GÓRY Górski Magazyn Sportowy

What GÓRY Górski Magazyn Sportowy does

GÓRY Górski Magazyn Sportowy is a privately held Polish mountain sports publishing company founded in 2004 and headquartered in Kraków, Poland. The firm operates as a partnership under Wydawnictwo GÓRY - Marek Obara, Piotr Drożdż spółka cywilna, with digital and e-commerce operations housed in a separate closely held entity (Karolina Obara Krok Dalej.pl). It publishes a flagship print magazine six times per year, now in its 303rd issue (June 2026), and has accumulated 23+ years of editorial content. The publication serves Polish mountain sports enthusiasts and the broader outdoor community, covering climbing, hiking, trekking, trail running, ski touring, gear reviews, and mountain literature.

The company's product portfolio comprises six tightly integrated assets: the print magazine (Magazyn GÓRY), the GORYonline.com news and content portal, the Czytaj GÓRY online digital reader platform (czytaj.goryonline.com), the KsiążkiGór.pl bookstore, the sklepgor.pl merchandise store, and mobile applications on Android and iOS. Sister portals nieznanetatry.pl and bouldering.pl extend topical coverage within the mountain sports vertical. Technology is a standard digital publishing platform with archive access, SMS-based pay-per-issue (2.46 PLN) and annual subscription tiers (50-100 PLN). The company also hosts the Festiwal Górski im. Andrzeja Zawady, a 31-edition mountain festival in Lądek-Zdroju and one of Europe's largest in the category.

GÓRY monetizes through four revenue streams: physical and digital magazine sales and subscriptions, advertising from outdoor industry brands (nearly 100% of Polish outdoor companies advertise with the title), book and merchandise sales, and event-driven revenue from the festival. Customer segments are two-sided: B2C individual subscribers and readers (SMB/consumer), and B2B outdoor industry brands (advertisers). The business is bootstrapped with no external funding, a 6-person team, and a footprint concentrated in Poland with international reputational reach through the festival and editorial network.

Name

GÓRY Górski Magazyn Sportowy

Legal name

Wydawnictwo GÓRY - Marek Obara, Piotr Drożdż spółka cywilna

Website

https://goryonline.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

GÓRY is a privately held Polish mountain sports publisher founded in 2004, operating a bi-monthly print magazine, the GORYonline.com portal, a digital reader platform, sister portals, and the Festiwal Górski, serving outdoor enthusiasts and nearly all Polish outdoor industry advertisers.

Ownership category

akta.pro rank

Product category

Outdoor Sports Media & Publishing

NAICS

Book Retailers and News Dealers (45921)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Mountain sports magazine
• Outdoor publishing
• Climbing journalism
• Adventure media
• Mountain culture content

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Sales and Subscriptions: Physical magazine sold via newsstand distribution, direct subscription (prenumerata), and digital sales through the czytaj.goryonline.com platform. Digital single-issue access available via SMS (2.46 PLN) or annual card subscription (50-100 PLN per year). Physical magazines sold at newsstands nationwide and at outdoor industry events.
2. Advertising and Sponsorship: Nearly 100% of outdoor industry companies advertise in the magazine. Banner ads, sponsored articles, and advertising options are available on the GORYonline.com website. The magazine serves as the most influential and prestigious outdoor title in Poland for reaching the target audience.
3. Book and Merchandise Sales: Sale of outdoor and mountain-themed books, branded clothing, posters, and other GORY-branded merchandise via the online store (sklepgor.pl, ksiazkigor.pl). Pre-sales of specialty books offered to readers.
4. Online Reader Platform: Paid digital access to individual magazine issues and full archives. Archival digital access available via SMS (2.46 PLN per issue) or annual subscription plans (50 PLN for pre-2013 issues over 2 years; 80 PLN for post-2014 issues over 1 year; 100 PLN for all issues over 1 year).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GÓRY is a Polish mountain sports media brand that publishes a print magazine six times a year, runs the GORYonline.com web portal, distributes digital magazine editions and an archive via czytaj.goryonline.com and mobile apps, and sells mountain-themed books and branded merchandise through KsiążkiGór.pl and sklepgor.pl. The brand is supported by advertising from nearly all Polish outdoor industry companies and is anchored by the Festiwal Górski im. Andrzeja Zawady, one of Europe's largest mountain festivals.

Product overview

GÓRY Górski Magazyn Sportowy operates a multi-platform publishing ecosystem centered on its flagship monthly magazine, published six times annually. The portfolio includes GORYonline.com as the primary web portal, the Czytaj GÓRY online digital reader for electronic access, the KsiążkiGór.pl bookstore for mountain literature, and mobile applications for Android and iOS. The products work together as an integrated media offering where the print/digital magazine provides core content, the website delivers continuous news and community engagement, and the digital reader and apps enable convenient mobile access to archived and current issues.

