings, dining, and overnight stays. Comparable as a heritage estate property monetised through events and hospitality, but at a more premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorse Hill