Differentiator

Problem solved

Functional benefit

Brands

• KsiążkiGór: Online bookstore specializing in mountain and climbing literature, operated by Wydawnictwo GÓRY.
• sklepgor.pl
• czytaj.goryonline.com

Products and services

• Magazyn GÓRY (Print Magazine) Polish mountain sports magazine published six times a year, featuring articles on climbing, hiking, trekking, trail running, ski touring, photography, equipment reviews, and mountain culture. Sold via newsstands, direct subscription, and digital platforms.
• GORYonline.com Web Portal Primary internet portal for the Polish mountain sports community, offering news articles, event coverage, equipment reviews, photo and video galleries, and content from the print magazine. Supports banner advertising and RSS feeds.
• Czytaj GÓRY Online Digital Reader Digital reader platform allowing users to access magazine issues electronically, including a 23+ year archive from 2003 to 2026. Offers pay-per-issue and tiered annual subscriptions; accessible via web reader and mobile apps for Android and iOS.
• KsiążkiGór.pl Online Bookstore Online bookstore specializing in mountain literature, guidebooks, and outdoor publications. Offers pre-sales of books reviewed or featured in GÓRY magazine.
• GÓRY Mobile Apps Mobile applications for Android (and iOS) devices enabling access to digital magazine content on smartphones and tablets, integrated with the Czytaj GÓRY online reader and subscription service.
• GÓRY Roczniki (Annual Compilation Issues) Annual compilation volumes of GÓRY magazine organized by year (2017-2026), offering archived digital access to yearly collections of magazine issues via the Czytaj GÓRY online platform.
• Sklep GÓR (sklepgor.pl) Branded Merchandise Store Online store selling branded GÓRY merchandise, clothing, posters, books, and magazine-related items.

Quantifiable outcome

• 31st edition of Festiwal Górski im. Andrzeja Zawady in 2026, attracting hundreds of guests from the world of mountains and outdoor sports

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Wydawnictwo GÓRY - Marek Obara, Piotr Drożdż spółka cywilnacoreOthersThe core publishing entity behind GÓRY magazine and GORYonline.com. Wydawnictwo GÓRY is the publisher of the magazine and owns the GORYonline.com website, online bookstore (ksiazkigor.pl), and related brands.
• nieznanetatry.plminorOthersA sister portal focused on Tatra mountains, forming part of the GORY media ecosystem alongside GORYonline.com and bouldering.pl.
• bouldering.plminorOthersA sister portal focused on bouldering, part of the GORY online media ecosystem alongside GORYonline.com and nieznanetatry.pl.
• Outdoor Industry Brands (collective)coreGTM or Marketing PartnerNearly 100% of outdoor and mountain sports brands operating in Poland advertise and partner with GORY. These include Salomon, KEEN, Gregory, Black Diamond, Dynafit, The North Face, New Balance, Suunto, Thule, Pomoca, and many others. Partnerships include advertising, gear testing, sponsored editorial content, and event participation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Climbing Magazine: Long-running American climbing and mountaineering magazine covering rock climbing, alpine climbing, gear reviews, and destinations. Direct functional analog to GÓRY in the English-speaking market, with a similar editorial model blending gear testing, destination features, and community-driven content.
• Rock and Ice Magazine: US-based climbing magazine focused on rock climbing, mountaineering, and ice climbing with in-depth feature articles, gear reviews, and athlete profiles. Directly comparable to GÓRY in its niche focus on climbing culture and gear journalism, though serving a different geography.
• Alpinist Magazine: Independent US climbing magazine emphasizing high-quality mountaineering and alpinism content. Closely comparable to GÓRY's editorial philosophy of long-form, prestige-driven mountain sports journalism with limited print runs and devoted enthusiast audiences.

Regional players

• Trail Magazine: UK-based outdoor magazine covering hiking, mountain walking, gear reviews, and trail features. Functionally analogous to GÓRY's coverage of trekking, hiking, and outdoor adventure, but serving the British market rather than Polish outdoor enthusiasts.
• Sidetracked Magazine: UK-based independent outdoor adventure magazine with high-quality photography and storytelling. Comparable to GÓRY in its premium-editorial positioning and emphasis on adventure narrative within the mountain/outdoor space.
• Bergsteiger Magazine: Leading German mountain sports magazine covering climbing, mountaineering, hiking, and gear testing. Strong analog to GÓRY's role as the definitive mountain sports title in its home market, though serving German-speaking Central European audiences.
• Alpine Journal: Historic British mountaineering journal published by the Alpine Club since 1854, covering alpinism, expeditions, and mountain culture. Comparable to GÓRY's authoritative position in Polish mountain sports editorial and its century-scale ambition of preserving mountain adventure heritage.
• Outdoor Magazine (UK): UK outdoor enthusiast magazine covering hiking, gear, and adventure travel. Comparable to the consumer-facing portion of GÓRY's content on trekking, gear reviews, and outdoor lifestyle, though focused on the British market.
• Montagnes Magazine: French mountain sports magazine covering alpinism, ski touring, hiking, and trail running with a similarly prestige-driven editorial model. Strong direct analog to GÓRY as the dominant mountain sports publication in its respective national market.
• Vertical Magazine: French-language climbing magazine focused on sport climbing, mountaineering, and bouldering. Directly comparable to GÓRY's specialist climbing content and the bouldering-focused sister portal (bouldering.pl) in the broader media ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxtuEaG2JEZmYZTqGAAA-Dg
• Facebookfacebook.com/370102740245

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GÓRY Górski Magazyn Sportowy